Strategies for Improving Workplace Behavior and Performance

From Leadership Expert Dr. Diane Hamilton

Expert Speaker and Trainer, Dr. Diane Hamilton, Available for Corporate Events

I have updated my speaker and training bio. Please click on the picture below to watch the video. To contact me for an event, please go to

Entrepreneurs and Celebrities Use Kickstarter for Funding


Kickstarter has been a successful crowdfunding option for potential entrepreneurs to garner cash.  However it has not been without some issues.  According to The Wall Street Journal article The Trouble With Kickstarter, “The only thing worse than having to watch your friend’s arty movie is having to pay for it too.” Aside from the problems associated with pestering friends to donate, there have been some successful ventures thanks to this site.  The following list contains some of names of celebrities who have used the site:

Continue reading “Entrepreneurs and Celebrities Use Kickstarter for Funding”

Facebook Better for Following Blogs than RSS


Facebook has made it so much easier to follow just about anything.  RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated.  Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one.  What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites.  It is an all-in-one spot to access information. To see my Facebook page, click here.

Continue reading “Facebook Better for Following Blogs than RSS”

How to Keep Facebook Private


Privacy issues have dogged Facebook and other social media sites for years.  There are so many areas within which to adjust settings, it may become so frustrating that people give up trying to figure it out.  The Wall Street Journal article, A Guide to Facebook’s Privacy Options, had a very good graphic that demonstrates where to go to make changes to privacy settings.  It is important that you go to the icon that looks like a lock with some lines next to it at the top right of the screen.  Once you click on that, click on “see more settings”, then click on security (listed at the top left under the word general).

Once you are on that page, the following list contains some suggested ways to improve security:

  • Turn on secure browsing which is listed first under security settings  – if it is on, it will show enabled.
  • Login approvals can be turned on for extra security.
  • Limit app settings (see left side of screen) so that certain things may not be posted to your profile. “Disable instant personalization if you don’t want Facebook to share your information with partner websites”.
  • Adjust ad settings (see left side of screen) to control what information appears in ads.

For more information about how to adjust the settings displayed in the picture below, click on it to go to the infographic.


Picture from Wall Street Journal A Guide to Facebook Privacy

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Top Business and Career Trends for 2013


Potential entrepreneurs often look for the next big idea.  With changing technology, it is important to have foresight.  It is not always necessary to be the first company to offer a product or idea.  Facebook is an excellent example of this. Sometimes an idea can be improved upon or tweaked.

Once an entrepreneur comes up with an idea, they must create a feasibility study.  After creating a viable plan, there are some unique ways entrepreneurs may obtain financing.  Crowdfunding and microlending are just one of the latest trends.  Check out the Top 7 Ways for Entrepreneurs to Obtain Funding.

Some experts have tried to predict the next big areas for innovation. There are even sites like Trendhunter that offer trend reports to help with predictions. For those interested in getting ahead of the game, check out some of the top articles on business and career trends for 2013:

  1. Top 4 Career Trends for 2013
  2. Consumer Trends for 2013
  3. Top HR Trends for 2013
  4. 2013 Trend Customers Will Be In Your Face
  5. Mobile Payments Trends for 2013
  6. Mobile Trends 2013
  7. 2013 Trends Affecting Businesses
  8. Biggest Trends in Business 2013
  9. Lean Start-Ups and Connected Economy Trends 2013
  10. 5 Business Trends to Ignore in 2013

The last article is an interesting one, because sometimes people look at trends as positive things.  That may not always be true.  An important point was made in that article.  Bringing value to customers should be a primary goal.

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Marketing Based on Personality Type

QuantMethod is a site that offers ways to help companies market to customers based upon understanding their personality type.  The Quant Method assessment puts people into 1 out of 4 categories.  According to their site, these types include:

  1. Thinker – “The Thinker likes facts, details, proven examples and is highly organized. Their approach to business is thoughtful, logical and analytical.”
  2. Mastermind – “Masterminds are characterized by a more assertive approach to business. They tend to be fast-paced, results-oriented and get right to the point. They are efficient, logical and task-oriented.”
  3. Olympian – “The Olympian personality type is characterized by an expressive, aggressive approach to business, and aspires to great heights because “everything is possible.” They are emotive and have an easy-going” love of life” approach in her personal dealings.”
  4. Diplomat – “Diplomats are friendly, compassionate, “feeling” people that desire to contribute goodness to the lives of others. They are effective at doing this through their nurturing, insightful and encouraging nature.”

I took the test and I came out as a thinker. I assumed I’d either be that or a mastermind.  The results don’t tell you how close you are to another personality type. The site claims that my results puts me into the same category as George Washington, Michael Caine, Donald Duck, Eliot Ness, and Johnny Carson.  Hmmm … interesting group … especially Donald Duck.  Apparently half of U.S. presidents are “thinkers”.

In the results, it listed tactics about how to appeal to this type of personality in terms of suggested sales tactics.

This company surveys customers to find out their personality type. They claim their instrument is similar to Myers-Briggs MBTI but with 1/6 the size.  The thought process behind this business is that people like to deal with others that are on their same level of thinking.

Time Magazine article Get Personal with Marketing and Net More Sales reported that this Quant Method may be helpful because, “Knowing more about personality types can help you optimize email messages and websites to include specific landing pages with information that the four different personality types like in order increase conversion rates.”

While I find this to be an interesting way to market, it may be difficult to get people to respond to these assessments.  When marketing to a large database, it is not feasible.  I like the concept of targeting to the individual’s needs.  The real trick would be to get people to actually take the assessment.

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How Businesses can Maximize Online Presence

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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Entrepreneurs Finding Unique Ways to Create Business Plans

Entrepreneurs are faced with many challenges when creating a new business.  One of those challenges is to create a feasibility study and business plan. had a very interesting article about how businesses could utilize some unique ways to help create a business plan.  In the article Should You Create Your Business Plan on Pinterest, author Tim Berry created a sample Pinterest business plan based on a bicycle shop business.  He used charts created by LivePlan.

Berry admits, “The images don’t really tie together, but if this were an actual business plan, they would.”  The point is to show that a plan could be created with the help of a site like Pinterest. He explained, “The complete plan should be a collection of interrelated modules that lay out the goals of the business, the steps to achieve those goals, specific tasks and responsibilities, important milestones and dates, and basic metrics, including projected sales, costs, expenses, profits and cash flow. The business plan’s function is to help entrepreneurs manage better, optimize resources and steer the business into the future. Its form is supposed to follow function, so if you’re looking for a collection of visual images that summarize the plan, Pinterest is a perfectly reasonable platform to use.”

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The Ethics of Google

“Don’t Be Evil” is Google’s informal corporate slogan. The founders of Google claimed that this motto explained their culture that “prohibited conflicts of interest, and required objectivity and an absence of bias.” According to Google’s code of conduct page this slogan is, “about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally – following the law, acting honorably and treating each other with respect.”

Can Google do business in an ethical manner if they allow for people to search for unethical content? Laws may decide what is legal, but who decides what is unethical or evil?

Every day someone searches for how to do something illegal and/or unethical through utilizing Google’s search engine. How much content should Google censor?  The following articles address Google censorship issues:

U.S. News reported, “The company is based in the United States, and thus must comply with U.S. laws. As a part of its policy, Google already censors things like child pornography, and complies with copyright infringement requests (a heavy volume of which come from videos uploaded on YouTube). Yet because services such as YouTube and Blogger are popular around the world, the company must decide to what extent it will remove content deemed illegal or offensive to foreign governments.”

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10 Top Links to Explain Social CRM

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, and Twitter.

To find out more about social networking and CRM, check out a video by titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

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Entrepreneurs: Crowdfunding Options from Fundable

Crowdfunding is the latest buzz word in entrepreneurial lending. Fundable is a new company that offers “crowdfunding for startup companies”.  Crowdfunding occurs when people network through the internet to raise money to support other people’s ideas or interests. Fundable’s site allows entrepreneurs to raise capital through crowdfunding activities.  Fundable’s site states, “Startups create a funding profile that provides an overview of their company, their fundraising goals, and the rewards they are willing to provide potential backers. Thereafter, they reach out to their personal networks as well as the broader Fundable community to enlist their support.”

Backers may pledge money and/or offer assistance.  Fundable mixes Kickstarter-style and equity-based crowdfunding.  Fundable shares similarities to Kickstarter, in that the process involves all-or-nothing funding.  Goals must be met in order to receive the funds and there is no limit to the amount of money that may be raised. explained that there are differences between Fundable and Kickstarter.  “Fundable will seek to fund for-profit companies, while Kickstarter is all about creative projects, like literature, movies and the like.”

With the recent push for Obama’s Jumpstart Our Business Startups (JOBS) Act, Fundable may be able to take advantage of the crowdfunding law to solicit funds online from unaccredited investors.  However, Mashable explained, “Crowdfunding legislation is so new that the U.S. Securities and Exchange Commission (SEC) hasn’t set rules for it and Fundable needs to be approved by the SEC as a broker/dealer before it can handle investments. In the meantime, the company is focusing on offering rewards-based deals — which makes it look, for the time being, like a less-populated version of Kickstarter.”

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Today’s Organizations Embracing Virtual Business

Traditional brick and mortar businesses may become a thing of the past.  Today’s modern workplace has embraced the virtual environment.  In Managing Innovation by Tidd and Bessant (2009), the authors explained, “virtual organizations are increasingly a feature of the business landscape.”  In the article Virtual Organizations, the author noted, “The ultimate goal of the virtual organization is to provide innovative, high-quality products or services instantaneously in response to customer demands.”

Amazon is an excellent example of an organization that has pioneered virtual business.  Other successful organizations include:  e-Bay, Zappos, and Netflix.  There are some businesses that may not initially seem to be virtual organizations. Jet Blue is one of those companies.  In an article by Cisco Press titled, Defining the Virtual Business and Its Benefits, the authors explain how Jet Blue reduced inventory through standardization, reduced real estate expenses, and allowed employees to work from home.

In the book The Virtual Organization by Davidow, the author explained that virtual products may exist before it is even produced. “Its concept, design, and manufacture are stored in the minds of cooperating teams, in computers, and in flexible production lines.”

To find out more about virtual organizations’ background, characteristics, challenges, and future potential, check out Virtual Organizations.

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Big Business Embracing Entrepreneurial Thinking

Wal-Mart recently inspired an unusual entrepreneurial competition. Inventors could submit product ideas, with the hope of having their product available on the stores’ shelves.  Wal-Mart is not the first company to recognize the importance of fostering creativity in unusual ways. In college-level innovation and entrepreneurship courses, one of the things students learn is that organizations place a high value on entrepreneurial thinking.

Wal-Mart initially created the entrepreneurial contest  to create buzz in social media.  The popularity of the promotion led to some creative ideas by inventors who sought attention for their creations. The Wall Street Journal reported that the winner would have the opportunity to sell on as well as in the physical stores.

The idea of organizations recognizing the importance of entrepreneurial talents is becoming more popular.  Check out some of the following articles that demonstrate the value of entrepreneurship in the modern workplac

  1. Forbes: A Growing Startup Should Hire Only Entrepreneurs
  2. Bloomberg:  Need Innovation? Hire an Entrepreneur
  3. Economic Times:  Top IT Companies Hiring Failed Entrepreneurs
  4. Google Hires Digg Entrepreneur
  5. Andrew Hamilton: Large Companies and Entrepreneurs Can Work Well Together
  6. Companies Hiring Entrepreneurs for Innovation
  7. UC Will Hire Entrepreneur to Set up Companies
  8. Entrepreneurship and Innovation in Large Companies
  9. Leveraging Dynamics Between Large Companies and Entrepreneurs
  10. Entrepreneurs Organization

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Entrepreneurs: Funding Options from Kickstarter

Entrepreneurs often find that one of the hardest parts of realizing their dream is to obtain financing.  Some have tried microlending sites like  Others have discovered a new lending platform called Kickstarter.  The site’s tagline is “a new way to fund and follow creativity.”

Kickstarter describes its site as the world’s largest funding platform for creative projects.  This unique site allows entrepreneurs to keep ownership and control over their work while tens of thousands of people pledge millions of dollars to help finance their creative ideas.  The idea must reach its funding goal or no money changes hands.  Entrepreneurs that receive their anticipated funds, can test concepts without risk.

Kickstarter’s Blog offers advice to those interested in creating a new project. The site allows for people to browse current ideas or to create their own.  To begin a new project dedicated to film, art, technology, design, food, publishing and more, creators can check out Kickstarter school.

Once a project is listed on the site, it displays timeline and pledge information including:  Percent Funded, Amount Pledged, Number of Days Left to Receive Funds.  The picture displayed below demonstrates some examples listed on Kickstarter’s site.  On the site’s curated page, it lists “projects curated by some of the world’s foremost creative communities.” The site also allows users to view projects by staff picks, most popular, recently launched, ending soon, small projects, most funded, as well as by category and location.

For additional help with the entrepreneurial process, check out the Top 30 Links for the Successful Entrepreneur.  

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Importance of Unique and Repeat Visitors

Keeping track of unique visitors helps determine effectiveness of marketing strategies.  Webopedia explained that the term unique visitor “refers to a person who visits a Web site more than once within a specified period of time.” It may be difficult to determine the exact number of unique visitors a site may have.  PC Magazine explained, “Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.”

How important are unique visitors?  Check out Unique Visitors are not everything. In this article, the author points out that it may be a “misleading stat, as Jakob Nielsen explains, Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

There seems to be confusion between unique visitors and repeat visitors in some of the articles on the Internet.  In the article Defining Unique Visitors by Imediaconnection, Brant Dainow explained, “Understanding your repeat visitors is where the money is. The reason is simple: it takes an average of 2.4 visits to your site before someone will buy. In other words, most people buy on the second or third visit to your site. No one buys the first time they visit. Repeat visitors are the ones who matter. Repeat visitors buy the products, and therefore repeat visitors pay your bills.”

Statista created an infographic that demonstrates unique visitors per month as well as average monthly use per visitor for sites like Facebook, Twitter, Linkedin, MySpace, Google, Tumblr, and Pinterest.  Not only does Facebook far exceed all others in unique visitors, users are spending over 6 hours per month on the site.  This is over 600 times the amount of time spent on Google+.

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What is Socialnomics?

In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

Click here to see some examples of socialnomics in action.

The following video gives some interesting statistics about the social media revolution.


Could Augmented Reality Technology Inspire the Next Steve Jobs?

One of the biggest obstacles the new entrepreneur faces is coming up with a unique idea.  The Steve Jobs and Mark Zuckerbergs of the world have raised the creativity bar.  By creating augmented reality phone apps, certain companies are getting attention.  Autonomy has developed a new technology called Arasmsa that may change how people interact with objects.  It works with a smart phone and can reveal some things that are not readily visible to the naked eye.  Check out the following video:

With the popularity of QR codes and now new technologies like Arasmsa, there is potential for some amazing app possibilities.  For example, you can now point your phone at a magazine and have an app translate the material from one language to another.  There are a variety of augmented reality apps already available on the market.  Check out 40 Best Augmented Reality Phone Apps and 2 Augmented Reality Technologies that are about to Change the World.

The question is who will be the next Zuckerberg or Jobs to create an idea that goes above and beyond what is already out there?  Perhaps they are listed in the article 8 Important Silicon Valley Innovators Not Named Steve Jobs.  Only time will tell.

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Chief Officer Abbreviations Explained: CEO, COO, CFO and More

There are a lot of abbreviations for top leadership positions that contain the words “Chief and Officer” in the title. It may be confusing to keep the players straight. It may help to explain that a corporate officer holds a management-level position, such as a President, Vice President, or General Manager. Other common positions include:

  • CEO – Chief Executive Officer – This person is the highest ranking corporate officer.  They are the head of management for an organization.  They report to the board of directors. They make high-level decisions about policy and strategy.  The people that report to the CEO include:  The CBDO (Chief Business Development Officer), CFO (Chief Financial Officer), COO (Chief Operating Officer), CMO (Chief Marketing Officer), CIO (Chief Information Officer), CCO (Chief Communications Officer), CLO (Chief Legal Officer), CTO (Chief Technology Officer), CRO (Chief Risk Officer), CCO (Chief Creative Officer), CCO (Chief Compliance Officer), CAE (Chief Audit Executive), CDO (Chief Diversity Officer), and CHRO (Chief Human Resources Officer).  Steve Jobs was an example of a top CEO.  To find out more about these other chief officer positions, click here.  Check out:  The Best Performing CEO’s in the World.
  • COO – Chief Operating Officer – This person is responsible for the day to day operations or an organization.  Not all companies have one.  In 2006 more than 60 percent of Fortune 500 companies did not have a COO.  This person may also be called the company’s President.  This person could be thought of as the second in command behind the Chairman or CEO.  An example of a top COO is:  Tim Cook was the COO for Apple before replacing Steve Jobs as CEO. Check out: List of Famous Chief Operating Officers.
  • CFO – Chief Financial Officer – This person manages the corporation’s financial risk.  They deal with data analysis, financial planning and record keeping.  Although they report to the CEO, they may also sit on the board of directors.  Peter Oppenheimer is Apple’s CFO.  Check out:  Bonus Babies . . . The Best Paid CFO’s.
  • CMO – Chief Marketing Officer – This person is the head of sales, product development and all things marketing-related.  The CMO can report to either the CEO or COO. Their job is to obtain growth through sales and marketing.  The CMO has become more commonly discussed in recent years.  Check out:  The Chief Marketing Officer . . . A new Boardroom Role.
  • CIO – Chief Information Officer – This person is the head of information technology.  They may report to the CEO, CFO or COO.  They must create strategic goals to increase information accessibility and manage integrated systems.  The CIO and CTO roles are often confused.  Check out:  What is the Difference Between CIO and CTO.

There may be other chief officers’ positions in other industries as well.  For example in hospitals there could be a CMO (Chief Medical Officer), a CNO (Chief Nursing Officer) and a CMIO (Chief Medical Informatics Officer).

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Companies Rewarding Employees for Entrepreneurial Ideas

Gone are the old days of having a suggestion box at work.  Today’s modern company has set up some much more sophisticated ways of obtaining knowledge and creative ideas from their employees.  The following list contains some useful tools that employers have utilized that have even replaced their need to go to outside consulting firms:

  • Innovative Management Programs – Sites like Brainbank, InnoCentive and Spigit are just a few of the popular sites that companies use to allow employees to submit and vote on ideas.
  • Idea-Management Websites –  PriceWaterhouseCoopers created a company site to gather employees’ input about cost cutting, improving customer service and other ways to improve revenue.  These sites can be very successful.  IdeasAmerica, an association for suggestion administration, surveyed customers and found that ideas submitted by employees saved over $110 million or an average of $1256 per idea
  • Set up KiosksBruce Power is one of many companies who have set up idea kiosks.  Resembling ATMs, these kiosks are easily accessible and allow employees to vote on ideas. 
  • Create Financial IncentivesCompanies may give rewards for employees’ ideas that result in cost savings.  They may receive financial incentives or points to use toward rewards. 
  • Set Up Idea ChallengesAllstate created an online challenge for its employees to come up with some good ideas about how to create their company app. 

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Stand Out In Job Market with Mini Resume Cards

Combining a resume with a business card in a smart, easy to read fashion, is a great way to capture a future employer’s attention.  ResuMiniMe is a site that has done a nice job of creating such a card.  In just minutes, job-seekers can create a traditional-sized business card that promotes their strengths while serving as a nice ice-breaker for networking opportunities.  Prices start at $90 for 1000 cards.  Gift packages are available.  A free profile on LinkedIn is required. 

They offer two style choices for the back of the card.  A traditional standard style that lists education and experience is one option.  Also offered is the option to include a QR code on the back.  For more information about using QR codes to find a job, click here. 

The following are examples of the cards that can be created on this site.  The back of the card is shown vertically here for easy readability.

