What You Should Know About Push Notifications

What You Should Know About Push Notifications

 

Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.”  If you’ve noticed the number of email listed on your email icon, that is there due to a push notification.  That notification reminds you that you have mail without making you actually open up the application.

IOS (Apple’s system) is not the only one that utilizes push notifications.  Android and Windows smartphones also use them.  Check out:  Not all Push Created Equal.

Apple’s IOS system provides 3 types of push notifications.  To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.”  For more help, check out:  IOS:  Understanding Push Notifications.

Some push notifications may be very useful.  However, TheNextWeb explained push notifications need to be smarter.  Having the ability to adjust how they work may need to be adjusted.  Lifehacker explained that push notifications may not be the best thing.  In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”

Push notifications are an effective marketing tool. Check out the following video explaining why:

[youtube http://www.youtube.com/watch?v=yjO4HUI1cqY&w=560&h=315]

MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”

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How to Find Top Companies’ SWOT Analysis Information

 

SWOT stands for strengths, weaknesses, opportunities and threats.  Businesses perform a SWOT during strategic planning. Business Balls explained there are multiple applications for a SWOT analysis and even offer an example template of a SWOT document.

The following are some top companies’ SWOT analyses:

Although it is common knowledge that companies perform a SWOT analysis, these reports are not easily located on the Internet. A site called Data Monitor provides information about businesses including each company’s SWOT.

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New Study Investigated if Shoes Reveal Personality Type

 

 

They say you can’t judge a book from its cover but can you judge someone’s personality by his or her shoes?  That is something that researchers considered in a study published in the Journal of Research in Personality.  “Participants provided photographs of their shoes, and during a separate session completed self-report measures. Coders rated the shoes on various dimensions, and these ratings were found to correlate with the owners’ personal characteristics. A new group of participants accurately judged the age, gender, income, and attachment anxiety of shoe owners based solely on the pictures. Shoes can indeed be used to evaluate others, at least in some domains.”

Boston.com reported, “researchers asked 63 undergraduate students to look at more than 200 photos of favorite shoes that were submitted by fellow students and to rate the wearers personalities, whether they were clingy or detached in their relationships, and whether their political ideology was liberal or conservative.” Although respondents guessed that liberals wore less attractive or less stylish shoes, that wasn’t the reality.  Another misconception was that attractive people with well-kept shoes were more conscientious.  Self-assessments proved otherwise.  “Some of the conclusions drawn, however, were fairly obvious: Attractive and stylish shoes were correctly correlated with a higher income.”

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