Dr. Diane Hamilton's Blog

A Revolution in Hiring and Working with Eva Andres of Juniper Networks

New Study by Krux Digital Shows Data Leakage on Popular Websites

 

Data leakage occurs when an external entity, often without a publisher’s consent, collects data about a user while the user is on the publisher’s website. Krux Digital has recently released information from their study that found tracking tools on major websites were installed without the company’s knowledge.

According to earthtimes.org key findings include:

  • 31% of all data collection was enabled by parties other than the publisher, often without their control or consent
  • 55% of all companies collecting data on a Web site also brought in other companies to collect data as well
  • 27% of all collection was conducted by parties that are potentially competitive to publishers in media or data sales
  • 167 different companies were observed participating in active data collection across just fifty publisher sites, few of whom appeared to be doing so in the publishers’ interest or at their request

To find out more about these results, click here.

Top 10 Ways to Find a Job or Have a Job Find You

With the current job market, people are looking for unusual ways to stand out in the crowd.  I recently gave a presentation at a local university where I explained the job searching tips I discuss in this article.  To see that actual live presentation, click here.

If you are not utilizing some of the following ways to showcase your talents to prospective employers, you may be missing the boat.  Here is my top 10 list of things you need to be doing if you are looking for a job.

1.  Research Top Career Sites like Monster, CareerBuilder, etc. Look for sites specific to the industry in which you want to work.  For example, there are pharmaceutical-specific sites like Medzilla or higher educational-specific sites like HigheredJobs.  Update your information with each of these sites and set up searches so that jobs are sent to you as they become available.  

2.  Utilize Camtasia and PowerPoint to showcase your abilities.  If you know how to create a PowerPoint presentation, then it can be quite simple to use a software package like Camtasia to have voice-over capabilities to make your presentation have more depth.  These presentations can be showcased on many different sites including your blog or website if you have one.  One of the best places to showcase your talents with the final presentation product is through Youtube. For an example of one I’ve made, click here.

3.  Utilize Youtube to present “you” as a viable product.  If you have created a video or a Camtasia/PowerPoint presentation mentioned previously, Youtube is the place to upload it for maximum exposure.  If you have a skill that is visual such as ability to work in Photoshop, you can create print screens of your work and incorporate them into your presentations. 

4.  Google Docs is very much like PowerPoint but it can be seen by people on the Internet as well as be imported into your Linkedin Profile. To see an example of one I have created, click here.

5.  Prezi is also similar to PowerPoint in that it is presentation software.  The big difference is how it displays your information. This web-based program can show things in a non-linear fashion.  If you haven’t had a chance to view a Prezi presentation, check one out by clicking here.

6.  Blogging is a great way to get your presence known on the Internet.  Sites like WordPress are free and easy to set up.  You can link your blog to several other networking sites to capture the attention of those on Facebook, Twitter and many more sites.

7.  LinkedIn is probably one of the best sites you can use to get exposure to people and showcase your talents.  Utilize their Q&A area to become an expert.  Sign up for groups to meet others that could hook you up with opportunities.  Import your Google Docs, WordPress blogs and other information to showcase your abilities.  Tie your status line into Twitter to get more exposure.

8.  Facebook is also an important place to network. You can create a professional page for your work or display your products that you are promoting. 

9.  Twitter can also be a useful way to have others learn about what you are doing professionally.  Be sure you tie in your other sites links to Twitter.  Use programs like bit.ly to shorter any web addresses to fit your message on Twitter.

10. Old Fashioned Networking is still important.  Always have your business card with you.  Talk to everyone you know and talk to people you don’t know.  If you are sitting by someone on an airplane or standing in line to buy something, you just might find that the person you meet has connections.  Have your business card ready!

For more articles to help you, see:

Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google. 

AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: 

  1. Google provides AOL with additional features and enhancements to improve their search function.
  2. Google provides AOL with ad formats.
  3. AOL and Google work together to focus on mobile apps.
  4. This relationship allows AOL to have a content partnership with YouTube
  5. This relationship improves the international scope of AOL’s audience.

I was curious to see if there was a big difference between the results by searching within AOL vs. going to Google to search. AOL included a few local addresses at the beginning but otherwise the results were similar.

I have to admit I don’t use Yahoo and Bing very often.  I noticed when searching for my press releases, that Yahoo and Bing do not pick up the information nearly as well as Google and AOL do.  However, I am interested to see if their future relationship may change things.  Today’s Wall Street Journal had an article about how Bing and Yahoo were going to join forces.  Google may have some competition with that.  WSJ stated, “With the integration of Yahoo’s and Microsoft’s search businesses now well advanced—Yahoo searches are using Microsoft’s Bing engine and its search ads will increasingly go through Microsoft’s adCenter platform—the duo have a better chance to take on Google.”  Google is hardly hurting though, “Digital-marketing firm SearchIgnite estimates Google’s share of U.S. ad spending rose nearly two percentage points to 80.2% in the third quarter, with Yahoo dropping two points to 13.4%. Bing had 6.4%.”

The search engine war and capturing unique visitors continues to be big business.  Check out the following chart to see how the search engines and social networking sites compare in terms of revenue per unique visitors:

chart of the day, revenue per unique visitor, google, aol, twitter, facebook