Front (although not listed here, a phone number may be included):

Back Traditional:

Back QR Code Version:

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Top Links for Help with Deciphering Web Analytics

Sites like Alexa, Compete, Google Analytics and Quantcast can give some important data about website visitors.  If these were the only choices available, it might not be so difficult to choose the best tools for web analytics.  However, there are a lot of sites out there.  They may also have some techy jargon. Some terms that may be confusing to some who are trying to decipher the data include:

To explain the importance of the type of visitor, check out the article: Total or Unique Visitors:   What is the Difference? While many people focus on unique visitors, in an article titled Unique Visitors are not Everything, Jakob Nielson was quoted as saying, “Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

To try and keep it all straight and pick the correct site based on individual needs, check out the following top 10 links with information about web analytics, explanations of popular tools and what they measure:

  1. Web Analytics Demystified – Unique visitors ONLY come in one size.
  2. Alexa Analytics Explained – Take a tour of Alexa’s analytics.
  3. Compete Analytics Explained – Where they get their data and PDF of methodology.
  4. Google Analytics Explained – FAQ for all Google Analytics issues.
  5. Quantcast Analytics Explained – FAQ for all Quantcast Analytic issues.
  6. Top 24 Web Analytics Software Packages – Top software packages explained.
  7. 11 Best Web Analytic Tools – Includes Google, Yahoo, Crazy Egg, Compete, and more.
  8. Alltop Web Analytic News – News about all analytic issues.
  9. Web Analytics Review – Side by side comparison of top web analytic tools.
  10. Yahoo! Analytics Explained – FAQ for all Yahoo! Analytics issues.

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Top 20 TED Talks Not To Be Missed contains some of the most inspirational, educational and entertaining videos on the Internet.  TED stands for Technology, Entertainment and Design.  The site shares video-recorded talks given by some of the most intelligent and interesting people in the world.  There are plenty of top TED presentation lists on the Internet, that are created based on people’s interests.  One of the most recent subject-specific lists I’ve seen is 20 Essential Ted Talks for Entrepreneurial Students.  This is an excellent list for potential entrepreneurs. 

However, TED has far more than just entrepreneur-related topics to offer.  If you plan on getting lost on any site on the Internet, do it on TED. I try to view to as many TED talks as I can possibly fit into my schedule.  Of the ones I have watched recently, I have created my own top 20 list of TED talks that I feel should not be missed:

  1. Arthur Benjamin on Doing Mathemagic
  2. Alain de Botton on A Kinder Gentler Philosophy of Success
  3. Ted Pink on the Surprising Science of Motivation
  4. Deb Roy on the Birth of a Word
  5. Dennis Hong on Making a Car for Blind Drivers
  6. Oliver Sacks on What Hallucination Reveals About Our Minds
  7. David Bolinksy on Animating a Cell
  8. Anthony Atala on Printing a Human Kidney
  9. Stewart Brand on Does the World Need Nuclear Energy
  10. Adam Astrow on After Your Final Status Update
  11. Jeff Hawkins on How Brain Science Will Change Computing
  12. John Hodgman on Aliens, Love and Where Are They?
  13. Cameron Herald on Let’s Raise Kids to be Entrepreneurs
  14. Edward Tenner on Unintended Consequences
  15. Misha Glenny on Hire the Hackers!
  16. Gregory Petsko on The Coming Neurological Epidemic
  17. Malcolm Gladwell on Spaghetti Sauce
  18. Joshua Walters on Being Just Crazy Enough
  19. Barry Schwartz on the Paradox of Choice
  20. Steve Jobs on How to Live Before You Die Speech at Stanford

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Women Dominating Sales Positions

Women are becoming a dominant force in sales positions.  In the article 10 Most Lucrative Industries for Women it was noted, “A recent study found that women are coming to dominate certain areas of sales, a traditionally lucrative field for those who excel. In fact, the study seemed to show that women tend to have better selling skills than men, translating into substantial earnings for saleswomen.”

When women were asked what their top 10 more desired sales careers would be, they chose:

1.    Pharmaceutical Sales

2.    Biotech Sales

3.    Dental Sales

4.    Insurance Sales

5.    Healthcare Sales

6.    IT Sales

7.    Medical Sales

8.    Advertising Sales

9.    Medical Equipment Sales

10.  Real Estate Sales

This is good news for women in the current questionable economy. Monster reported, “In 2010, more employers were willing to invest in their sales forces, having some faith that customers could be cajoled into buying. In October 2010 there were 145,000 more workers employed in sales and related occupations than a year earlier.”

For additional resources about women and sales positions, check out some of the following links:

Women Turning to Cosmetic Sales

Community of Women in Professional Sales

50 Best Careers of 2011

Sales Jobs for Women Search Site

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SitePal and Voki: Add Pizzazz to Your Website or Classroom

There are some fun sites that can be used to animate pictures to add pizzazz to websites or online classrooms.  One of these sites, Voki, is free and is available for non-commercial use.  For commercial use, SitePal starts at just $9.95/month. 

Are you looking for a way to create content for an online classroom?  Consider adding a link to Voki.  “Voki enables users to express themselves on the web in their own voice using a talking character. You can customize your Voki to look like you or take on the identity of lots of other types of characters… animals, monsters, anime etc. Your Voki can speak with your own voice which is added via microphone, upload, or phone. Voki lives on your blog, social network profile and will soon be integrated in various instant messaging platforms. You will also be able to download it to most video supported phones.”

Click on the picture below to see what happens if you add a link to your Voki-created file.   Be sure to hit the play button to hear the message once you get there.

If you are looking for a way to stand out on your website, resume, email signature line, or other form of social media, consider SitePal. “SitePal is an easy-to-use service that allows you to create a speaking avatar for your website and empower your online communication.” Click on the picture below to see that animation. 

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Purchasers from Amazon Responsible for StateTaxes

Article first published as Purchasers from Amazon Responsible for StateTaxes on Technorati.

Amazon has enjoyed an advantage over their competition.  They have not had to add tax to the purchase amount in states where they don’t have a physical presence.  Slate reported, “According to Quill Corp. v. North Dakota, a 1992 Supreme Court ruling, companies are only required to collect sales taxes from their customers when they have a presence in the state in which they reside.”

This has been a sore spot for many of Amazon’s competitors.  Many of them feel that if they should have to handle the taxes for customers, so should Amazon.  This advantage has made them undersell big competitors like the Apple Store and Best Buy. 

Purchasers from the Amazon site may think they are getting a better deal. In reality, there may be taxes owed, but it won’t be by Amazon.  What many people in certain states like Arizona don’t know about their purchases on Amazon, is that it is going to be up to them to keep financial records of what taxes are due.  At the end of the year, when they file their tax returns, these taxes should be included in any amount owed to the government. 

According to the Arizona Republic, “If you buy something online from a retailer who doesn’t have a physical presence in Arizona and they don’t charge state tax or the tax from the state where they’re located, then you’re probably liable for the use tax – the 6.6 percent tax. The safest thing to do is if you buy something online and you get a receipt, save it. It’ll probably show if there was any sales tax from the state where it was charged. If there’s not and there is no Arizona tax, then you should think about paying the use tax on that.”

What if you haven’t kept all of your Amazon receipts?  Go to your account page on Amazon and under Order History, click on Download Order Reports.  This tool allows you to put in the date range of purchases to request a report of purchased items.   

According to Amazon’s site, “Items sold by LLC, or its subsidiaries, and shipped to destinations in the states of Kansas, Kentucky, New York, North Dakota, or Washington are subject to tax.”  It is wise to check with your state to see what your tax obligation is.  For more information from Amazon regarding taxes, click here.

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Twitter Analytics: Who is Viewing and Tweeting Your Tweets?

It can be a challenge to get good analytics on Twitter.  However, there are some sites that can give some helpful information. One of these sites is The Archivist.  “The Archivist is a service that lets you search Twitter for Tweets. Then you can create an archive, analyze, export and share the tweets.”  Once you are on the site, simply type in your Twitter name and hit start analysis.  It will come up with something like this:

This site allows the Twitter user to visualize data and information through graphic representations. Some of the most important things that The Archivists can provide about a Twitter account are:


  • Tweet Volume Over Time
  • Users Who Have Tweeted the Most About You
  • Top URLs Used
  • Most Frequently Used Words
  • Tweet vs. ReTweet Percentage
  • Source Where Users Tweet From Originally

For frequently asked questions (FAQ’s) about The Achivist, click here.

For more Twitter analytics and visualization tools, click here.

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An Entrepreneur’s Startup Business Model Checklist

Whether they write it down or keep it in their head, the new entrepreneur keeps a checklist about any new big idea they may be considering.  Startup expert Steve Blank has created a video series for the new entrepreneur on Udemy where he explains the importance of this checklist.

Udemy is a site where online courses can be created about any subject.  “Udemy’s goal is to disrupt and democratize the world of education by enabling anyone to teach and learn online.” There is a wealth of knowledge on the Udemy site.  Entrepreneurs can search the site for relevant courses to help them with their business ventures.

In a recent presentation about entrepreneurs and their business model checklist, “ Steve Blank outlines a few points of necessary focus for the emerging business start-up, including market opportunity, market regulations and distribution, competitors and complimentors, and technology breakthroughs. He notes that the customer is not always the same thing as the payer, and that this bifurcation is creating interesting new business models.”


The following are the links for Blank’s entrepreneurial presentations:  

An Entrepreneur’s Checklist

Is First to Market the Best?

Vertical vs. Horizontal Markets

Market Risk and Technology Risk

The Entrepreneur and the Family

Blank’s Entire One Hour Talk

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How to Publish or Self-Publish Your Book

Today’s Ask Dr. Diane:  I am thinking about publishing a book.  What do I need to know about finding a publisher or trying to self-publish?

It can be quite challenging to get your first book published through a large publishing house.  Many new authors find that they must end up self-publishing.  Some are choosing to self-publish now because of the way that the industry is changing as well.

Seth Godin, is a well-established author who used to use the big publishing houses, recently decided to self-publish.  Godin decided to do this because he had enough customer relationships and felt he no longer needed the publisher.  Publishers can offer a lot of advantages for a new author.  However, once an author is established and has identified their audience, they may not be as necessary.  According to the Wall Street Journal Godin is quoted as saying, “Publishers provide a huge resource to authors who don’t know who reads their books. What the Internet has done for me, and a lot of others, is enable me to know my readers.”

If you decide to go the publisher house route, here are some things you must keep in mind.  There is a very high probability that publishers will turn down you book unless you have an agent, a strong proposal, a very unique book idea, and most importantly a strong platform. 

The word platform gets tossed around quite a bit in the publishing world.  What they mean when they say they want you to have a strong platform is that they want you to have a “following” of people that will probably already want to buy your book once it comes out.  They would like to see you have a popular blog, a TV show, a radio show, are a celebrity or have written previous books, etc.  If you don’t have a platform, there is a good chance that they will turn you down. 

If you do have a platform and want to use a publishing house, you will need to start the process by finding an agent.  To do this, you must develop a query letter.  Once you develop a good query letter, you will send this to agents that handle the type of writing that interests you.  I suggest reading Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents.

Jeff Herman's Guide to Book Publishers, Editors, and Literary Agents 2011: Who They Are! What They Want! How to Win Them Over! (Jeff Herman's Guide to Book Publishers, Editors, & Literary Agents) Cover

Once you send your query letters to agents, you may get some that respond.  If so, you must be prepared to have a strong book proposal to give them.  There are plenty of books about how to write a book proposal based on the type of book (fiction or nonfiction). There is a very specific format about how to write a proposal and it is important that you stick to that format.  The proposal will contain several things including some brief information about the proposed chapters. 

Many people think they need to have written the complete book prior to finding an agent. This is not true.  It is good to have one solid chapter to send to the agent, though, in case they do like your proposal.  Do not send this chapter until it is requested though.  It is important to start with the query letter. If there is interest, then you would send the proposal.  If there is interest, then you would send the sample chapter. 

If you cannot get a publishing house to publish your book, many people go the route of self-publishing.  There are some very simple ways to self-publish including using Amazon’s CreateSpace. Sites like this have made it easier and less expensive than ever before to get your book published.  The nice thing is that the days of having to print large amounts of books that require storage are gone.  With sites like Createspace, books are printed as they are ordered. 

Self-publishing has changed the publishing industry.  Because of sites like Amazon, many stores like Borders have had to close their doors.  People have enjoyed the ability to have a variety of book choices and the ease of ordering online. 

If you do decide to self-publish, be sure that you have a good editor and an indexer.  Createspace and others like them, offer help with a lot of things like cover design and more.  The more things that you need help with, the more it will cost.  However, these sites have made self-publishing a much easier and more realistic choice for authors than anything offered in the past.

Social Networking Use Doubled: Future for Neuromarketing

Recent Pew Research found that 65% of adult online users are taking advantage of social media sites. That is more than double the 29% of users in 2008.  According to Pew, “The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them.”  With such an increase in adults frequenting social media sites, this could have a dramatic impact on how companies market their products.

Adults are making social networking a normal part of their daily routine.  The only part of daily Internet usage by adults that takes up more time than social networking was checking email and using search engines.   Women were more likely to use social networking than men. Young adult usage has been more stable, while older users are increasing their frequency. 

Half of American adults now use Facebook. This increase in how people use the Internet has a strong impact on how marketers must focus their advertising.  Previous research has already shown that women were more likely to use the “like” button on Facebook.  However, this requires action on the part of the user to hit the “like” button. 

Now the trick would be to somehow combine neuromarketing with social networking. If there are QR readers that can read information, what is next . . . eye tracking programs to register product appeal?  Eye tracking is just one form of neuromarketing.  Neuromarketing is one of many routes that the future of advertising may be headed.  Several companies have used neuromarketing techniques.  “Frito-Lay has been studying female brains to learn how to better appeal to women. Findings showed the company should avoid pitches related to “guilt” and guilt-free and play up “healthy” associations.” 

Now if the programmers who created the QR reader can create an app for eye tracking, think of the neuromarketing possibilities.  If women are flocking to social media sites, companies like Frito-Lay could use these techniques to find out much more about the appeal of their products.  This possibility may not be so far off in the future.

Make a Free Easy App Without iTunes

It can be quite frustrating and difficult to create an app that iTunes will accept.  I found a quick little way to create a free app that is easily accessed through a site called ConduitMobile.  You need to access the site to create the app through Safari instead of Explorer though.  If you don’t have Safari, you can download that easily for free.  

Once on the ConduitMobile site, it is very simple to create a decent app that contains things like RSS feeds, websites, Youtube feeds, contact forms and more.  When you are finished creating the app, you can test it on your computer screen to see how it looks.  When you are happy with the app, you can simply pick the option of “Web-based App Open on Mobile Phone”.  This will generate a QR code that you can scan with your QR Reader.  You can have this QR code and link sent to your email address.

If you scan the QR code, that will open the page to your app on your phone.  At this point, you click on the icon at the bottom of your iPhone that looks like a circle with a pen in it.  At that point, it will ask you if you want to open in Safari.  Pick yes and this will open up the website on your phone so that you can save it to your home screen. 

To see how it works, scan this code into your reader or click here to see more about the code and app.  By scanning in my code listed below, you can have access to my articles, Youtube videos and more on your iPhone. 

An even easier way to get the app onto your iPhone is to just use the link that is sent to your email that contains the QR code.  The link for the one above is  Simply open the site like this one on your phone and save it to your desktop.  You can also go to that link and forward it to people by entering their email address.  Keep in mind though that, unlike an app you download from iTunes, this app will be web-based and will require an Internet connection to display the information. 

Watch the following video for step by step directions about how to create your free app without having to go through iTunes:

Top Sites to Find Statistics and Charts for Writing Articles

Have you ever wondered where journalists find all of those great charts and graphs to show their statistics?  Here is a list of some of the most helpful free sites to find important data and charts to use when doing research for articles:

  • – “Free traffic metrics, search analytics, demographics, and more for websites.
  • Census Figures:  U S Census Bureau – Topics Include: People and Households, Business and Industry, Geography, Fraudulent Activities and Scams, Newsroom and Related Sites that include information about Jobs, Research Programs and Other Agencies.
  • Labor Statistics:  U S Department of Labor – Topics Include:  Inflation, Pay and Benefits, Consumer Spending, Unemployment, Employment, Workplace Injuries, and Productivity.
  • – “Morningstar provides stock market analysis; equity, mutual fund, and ETF research, ratings, and picks; portfolio tools; and option, hedge fund, IRA, 401k, and 529 plan research.
  • – “a massive central data source and a handy way to graphically compare nations.”
  • Pew Research Center – Numbers, Facts and Trends:   – Topics Include:  Population Trends, Domestic Policy, Economics, Elections, Energy and Environment, Foreign Affairs, Immigration, Internet and Technology, Legal, News Media, Politics and Elections, Polling, Public Opinion, Religion, Research Methodology, and Social Trends.
  • – “Free direct audience measurement for all website owners including traffic, demographics, business, lifestyle, interests and more.
  • Real Time World Statistics:  Worldometers – Topics Include:  Current World Population, Current Government and Economics Statistics, Current Society and Media Statistics, Current Environment Statistics,  Current Food Water and Energy Statistics, and Current Health Statistics.

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Top Things You Should Know about Google Plus (Google+)

You may have started to receive emails announcing that you have been added by someone on Google+ and be confused by what that means.  First of all it is important to understand Google+.  SEOdesk includes a nice article explaining what is Google+.  This new system is not unlike the Facebook “Like” feature. 

The author of the SEOdesk article pointed out how Google’s new system works. “A small transparent plus one button will appear near your search results (log into your public Google account first), when you click on it, it should turn blue; this indicates that you have +1’d that particular link, it will appear on a new tab in your account which keeps a record of the various things online that you have +1’d (the plus one tab).” For a more detailed explanation, read the entire article

How can people add you to Google+?  First of all, people can find you to add through a search function.  See how to find people on Google+.  They can then invite people to be friends with them on Google+. How can you protect your information if you don’t want others to see it?  Check out: protecting your Google+ profile information. For more information check out:  guide to working with circles in Google+.   

If you receive a notification that someone has added you to Google+, it may include a statement like:  Don’t know this person? You don’t have to add them back (they’ll just see the stuff you share publicly). If you want to block someone, you can do so by following these instructions on blocking someone on Google+.

Top Apps for 2011


mobile apps


The list of apps that are available for iPads and other tablet devices can sometimes seem staggering. recently listed their 10 Must-Have Business Apps for 2011.  Most of these apps had to do with productivity.  For a more productivity apps click here.

Hubspot had a more complete article titled The 25 Most Important Mobile Media Apps. This list is nice because it is broken down into financial tools, organizers/time savers, utilities, news/information, shopping, social, and productivity applications.

One application that any mobile device should have is for reading QR codes. For more information about QR codes and their use, click here.

Value of Top Companies

The following is a list of the estimated value of some of the top companies in 2011.  They are listed in order of highest to lowest value.

Apple – TechCrunch recently reported that Apple’s value is now worth as much as Microsoft, HP and Dell combined.  Valued at over $300 billion, Apple continues to grow.  For more specifics, click here:  Apple Value

Microsoft – Recent estimates put Microsoft’s value at about $200 billion.  Skype – Microsoft’s recent purchase assessed Skype’s value at $8.5 billion.

GoogleGoogle’s value has been estimated to be $192 billion as of January, 2011.  For more specifics on this income including Larry Page and Sergey Brin’s net income, click here:  Google ValueYoutube – Recent estimates put Youtube’s value around $1.3 billion.  Google paid $1.6 billion for Youtube in 2006.

FacebookFacebook was valued at $82.9 billion in January and that number continues to grow.

Amazon – In January, it was reported that Facebook passed Amazon’s value.  Amazon still showed a $75.2 billion worth.  For more specifics, click here:  Amazon Value

HP – Recent estimates put HP’s value at about $72.8 billion.

Dell – Recent estimates put Dell’s value at about $29.3 billion.

Groupon – Recent estimates put Groupon’s Value at as much as $25 billion.

Twitter – It is suggested that Twitter’s value is around $7.7 billion.

Linkedin – Recent estimates put LinkedIn’s value at over $4 billion.

The Most Useful Articles about How to Use Twitter

As Twitter grows and develops, so does the need to understand how to use Twitter as an effective marketing tool.  Companies and individuals that still have confusion with understanding hashtags, obtaining followers or how to remove annoying followers, should check out this list of the top Twitter articles:

  • Best Twitter Articles of 2010 – gives an exhaustive list of everything you want to know about Twitter. 
  • How to Find Hashtags on Twitter – This article explain hashtags and joining conversations on Twitter.  Hashtags are a popular way to start up a conversation about a specific topic within Twitter.  By putting the # sign before a subject, it creates a conversation that others can join.
  • The Ultimate Guide to Getting Twitter Followers – Dave Larson from explains the 6 ways to get Twitter followers including how to build a reputation, self-promotion, becoming a reciprocator, understanding automation, joining following groups, and avoiding spamming.    
  • Deciphering Twitter:   Twictionary Terms can be Very Intwesting – As Twitter grows in popularity, so does the number of terms that are associated with the site. Check out some of the most popularly used Twitter terms.
  • How to Block People on Twitter – One big difference between being on Twitter as compared to being on Facebook is that people can follow you without your consent.  That may lead to some situations that you find to be bothersome, including unsolicited contact or having to sift through a bombardment of tweets on your homepage. 

