Live Audio Broadcasts: Democratizing Access To Information with Ayinde Alakoye and The Impact Of Good Ethics In Life and Business with Yonason Goldson

TTL 564 | Live Audio Broadcast

Live Audio Broadcasts: Democratizing Access To Information with Ayinde Alakoye and The Impact Of Good Ethics In Life and Business with Yonason Goldson

There is a massive amount of fluidity these days because of the cultural diversity that you can witness in live audio broadcasts or television. Such difference is what gives us a wide range of understanding of the ethics of freedom. Ayinde Alakoye, the co-founder and CEO of nēdl, shares the value of allowing people to access any information and democratizing this access. As he walks us through his journey to becoming the CEO of the world’s first keyword search engine for live audio broadcast, discover the difference in the impact between podcasts and radios. Learn how Ayinde monetizes his search engine even if it is a free app to download. Also, catch on how he became the Message Advisor for President Obama.

If the freedom of speech allows any human being to exercise the right to express their opinions by all means, should there be any limitations to what should be aired out in the public or social media? Yonason Goldson, the Director of Ethical Imperatives, talks about being aware of and determining your responsibilities. He teaches professionals how good ethics is good business and the benefits of intellectual diversity. A keynote speaker, TEDx presenter, and community rabbi, Yonason gives an in-depth analogy on why compliance is the enemy of ethics. Likewise, he gives his take on sharing too much of our opinions and our values versus being too sensitive to other people’s reactions to them. As we dive deeper into ethics in politics and business, find out what the “fake it until you make it” mentality is and why you should dodge it.

Marketers Use Retina-Tracking and Facial-Scanning Devices

 

The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction.   Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences.  Although these scans are not available on the grocery store shelf, they have been used in product research.

The Wall Street Journal reported, “Kimberly-Clark’s researchers used computer screens outfitted with retina-tracking cameras when testing the newest packaging for its Viva paper towels in 2009. Their goal was to find which designs got noticed in the first 10 seconds a shopper looked at a shelf—a crucial window when products are recognized and placed in the shopping cart. They also wanted to know if the preferences held up on different count packages, from single rolls to multipacks.”

Researchers have found that they may obtain more accurate data this way than through the use of traditional surveys.  The retina-tracking devices are useful because the human eye can detect information very quickly.  It’s not just our eyes that can give marketers important information.  Some companies have used brain scans to determine product preferences.  Now with facial recognition software, even more customer data can be compiled as companies can “track involuntary facial expressions to gauge true emotional reaction.”

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Top 30 Links for the Successful Entrepreneur

 

The following list contains the most popular articles used as supplements in my entrepreneurial courses.  Click on the title name to be directed to the article.

  1. Ten Entrepreneurs Who Hit It Big Before Turning 35
  2. Top 10 Companies Code of Ethics and Conduct
  3. Top 10 Company Mission Statements
  4. Famous Entrepreneurs Who Hit it Big With Humble Beginnings
  5. Researching Apple: Top 10 Most Useful Links
  6. Value of Top Companies   
  7. The Top 10 Most Misunderstood Entrepreneurial Terms
  8. Top Five Things to Know to be a Successful Entrepreneur
  9. 50 Famous People Who Failed Before They Became Successful
  10. Top 50 Venture Funded Companies   
  11. Top 5 Networking Tips for Small Businesses
  12. Time for a New Career? Change the Daily Grind to a Job of Your Dreams
  13. 50 Excellent Lectures for the Small Business Owner
  14. An Entrepreneur’s Startup Business Model Checklist
  15. Importance of Being Proactive vs. Reactive
  16. Important Terminology for Entrepreneurs
  17. Chief Officer Acronyms Explained
  18. Top 20 TED Talks Not to be Missed
  19. Companies Rewarding Employees for Entrepreneurial Ideas
  20. Increasing Motivation:  Right Brain vs. Left Brain
  21. Women Becoming Successful Entrepreneurs
  22. Most Inspiring Entrepreneurial Women
  23. Capitalizing on Manic Depression
  24. What Happens When Genius Leaders Pass the Torch
  25. New Businesses Not Getting Loan Approval
  26. Serial Entrepreneurs Share Words of Wisdom
  27. 10 Famous Product Failures
  28. Microlending:  Funds for Small Businesses
  29. Brand Awareness:  The Importance of Facebook
  30. Top 25 Links to Change Your Body, Career and More
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Top 10 Companies’ Code of Ethics and Conduct

Companies have something called a code of ethics that outlines how they will run their business.  Sometimes they refer to this as their code of conduct. There aren’t always laws to govern things like ethics.  Therefore, it is up to companies to define some of their ethical behavior.

 

via searchenginewatch.com – Google a Little Evil

According to the International Labor Organization, “Unlike labor law, corporate codes of conduct do not have any authorized definition. The concept “corporate code of conduct” refers to companies’ policy statements that define ethical standards for their conduct. There is a great variance in the ways these statements are drafted. Corporate codes of conduct are completely voluntary. They can take a number of formats and address any issue – workplace issues and workers’ rights being just one possible category. Also, their implementation depends totally on the company concerned.”

Click here for an article on the difference between laws and ethics.

The following is a list of some major companies and their code of ethics:

In researching these companies, it was interesting that Facebook didn’t have a clearly defined code of ethics listed in the same way other companies did.  For more about Facebook, check out the Wall Street Journal article:  Facebook Agrees to Work With Government on Germany Privacy Code.

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Tainted Tylenol Ethical Issues

I teach several different ethics courses where we look at individual companies and how they handled ethical issues.  Beech-nut selling a product they called apple juice that technically had no apples in it, was a classic case example of a non-ethical way to do business.  

In the 80s, Johnson and Johnson had to deal with tainted Tylenol (The Tylenol Murders) due to product tampering. Their quick and responsive resolution to a potentially imagine-ruining situation has made J&J stand out as a good example of an ethical business. 

Now J&J’s reputation has come into question though as they used bacteria-tainted materials to create their children’s Tylenol.  Although they claim that only the raw material was tainted and the finished product showed no reports of illness, the company had to recall their product. The Wall Street Journal reported, “J&J’s handling of the problem has become a focus of a congressional investigation into manufacturing problems.  J&J has issued more than a half dozen recalls of popular over-the-counter medicines  over the past year.”