     According to you can block people on Twitter by:

    • “Log into your Twitter account using your unique username and password. If you use a public computer, do not forget to mark the ‘Do not remember me on this computer option’ to protect your personal info.
    • If the user you wish to block is already following you, go to your ‘Followers’ list. Browse among your connections and click on the personal profile of the unwanted contact. Alternatively, just type the person’s Twitter name on the search box and click on enter.
    • While on the person’s profile, you will see a gear icon on the top center of the screen (next to the ‘Message’ box). Once you click on it, a drop-down menu will reveal the options ‘Mention,’ ‘Block,’ or ‘Report for spam.’
    • Click on ‘Block’ and you have successfully blocked the spammer. Moreover, a box ‘Blocked’ with a red line will appear on the user’s profile replacing the ‘Following’ box.

   What happens later if you decide you blocked someone that you would rather not block?  Check out  how to unblock Twitter followers.  


Baby Boomers Keeping Plastic Surgeons Busy

The popularity of plastic surgery is undeniable.  What may be interesting to note is how much of an impact the Baby Boomer generation has on the number of plastic surgery procedures performed.  Baby Boomers are those born between 1946 and 1964.   Karen Zupko and Sheila Hall from the Aesthetic Society News magazine recently reported some interesting Baby Boomer, cosmetic and plastic surgery statistics:

  • 7,000 Baby Boomers turn 65 per day in 2011 – This will jump to 10,000 per day over the next 18 years according to Pew Research
  • People age 51-64 account for 28% of total plastic surgery procedures
  • People over 65 account for 7.3% of total plastic surgery procedures
  • Baby Boomers make up 35% of plastic surgery patients
  • The rate of men age 50-64 who color their hair grew from 3-10% from 1999 to 2000
  • 2,437,165 Botox procedures were performed in 2010 (all age groups) – Non-invasive procedures are growing with men accounting for 15% of injectable market and 26% of skin rejuvenation market.

How can plastic surgeons capitalizing on this demographic?    The authors suggest a few ideas to appeal to this group:

  • Have marketing material in larger font for ease of reading
  • Offer a pampering environment
  • Don’t waste patients’ time by making them wait
  • Focus on men too as they are becoming more interested in plastic surgery
  • Don’t focus on age in marketing because according to Pew Research, this group feels 9 years younger than their true age
  • Make things convenient for them

For those targeting Baby Boomers in their marketing plan, they may want to consider television advertising as Boomers watch more television than any other generation. 

For more information about plastic surgery and specific procedures, click here.

Prezi Presentation about Education That Blows PowerPoint Out of the Water

Prezi is a presentation software similar to Powerpoint.  Check out this very interesting use of Prezi “Future Proof Your Education” from Maria Andersen where she explains “How do you prepare for uncertain career paths where technical knowledge doubles every two years? You pay attention to the skills that surround the content: Interact, Flex, Learn, Explain, Analyze, and Focus.”

Andersen does a nice job of incorporating the “Did You Know?” video into her presentation while showing how to utilize Prezi to its fullest.  Click on the presentation below to find out more about choices and how knowledge and skills can affect career paths.   Particularly fun is the “Little Billy” video showing what happened to Billy and others when they entered the workforce and experienced information overload syndrome.

If you have ever wondered how to make the most out of using Prezi, this presentation can show how to do this.


Using QR Codes to Get a Job or Promote Your Business

You probably have seen QR codes and don’t even realize it.  Perhaps they were on a marketing ad or a flyer someone handed you.  You might have seen them on a promotional piece or on a poster at a local store.  It may have looked so under-stated that you probably passed right by it and didn’t give it a second thought.

Start looking for them.  You’ll be surprised at how many places are using them.  What are they?  Think of them like a bar code that lists a lot more information and can direct you to specific websites.  Companies are creating these codes to be used with smartphone apps.  This is an example code that I created for my book, It’s Not You It’s Your Personality:

It’s really simple to make one.  You can go to a site like and type in the information you want to be encoded.  It may be something as simple as a website address.  You can go to the Qurify site and type in your website URL address. If you don’t have a website, consider putting in your Linkedin profile page.   Click on the Qurify button and then download the image it creates as a jpeg file.  Now you can take this file and put it on your business cards, on your resume, or on any other information you create. 

Anyone who has a QR Reader app on their phone can simply start the app on their phone and point it at your code.  When they do that, they will be directed on their phone to the URL address you entered on Qurify.  It couldn’t be easier. 

This can really make you stand out from the rest in the job search.  Just having that code on your resume will make those that don’t know what it is, look into it why it is on your resume.  For those that do know what it is, they will appreciate how technologically you savvy are.

If you have your own business and want to promote different parts of your website, these can be useful as well.  To show examples, I created several of these QR codes for Dr. Robert Spies’ plastic surgery site.  To see how they work, first download a free QR Reader app onto your smartphone.  Then open that app and point it at the codes listed below.

This code directs you to information about facelifts:

This code directs you to information about tummy tucks:

 This code directs you to information about breast augmentation:

 By having different QR codes like this, you can customize your marketing material to direct people to the appropriate websites.  For companies like a plastic surgery practice, this can be a very effective tool to target people that have a strong enough financial background to own a smartphone as well as those that are interested enough to point their phone at the code for more information.  It is a great tool to specifically target the appropriate population. 

To find out more about how these codes work, check out information from the guys at how stuff works technology podcast. 

Marketers Target Impatient Customers through Smartphone Quick Response QR Codes


Quick Response or QR codes are the latest bar code system that allows customers to use their smartphones to obtain discounts, gather information and even order products ahead of time so that they are ready upon their arrival.  For an instant gratification generation, these new codes can connect customers to products faster than ever before.

Companies are putting these codes in their advertisements and on their products so that customers can scan them with their smartphones and gather more information, find out about discounts or even order the product.  Although these codes aren’t that new, companies are starting to use them more due to the increased frequency of consumers using smartphones. 

It’s simple to install an app on a phone. In fact some even come with the app pre-installed.  Wall Street Journal reported, “Scanby Inc., a New York company that develops and manages QR codes, estimates that 30 million people in the U.S. have a code-reader app on their phone.”

Companies like Ethical Bean are taking advantage of the code to get their coffee products into their customers’ hands more quickly.  Customers simply need to order their coffee through the use of these apps and it will be ready when they arrive to pick it up. 

These apps can also give more information about the products being purchased.  Customers can find out recipes, ingredients and more.  The Wall Street Journal had some statistics about the use of these codes:

  • 32% of consumers in a recent survey said they’ve used a QR code
  • 70% plan to use QR code again or for the first time
  • 53% are motivated to use it by getting a coupon, discount or deal
  • 52% are motivated to use it by getting more information

How to Find Hashtags on Twitter


Hashtags are a popular way to start up a conversation about a specific topic within Twitter.  By putting the # sign before a subject, it creates a conversation that others can join.  For example, if I wanted to tweet about plastic surgery, I could include #plasticsurgery within my tweet and it would list my comment on the discussion being held within Twitter about that topic.   As you can imagine, a recent popular hashtag topic was #royalwedding

The challenge comes with finding all of the conversations you would like to join.  One site that is helpful is called What the reported, “What the Trend shows you the top hashtag and non-hashtag trending topics. It lists the 10 top trending phrases at any given moment on Twitter, along with a short description of each. Just underneath the written description is how long ago this phrase started trending, and when it received its description. What the Trend also shows you the top trending topics in several geographic areas. You can also view all of the trends from the past 24 hours, and sort by verified trends, explained trends and much more.”

Trendistic is another site that can tell you just how popular a hashtag is on Twitter.  If you type in the hashtag phrase into their search, it can tell you not only the most recent conversations about that phrase but also how active it has been for the last 24 hours, 7 days, 30 days, 90 days and 180 days. The site also gives embedding information so that you can put their charts on your blog or website.  Check out the right side of the main Trendistic site to see a list of the top trending topics.

You Are Only as Good as Your Last Deal: Top 5 Ways to Avoid Being Expendable at Work


There is an expression that is often used in sales:  “You are only as good as your last deal.” What is meant by that is that management has a short-term memory and no matter how good you were in the past, they are focusing on what you can do for them right now.  It may seem unfair to those who have worked very hard throughout the years to find out that their jobs may be on the line due to one poor month of performance.  However, this is a reality in this market.

The new movie, Larry Crowne, with Tom Hanks and Julia Roberts, is about Hanks’ character, a top performing employee who has won the employee of the month something like 8 times.  He is self-confident that management has requested his presence in their office to tell him that he has just won for the 9th time.  Instead, he finds out that they are letting him go due to his lack of a college education. 

This is a pretty common situation that happens in today’s workplace.  Employees are becoming concerned about keeping their positions.  There are a lot of people with strong work histories out there that are in the market for a job…your job.   There are some important tips to keep in mind when trying to avoid being expendable at work.  These include:

  1. Work harder than your coworkers.  That may seem to be common sense, but it is surprising how many people overlook the fact that they may not be number one in the office.  There is an old expression:  I don’t have to outrun the bear.  I just have to outrun you.  Think of being laid off as the bear and you have to be better than your coworkers to survive.
  2. Multitask.  One way to be more efficient at your job is to multitask.  Some may argue that there is no such thing as true multitasking but there is such a thing as combining small jobs together so that you get more done in less time.  I often share an example with my students of how I would type my call notes while “dialing for dollars” so that I could make twice as many phone calls as my coworkers who waited until the call was completed to type up their notes.  Find ways to combine things like this to be more efficient.
  3. Add value through education.  The Tom Hanks example is a good reason why you should consider furthering your education to compete. You might find that a certification is enough.  You might find that an MBA would add value.  Find the thing that makes you stand out from your fellow coworkers. 
  4. Put in the time.  If you are the last one to get to work and the first one to leave, you may find that management has noticed.  Look around your office and pay attention to who gets there late, who lollygags around and doesn’t work hard.  Put in the hours but also be sure that management sees how hard you are working.  There is no shame in copying them on things that show you have done well.
  5. Work smarter vs. harder.  Some people think that just putting in more work hours means they are working hard.  If you are the guy/gal who plans the plan to plan the plan, then you are not efficient.  A plan is important to keep you on track. Just be sure you don’t spend all of your time planning and none of your time doing. 

If you do these 5 things, you’ll be well on your way to outrunning your coworkers and avoiding the bear (loss of employment).

Fear of Past Dot Com Crash: Venture Capitalists Only Interested in Consumer-Targeted Companies like Facebook or Groupon


The dot com crash has had a big impact on how venture capitalists invest in the current market. To understand why, it is important to know a little history about the impact of the Internet and why these investors are leery.

The Internet became commercially popular in the mid-1990s.  By 1995, there was an estimated 18 million users on the net.  This led to the creation of online businesses which led to speculation about how big these companies could grow.  The problem came with how much these companies were actually worth vs. how much they were perceived to be worth. 

What causes a bubble and eventual crash?  When people get excited about a company stock, it can drive the price up but if it inflates to an unrealistic point where investors get wise to the fact that the company can’t be worth as much as they hoped, people bail, sell the stocks, the price drops, and the company crashes. 

The pain of those dot com crashes are still felt today.  Venture capitalists now may be more hesitant to invest.  Tom Abate with said that venture capitalists in 2000 made about 8000 investments valued at $100.5 million.  “In 1999 and 2000, Wall Street invested in 534 venture-backed initial public offerings.” Those, who cashed in early, made a lot of money.  As large amounts of money were being put into the market and speculation was growing, the bubble was forming.  NASDAQ hit its peak on March 10, 2000 at 513252, only to lose 78% of its value by October, 2002 when it dropped to 11411.

In 2001-2002 while a lot of companies were over-valued and going bankrupt, people found their stock purchases were not such a great investment.  So now when Facebook and Twitter are considering going IPO it has some potential investors concerned.  This is especially true in the case of Twitter that has yet to publically show their business plan. 

What has the effect been on venture capitalists investing?  An article in Investopedia stated, “In the year 1999, there were 457 IPOs, most of which were internet and technology related. Of those 457 IPOs, 117 doubled in price on the first day of trading. In 2001 the number of IPOs dwindled to 76, and none of them doubled on the first day of trading.” reported, “In 2008 and 2009, a total of just 18 venture-backed companies went public.”

Investments have picked up for the consumer-oriented companies like Facebook and Groupon.  However there has been a venture squeeze for companies with business products.  Wall Street Journal reported, “In the first three months of this year, venture-capital investment in consumer tech companies nearly tripled to $874 million from $310 million a year earlier. Meanwhile, investments in tech firms with business products rose at a slower rate to $2.3 billion from $1.9 billion a year earlier.  The shift away from business-oriented technology start-ups has been gathering steam over the past few years. Venture investment into such companies was $11.9 billion in 2010, down 35% from $18.4 billion in 2006, according to VentureSource. The overall number of financing rounds these companies received also dropped 18% to 1,261 during that time.”

Importance of Facebook Like Button: Millennials and Women Likely to Hop On

Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

•75% of people tell their friends

•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

•Millennials and women are even more likely to hop on Facebook

•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

•25% of women hit the “Like” button, versus 11% who write reviews”

This does not mean that Facebook will capture all business.  “The study also showed:

•52% of adults under 35 visit more than two websites before checking out a local business

•63% of respondents under 35 head to Google

•24% visit Facebook;

•21% look at reviews sites and

•17% clicked on the first link on the search results page

•8% of people said a deal is the number one thing that influences them to try a local business”

Retired for Hire: More Seniors Working, Shopping, Donating and Spending


A report released last week from showed in 2010 that 6.2 million people over 65 are working. This group has been referred to as the Retired for Hire. Many of these workers are not in dire financial straits either. In fact this report showed, “Adults over the age of 65 who are still working full-time or part-time are slightly more likely than the average adult to have an annual household income of $150K or more.”

This report has some interesting profile information about this group including:

  • They were financially in good shape with an average income over $150K
  • Of those working, 57% worked part time and 43% worked full time
  • 22% of them shopped at Wal-Mart in past 3 months
  • They were 30% more likely to donate to green causes
  • They were avid patrons of the arts
  • They were 92% more likely to have donated to political organizations
  • They were just as likely as the normal population to go to the gym
  • 48% of them were into gardening
  • Their use of HDTV’s is up 150%
  • 80% had desktop computers
  • They were more likely to spend money on home improvements
  • 41% made a purchase at Home Depot in the last year

Scarborough concluded, “The 6.2 million adults working past retirement age in America tend to be financially sound, with robust investment portfolios and higher than average incomes. This suggests that financial service providers such as banks, investment firms and personal services such as accounting firms and financial planners have a robust marketing target in Retired for Hire.”

Your Own Business (YOB) Fair

Today, March 18, 2011 the FREE YOB Fair will be held at the Shrine Auditorium at 552 N. 40th Street in Phoenix.  I will have a booth there.  I hope anyone in the Phoenix area will come stop by and say hello.  Jerry Colangelo and Pat McMahon will be keynote speakers there.   “YOB is a revolutionary collaboration of Arizona’s business owners, visionaries, leaders, community members and resources charging forward as one. Never before has there been a time and opportunity to come together and maximize our collective knowledge, experience, resources and success. YOB is the first large business fair in Arizona to exchange tools, opportunities, alliances, strategies and vision in one power-packed day.”

I will be available to answer questions about career change, online learning and how to utilize personality assessments in the workplace.  Learn how to utilizing the ability to understand personalities to:

  • Inerview job applicants
  • Increase team productivity
  • Recognize how to get the most out of employees
  • Recognize how to deal with customers

Plus a lot more.  If you would like to have a basic understanding of your Myers Briggs MBTI type, I will be able to give you some guidance today at the YOB Fair.

Blog Overload: Who Has Time to Read it All?


There is no question that the blogosphere is growing.  According to webdesignerdepot “WordPress has statistics for both (15.1 million blogs and counting) and self-hosted WordPress installations (17.4 million active installations), which gives part of the picture. There are more than 10 million tumblogs on Tumblr. Blogger doesn’t offer any public statistics on how many blogs they host. Technorati is currently tracking more than 1.2 million blogs. And there are likely millions of other blogs out there hosted on other services like Movable Type, TypePad, Expression Engine, and other CMSs.”

There is no shortage of blog search engines to find blogs that contain information of interest. There are also lots of articles by sites like Forbes and others who occasionally list their idea of top blogging sites.  Google and Google News features can be incorporated into an iGoogle page, and can be another way to keep up with topics to follow. 

With all of this information out there, who has time to read it all?  Bloggers know it can be good form to make comments on others’ blogs.  However, finding the time to not only read these blogs but formulate insightful comments may be difficult. Even if people find a good blog to follow and subscribe to their RSS feed, as sites continue to be added to the feed, the feed reader may have more information than people have time to visit. 

There has been speculation about when blogging popularity will die down.  The latest discussion is whether Facebook will replace blogging and company websites.  Cnet reported, “Even if Facebook doesn’t somehow supplant lots of Web sites, though, there’s no denying the social network is becoming more important to marketing, and it’s adapting to the idea.

With technology constantly changing, people may find it difficult to keep up with it all.  To get an idea of just how many blogs and how much information is out there, check out the following graph:


Ever wondered how many blogs are there on internet?how big is the blogosphere‘. How much revenue is generated from blogs? what are the key demographics for the blogging publishers? and what are the languages used used online? This Infographics is an answer to these questions.


The Rise of Mobile Access: New Pew Research


With the release of the new iPad, there is an increasing focus on how people obtain their information.  According to new research from the Pew Internet and American Life Project, nearly half (47%) of all U.S. adults get at least some local news and information on their phone or tablet.

There were some interesting statistics from the Pew Report. 

  • More Hispanics than Whites obtained their news from mobile devices. 
  • The less affluent (12%) were nearly as likely to get their information this way as the more affluent (19%).
  • Only 7% of US adults owned a tablet.
  • People with children were more likely to use mobile devices to obtain news.

For the complete Pew report, click here.

Google Adsense No Longer On Facebook


According to  There are many advertising companies on the Internet all wanting to offer developers and website owners the opportunity to generate revenue from ads on their sites and services. By far and away the largest and most well-known is Google AdSense, which Google counts as its biggest revenue stream.

Until recently AdSense was allowed on Facebook, meaning any developer wanting to support a Facebook app with adverts could use Google. However, that is no longer the case, and AdSense has been effectively banned from the social network.

In order to be listed as an advertising provider on Facebook, companies has to sign up for the Facebook Platform Terms of Advertising Providers and agree to Facebook’s policies. The deadline for getting on to that list was February 28, and as of today AdSense is not on the list.

To read the complete story go to:

Deciphering Twitter: Twictionary Terms Can Be Very Intwesting

As Twitter grows in popularity, so does the number of terms that are associated with the site.  For example some of the popular terms you may hear are:

Hash Tag:  A number sign # followed by a key word indicates this is a category that people are tweeting about.  For example, if you see #Jobs, click on it and it will bring you to a page of everyone talking about that subject of jobs.

ReTweet:  If you see RT that stands for retweet which means to pass along someone else’s original tweet. 

This is just the beginning of some of the terms coined since the creation of the site.  Twitter has a glossary of terms where more definitions may be found.  For 102 Twitter Terms Phrases and Slang, check out   For a more complete list, describing who coined and defined Twitter terms, check out’s list.











image via: Google

Related Articles

Amazon Takes on Netflix Offering Movie Subscriptions

Those interested in immediate gratification have made Netflix a popular choice for movie viewing.  Amazon has now taken on the challenge of competing with Netflix.  Amazon’s “Prime” subscription program costs $79/year which includes their 2-day shipping on purchases.  Prime also includes more than 5,000 video-streaming movies and television shows.  Most of what they offer includes older television seasons and movies.

Netflix’s “Watch Instantly” program costs $7.99 a month and video-streams over 20,000 titles.  This brings their price to over $95/year.  Many of their movies are newer, but their TV shows consistent of previous seasons.  

Amazon is entering this market in hope of increasing their digital business.  According to the Wall Street Journal, “The streaming-video offering could lead customers to buy or rent the 90,000 movies and shows that Amazon already offers on an a la carte basis.” 

In an effort to compete, Netflix has entered into a two-year deal with CBS to provide television shows.  WSJ reported, “Netflix will pay CBS hundreds of millions of dollars over the course of the nonexclusive, two-year licensing pact, which gives CBS the option to extend it for up to two years and add more content in return for higher compensation.” 

How will this affect the cable and satellite industry’s relationship with TV networks?  That is something that TV executives must consider as more than $30 billion a year comes to networks from subscriptions. 

Netflix is no stranger to competition.  Netflix’s competition with Itunes, led to their removing limits for streaming of video. PCworld reported, “Previously the amount of streaming content subscribers could access was dependent on their subscription level. For example, the $16.99 membership allowed for 17 hours of streaming movie content. With the new unlimited plan, all subscription levels, with the exception of the lowest $4.99 plan, will be able to stream as many Netflix movies and TV shows as they’d like to their PCs.”

Itunes has been tough to beat in movie downloads.  As Forbes pointed out, “ITunes already dominates the world of movie downloads. In 2010 the service accounted for 64.5% of all movie downloads and rentals.”

Zynga’s Farmville and Mafia Wars: Annoying You All The Way To The Bank


Are you tired of getting Farmville or Mafia Wars requests on Facebook?  The popularity of those requests may be annoying but they may also be indicative of a company’s success.  In this case, that company is Zynga.  This San Francisco-based company could raise as much as $500 million in preparation for an IPO next year.  That could bump their value to $10 billion.

NYDailyNews reported, “Zynga, which is said to be in negotiations with mutual fund giants T.Rowe Price and Fidelity Investments, currently has more than 50 apps and games. CityVille, which debuted in November, lets users create and control a virtual metropolis by buying and selling goods and materials with other Facebook users. It has 95 million monthly users and is the most popular game on Facebook. FarmVille, in which users build a virtual farm, is second with 51 million monthly users. Zynga, which also makes app versions of its more popular games for Apple’s iPhone and iPad, is said to be developing a new website, Zynga Live, that would be separate from Facebook and let gamers compete and interact with other users.”

Zynga’s mission statement is “to connect people through games.”  Founded in 2007 by Mark Pincus, Zynga was named after his bulldog.  They currently employ over 1300 people and boast to have over 50 million daily active viewers and over 215 million monthly active users.  Their has used income from their games to “benefit earthquake victims in Haiti and to fund school lunch programs for children in Haiti.”

What’s next for Zynga?  Check out the following video for more:

LinkedIn Advertising Effectiveness in Question When Majority of Members Don’t Visit Site

LinkedIn recently filed paperwork for their IPO.  Within their application, they noted, “… a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generated by a minority of our members.” This brings up an important question about the effectiveness of advertising on Linkedin. 

LinkedIn boasts of having over 90 million members in over 200 countries as well as being the most extensive network for professionals.  This may be the case, but if their members are not logging into their site regularly, advertisers may see this as a big problem.  So far, ad revenue has not been a major contributor to their financial success.  According to, “Ad revenue is 32 percent of Linkedin’s entire business. The bulk of its money comes from subscriptions and “hiring solutions” for recruiters.”

LinkedIn’s VP of Marketing Solutions, Steve Patrizi told that they are developing their ad offerings.  When asked what type of advertisers are utilizing LinkedIn, Patrizi stated, “Our advertisers tend to be in industries like banking/finance, technology, travel but we’re also seeing automotive and education advertisers coming on board.”

Who is signing into LinkedIn? According to, “more males (57%) are users and the distribution of the age groups reflects the working world.  Interestingly, while LinkedIn still has more users over 54 years old (15%), this is a 7% drop from the 1st quarter.  That is offset by an 8% jump of the 24-34 year old users in the last six months.”

Social Networking Could Leave You Open to Attack: How to Protect Yourself

As the popularity of networking sites grows, so does the opportunity for social networkers to experience problems.  There are some safeguards people can put into place to protect themselves. 

By now, obvious things like not mentioning you are going out of town, posting how much you make, or listing overly private information, have hopefully sunk in, teaching people to post more safely.  However, there are a lot of other less obvious mistakes that many social networkers make.  Before you post that picture on your Facebook that people can download and save for later, you might want to think about where it will end up in the long run. 

An article from Creston News Advisor has some safety recommendations including avoiding accepting pop-ups, not providing confidential personal data, restricting what you do on Wi-Fi, not auto-saving passwords, and checking out the privacy information on each social networking site.  For their complete list of safety tips, click here.

Gainful Employment Rule: Effect on For-Profit Schools and Graduation Rates


For-profit education is beginning to feel the squeeze.  July 2, 2012 marks the day that the U.S. Department of Education rule goes into effect.  This rule restricts students from using government aid to pay for schooling that doesn’t include occupations that have a strong entry-level salary.  

This isn’t the only issue that for-profits are facing.  A loophole has been close that would allow schools to financially reward admission counselors for enrolling students.  This is one of the reasons enrollment is down at some of the major for-profit universities.  This has also led these universities to increase tuition to cover their losses. 

The programs that are considered not high paying enough to meet the Gainful Employment rule will be shut down.  The New York Times reported that accounts for only about 5% of these schools’ programs. What happens to the students already enrolled in them? The Arizona Republic reported  that they are allowed to continue with the program under the “teach out” rule.

Many for-profit universities are implementing new programs to help face their new challenges including:  orientation programs to improve retention, trying to bolster brand awareness, and finding ways to comply with the July deadline to meet the Gainful Employment Rule. 

Many of the guidelines that are changing now are to protect students and to be sure that they are graduating with degrees that will be worth their expense. Politics Daily reported that a study completed by the Committee of Health Labor Education and Pensions found “94.4 percent of students attending for-profit schools take out loans, compared to 16.6 percent attending community college and 44.3 percent enrolled in traditional four-year public schools. Much of that money comes from federal Pell Grants, which help low-income applicants attend schools of higher education, but is often never returned if they don’t graduate.”

It is important that students are able to complete their programs, not only to pay back the loans, but to move ahead in their careers.  The New York Times claimed, The report, “Subprime Opportunity,” by the Education Trust, found that in 2008, only 22 percent of the first-time, full-time bachelor’s degree students at for-profit colleges over all graduate within six years, compared with 55 percent at public institutions and 65 percent at private nonprofit colleges.

For now, for-profit colleges are making some needed changes. The Arizona Republic reported that Peter Wahlstrom of Morningsar, who tracks major for-profit education companies, stated, “What you are trying to do is create a solid program based on academic quality, which, in turn, helps with student outcomes. That helps with retention, that helps with enrollment, and that eventually helps with financial results.”

LinkedIn Ads to Target its 90 Million Members Prior to IPO

With over 90 million members, LinkedIn has the attention of advertisers.  With the release of LinkedIn Ads, individuals and groups can be targeted, with a reported click-through rate that is 3-4 times higher than other campaigns. 

MediaPost reported, “LinkedIn Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known as DirectAds mainly expands audience targeting options to include job title, LinkedIn groups and companies. Previously, the platform offered several targeting choices such as age, gender, geography, job function and seniority.”



LinkedIn Ads is about focus and reaching the target demographic.  Advertisers can spend as little as $10/day, but they must use a credit card to pay unless they spend over $3000/month for 2 months in a row.

This new advertising comes prior to their IPO, to possibly sweeten the offer.  Media Post claims, “The company plans to file for an IPO in the first quarter, according to a Wall Street Journal report earlier this month. LinkedIn had estimated revenue of $200 million in 2010 and online market SharesPost has reported that the company has an implied valuation of $2.2 billion.”

LinkedIn is one of several rumored IPOs due to come out this year. For more information, check out Top Social Media Sites IPO.

50 Excellent Lectures for the Small Business Owner


Many are now just completing their MBA or considering starting their own small business. There is a great article from BSchool that includes 50 excellent lectures about entrepreneurship, practical tips, innovation, leadership, technology and the economy.  The courses come from sources like the University of California through UCTV.  The one I first watched was an hour long and had four accomplished entrepreneurs discuss the excitement and challenges of starting a business. It offered an insight into what to expect as a new entrepreneur and pitfalls to avoid. 

These are excellent lectures. To see the complete article, go to BSchool’s link by clicking here. is an online resource for MBA programs and top
online business schools. They provide thorough information on MBA subjects, specialty MBAs and business school rankings.    

To see the the types of lectures, I have included an excerpt from the article:


These lectures tackle topics in entrepreneurship, from appealing to the consumer to making great pitches.

  1. Entrepreneurs: Four entrepreneurs share their journeys to open a new business, and the talks inspire passion and excitement.
  2. Entrepreneurship and Society: This talk from UCTV is led by Tom Kemp, President and CEO of Centrify Corporation. He talks about what new ventures need in order to effectively appeal to the modern-day consumer.
  3. Women Entrepreneurs: Consider the differences between men and women as business leaders and owners.
  4. Presidential Summit on Entrepreneurship: President Obama gives a talk to an international audience on entrepreneurship and realizing the American dream.
  5. Entrepreneurs: Then and Now: Guy Kawasaki compares the foundation of entrepreneurial strategy during the late 1990s and what’s popular and effective now.
  6. Leadership and Entrepreneurship: This lecture from MIT World features three business leaders from completely different fields but who have relied on their instincts and bold ideas to get their ideas off the ground.
  7. Whatever it Takes to Stay in Business: Frank Levinson encourages entrepreneurs to lose their pride, just like a baby, in order to please their customers and stay in business, whatever it takes.
  8. New Media Entrepreneurship: This talk is from 2008 but still has valuable tips on developing a good, emotional, factual pitch and going for the gold in order to move up in business.
  9. Behaviors of Successful Business Owners: Ron Finkelstein from Akris, LLC shares how entrepreneurs can make more money and develop productive employees, all with an efficient use of time.
  10. David S. Rose on pitching to VCs: In this TED lecture, serial entrepreneur David S. Rose helps you to pitch and prove yourself to venture capitalists.

Practical Education

From management to marketing, here are lectures that give you new ideas to help you build your business.

  1. John Gerzema: The post-crisis consumer: Learn how to appeal to the post-recession consumer here.
  2. Team Process Leadership: James Seferis’ innovative philosophy on business leadership and success involves active participation from all team members.
  3. Finding Gold: Hiring the Best and the Brightest: Watch this lecture from UWTV to build an invaluable team that’s focused, motivated and cooperative.
  4. Customer Relationship Management: Former executive Bill Price weighs in on customer relationship management.
  5. Marketing a Start-up: Learn how to develop a smart marketing strategy before attempting to sell anything.
  6. The Case for Sustainability: Sustainability isn’t really an option for new business owners in today’s society: it’s a necessity. Here you’ll learn how to develop a sustainable, environmentally conscious business that’s also attractive to consumers.
  7. The Naked Corporation: Learn how to be a more transparent and honest business owner, in an age when positivity is just as important as profitability.
  8. Talk to an Angel: Crucial Connections to Early Stage Capital: This group from MIT helps entrepreneurs find the right investors when they’re first starting out.
  9. Joseph Pine on what customers want: Writer and consultant Joseph Pine gives tips on selling authenticity to modern consumers.
  10. Choosing people — the ultimate talent?: Look over the transcript from this lecture given at Gresham College to choose the right senior people so that you have less managing to do later.
  11. Challenges of Managing: Firing People: Gajus Worthington is a proponent of firing employees in order to produce a healthy, successful business. This 22-part lecture series offers tips for firing and recruiting.
  12. Business Ethics: These lectures given by top business executives and professors will clue you into integrity, corporate responsibility, and ethical leadership culture in the business world.
  13. No Sweat Speaking: Whether you need to work on giving pitches or improving upon your networking skills, this public speaking lecture will teach you how to tell a good story, make use of the audience, and relax before speaking.
  14. Chinese Business Culture for Business Travelers: If you plan on doing business in the East or recruiting from China, watch this lecture.

Innovation and Leadership

Learn how to effect change and inspire your workers here.

  1. Leadership in an Age of Uncertainty: James Parker and Barbara Stocking discuss strategies for energizing and motivating all employees of an organization, from the top down.
  2. Bringing Creativity into an Organization: Ignore the classic MBA management strategies if you want to really cultivate creativity in your workplace, argues Robert I. Sutton.
  3. Building the Next Generation Company: Innovation, Talent, Excellence: Lecturer John Chambers came out of the last recession with big profits, and in this speech, he explains how you can beat the recession, too.
  4. Seth Godin on standing out: Don’t bury your creative ideas because they seem outrageous: those are the ones worth nurturing.
  5. Howard Rheingold on collaboration: Learn how to work with team members around the world with technology, new media and open culture.
  6. Richard Branson’s life at 30,000 feet: Notable entrepreneur Richard Branson is interviewed about his larger than life ideas, his major struggles, and his motivations.
  7. A Policy on Leadership: If your business is struggling — or you want to prevent a fallout — watch this lecture to learn how to create a fact-based analytical organization and good management teams.
  8. Values-Based Leadership: Strive to be a leader with character, and you’ll end up inspiring your employees to work just as hard as you do.
  9. Innovative Leadership during Economic Crisis: Let this lecture help you to think outside the box, no matter what kind of crisis is getting in your way. You’ll learn how to be innovative in three areas: with customers, people, and products.
  10. How great leaders inspire action: Simon Sinek’s TED speech uses examples like Martin Luther King, Apple and the Wright brothers to explain how the mark of a great leader is his or her ability to inspire action and change.
  11. Composing a Career and Life: Get inspired to take a nonlinear path when obstacles are tossed into your plan.
  12. Derek Sivers: How to start a movement: Don’t settle for selling goods or services. Learn how to start a movement.
  13. The case for collaborative consumption: Rachel Botsman’s lecture focuses on our natural desire to share, and how collaborative consumption is a powerful economic force.
  14. Gerd Leonhard: Find out why ego doesn’t have a place in business anymore, and what that means for your business plan.
  15. Video Player The Power of Competition: How to Focus the World’s Brains on your Innovation Challenges: Conversely, Fiona Murray believes competition is healthy, too, and asks business owners to embrace it in order to add a jolt of energy to the enterprises.
  16. Nurturing a Vibrant Culture to Drive Innovation: Here’s another lecture on inspiring innovation in order to nurture a talented, unique team that drives your business.


Become a smarter user of technology so that social media and other tools end up working for you.

  1. Technology and the Recession: how new technology is changing the way we do business: Consider technology’s new role in business.
  2. Craig Mod: Publisher and developer Craig Mod discusses the changes coming for the book publishing industry, but as one commenter notes, the questions raised are relevant to all business ventures.
  3. Why social network mess can benefit your business: Euan Semple’s talk should convince you to get involved in social media, even though it’s always changing.

The Economy

Discover how to work with the economy, even in bad times.

  1. Shaped by Booms and Busts: How the Economy Impacts CEO Management Style: On your way to becoming a CEO, find out how to make room for economic changes.
  2. Video Player The Economic Meltdown: What Have We Learned, if Anything?: Paul Krugman delivers this lecture to MIT to help us learn from our mistakes.
  3. Alex Tabarrok on how ideas trump crises: Consider the notion that free trade has opened us to global collaboration and an idea-sharing culture.
  4. Hanna Rosin: New data on the rise of women: Get statistics on the rise of women in the workforce, and their newly appreciated value in the economy.
  5. The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage: Here you’ll learn why it’s important to organize your company so that it can withstand catastrophe, from an economic downturn to an event like 9/11.
  6. Making Globazliation Work for All: Watch this lecture to learn how to make use of globalization without succumbing to immoral practices, like using sweatshops.
  7. Business, Knowledge and Global Growth: You’ll learn about the true impact that MBAs and business schools have had on the economy.

Top 10 Company Mission Statements

Image via

Companies often list their vision and their mission statements on their sites. The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future.  However, some companies tend to blend these statements.  The following are some of the top technology-based company mission statements:

Amazon:  Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.  (They list this as their mission as a combination mission/vision on their site).

Apple:  Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Dell:  Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. 

Facebook:  Facebook’s mission is to give people the power to share and make the world more open and connected.

Google:  Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Microsoft:  Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

Skype:  Skype’s mission is to be the fabric of real-time communication on the web.

Twitter:  Twitter lists its mission as “a work in progress” as it has yet to be fully developed.

Yahoo!:  Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses

YouTube:  YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently

2011 Another Big Year for Skype

With rumors of Skype going IPO and their recent purchase of Qik (provider of mobile video software), Skype is making a lot of headlines lately.  It is anticipated that this may be an even bigger year for the growing company. 

In a recent article explaining how company names are becoming used as verbs, companies like Google and Facebook were used as examples.  Skype is now being added to that list.  The Wall Street Journal reported, “Making audio and video calls between computers over Skype is now so common that the company’s name has become a verb. People ask others to “Skype me” or say they are “Skyping.”

With the recent announcement that Verizon will be offering the iPhone, apps are becoming the topic of many a conversation.  Skype is now going to be available for use with Verizon’s new service.  WSJ reported, “A couple of weeks ago, Skype introduced free mobile video calling to its iPhone app and has plans to extend the same functionality to certain Android-based phones running on Verizon’s new high-speed 4G network later this year. And, last week, at the Consumer Electronics Show, it launched a paid service it had been testing that allows for group video calling on computers.”

Universities, including one where I work, have required professors to have a Skype account. Video-conferencing is the way of the future.  What is nice about Skype is that you can connect between computers and cell phones now.  In fact, “Group calling, which can handle between three and 10 people, is a feature of the latest Windows version of Skype, and of the latest beta version for the Mac.”

Skype does face some competition with Tango and FaceTime. FaceTime is video software developed by Apple for the iPhone.  Tango enables anyone with an iPhone or Android phone to make free mobile video calls over 3G, 4G, or Wi-Fi to their friends and family around the world.

How big is Skype?  According to SkypeNumerology, over 27 million people were online using Skype this week.  SkypeJournal reported that “Skype maintained 20% of all international minutes in 2010.  Skype will be reporting about $1 billion in revenue this year.”


Skype’s International Market Share 2010

Why Companies Are Not Going IPO: Are Skype, Twitter and Facebook Projected IPOs in 2011?

There is a new trend for companies to remain privately owned.  Why have mega-companies like Facebook yet to go public?  The New York Times reported recently, “An I.P.O. used to be a rite of passage for a company, a sign that it had arrived. But even before the financial collapse of 2008, some entrepreneurs and financiers worried that America’s markets were somehow losing their edge. That would be bad news not only for Wall Street but ultimately the entire economy.”

Investors are frightened due to the recent stock crash.  Will the economy suffer if there isn’t an infusion of new companies in the stock market?  The numbers are definitely down.  According to The New York Times, “The annual rate of I.P.O.’s peaked in 1996, when around 756 American-based companies went public, according to Dealogic. That figure fell to a low of 36 during the financial crisis in 2008. It picked up to about 50 in 2009 and, so far this year (2010), it is running at about 100, excluding G.M.”

There has been talk that IPOs will pick up in 2011.  There are some major companies that have hinted at going public in 2011.  Here is the latest on some of the most discussed possible entrants into the IPO market:

  • SkypeTMC News reported, “Skype originally filed an S-1 registration statement with the Securities and Exchange Commission back in August, but have made several major moves since that may have pushed back the company’s timetable.”
  • Facebook – Although it is possible they could go IPO in 2011, recent talk has indicated it will probably not happen until 2012.  ComputerWeekly stated, “Facebook is preparing to sell stock through an initial public offering (IPO) in 2012, according to a document published by the social networking company. The document revealed that the number of Facebook shareholders will increase above 500 this year, forcing the company to go public or disclose financial information.”
  • Twitter – Some have speculated Twitter would be going public but ReadWriteWeb reported differently.  “According to CEO Costolo, Twitter has grown quickly recently, with 100 people joining the company in Q4. While the company recently raised $200 million in funding, Swisher wondered what Costolo saw as the company’s future – would it sell or would it go public? Neither, said Costolo.”

Companies go public to get money.  There are other advantages.  According to, other reasons to go public include:

  • Because of the increased scrutiny, public companies can usually get better rates when they issue debt.
  • As long as there is market demand, a public company can always issue more stock. Thus, mergers and acquisitions are easier to do because stock can be issued as part of the deal.
  • Trading in the open markets means liquidity. This makes it possible to implement things like employee stock ownership plans, which help to attract top talent.

There are some disadvantages to going public.  According to Findlaw those disadvantages include the following.  I recommend going to Findlaw’s link to read the full explanations behind each of these disadvantages:

  • Time and Expense 
  • Disclosure
  • Decisions Based on Stock Price
  • Regulatory Review
  • Falling Stock Price
  • Vulnerability

Honeycomb: What is all the Buzz About? Can Google’s Xoom take on Apple’s Ipad as 2011 is Dubbed the Year of the Tablet


Motorola Xoom vs Apple iPad


Image  By Dan Sung

There is a lot of talk about the new Motorola Xoom Tablet.  This is the first device using Google’s next generation mobile operating system Android OS 3.0 Honeycomb.   Verizon Wireless together with Motorola Mobility officially announced their new release Android Honeycomb Tablet Motorola XOOM this week.  It will go on sale later in the first quarter in the U.S. did a nice job of explaining how the new Xoom compares to the iPad. To find out why they are describing it as sexier, check out the comparison by clicking here.

Skype Brings Video Calling to iPhones


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Press Release:

30 DECEMBER 2010, LUXEMBOURG – Skype today announced the new version of its iPhone application that brings video calling to millions of mobile users around the globe over both 3G and WiFi networks. Available to download from the Apple App Store today, the new Skype for iPhone App allows iPhone, iPad and iPod touch owners to make and/or receive free* Skype video calls for the first time. Users can now see their family, friends and colleagues around the world while talking to them. With approximately 25 million concurrent users logged into Skype at any given time**, the new Skype for iPhone makes it easier than ever to share moments wherever you are.

Video calling significantly enhances the user experience of Skype for iPhone, which is one of the top five free iPhone apps in 2010 according to Apple. Now, users can make and receive free Skype-to-Skype calls, call mobiles and landlines around the world at very low rates, and now share more moments together with video on Skype for iPhone.

“With video calling representing approximately 40% of all Skype-to-Skype minutes for the first six months of 2010, our users have been eager to get Skype video calling on their mobile phones,” said Neil Stevens, general manager of Skype’s consumer business. “By bringing video to mainstream users at their home or work via their desktops, on the go with their mobiles, or into their living room via their TV, Skype has made it possible for millions of people to share video moments wherever they are.”

A video call evolves communication beyond transactional experiences to a shared experience where people can share any occasion with others wherever they are. Whether this is a military father watching the birth of his child while deployed abroad, loved ones communicating via sign language or work colleagues collaborating around the globe – the opportunities are endless.

Users can place Skype video calls with their iPhone over both a 3G data connection* or WiFi. The new Skype for iPhone app is compatible with the iPhone 4, iPhone 3GS, and iPod touch 4th generation with i0S 4.0 or above. Video receiving capabilities are available on the iPod touch 3rd generation and iPad. Calls can be made between devices using the new Skype for iPhone app and desktops including Skype for Windows 4.2 and above, Skype for Mac 2.8 and above, Skype for Linux and ASUS Videophone.

The Skype for iPhone application is available for free download from the App Store or at

Best 2010 Christmas Videos Gone Viral on YouTube

This is the time of year where people are sharing lots of fun holiday videos on Youtube, Facebook and other social networking sites. The following are a sampling of some of the most popular.

7 yr old Rhema Marvanne Sings All I Want for Christmas

Animals of YouTube Sing Deck the Halls

The Digital Story of the Nativity

2010 Advertising Successes and Failures

As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful.  With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. 

One of my favorite ad campaigns was the Old Spice Guy.   I also enjoyed the Snickers Betty White ad.  The Wall Street Journal had a nice article about “The Best and the Busts” advertisements from 2010.  This article mentioned the Old Spice and Betty White ads.  I was curious as to the success of Old Spice specifically, as that was a product I had previously associated with older men and drug stores. According to their article, “Since February, the initial video has drawn over 25 million views on YouTube.  More important for Procter & Gamble, the Old Spice brand saw sales double from mid-June to mid-July versus the prior year, a period when the social-media part of the ad campaign heated up.”

Not all campaigns have been as successful.  Some failures that were listed in the WSJ article include:

  • PepsiCo’s Crunch Time Sun Chips Ad
  • The Nike Tiger Woods Apology
  • Gap’s No-Go-Logo

In the marketing courses I teach, we often discuss advertising.  For current advertising examples of how to create a specific effect, I like a site called  Check out some examples of advertisement styles by clicking the following links:

Dramatic Conflict

Problem Solution




Employee Brand

Reasons Why

Have a Question? Twitter-Acquired Fluther May Offer Answers from Real People

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In case you are wondering Fluther rhymes with brother and it is a word that means a group of jellyfish.  Fluther’s site is about directing your questions to the people who have the answers.  Answerers are encouraged to use humor while expressing their opinions. 

Twitter recently acquired Fluther announcing, “we were continually impressed by their technical talent, entrepreneurial spirit, and much of the thinking behind the question-and-answer product they’ve spent the last couple of years building. When the Fluther team joins us they will focus on helping users discover the most relevant content on Twitter. Their product,, is not part of the acquisition and will remain separate from Twitter. For more information on the future of this Q&A community, please read The Fluther Blog.”

There is a lot of speculation about Twitter’s interest in Fluther.  One of the main things that Twitter may be hoping to add is more of a Question and Answer ability to Twitter. 

TechCrunch author Erick Schonfeld speculated why he thought they may be interested in Fluther:  “Twitter also is about “connecting people who don’t know each other,” at least people who only know each other online for the most part. Social Q&A works better the more people who can potentially answer a given question, but there needs to be some connection, otherwise it’s no different than Yahoo Answers. Whether or not you trust someone’s answer might depend on who else they are connected to. The relevance of a given answer therefore depends on the authority of the person giving the answer, and authority is relative to each questioner. Twitter is already trying to solve the social relevance problems in different ways. Q&A is the next logical step.”

QR Code: Why You Should Be Using It to Promote You, Your Business and Products

qr code


QR Code or Quick Response Code is a two-dimension matrix code developed in the mid 90’s in Japan.  Businesses are drawn to it because it offers an improvement over barcodes.  Wisegeek explains, “QR Code contains data in both vertical and horizontal directions, whereas a bar code has only one direction of data, usually the vertical one. QR Code can also correspondingly hold more information. QR Code is easily digested by scanning equipment, and because it has potentially twice the amount of data as bar code, it can increase the effectiveness of such scanning. QR Code can handle alphanumeric character, symbol, binary, and other kinds of code. QR Code can hold up to 7,089 characters in a single symbol. ”

QR Code has become increasingly popular with the use of cell phones.  I recommend checking out an article by to see some video demonstrations.  A code can easily be generated on sites like  If you are wondering if search engines like Google will be able to recognize them, “If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.”

There are several recommended uses for the QR Code but one that I found to be interesting was that you could add one to your business card.  People would then be able to scan your information directly into their cell phone contact database.

Some other recommended uses may be to add them to media ads.  This simple little code could communicate product, contact, offer, and event information as well as coupons and social media links.

Related Articles:

What is a Super Cookie and Can You Remove it From Your Computer and SmartPhone?

Webopedia defines a cookie as “A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.”  Computers store these cookies so that they can remember information.  There is also something called the Super Cookie. claims, “Unlike its cousin the browser cookie, the super cookie is a Flash-based cookie that is stored in a different location on a computer than a browser cookie, can be much larger than the 4K allotted the browser cookie, and is much more difficult to uninstall (or even find on your PC) than the cookies you’re used to dealing with.” claims Super Cookies can store around 100K by default. claims “The new Web language and its additional features present more tracking opportunities because the technology uses a process in which large amounts of data can be collected and stored on the user’s hard drive while online. Because of that process, advertisers and others could, experts say, see weeks or even months of personal data. That could include a user’s location, time zone, photographs, text from blogs, shopping cart contents, e-mails and a history of the Web pages visited.”

It’s not just computers where you have to think about cookies tracking your actions. If you haven’t read the recent Wall Street Journal article Your Apps are Watching You, I highly recommend it.  The author of the article does a nice job of explaining how apps on smartphones are able to track and share information about us.  With the popularity of apps, this is a big issue.  In the WSJ article they claim, “Every phone has a unique ID assigned to it.  “It is effectively a “supercookie,” says Vishal Gurbuxani, co-founder of Mobclix Inc., an exchange for mobile advertisers.”



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If you want to remove cookies from your smartphone, you may be faced with a challenge.  As recently reported on Technology Review and listed on

  • Ringleader designed a pseudo-cookie analytic system called Media Stamp.
  • Deleting the cookies doesn’t help, nor does going into Safari’s stored databases and deleting the Ringleader database, RLDGUID.
  • Ringleader would simply fetch the unique ID it stored for an individual’s phone and start tracking all over again. The folks at Ars Technica tried using Ringleader’s opt-out service, but the RLDGUID database just reappeared. Apparently, the company needs to keep track of your phone’s unique ID forever, so it knows to opt-you out of its ads.

If you do most of your web surfing on your computer, there are ways to remove Super Cookies from your computer. gives the following suggestions about how to do this:

  • Manual deletion: The most tech savvy method to remove the super cookie, manual deletion is probably best suited for the technically minded. A super cookie is usually found in the “Flash Player” directory on your computer, but can be stored elsewhere. Use the search tool on your PC and look for the *.sol file extension.
  • Better Privacy (Firefox addon): If you use Firefox you can add the Better Privacy plugin to your install and let the addon work its magic on your LSOs.
  • Disable/remove Flash: Not a fan of Flash in the first place? Don’t care about certain videos or online games? If so, just disable or full-on remove the Flash player from your computer. If it works for iPhone users, it might work for you, too.

Additional Resources

Advertising Focus: Where People Are Getting Their Information as Web Time Equals TV Time

Before the invention of television, families sat together and listened to shows on the radio.  Times have certainly changed.  In the late 1920’s, a man named Philo Farnsworth is credited for inventing the early television transmission. By the 1940’s, television began replacing the radio as families’ preferred method of entertainment.  Today, people are still watching about the same amount of television as in recent years, but the Internet is changing the way consumers spend the rest of their time. This is changing the way companies must focus their advertising.

Forrester’s 2010 survey reveals that people are spending as much time on the Internet as they are watching television.  The U.S. consumer is spending 13 hours a week doing these combined activities.   Internet usage is increasing dramatically – 121% over the past five years.  Consumers are finding that they are doing more things online such as shopping and visiting social-networking sites. 

Due to technology and consumer’s new focus, advertising has had to change as well.  Cost-per-click advertising has gained in popularity.  However, as technology increases, so does the options for advertisers.  Companies can now use retargeting technology offered by companies like Fetchback.   According to their site, Fetchback defines retargeting as “putting messages in front of lost prospects who have left your Web site in order to attract them back and convert – finish the purchase, sign up for the newsletter, or whatever action you’re looking for.” To see a live demo of how their system works, click here.

Advertisers must also become creative with people on the go.  Mobile devices allow easy access to the Internet.  More than one third of American cellphone owners use a mobile browser. Using browsers to connect to the Internet and texting are the top two uses for these devices.  Consumers are able to be mobile and still connect to their social media sites. 

How can today’s advertisers target consumers?  The Internet Advertising Bureau’s mobile best practice guide may be useful. iAd platform and Google Mobile may be helpful to reach smartphone users.

10 Ways to Market Yourself as a Product to Get the Job


The following is from Anne McCauley’s article  for  To see the whole article and the 10 step process that was discussed at this meeting, go to the article by clicking here

Do you feel overlooked by prospective employers?  Maybe you are and could consider Marketing Yourself as a Product.  This week at the Gilbertevent Dr. DianeHamiltonspoke to more than 100 job seekers about ten ways to market yourself to get the job.  Dr. DianeHamiltonis the author of several books including How to Reinvent Your Career and It’s Not You, It’s Not You It’s Your Personality.  If you missed her presentation, borrow copies of her books from the local library; her presentation was based in part on her books. 

Click here for the information from Dr. Diane Hamilton’s talk.

55 Important Technology Terms You Should Know if You Are Starting a New Job

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Many people are starting new jobs right now.  Many of them are working with technology or using terminology that they may never have had to use in the past.  Managers and co-workers may toss around words that they assume people already know.  It is imported that people are prepared for this and be proactive in their learning effort.  The following is a list of some of the technology terms people should probably know. (For more terms, check out That site contains a lot more “techy” terms than the average worker may not need to know, but their site is very comprehensive and a good resource to have.)

Affiliate Marketing – A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

AOV – Average Order Value.

Below and above the fold – Where an ad is displayed on the website and you have to scroll down to see the ad.

Blog Roll – It is a list of links to blogs that a blogger likes.

Bounce Rate – The percentage of initial visitors to a site who bounce away to a different site, rather than continuing on the current site.

CES – Customer Effort Score.

Cloud Computing – Sharing resources rather than having your own servers to do it. 

CLV – Client Retention Rate.

Container Tags – Used to affect a certain portion of your material. Container tags operate on the material between the opening tag < tag> and the closing tag </ tag>.

Cookie – A message your web browser uses to identify you and remember information for each time the browser goes back to access the server that gave it the cookie/message.

CPA – Cost per action – the publisher is taking most of the advertising risk, as their commissions are dependent on good conversion rates.

CPC – Cost per click.  Advertisers pay for their ad when someone clicks on it.

CRM – Customer Relationship Management – Managing a company’s relationships with customers and clients.

CSR – Corporate Social Responsibility – Operating a business in a socially responsible and ethical manner to have a positive impact on society.

CTR – Clickthrough Rate – A way of measurer success of an online advertising campaign. Take the number of people who clicked on an ad and divide by the number of times an ad was delivered (also known as impressions).

CV – Curriculum Vitae – Used instead of a resume.  It is a written description of work and experience commonly used by professors and outside of the US.

Data Feed – Users receive updated data from data sources.

Day-Parting – Showing an ad at a specific time of the day.

DM – Abbreviation for direct message.

DMA – Designated Marketing Area (ties in with geo-targeting).

Dongle – A mechanism like a hardware key that only authorized users can use software.

DSPs – Demand-side Platform – DSPs centralized management of accounts and reporting and a central hub for handling data to help with the real-time bidding valuation.

Ethernet – is a family of frame-based computer networking technologies for local area networks (LANs).

Forum – An online discussion group.

HTML – Hyper Text Markup Language – Uses markup tags to describe web pages.

IAB – Internet Advertising Bureau.

iFrame – An HTML structure that allows another HTML document to be put into an HTML page – iFrames are set up as a window frame. 

ISP – Internet Service Provider.

Jitter – Flickering on a display screen.

Modem – A device that modulates a signal so that you can receive data.

Nanotechnology – The study of manipulating matter on an atomic and molecular scale.

NPS – Net Promoter Score – Defines the loyalty of a customer relationship.

OEM – Original Equipment Manufacturer – Company manufacturers’ products are sold under the purchaser of that product’s brand name. The original company that manufactured the product is the OEM.

PA – You may hear someone say “talk to my PA”, referring to their Personal Assistant.

PC Suite – A software package used to establish an interface between Nokia mobile devices and computers that run Microsoft Windows operating system.

PING – As in Ping me back – Used a variety of ways.  Usually means to instant message or email someone back.  The word ping in the technology world is actually short for Packet Internet Groper, a utility used to check for network areas. 

Plog – A political blog.

Quicktag – A button that inserts HTML in to your post.

RTB – Real Time Bidding.

ROAS – Return on Ad Spend.

ROI – Return on Investment.

Router – A device that decides where information should be forwarded.

RSS – Real Simple Syndication – If you want to receive information from a specific website, you can click on the RSS feed button and have updates from that site show up on your RSS reader such as Google Reader.

Sales Deck – Your sales presentation/slides you present to the customer.

SEO – Search Engine Optimization – Improving the ability to be seen on a website by search engines.

SEM – Search Engine Marketing – A form of marketing to promote a website through increasing visibility in search engine result pages (SERPs).

Time Shifting – Refers to recording programming for later use.

Toggle – Toggling means to switch from one setting to another. It implies there are only two settings.  Think of a light switch that clicks on or clicks off.

Twaffic – Twitter traffic.

Twishing – The act of sending a message to a Twitter user in an attempt to obtain his or her name and password. Think Tweeting and Fishing combined.

URL – Uniform Resource Locator – The address of a file on the Internet.  Think – http://

View Throughs (also known as Post-Impressions)  – If an ad on a site influenced consumers to search, then purchase a product,  the referrer gets credit for influencing the purchase behavior.

WAP – Wireless Access Point – A device that allows wireless communication. It usually connects to a router.

Wiki – A website that allows a lot of people to add to the content for collaboration.  Think – Wikipedia.

XML – Extensible Markup Language.

There are so many terms; it is hard to just pick 55.  Please feel free to respond and add any words that you feel are just as important to be aware of in today’s workforce.

Top 10 Gifts to Buy Millennials and Post-Baby Boomers for Christmas

The term Millennial is sometimes used very broadly to include any group since the Baby Boomer generation. I personally have resorted to using the term NewGens to refer to all of the post-Boomer generations.  NewGens can be a challenging group to please at Christmas time. 

This group is used to technology and may expect instant gratification. In fact, anything based around technology or social media is hot!  Companies are doing some unique things to target this unique market.  Check out some interesting marketing being used by Coke, Gap, American Eagle and J C Penney by clicking here.  

If you are having difficulty finding that perfect gift for that Gen X, Gen Y, Millennial, or (most easily stated) NewGen, consider the following:

  1. iTouch or iPad or just about anything Apple including Itunes gift cards
  2. Wii or XBox is still popular
  3. Clothing or Clothing Accessories
  4. Video Games
  5. It’s Not You It’s Your Personality – Books like this are always popular
  6. Gift Cards – Their popularity is expected to be high again this year – You can personalize them to make the more fun
  7. Digital Camera – video cameras are hot for making Youtube videos
  8. GPS
  9. DVD Gift Pack
  10. Traditional games like Pictionary or MadGab

Related articles:

Google’s E-Book Store Takes Off Touting Ability to Read Any Book Anywhere

Yesterday was the opening of the Google e-book store.  This creates some serious competition for Amazon, Barnes & Noble and Apple.  Publishers are flocking to be included on their site. 

According to the New York Times, “More than 4,000 publishers, including large trade book companies like Random House, Simon & Schuster and Macmillan, have made books available for sale through Google, many at prices that are identical to those of other e-bookstores.”

Independent bookstores are even able to sign up to sell Google’s e-books on their websites.  According to the New York Times, “It is also an opportunity for independents to learn from past missteps. They were slow to build Web sites to sell books during the initial expansion of online retailing in the 1990s, a mistake that led their customers to turn to Amazon and its deeply discounted selection.”

Google’s site boosts of having over 3 million titles that are usable on just about every e-book device.  They are touting their site as the world’s largest library of e-books. had an interesting article about Google’s e-book site.  One important thing they pointed out was “The Google eBookstore is completely cloud-driven. Rather than the Kindle or iBooks model of downloading your purchase to a device, the eBookstore is where your purchase lives. You surf there to read your book, whether you use your iPhone on the train, your iPad sitting out on the porch, or your PC while at your desk. And since the book itself is centrally located, it keeps your place each time you log on to read it.”

To find out more about the store, check out the following video.


Is E-Mail on its Way Out? Facebook and Other Means of Communicating May Cause its Demise


For years, there have been many claims that email is no longer necessary. Many companies are already replacing email by communicating through IMs and video chat. Facebook’s newest advances have been called the Gmail killer.  Could e-mail actually become a thing of the past?  If so, this could be a big hit to a lot of email providers. 

Campaign Monitor analyzed 12 months of data from its registered users/clients. Below is the e-mail client market share as of January 2010.

Email client popularity chart

There have been a lot of technologies that were considered a test of e-mail’s ability to withstand the competition.’s article stated those who believe that the top technologies have killed e-mail are naïve, “Instant messaging already killed email, then RSS killed it, then SMS, then Twitter, and now, finally, Facebook has killed it.  E-mail is the most frequently killed digital communication channel in history.”  This article noted that e-mail has several things to offer including being open to delivery outside of a platform that requires acceptance.

E-mail’s hold has been slipping.  Mashable reported that Nielson Online stats from 2008 showed that social networking has become more popular than e-mail. “According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for e-mail.”

Technologies come and go.  As new generations find new ways to communicate, old ways may be discarded.  According to “E-mail thrived, after all, because it was one of the first forms of Internet sharing for the masses. It is still the third most popular online activity, behind social networking and gaming, although younger Internet users are turning to other more immediate electronic communication forms, such as texting from mobile phones.”

The industry leaders are always hoping to provide the newest technology which may displace old technology.  Mark Zuckerberg doesn’t see a strong future for e-mail.  Zuckerberg stated, “We don’t think that a modern messaging system is going to be e-mail.”

How are other companies reacting to this?  According to, “With an inbox allowing more “social collaboration,” the transformation has already started within the businesses software market. Firms like IBM, Novell and Salesforce have introduced or are developing tools that combine social messaging, sharing and collaboration. Google has also tried to layer social networking into its Gmail service.”

10 Sci-Fi Predicted Inventions That Actually Made it to Market


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It’s hard to look at my flip phone without thinking of the communications device on Star Trek.  There are many examples of inventions that used to be thought of as just science fiction that have now become a reality.  The flip phone is just one of them.  Here are some of my favorite inventions that came from science fiction:

  1. As mentioned, flip phones were very similar to the transporter on Star Trek.
  2. TV video phones have been seen in a lot of different movies and shows. Back to the Future featured these as well as a lot of other inventions that made it to market.  Click here to see the others.  Remember Marty’s cool shoe laces?  Yep. . . they have arrived.
  3. Earbud headphones were predicted in Fahrenheit 451.  Mashable has this example as well as many other very unusual things that have made it to market.  See that list of astounding prediction by clicking here.
  4. The Jetsons had a number of product predictions come to fruition.  One of those things is the tanning bed.  Check out a article by clicking here to see a list of some more Jetsons inspired inventions.
  5. Remember the Jetsons’ robotic vacuum?  We now have the Roomba.
  6. Virtual reality was seen in many movies including Tron and the Matrix. includes virtual reality on their list of seemingly awesome inventions that came to light in not so awesome ways. 
  7. Television surveillance was just a future possibility in Orwell’s 1984 classic.  Anyone who watches CSI knows that there are cameras keeping an eye on us from just about everywhere these days.
  8. Online Newspapers were shown in 2001: A Space Odyssey.  With RSS feeds, we can create our own online newspapers tailored to our unique interests.
  9. Credit Cards were envisioned in Edward Bellamy’s 1888 novel, Looking Backward.
  10. H. G. Wells wrote about automatic doors in his 1899 novel, The Sleeper.

How to Get a Job Using a Personal SWOT Analysis

In a recent talk I gave to CareerConnectors, we discussed how you can use a personal SWOT analysis to help you realize your strengths and weaknesses.  This information can be very helpful  in determining things to put on your resume and can also help you discover areas where you may need to improve.

Product Placement – Is it Shameless or Just Good Business?

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I teach a lot of marketing classes where we talk about product placement.  In a recent discussion we were talking about FedEx and the movie Castaway.  I read that the company didn’t pay for that mention.  I find that hard to believe but I guess it is possible. 

Product placement is big business.  Recently BeBe launched a new line of clothes based on its popularity from 90210. 

Here is a list of some very noticeable products placed in movies that you may remember.

  1. Taco Bell in Demolition Man
  2. Popeye’s Chicken in Little Nicky
  3. Reese’s Pieces in ET
  4. New Beetle in Herbie:  Fully Loaded
  5. AOL in You’ve Got Mail
  6. Several Dolls like Barbie, Mr. Potato Head in Toy Story
  7. Aquafina in National Treasure
  8. CNN in Contact
  9. Dr. Pepper in Spiderman
  10. Apple computers in too many movies to mention

Check out the following links for some more examples: – 10 Most Shameless Uses of Product Placement in Films – Examples of Product Placement in Movies – 10 Most Shameless Product Placements in Movie History – Top 10 Blatant Examples of Product Placement in Movies – The Complete Lowdown on Product Placement

What is Google Goggles? Visual Search Technology is Here

Google Goggles is a visual search engine for Android and iPhones.  It allows you to search by taking a photo.  It is as simple as opening Google Goggles and taking a picture of the thing you want to know more about. It has many uses.  One of those uses is to scan a business card in to find out more about the company or person and add their information easily to your contact list. You can take pictures of landmarks, famous buildings or artwork and Google Goggles can give you more information about them. Goggles also includes a language translator. Their video shows an example of taking a picture of a menu item that is in a foreign language and having it easily translated. They say it works well on a lot of things but no so well on food, cars, plants or animals. Right now it is available for Android and iPhone.

Yesterday Google announced an experiment they are doing with Buick, Disney, Diageo, T-Mobile and Delta Airlines. These companies have enabled their ads, posters and other media to be Googles-enabled. This means that you can take a picture of these items and they will be recognized by Google Goggles, allowing the user to go directly to the brand’s mobile destination. For more about this go to GoogleBlog at Blogspot.

How to Market You or Your Product Using Social Media

Today’s Ask Dr. Diane: I just wrote a book that is available through Amazon.  I’m just not sure about the best way to market it?  Any suggestions?
That is a good question.  The tips I’m about to give can also be used to market things other than a book. 
You could market it through several ways.  I would create a link to it on your site like I have links on my main website to Amazon.  If you don’t want to do that, you could offer it directly from you as a PDF through your site and charge them using PayPal
You might want to make a video (3-4 minutes at most) and put it on Youtube.  At the end of the video make mention of a free offer or newsletter and where to go for more information.  If they go to that site, it should be a capture page to get people signed up  to receive free newsletters (through a site like to get them interested in you and your book. 
You definitely need to be on Facebook and create fan pages like the ones I have for each of my books there.  See:
I would be on Twitter as well.  You can tie all of your Facebook, Twitter, WordPress, etc. accounts into one area on sites like Hootsuite . . . but I like to use Posterous a lot. It is like a blog but it has a great share information toolbar that you can get that and it also allows you to share your updates on multiple sites like Hootsuite does. 
If you want to learn about social networking and “how to do it” . . .for a reasonable price you can go to  Letsgetsocial and sign up to get their videos.  I watched them and they are really very informative.  They are designed to teach people how to be media managers but people who don’t want to do the job of media management can learn how to do their own media management from them. 
I gave a presentation yesterday to a local group here where others were presenting to career-seekers … they all agreed that Youtube is one of the biggest things you can do to get noticed. 
I watched a video a while back on about videos and they had some good information.  They are more costly though. You might watch their video for information.  If you are going to spend that kind of money, you need to have a major product to promote.  Books probably won’t have the return to support that. 
Talks are another great way to promote your book . . . so are radio interviews.   You can go to or other sites like that to find people looking to interview you.
Blogging is one of the best ways to get your name out there.   I like to use WordPress because it is free and uncomplicated. 
You can also release press releases on prweb or other such sites.  I am on wooeb who also has press releases that are not as expensive.  You can send out free releases on pitchengine.
You might check out some books . . . .I liked a book called Career Renegade . . . had some good ideas.  (on a different side topic . . .I liked the book The Happiness Advantage written by ex Harvard professor – very entertaining)

How to Get a Job Showcasing Your Abilities Using Camtasia, Powerpoint and Youtube

In my presentation yesterday at the CareerConnectors.Net workshop, I presented several different examples of how to market “you” as the product in order to get a job. If you are interested in learning how to use Camtasia with Powerpoint to promote your abilities and showcase them on Youtube, check out the following video based on information in my book, How to Reinvent Your Career:  Make Money Doing What You Love.  I am definitely going to be looking for a new video recorder though as this one crunched the screen, making it and me more compressed and wide.  If anyone has a good recommendation for a video recorder, I’d like to hear about it. . .

New Email Program is the Big Secret that Facebook has Been Keeping … Dubbed Gmail Killer


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Dubbed the Gmail killer, Facebook’s new email program is to launch on Monday.  There has been talk about a secret product from Facebook and this appears to be the secret.  As people are jumping from the AOL ship, Google, Yahoo and other email providers are concerned that Facebook could take away their business.

Authority Pro: Promises More Than the Typical WordPress Theme Engine

 Authority Pro Review - WordPress Squeeze Page Plugin


Authority Pro has positioned itself as a theme engine unlike any other currently available for WordPress.  The intent of the engine is to maximize the ability to have content delivered as needed and to drive conversations.  They offer 24 customizable widgets to increase functionality.

I’ve been reading some reviews of Authority Pro since it debuts today. stated, “The promise of Authority Pro is this: you get targeted traffic, and it’ll work to get you the very best conversions possible, on as many of your pages and posts as possible.  It can continuously split-test for you, so that you’re always finding better and more profitable ways of configuring your site. If you have low levels of traffic, Authority Pro might be critical for you, as you need to really maximize the ROI of each visitor that comes to your site.  If you get moderate to high levels of traffic, then it’s obvious that you have a lot to gain from Authority Pro.” lists the following capabilities as part of Authority Pro:

  • Video Fake Out
  • Google Analytics
  • Google Website Optimizer (split testing)
  • Built In Squeeze Page Graphics
  • Multiple Squeeze Page Templates
  • Aweber & Get Response Intagration
  • Custom Exit Page Redirect
  • Custom CSS Coding

James Morgan at claims he was skeptical about this product due to all of the hype, but found the product to be much more than a theme.  He stated, “It comes pre-installed with a bunch of different squeeze page templates that make your sites indistinguishable from the ones the pros spend thousands and thousands of dollars testing.”

They are offering this product for $97 and you can get it by clicking here.

If anyone has used this and wants to fill me in on their experience, I’d love to hear about it.

Do you do a lot of Social Networking? Find out What is Different About Rockmelt’s New Browser


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Marc Andreessen, Netscape founder, is backing a new startup browser called Rockmelt.  Rockmelt claims it “does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search.”

The beta version is being made available today and is built around sites like Facebook and Twitter

After 2 years in product, their focus is for those who do a lot of social networking.  According to their blog, “Your friends are important to you, so we built them in. Now you’re able to chat, share that piano-playing-cat video everyone’s going to love, or just see what your friends are up to, regardless of what site you’re on. Your favorite sites are important to you, so we built them in too. Now you can access them from anywhere, without leaving the page you’re on. And RockMelt will tell you when something new happens.”

For more information, check out their video below.

What is a Monopsony? How does it Relate to Companies like Wal-Mart, Microsoft and Google?

Many have heard the word monopoly but have you heard the word monopsony?  This word is becoming more commonly used.  A monopsony exists when there is a market dominated by a single buyer, giving power to set the price for whatever is being purchased.  If there is no competition, the buyer can pay less for what they are purchasing.  Demand all comes from this one source.  This would be the opposite from a monopoly where the monopoly is about supply; the monopsony is about demand.

Some examples that have been given of monopsonies include major employers in a small town, universal healthcare, and the post office. Some very popular companies such as Wal-Mart, Microsoft and Google have also been called monopsonies. 

Can a company be both monopoly and a monopsony?  In a white paper about Google, it is suggested that Google’s has a monopolistic hold on search advertising, but also may be considered a monopsony, by restraining digital commerce. Click here to find out more about Google and its stronghold in the technology market.   

Check Out:

Monopsony As the Dominant Market Structure of Web 2.o

Monopsony Employers

Top 10 Ways to Find a Job or Have a Job Find You

With the current job market, people are looking for unusual ways to stand out in the crowd.  I recently gave a presentation at a local university where I explained the job searching tips I discuss in this article.  To see that actual live presentation, click here.

If you are not utilizing some of the following ways to showcase your talents to prospective employers, you may be missing the boat.  Here is my top 10 list of things you need to be doing if you are looking for a job.

1.  Research Top Career Sites like Monster, CareerBuilder, etc. Look for sites specific to the industry in which you want to work.  For example, there are pharmaceutical-specific sites like Medzilla or higher educational-specific sites like HigheredJobs.  Update your information with each of these sites and set up searches so that jobs are sent to you as they become available.  

2.  Utilize Camtasia and PowerPoint to showcase your abilities.  If you know how to create a PowerPoint presentation, then it can be quite simple to use a software package like Camtasia to have voice-over capabilities to make your presentation have more depth.  These presentations can be showcased on many different sites including your blog or website if you have one.  One of the best places to showcase your talents with the final presentation product is through Youtube. For an example of one I’ve made, click here.

3.  Utilize Youtube to present “you” as a viable product.  If you have created a video or a Camtasia/PowerPoint presentation mentioned previously, Youtube is the place to upload it for maximum exposure.  If you have a skill that is visual such as ability to work in Photoshop, you can create print screens of your work and incorporate them into your presentations. 

4.  Google Docs is very much like PowerPoint but it can be seen by people on the Internet as well as be imported into your Linkedin Profile. To see an example of one I have created, click here.

5.  Prezi is also similar to PowerPoint in that it is presentation software.  The big difference is how it displays your information. This web-based program can show things in a non-linear fashion.  If you haven’t had a chance to view a Prezi presentation, check one out by clicking here.

6.  Blogging is a great way to get your presence known on the Internet.  Sites like WordPress are free and easy to set up.  You can link your blog to several other networking sites to capture the attention of those on Facebook, Twitter and many more sites.

7.  LinkedIn is probably one of the best sites you can use to get exposure to people and showcase your talents.  Utilize their Q&A area to become an expert.  Sign up for groups to meet others that could hook you up with opportunities.  Import your Google Docs, WordPress blogs and other information to showcase your abilities.  Tie your status line into Twitter to get more exposure.

8.  Facebook is also an important place to network. You can create a professional page for your work or display your products that you are promoting. 

9.  Twitter can also be a useful way to have others learn about what you are doing professionally.  Be sure you tie in your other sites links to Twitter.  Use programs like to shorter any web addresses to fit your message on Twitter.

10. Old Fashioned Networking is still important.  Always have your business card with you.  Talk to everyone you know and talk to people you don’t know.  If you are sitting by someone on an airplane or standing in line to buy something, you just might find that the person you meet has connections.  Have your business card ready!

For more articles to help you, see:

What is Blekko? Can the SlashTag Search Engine Compete With Google?


Blekko promises user-friendly search experience 

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Blekko has been in development since 2007, but it has only recently become available to the public. Blekko is a search engine that has its sights on Google’s business. To do this, they are focusing on what they can do differently.

The New York Times reported, “Rich Skrenta, Blekko’s co-founder and chief executive, says that since Google started, the Web has been overrun by unhelpful sites full of links and keywords that push them to the top of Google’s search results but offer little relevant information. Blekko aims to show search results from only useful, trustworthy sites.”

Out of curiosity, I ran Alexa web statistics on Blekko to see how they were doing. Over the last 30 days, their website traffic has increased 12.7%.  Alexa also had the following to report on Blekko, “’s three-month global Alexa traffic rank is 21,705. Search engines refer roughly 11% of visits to the site. The time spent in a typical visit to this site is about four minutes, with 43 seconds spent on each pageview. The site is located in the US. Compared with the overall internet population, appeals more to men; its audience also tends to consist of childless people earning over $60,000 who browse from work and school and have postgraduate educations.”

Blekko uses slashtags to help you get more accurate results. Some are calling Blekko the slashtag search engine because of it. If you are not familiar with slashtags, searchenglineland explains them: “Slashtags are a way that anyone can make a “vertical” search engine around any topic. For those not familiar with the term, a vertical search engine is one that lets you search in a specific area of interest, rather than across the “horizontal” spectrum of all interests. Google is a “horizontal” search engine that lets you search for anything. Google News, in contrast, lets you drill into one slice of interest, news content.”

Think of slashtags as something like this:  drdianehamilton/books.  By doing this search, it pulled up more specific information about my writing.  It can be helpful to make the search more specific.

Why the name Blekko?  Co-founder, Mr. Skrenta, used to refer to his personal computer in college by that name. 

For more information about Blekko, check out the following link from

If you would like to know what Blekko has to offer, check out the following video:

What is Ugly Meter? New APP Analyzes How “Ugly” You Are


Jo Overline, co-creator of the Ugly Meter app for iPhones, shows a scan. The app snaps a picture of a subject's face, analyzes the image for symmetry, ranks one's ugliness and flings an insult or compliment.

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There is a new app available for Iphones that will allow you to take a picture of someone and then have it run a facial recognition, analyzing whether the person is attractive or not.  The app then makes a comment about their appearance . . . good or bad.

The app is very popular but it is causing debate as to whether this is a good thing to do.  Some see it as harmless fun, while others think it can be causing bullying, leading to psychological distress. 

The app, only 99 cents,  will assign a score from 0-10.  Ten being the least attractive.

How popular is this app? According to “About two months after its release, Ugly Meter has generated over 100,000 downloads, peaking at No. 3 on the most popular chart.”

How did a beauty like Angelina Jolie rate on their test?  How about Brad Pitt? Check out the results by clicking here.

The Ugly Meter iPhone App

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11 Practical Business Uses for LinkedIn, Facebook and Twitter: Business Collaboration News

Check out the latest article by  It contains some very useful suggested uses for some of the more popular social networking sites.  It ties in nicely with what I wrote about in my book, How to Reinvent Your Career.  This article has to do more with businesses utilizing these sites.  These same tactics can be used for the individual looking to be noticed.

For more articles about utilizing social networking for self-promotion and career advancement, click here.

See’s list of some basic ways to use LinkedIn, Facebook and Twitter for specific business activities.  To see the eleven uses, click here:

Are Products Really as Green as They Claim? 95% of Them Apparently are Not


A survey from the Federal Trade Commission (FTC) that was just released claims that 95% of those products that label themselves as green are misleading us.  Many are making claims without the proof to back them up. 

What is greenwashing?  If you combine whitewashing and green, it implies deception in the use of stating  a product is “green” when it may actually not be. This is a big topic that my students and I discuss in my marketing and ethics courses.

To see the study, Greenwashing Report 2010, click here.

In the report, they state the following:

  • Since 2009 the number of green products has gone up by 73%
  • They list 7 sins of greenwashing including:  showing no proof and being vague
  • Big box stores are the best providers of greener products
  • They examined over 5200 products
  • Greenwashing, although a problem, is actually declining

Some Notable Findings from the 2010 Report…

What is Rapleaf and What Do They Know About You?


If you look at Rapleaf’s site, they describe their business in the following manner: “Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized experience – whether online or offline. We want you see the right content at the right time, every time. We want you to get better, more personalized service. To achieve this, we help Fortune 2000 companies gain insight into their customers, engage them more meaningfully, and deliver the right message at the right time. We also help consumers understand their online footprint.”

According to an article by Emily Steel from the Wall Street Journal, Rapleaf is building a database with all of our information in it.  They do this by tapping into voter-registration files and looking at our social networking, shopping and real estate purchases.  According to that same article, “Rapleaf says it never discloses people’s names to clients for online advertising.”

I’ve seen blogs that consider this “scare journalism”.  Are these articles meant to scare us or are they something we need to worry about?

Here is what The Wall Street Journal found:

  • Rapleaf knows your real names and email addresses.
  • It can build rich profiles by tapping voter-registration files, shopping histories, social-networking activities and more. In effect, it can built the ultimate dossier on you.
  • Rapleaf sells pretty elaborate data that includes household income, age, political leaning, and even more granular details such as your interest in get-rich-quick schemes.
  • According to the WSJ, Rapleaf segments people into 400 categories.
  • Rapleaf says it doesn’t transmit personally identifiable data for online advertising, but the WSJ found that is not the case. Rapleaf shared a unique Facebook ID to at least 12 companies and a unique MySpace ID number to six companies. Any sharing was accidental, the company said.
  • Politicians, both Democrats and Republicans, are using Rapleaf. It has provided data to 10 political campaigns

MTV Scratch to Connect with Millennials


According to their site, “MTV Scratch taps the power of MTV to connect with millennials in new ways.  Partnering with select brands to pioneer new business models, we deliver award-winning, multi-platform programming and creative, consumer insights, brand strategy, product development and design.”

I am interested in marketing and especially in the post-boomer generations.  Most of my students fall into that age-group.  In our book, The Young Adult’s Guide to Understanding Personalities, Toni Rothpletz and I write about the unique needs and issues facing this generation. 

Because I teach a lot of marketing classes, I tend to look for differences in marketing techniques.  I found the tone of MTV Scratch to be interesting.  They are trying to market and appeal to the preferences of a younger generation.  In their FAQ, instead of having the traditional question and answer format, their responses are a bit different than what you see on most sites.  

Examples FAQ:

Question: Can I come work with you guys? 

Answer: Let’s make friends first, yeah? We’ve love to meet you.  Hit us here . . .

That is not the typical vibe that most sites project.  MTV has always been good at targeting their market segment.  I will be curious to see how well they do with MTV Scratch.

5 Ways to Get a Job Through YouTube

Mashable had an interest article about how to use Youtube to get a job.  To learn more about how to get noticed through sites like YouTube and others, check out:  How To Reinvent Your Career.  

Not only is it possible to use YouTube to get a job, but it’s becoming a more popular option, especially for the current crop of would-be-employees that grew up with web video.


Some argue that video is a more personal tool for job searching, acting as a digital interview, while others see it as cold and alienating, as it lacks the face-to-face element. But YouTube isn’t just about video resumes — there are a variety of creative ways to hop online and get hired.

Even better, YouTube isn’t just for Millennials. Web video can be useful for professionals of any age looking to expand their audience or pick up new clients. With a little creativity, honesty and hard work, you can utilize YouTube to create a more effective (and more interesting) professional and digital image, rather than just falling back on the ol’ resume (digital or not).

Read on for five ways to use YouTube to get a job.


To read the rest of the article and see the videos, click here:

Amazon and Facebook Create Fund to Help Start-Up Companies

LANewsMonitor, Facebook and others on Thursday announced that they will be investing in a new, $250 million venture-capital fund which will target at start-ups and will be designed to better connect people online. KPCB partner Bing Gordon, who is also a former executive with Electronic Arts Inc., will head the social startup fund. This was revealed at Facebook’s Palo Alto, Calif., headquarters on Thursday.

Mark Zuckerberg said …

To read the full article go to:

Top 10 Online Influencers

Fastcopy recently posted the list of top online influencers.  If you think you might recognize some of the names, you may be surprised.  According to a press release by HRMarketer, “Months ago, Fast Company magazine created its Influence Project in an effort to find out who was the most influential. Would it be media darlings like Oprah and Shaq? Or would it be more ordinary people whose influence may not be as great with more traditional media outlets but who exert significant influence over their Twitter followers, Facebook friends, and LinkedIn connections. More than 32,000 people registered with Fast Company to find out where they stood along with a chance to get their photo in the magazine this November.”

The top 10 on-line influencers according to Fast Company’s The Influence Project were:

1. Jeremy Schoemaker
2. Shefqet Avdullau
3. Tod Sacerdoti
4. Cory Boatright
5. Greg Clement
6. Frank Kovacs
7. Sebastian Saldarriaga
8. James Dunn
9. Richard Lee
10. Pace Lattin

To read full press release click here:

How to Check Your Retweets

As more people are entering into different areas of social media, it can be confusing to keep track of whether your message is being delivered.  If you are on Twitter, you can easily see who is retweeting your tweets.  Wow . . . that was a lot of T’s!

Once you are on your Twitter home page, if you look to the right side of your screen, under the home area, you will see a link about half way down the page that says retweet.  If you click on that, it will pull up a screen that looks like this:

If you click on the third tab, that will show you who has retweeted your tweets.  You should get a screen that looks something like this:

It is easy to check to see who is sending out your messages and which messages are getting the most focus.

Wealthy Individuals Use Social Media More Than Most Americans


There is no denying the popularity of social media.  There are so many sites, it can be difficult to keep track them all. It is interesting to see who is actually using social media.  When sites like Twitter came out, many were using it more as a means of chatting about their day.  Times have changed and social media is now a very useful tool for businesses.  Sites like Twitter and Facebook now have a strong business presence. 

Wealthy individuals are recognizing the importance of using social media.  Recent polls have shown the wealthy to use social media more than the average Americans. See the results of a recent poll by listed below.  To read the full article, click here.

OAKS, PA., Oct. 19, 2010 – A new Quick Poll from SEI (NASDAQ: SEIC) today showed that 70 percent of high-net-worth individuals surveyed are users of Facebook and other social media sites. That’s considerably more than the number of daily social media users among the general populace. According to an August, 2010 report from the Pew Research Center, titled Older Adults and Social Media, 61 percent of Americans ages 18 and over have used a social networking site.

However, the Quick Poll results make it clear that wealthy individuals have a hard time squeezing in their social media time – just 17.4 percent of respondents said they use social media on a daily basis. While 38 percent of those surveyed by Pew had used a social networking site in the previous 24 hours.

SEI surveyed 46 wealthy individuals with more than $5 million in investible assets. Of those surveyed that use social media, 50 percent said they use Facebook. Thirty-seven percent of respondents said they visit YouTube, while just under 35 percent use LinkedIn.

Social networking use continues to grow among older users

One in ten (11%) online adults ages 50-64 and one in twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

The use of Twitter and other services to share status updates has also grown among older users—most notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.

By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. One in five (20%) adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.

Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.

While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day.1 Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.

Social media properties—including networking and status update sites—are newer additions to the daily digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.

The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.

By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one in five older users of online classified sites reported use of the sites “yesterday.”

A Typical Day: Where social media use fits in

If You Aren’t Using Video to Promote You or Your Product, You Need To Read This

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Cisco recently stated that 40% of all Internet traffic will be video in nature by the end of 2010. They increased that forecast to 91% by the end of 2014.  Are you using video?  I recommend checking out the forecasts that Cisco has made for visual networking by clicking here.  

Videos can be an effective way to capture your prospective customer’s attention.  I wrote about the importance of self-promotion in my book, How to Reinvent Your Career.  A big part of self-promotion is using video.  In a recent radio interview, I discussed some tactics to using video to promote your products and services.  Click here, to listen to the broadcast. recommended the following tips to help you with your video marketing:

  • Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.
  • Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.
  • Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.
  • Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.

I think you can even make your videos shorter than 5 to 6 minutes.  I have found that people prefer less than 3 to 4 minute videos.  I also think it is extremely important to include a landing page website address on your video.  You must be able to draw your customers to your site.  If you have a landing page where they can sign up for a free newsletter, that is one really effective way to build a customer base.

If you want more tips about how to make an effective video, click on the rest of the article by clicking here

In my conversation in yesterday’s interview, we discussed how simple and inexpensive it can be to create a video.  If you have a flip camera or video camera, you are well on your way.  A video does not have to be elaborately produced to be effective. 

Check out instructions from Youtube about how to make as well as optimize your video by clicking here.  For more general information about lighting, sound, etc. click here.

Why Customers Subscribe and Unsubscribe to Facebook Pages

If you are trying to market your product or company on Facebook, you might be interested in why people decide to subscribe or unsubscribe to Facebook pages.  To read the entire article by Frank Reed at click here.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

So why do people stop following brands on Facebook?

Do You Need To Control Your Social Media and Build Brand Awareness?

There are many platforms out there that can help you manage all of your social media.  I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option.  I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects.  Check out my posterous site by clicking here

I know Facebook can present a bit of a challenge about when and how often to post.  I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts.  I tend to treat Facebook as a separate entity because of that and only post specific things there. 

I also use some of the other social management sites like SocialOomph and Hootesuite.  I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.

I think the following article by Dana Kohlbeck on does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.

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If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.

According to a recent study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?

To read entire article, click here:

TweepML Makes It Easy Finding People to Follow on Twitter Lists

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Twitter allows you to pick lists of people to follow that have been created by other people.  There may be times when you don’t to follow every single person on that list or you want to follow the entire list of them directly rather than through a list.  The solution:  TweepML is a simple format to make it easy for people to share a list of Twitter users “Tweeps”. 

If you click here  you can look for lists. I can type in a word like “jobs” and it will show lists and tell how many users are on that list.  If I should pick a list, it will pull up the entire list.  I can look at who is listed and follow the ones I want easily by keeping the automatic X that is next to their name or removing it from the ones that I do not want to follow.  You can clear all of the X’s and pick one at a time or keep all of the X’s and remove one at a time.

You can add TweepML to your website to make it easy for people to follow everyone on it with a single click.

If you want to see what lists are popular, the main page  contains a list of the most popular lists.   You can create your own list and share it with the world by clicking here

When original owner of the site, Marcelo Carbucci, put TweepML up for sale earlier this year, I wondered what the impact would be.  Since then, I have noticed a lot more activity with people finding me through their site.  I am curious to see how this site will grow under new management.

How to Make Your Facebook Content Top News

I utilize Facebook pages to connect with people about my books and writing, so I am always interested in finding out more about what makes a Facebook page become successful.  I ran across this very interesting article by Emily Molitor with . . . Here is an excerpt from that article.  To read the full article click here.

Emily Molitor

How to make your Facebook content “Top News”

One of the main aims of companies using Facebook for business is generating awareness, as Jay Baer pointed out in his Facebook Success Summit session on Tuesday afternoon. The top way to do this, Baer says, is to win the News Feed. It seems simple: If you get someone to “like” your company’s Facebook page, then they receive the content you send out, right?

Not exactly, Baer said.

Click on this link to read the rest of the article:

Are You Using Wooeb’s Interactive Search Engine Platform?

If you haven’t heard of yet, you need to check out their site.  Wooeb is an interactive search engine platform.  Rather than having to wait for search engines to pick up your information, they put it all together in one place. 

They did a nice job with with creating ads and banners.  This is an example of an ad they can create for you on their site.  You can also click on it to find out more about my book:  How to Reinvent Your Career.

They also offer press releases that you can incorporate on your wooeb site.  To see my site, go to:

Check out an article about the Top 5 Reasons Wooeb Boosts Your Online Presence by clicking here.  In that article they list the following benefits of using Wooeb:

1.  Everything is in one place

2.  You own your URL

3.  It is accessible to everyone

4.  Wooeb indexes search engines

5.  Messages boards are included to discuss topics with others

Do You Need Publicist?

Meet Publicist Rebecca T. Crowley

If you are an author, you probably have seen how difficult it can be to be recognized.  That is why it can be very important to have some help.  Rebecca Crowley at RTC Publicity is who I use for PR.  I think she is amazing!  Check out the above link for an article telling more  about her and some great information about what all authors need in 2010 and beyond!

Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google. 

AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: 

  1. Google provides AOL with additional features and enhancements to improve their search function.
  2. Google provides AOL with ad formats.
  3. AOL and Google work together to focus on mobile apps.
  4. This relationship allows AOL to have a content partnership with YouTube
  5. This relationship improves the international scope of AOL’s audience.

I was curious to see if there was a big difference between the results by searching within AOL vs. going to Google to search. AOL included a few local addresses at the beginning but otherwise the results were similar.

I have to admit I don’t use Yahoo and Bing very often.  I noticed when searching for my press releases, that Yahoo and Bing do not pick up the information nearly as well as Google and AOL do.  However, I am interested to see if their future relationship may change things.  Today’s Wall Street Journal had an article about how Bing and Yahoo were going to join forces.  Google may have some competition with that.  WSJ stated, “With the integration of Yahoo’s and Microsoft’s search businesses now well advanced—Yahoo searches are using Microsoft’s Bing engine and its search ads will increasingly go through Microsoft’s adCenter platform—the duo have a better chance to take on Google.”  Google is hardly hurting though, “Digital-marketing firm SearchIgnite estimates Google’s share of U.S. ad spending rose nearly two percentage points to 80.2% in the third quarter, with Yahoo dropping two points to 13.4%. Bing had 6.4%.”

The search engine war and capturing unique visitors continues to be big business.  Check out the following chart to see how the search engines and social networking sites compare in terms of revenue per unique visitors:

chart of the day, revenue per unique visitor, google, aol, twitter, facebook

What is Google Checkout? How Does it Compare to PayPal?


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According to their site, Google Checkout allows you to:

Stop creating multiple accounts and passwords. With Google Checkout™ you can quickly and easily buy from stores across the web and track all your orders and shipping in one place.

Shop with confidence. Our fraud protection policy covers you against unauthorized purchases made through Google Checkout, and we don’t share your purchase history or full credit card number with sellers.

Control commercial spam. You can keep your email address confidential, and easily turn off unwanted emails from stores where you use Google Checkout.

If you want to hear testimonials from Google Checkout customers, click here

Some of the things they are saying about Google Checkout is that it is:

  • Fast and Easy
  • Safe and Secure
  • Protects Personal Information
  • Helps Buyers Resolve Issues
  • Allowing Shopping With Confidence

If you would like to take a tour of or see a short video about Google Checkout, click here

Once you sign up, they offer a deals page where you can find discounts from many different stores.

How does Google Checkout compare to Paypal?

Check out this excerpt article from an article on

Basic overview of Google Checkout vs. PayPal

There are some areas that can be used to determine which payment processor is best for you. This is a comparison of how they stack up in Google Checkout vs. PayPal:

  • How customers can make payments. With Google Checkout, customers can only use the credit or debit card. It is possible for customers to store this information in order to avoid entering it every time. PayPal, on the other hand, allows for credit card payment or deduction from a bank account. eCheck capability is also available. In this way, PayPal is more diverse.
  • Rate merchant reliability. For many online shoppers, it is important to know that you are reputable. Both Google Checkout and PayPal rate merchants.
  • International shopping. PayPal has a definite edge in this area. Google Checkout is only available for U.S. purchases. PayPal, on the otherhand, is accepted in 55 countries. In addition to the U.S. dollar, PayPal also accepts the euro, the pound, the Canadian dollar, the yen and the Australian dollar. Currency exchange is also available (for a fee).
  • Security. Both Google Checkout and PayPal offer SSL security on the same level that banks do.
  • Fraud protection. PayPal only offers fraud protection for sales of more than $50. Google offers 100% refund, but you must report within 60 days. There have been complaints about PayPal’s payment resolution process as well.
  • Fees for accepting payments on your business Web site. Depending on the level of you account with PayPal, you pay 1.9 percent to 2.9 percent of your sales, and sometimes you pay 30 cents per transaction. Google Checkout is 2% of sales, plus 20 cents per transaction. However, with Google, you can use your AdWords account to reduce the cost of your transaction fees. This arrangement does not exist with PayPal.
  • Customer service. It is worth noting that PayPal offers a customer service line with live people (you can call a phone number). It can be difficult to contact Google Checkout customer service in any way besides the forum provided or email.

One of the main advantages that Google Checkout has is its integration with AdWords. This means that you can get preferred pricing on a number of services – and even automatically pay transaction fees with earnings from your AdWord account. Additionally, when your ad is displayed on other Web pages and in search engine results, a shopping cart icon appears so that it is easy to see that you accept Google Checkout, offering a possible way to increase sales.

With PayPal business merchant account, a great many of the advantages come in the fact that more people use PayPal, and that there is a range of services and features available that include invoicing, statements, shipping and tax calculations and customer options.

You should carefully consider your needs before deciding on whether or not to go with Google Checkout or PayPal. How you run your business, and the kinds of features and services you want should be factors in which payment processor you use.

What are Hover Cards?

Have you heard about hover cards?  Twitter introduced hover cards earlier this year. In July, Facebook announced the use of hover cards.  What is a hover card? You’ve probably seen them but didn’t know what they were called.  If you place your mouse over a picture or information, it blows it up bigger so you can see it better and find out more about it.  That is the hover card showing the blown up information as you hover over it.  

Now Gravatar hover cards are available on WordPress. Check out the latest WordPress blog about Gravatar Hover Cards by clicking here.

WordPress inputs Gravatar images,  those images that can follow you from site to site,  into their blogs.  Now users can also have the hover card feature.  For more information about Gravatar and its many areas where it is popping up on the web, click here.

Directions about how to set up hover cards on WordPress can be found by clicking here.

Facebook to make announcement, blogs swirl with rumors of new phone, redesign, Skype parnership

The blogosphere is in a tizzy over Facebook‘s much-anticipated announcement, as techies ask the burning question: What exactly will the social networking site unveil?

And the rumors are flying as Facebook holds an invitation-only press event on Wednesday.

             To read the full story, click here:

Are You Monitoring Your Online Reputation?


Individuals and companies need to keep track of their online reputation. Do you know who is writing about you or your business? In my book, How to Reinvent Your Career, I mention the importance of having a clean reputation online in case employers do some research into your background. That is important for employees, but organizations must be sure their reputations are intact as well.

One bad comment out there can cause a lot of damage. It is not just negative comments that can hurt you. I have heard stories about companies who have had their information translated incorrectly in other countries which has led to their business looking badly. Don’t assume that something posted in another country can’t be translated back into English and hurt you here.

There are sites like or or other sites where your reputation can be ruined.

Sites like Facebook, Twitter, Yelp and others are very important to help spread your positive message. But be careful, because they can just as easily spread a negative one.

I like to use Google Alerts to set up searches to track who is posting things about me or my company. I think it can be very helpful and it is free. If your company is large though, it can be harder to track all of the keywords.

Another free option is Yext Rep. This site tracks mentions and reviews on sites like Twitter, Facebook, Yelp, Superpages and Foursquare.

If you are willing to pay a fee, Viralheat can monitor online conversations for a cost as little as $10/month.

Trackur is another option that many use. They offer powerful tools, you can be up, and running in 60 seconds with their service, monitoring keywords, tracking trends on the web, and discovering how influential your site really is. They have something called sentiment tracking that, “you can tag discovered items with a positive, negative, or neutral sentiment. Keep track of who’s saying positive things about you and who’s attacking your reputation.” The price for this starts as low as $18/month for their basic plan.

Visible Technologies is a good option if you need monitoring in different languages. They support 12 languages and allow employees to share reports. This comes at a cost of $500/month and up.

Radian6 allows you to manage your social media campaigns. It can be integrated with, Webtrends and Omniture for $600/month and up.

How the Media is Using Social Media to Build Traffic, Community and Content – WIRELESS AND MOBILE NEWS

How the Media is Using Social Media to Build Traffic, Community and Content

socialmediagraphic2.jpgSocial media platforms, like Facebook and Twitter, are no longer just ways to tell your friends what you just ate or to share photos from a party. Media, journalists, and publishers are leveraging social media to drive web traffic, build communities and develop content.

“Those publishers who don’t use social media will eventually go away,” said Michael Crosson, Publisher of, a networking forum for professional social media marketers.  “There are very few publishers who don’t have an online presence, and the ones who survive and thrive are those who know how to use social media the most effectively.”

To read the full article, go to:

Why I Don’t Shop at Bookstores Any More – Barnes and Noble Needs to Learn a Few Things From Amazon

I have always loved to go to bookstores.  I preferred Barnes and Noble but they were all fun to visit.  I love books.  I used to love to go to bookstores so I could browse all of the titles.  I would sit down and page through the ones I was considering purchasing.  I usually would end up buying several books.

I still buy a ton of books.  Some rooms in my home are packed with different titles.  However, now I almost never buy my books from a traditional bookstore. 

Why? They don’t offer the kinds of books I can get elsewhere.  I buy most of my books through Amazon now.  I have never been a person to read fiction.  I look at bookstores as a good place for fiction books but if you want to really learn something or have any kind of real selection, they lag way behind in that  department.

Seth Godin recently announced he will not use a publishing house any more and made a big stir in the publishing industry.   He will be self-publishing now instead of using a traditional publisher. What does  self-publishing have to do with bookstores?  For one thing, the traditional book store doesn’t like to carry the self-published book. 

I am a big fan of the self-published book.  There are so many good writers out there that have a ton of great information to share that will never get picked up by a major publishing house.  Why  … Because they don’t have a platform.   Publishers want to publish books by authors who have a following through their speaking, their talk shows, etc.  If you aren’t already well-known for something, it is almost impossible to get your work published.  Because of that, a ton of good authors are being turned down and their work is not ending up in bookstores. 

Where can you find those books?  Places like Amazon carry a lot of them.  Most of my ordering is done through Amazon because of this.  I like to read a lot of “how to” books because I write a lot of “how to” books.  Amazon has an incredible selection of nonfiction books available.

One book that I read that I found really helpful was written by a man who is probably in his 80’s.  It wasn’t a fancy book and he probably hasn’t got a huge following, but his book was extremely useful and informative.  That is the type of book that appeals to me and it would never be found in a traditional bookstore.

I think the big bookstores need to make some changes or they are going to have some serious trouble competing.  Now that there are so many Kindle and Ipad devices, the traditional bookstore could offer more choices to their customer.  I envision sitting on one of their soft chairs, picking up an iPad or other reading device that is hooked onto the chair somehow. ..browsing through their selection of ebooks and regular books right there in the store.  If I found a regular book, I liked, I could either buy it there or have it send to my home.  If I found an ebook, I could download it right there. 

I think a lot of people like the social experience of the bookstore.  By doing business in this way, they could continue to keep the books they have but also have all of the selection that online stores have.

What is Linkedin’s New Signal Program?

IPCommunications reported “LinkedIn recently debuted a new feature that may radically change the way that subscribers use its service.  The company launched the beta version of LinkedIn Signal, a product that allows users to search for and filter through the comments and updates of their contacts. The new service makes LinkedIn more of an interactive social networking tool than a simple web resource for business contacts. LinkedIn Signal even sorts through Twitter updates and posts them to a user’s homepage.”

According to there are several features in this new  release that will allow you to:

1.       Filter: Browse only relevant status updates from your stream

2.      Search for keywords, topics or people across the stream

3.      Get an auto updated real-time stream with rich content

4.      Find the hottest trending links across any relevant topic

5.      See who’s shared this link?  And one more thing: saved real time searches

I recommend reading the full article about these new features by clicking here.

Top Reasons Why Google Needs to Buy Twitter

In a recent article from, Henry Blodget gives some compelling reasons as to why Google needs to buy Twitter. Here are just the highlights. For the complete article, click here.

* Apple, Google’s other nemesis, is now making its first push into the social networking business, and there is presumably more where that came from.

* Google’s attempts to break into the social business organically have utterly flopped.

* Google has ~$30 billion of cash rotting on its balance sheet earning nothing, and it piles up another ~$2 billion of new cash every QUARTER.

* Twitter is now large and self-sustaining enough that Google might be able to avoid screwing it up.

* Google has so much cash that it could buy the top 10 companies in the “Twitter ecosystem” tomorrow for peanuts.

* Twitter is now experimenting with revenue models, and Google CEO Eric Schmidt appears to believe that Twitter will coin money someday.

How much would it cost Google to buy Twitter? Probably $5 billion.

Top 50 US Cities for Social Networking

Netprospex had an interesting article ranking the top 50 cities for social networking. For the entire article, click here.


If you want  to see the entire report, click here.

15 Products Made by Mistake

Have you ever wondered why a certain product was invented? Some of them that have been a big success actually were a mistake.

Think of these products:

1.       Coca-Cola – A pharmacist, trying to make a tonic for people with sore teeth, found that when he taste-tested it, it wasn’t too bad. He added a little carbonated water and low and behold . . . a great product.

2.       Sticky Notes – Post it notes by 3M was discovered when trying to find a better adhesive tape. The scientist found an adhesive material that just wasn’t sticky enough though. While this same scientist was at church looking for a way to stick notes to his hymnal, he decided to use that not so sticky stuff he created to help hold his work in place. A new idea was born.

3.       Scotchgard – Another 3M product was created out of trying to create rubber for airplane fuel lines. After spilling some on their shoes, the scientists realized that this stuff was protective and wouldn’t come off. Through time, the shoes looked dirty everywhere except for where they spilled the substance.

4.       Rubber – Its first use was when they discovered it could erase things from a piece of paper. The original substance was unstable because it would become too liquid or shattered based on temperature. When rubber and sulfur were accidentally dropped onto a hot stove, the combination turned out to be something no one had anticipated.

5.       Penicillin – Spores that contaminated a bacteria sample were the unintended beginning for this drug. When the scientist took a closer look at these spores, he noticed they were actually doing harm to the bacteria.

6.       White Out – A secretary who took pride in her work discovered this while trying to cover up some of her errors. Soon other secretaries were asking to borrow her concoction. This started the Mistake Out Company, later named Liquid Paper.

Do you want to read about some more mistakes? Check out these other famous blunders by clicking on the links below:

7.        Corn Flakes 

8.        Microwave Ovens

9.        Silly Putty

10.      Saccharin

11.      Slinky

12.      Potato Chips  

13.      Fireworks

14.      Play-Doh

15.      Chocolate Chip Cookies

What is comScore’s Social Analytix?

Are you looking to follow how often your company’s brand is mentioned?  You might be interested in comScore’s Social Analytix.  This is a new social media tool that can provide detailed insights. 

According to CBR, “comScore said that Radian6 technology captures mentions across 150 million social media sources including blogs, discussion boards, video and image sharing sites and social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers. The Social Analytix will enable clients to monitor consumer-generated brand mentions and gauge consumer sentiment, listen and respond to potential customer service issues, and help identify key social media influencers. The new social media intelligence also engages with social media users and scale listening and response across their organisation, and tracks the lifecycle of campaigns, announcements and communication efforts. comScore vice president Steve Dennen said that the new Social Analytix leverages Radian6’s social monitoring technology to help the company provide its clients with enhanced insights into a critical variable in the marketing mix equation: consumer word-of-mouth. ”

The comScore site claims Social Analytix will enable clients to:

  • Monitor consumer-generated word-of-mouth brand mentions and gauge consumer sentiment toward their brands, products and/or competitors
  • Listen and respond quickly to potential customer service issues as they arise
  • Help identify key social media influencers, reach out to them and form strong relationships with their customers
  • Engage with social media users and scale listening and response across their organization
  • Track the lifecycle of campaigns, announcements and communication efforts

If you want to learn more about Analytix, click here.

How to Add Your Company Information into Crunchbase and Import the Code into WordPress


If you haven’t read about Crunchbase yet, click here.  Crunchbase is the free database of technology companies, people, and investors that anyone can edit. To see my profile on Crunchbase, click here.   If you want to be listed on their site, you can fill out the information, they will review it and if approved, you will be listed on their site.  Many popular blog sites are linking to Crunchbase.  In my article about social media IPOs, note that many of the companies listed are linked to Crunchbase.  Click here for that article.

Once your information is set up on Crunchbase, you can go to your profile, take the html text and paste it into your WordPress text feature in widgets.  It is simple to do this.  Just go the WordPress appearance area and pick widgets.  Drag a text box into your sidebar.  In the text box, you will copy and paste the information that is listed from the Crunchbase page that contains your profile information. You can find that code listed in the sharing information on the right side of your Crunchbase profile.   Once you have copied the code into your text box and saved it, you can see what that information will look like if you look at the right side of my blog and scroll down.

“Google Me” is Probably Already Bigger Than Facebook | WebProNews

Is Google Me already bigger than Facebook?  Check out the complete article at WebProNews by clicking here.  Here are a few highlights from Chris Crum’s article: 

So let’s compare Google (as one big social network) to Facebook, feature by feature.

Facebook has the news feed. Google is reportedly working on the activity stream. Facebook has chat. Google does too (text, voice, and video). Facebook has photos. Google does too, with Picasa Web Albums and various other complementary photo-related offerings. Facebook has videos. Google has YouTube (and Google Video). Facebook has notes. Google has Blogger. Facebook has Pages. Google has Profiles.  Google has email. Facebook may at some point (MySpace just added it last year). Facebook has games. Google is working on getting more. Facebook has news publications setting up Pages. Google has Google News. Facebook has the Open Graph. Google has search (all kinds of search…and maps).

Facebook has Facebook Ads. Google has AdWords, AdSense, and Doubleclick. Facebook has applications. Google has Google Apps, the Apps Marketplace, Android, the Android Marketplace, Chrome, Chrome OS, the Chrome Web Store, Google TV which will support Android apps and web apps. Google is also trying to get a music service off the ground.  And let’s not forget Google Calendar and Google Reader – two very user-personalized products.

What is Formstack? Creating Forms on WordPress

WordPress has become the preferred blogging platform for many users online, and as it’s footprint expands companies are coming out with widgets and plugins to make the platform even more user friendly. has released a WordPress Online Forms application which makes the task of creating forms much easier for WordPress users. Formstack’s web form creator allows users to create forms with an easy to use HTML editor. There is no need for any additional software or programming to be done when using Formstack.

Once the data has been collected, users can edit it, share it with others, interface it with third party application such as Salesforce, Highrise, and many others. Formstack even has their own API. Formstacks simple to navigate site even shares video showing how Formstack works.

Formstack can be a valuable tools to small business, nonprofits, educators, web designs, and more. With Formstack there are no sign up fees, no minimum contracts, and no long-term contracts. They has packages to fit any size organization, and even offers a free version of Formstack.

According to an article by Chris Lucas, their WordPress plugin features include:

  • Ability to embed a web form widget in your blog or site’s sidebar
  • Automatically embed any Formstack web form into a page or post using a short code
  • Native Formstack button on your WordPress Tiny MCE Editor (Menu Bar)
  • Works with Free and Paid Plans

Here are just a few ways that you can use the it and the widget:

Check out their video to highlight some of the features by clicking here to read the rest of the Chris Lucas article. You can also see their  WordPress Plugin page to view more screenshots as well as to download the plugin and get started using your Formstack web forms in your WordPress blog or website.

How to Look Amazing on Linkedin

I recently put together a talk I am going to be giving to a group of career-seekers based on my book How to Reinvent Your Career: Make Money Doing What You Love.  I found an article today that covers some of the suggestions I will be discussing in my presentation.  I recommend reading Greg Fry’s entire article, but here are the highlights of the article at  He  gives more detail about the following 15 things to make you look more Amazing on LinkedIn in the actual article.  Check out these highlights then click the link below to see the entire article.

  1. Make sure your profile is 100% complete.
  2. Make sure you have a unique LinkedIn URL and add it to your business cards and email signature.
  3. Why not rename “My Company” to the name of your company
  4. Rearrange your Linkedin profile to stand out.
  5. Update your status once or twice per day.
  6. Always personalize your LinkedIn invitations.
  7. Convert as many business contacts on your offline database online to LinkedIn
  8. Build up a number of quality recommendations.
  9. Join and participate in relevant Groups.
  10. Demonstrate your capability by answering questions.
  11. Add slides or even video to your LinkedIn profile using Slide Share or Google Docs.
  12. Use the Events section to find relevant offline events.
  13. Demonstrate knowledge by recommending books.
  14. Drive traffic to your website by adding a Blog feed to your profile.
  15. Nothing in business will every beat face to face interaction. Make a conscious effort to meet influential connections off line.

via – click here to read the full article with complete details.

What is Google Me? – Eric Schmidt has confirmed that we could be getting “Google Me” sometime this Fall. This Google Me service will introduce what Google calls “a social layer” into online search, video and Google Maps. The Wall Street Journal and Reuters quote Google CEO Eric Schmidt saying the company will integrate social networking elements to its services.

TechCrunch recently reported that Google Me is real and it is gunning for Facebook.  In that article Jason Kincaid reported:
  • This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • They had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.

Are You Using Trailmeme?

According to ReadWriteWeb, “Social bookmarking sites like Delicious are useful for collecting bookmarks, but they don’t allow users to really draw connections and tell stories. That’s where curation-focused services like Pearltrees and Trailmeme come in. Trailmeme, which was incubated at Xerox and launches at DEMO this week, allows users to bookmark sites and then organize them in tidy diagrams, making it easy to highlight the relationship between different items and for readers to browse these links.” For complete article, click here.

According to the Trailmeme site, “Trailmeme is a new kind of Web publishing that you can use to create a trail of content on a specific topic that’s interesting to you. You can also read other peoples’ trails and walk them to keep up with any updates they make. The technology allows you to gather related content from the Web in one place, in an order or sequence that you think helps make sense of it all. Any number of pages can be collected, organized, and annotated in whatever way you think is best. Trails don’t need to go in a straight line, either. You can make a whole map of content from different sites, connecting web content in multiple and meaningful ways. Trailmeme is not the only place where this technology can be used. The Trailmeme for WordPress plugin allows you to create trails out of posts on your own self-hosted WordPress blog. This can help you reorganize your blog in a variety of ways, rather than just having reverse-chronological order as the organization.”

Can AddressBookONE Unite Social Networking?

Do you have contact information scattered throughout several social networking platforms?  AddressBookONE may be a solution for you. AddressBookONE makes LIVE ongoing connections with your ever-changing external contact resources. It includes automatically updating to ensure that the most recent data is always available. As your contacts’ world changes, so will AddressBookONE.

Their site claims AddressBookOne can handle:

Single Point of Management: Bringing all your contact data together in one easy to manage, intuitive user interface.

Contact Merge: Merges multiple instances of the same contact to give a more complete single view for each contact record and eliminates duplicate data.

Mobile Device Sync: Synchronizes AddressBookOne with almost any mobile phone or PDA. Allowing you to manage your mobile contacts and putting all other desired contact data in the palm of your hand.

Social Contact Connections: Share your AddressBookOne contact profile with other users.

Feature Rich Contacts Manager: Edit existing contacts and add new ones, organize contacts by single or multiple groups, star and hide contacts and filter data displayed.

Read today’s press release for more information about how AddressBookONE pulls information from multiple sources including Gmail, Exchange, LinkedIn, Facebook, Twitter, Yahoo, GroupWise and Plaxo, among others, overlaying the data from each resource to provide a comprehensive view of each contacts data. Upgrading to a Premium account allows you to synchronize your mobile phone to AddressBookONE, enabling you to manage your phone contacts alongside all other contact data as well as offering a full backup and restore.

Advice: How Do I Get People To Read My Blog?

Today’s Question for “Ask Dr. Diane”: Hi Dr. Hamilton right now I am up and promoting my artist Bianka and would like to ask you, how do I get people to read my blogs and visit my artist website. I am new to blogging and would like to know how to start people talking about them. If you can give me some insight on this it will be gratefully appreciated.

There are a lot of good books that give helpful advice about blogging.  I liked the last two books I read:  Career Renegade by Jonathan Fields and Dirty Little Secrets of Buzz by David Seaman.  I also think there are a lot of bloggers like Seth Godin and others that list helpful advice on a regular basis.  Some sites like Mashable and Problogger can be helpful as well.  If you type in the question ‘How do I Get People to Read My Blog”, into Google, I think you can find more advice than you probably can handle. I think some blogs are really good to follow for advice as well.  It can take some time to get blog followers.  You need to post regularly and post information that is targeted toward the people you want to have follow you.  Remember to include your blog address on everything . . .your signature line on your email, your twitter, facebook, linkedin, etc. pages . . . You’ve done one important thing already by responding to a blog (in this case mine). By posting helpful information on other people’s blogs, people can find you as well.  You can go to forums like these to chat with others about it:  . . .   You can start with Twitter as well by following people and posting things from your blog there . . . check out these articles:  and  I’m not sure if the price is still as reasonable as it was (I assume it is), but programs like byKate Beck can be very helpful.   She gives some good advice about how to set up social networking sites.  Her aim is more about starting a social networking business, but I feel her videos are just as helpful to someone like you that is new to the social networking scene.  One big piece of advice is to be sure you are spell checking what you type.  You want to come across as professional as possible.

Gist Surpasses 100 Million Social Business Profiles

Sep 10, 2010 ( via COMTEX) — Gist, an online service that helps people build stronger professional relationships, today announced that it has surpassed the mark of 100 million dynamic, social business profiles. Currently in public beta, the service automatically pulls together information about contacts and their companies to deliver actionable insights in less time with less effort. Gist also announced new enhancements to the application that will do more of the work to build out contact profiles without additional manual work required of a Gist user.


Along with the milestone of 100 million profiles, Gist is announcing new functionality that will dramatically increase the speed at which profiles are built in the system. New capabilities including public profiles, crowd-sourcing, and signature block extraction will do even more work on behalf of Gist users, making it easier than ever to manage your professional network and ensure you can act upon the most relevant, up-to-date information about your contacts.

Gist lets users log in to customize their public profiles, adding in and displaying just the items they want the world to see, with a focus on dynamic content. Nowhere else can someone see such a comprehensive, combined, and dynamic version of your blog, Twitter, Facebook and articles or blog posts that mention you. Gist Public Profiles puts the user back in control of their online persona and identity, and are optimized for SEO and discovery by search engines like Google.

Key Facts: New Public Profiles will provide a dynamic social business profile for each user in the system. Users can log in to Gist and choose what information about them is publicly available. Signature Block Extraction pulls contact information from signature blocks in your email, so that users don’t have to manually enter the data themselves. Gist has built a service to enable users to contribute data and benefit from the ‘crowd’. This functionality will drastically enhance the quality of every profile in a user’s account – providing the most relevant and comprehensive profile possible. Automatic and Suggested enhancement offers better integration with all data sources, adds new data sources and includes extensive notification and control to the user.

“In today’s professional environment, services like Gist compete on how much work they can do on behalf of users to save them time and make them more effective at their jobs,” said T.A. McCann, founder and CEO of Gist. “We have reached 100 million dynamic profiles because we have been laser-focused on doing as much of the work as possible for our users, and new functionality like signature block extraction will only accelerate our growth.” The new features are currently being rolled out to all registered and new Gist users.

Gist is currently available in public beta. To learn more about Gist or to sign up, please visit To download the Gist Outlook Plugin, click here To download the Gist Lotus Notes Plugin, click here To add the Gist Gadget for Google Apps, click here To download the Gist iPhone app, click here To download the Gist Android app, visit the Android Market on your handset.

About Gist, Inc.

Gist provides the only full view of your contacts from email, social networks, and other sources by creating rich business profiles that include the most news, status updates and work details. Located in Seattle, Washington, Gist is funded by Foundry Group and Paul Allen’s Vulcan Capital. For more information, go to The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

### Read the full story at

Interesting and Surprising Social Media Statistics

The press release for the upcoming social media summit  in October included some interesting media statistics:

   * Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
   * Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
   * LinkedIn has over 50m members worldwide..
   * Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
   * Flickr now hosts more than 4 billion images.
   * More than 35m Facebook users update their status each day.
   * Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
   * Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
   * Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
   * Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
   * There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
   * There are now 11m LinkedIn users across Europe.
   * Towards the end of last year, the average number of tweets per day was over 27.3 million.
   * The average number of tweets per hour was around 1.3m.
   * 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
   * At the current rate, Twitter will process almost 10 billion tweets in a single year.
   * About 70% of Facebook users are outside the USA.
   * India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
   * More than 250 Facebook applications have over a million combined users each month.
   * 70% of bloggers are organically talking about brands on their blog.
   * 38% of bloggers post brand or product reviews.
   * More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

Facebook Users Like Brands for Discounts, Social Badging : MarketingProfs

Click on the above article by to get more information about why Facebook users become interested in brands.

How to Generate Ideas to Write about On Your Blog Through AWeber

Are you looking for ideas to write about on your blog, check out this video by Problogger Darren Rowse by clicking here.  In the video, he mentions using AWeber for your newsletter.  I use AWeber and think it has some great advantages.  To see my links for the newsletters from AWeber, click here.   Feel free to sign up for my newsletters to see the format in which they are delivered.  They create very professional looking newsletters.  I highly recommend them.

Bring Traffic to Your Page by Creating Custom Text in Facebook has a great article you should check out about creating a landing page in Facebook.   If you have an individual page set up for your business on Facebook, I recommend reading their article about promoting that page by clicking here

If you are in Facebook, look up Static FBML in the search bar at the top and add it to your page.  You can simply go into edit your page to add HTML text.  It is like the WordPress widget text box.  In Facebook, it will put a tab on the top of your page and you can put in text just like you would into any HMTL text screen.  I found it very useful to add the icons where they can follow me at other locations such as Twitter, Linkedin, etc.  To see my example page, click here.

How to Use Google Docs and Linkedin to Get a Job

I often write about different ways to obtain a job.  One of the best ways is through networking and having strong visibility.  A great tool that you can use to accomplish this is Linkedin’s ability to input from Google Docs.

If you don’t have a Google account, I recommend getting one.  It is free and easy to set up.  Go to Google Docs at to set up your presentation.  Your main page will look something like this.  I have presentations listed here but yours will be blank on the right when you first sign in.

You will need to create a new presentation by going to the create new drop down menu at the top left.  I recommend creating a presentation that highlights “you” and your abilities or accomplishments.  If you are trying to find a job, you need to create a presentation that makes people notice you and want to hire you.

Pick presentation and a window will open up that looks a lot like what you see when you want to create a PowerPoint presentation.

You will create your presentation here just as you would in Powerpoint by adding text and pictures.  When you are finished you will go to the share dropdown menu at the top right and the following window will be displayed.  This is where you can share your presentation by copying the link, or sharing directly into Facebook, Twitter, Gmail and Buzz

This is also where you will decide who can view your presentation.  To make changes, pick “change” to open up a new window.

To see what this actual presentation looks like in Google Docs, click here.

This will allow you to have your presentation viewable on the web.  Once you save this, you can go to Linkedin and be able to add the Google Docs application there.  On your profile page in Linkedin you will see an add applications picture that looks something like this:

Note that the featured app will change so it may show a different picture each time you sign on.  It should be located on the left side of your screen as you scroll down on your profile page. Once you click on the see all applications link at the bottom, it will pull up a list of applications they offer such as:

You will need to click on the Google Presentation icon and that will bring up the following

You will want to be sure that both boxes are checked at the bottom You will need to click on the link that tells you to go to the application where you will see the following:

Mine has a presentation already showing but yours will be blank until you add one.  To do this, you will pick create your presentation which you will do or you will already have done in Google Docs.  When you are finished be sure you pick the share this presentation with my connections link that will be in the lower right corner.

Once you are finished, your presentation will show up on your Linkedin profile page and will look something like this:

Not only will people find out more about you, they will also see that you are technologically savvy.  In today’s competitive job market, this is one more effective tool to use to stand out in the crowd.