Professors’ Media Choices in Online Classes

Professors’ Media Choices in Online Classes

shutterstock_113190919

There is limited research regarding the use of social media or other types of media in online courses. In 2013, I surveyed 110 adjunct professors from a Linkedin group to determine if they added media (including social media) to already developed curriculum. Due to the prevalence of online classes, it might help curriculum designers to determine media preferences. This type of study may also demonstrate the flexibility of online courses, the perception of content requirements in online courses, and professors’ best practices.

Continue reading “Professors’ Media Choices in Online Classes”

Facebook Better for Following Blogs than RSS

RSS-Facebook

Facebook has made it so much easier to follow just about anything.  RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated.  Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one.  What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites.  It is an all-in-one spot to access information. To see my Facebook page, click here.

Continue reading “Facebook Better for Following Blogs than RSS”

How to Keep Facebook Private

Privacy

Privacy issues have dogged Facebook and other social media sites for years.  There are so many areas within which to adjust settings, it may become so frustrating that people give up trying to figure it out.  The Wall Street Journal article, A Guide to Facebook’s Privacy Options, had a very good graphic that demonstrates where to go to make changes to privacy settings.  It is important that you go to the icon that looks like a lock with some lines next to it at the top right of the screen.  Once you click on that, click on “see more settings”, then click on security (listed at the top left under the word general).

Once you are on that page, the following list contains some suggested ways to improve security:

  • Turn on secure browsing which is listed first under security settings  – if it is on, it will show enabled.
  • Login approvals can be turned on for extra security.
  • Limit app settings (see left side of screen) so that certain things may not be posted to your profile. “Disable instant personalization if you don’t want Facebook to share your information with partner websites”.
  • Adjust ad settings (see left side of screen) to control what information appears in ads.

For more information about how to adjust the settings displayed in the picture below, click on it to go to the infographic.

FacebookPrivacy

Picture from Wall Street Journal A Guide to Facebook Privacy

Related Articles:

Top Business and Career Trends for 2013

Trends

Potential entrepreneurs often look for the next big idea.  With changing technology, it is important to have foresight.  It is not always necessary to be the first company to offer a product or idea.  Facebook is an excellent example of this. Sometimes an idea can be improved upon or tweaked.

Once an entrepreneur comes up with an idea, they must create a feasibility study.  After creating a viable plan, there are some unique ways entrepreneurs may obtain financing.  Crowdfunding and microlending are just one of the latest trends.  Check out the Top 7 Ways for Entrepreneurs to Obtain Funding.

Some experts have tried to predict the next big areas for innovation. There are even sites like Trendhunter that offer trend reports to help with predictions. For those interested in getting ahead of the game, check out some of the top articles on business and career trends for 2013:

  1. Top 4 Career Trends for 2013
  2. Consumer Trends for 2013
  3. Top HR Trends for 2013
  4. 2013 Trend Customers Will Be In Your Face
  5. Mobile Payments Trends for 2013
  6. Mobile Trends 2013
  7. 2013 Trends Affecting Businesses
  8. Biggest Trends in Business 2013
  9. Lean Start-Ups and Connected Economy Trends 2013
  10. 5 Business Trends to Ignore in 2013

The last article is an interesting one, because sometimes people look at trends as positive things.  That may not always be true.  An important point was made in that article.  Bringing value to customers should be a primary goal.

Related Articles:

Companies Jump through Hoops to Please Millennials

Sixty Minutes did a great show on the millennial generation titled The Millennials Are Coming.  In that report, they explained how Generation Y or millennials are unique in their expectations at work.

The Wall Street Journal’s article Firms Bow to Generation Y’s Demands continues to explore how companies are offering incentives and jumping through hoops to keep millennials happy.  This has become a problem for older employees who feel this is inappropriate.

Companies are bowing to younger generations’ needs because, “they bring fresh skills to the workplace: they’re tech-savvy, racially diverse, socially interconnected, and collaborative. Moreover, companies need to keep employee pipelines full as baby boomers entire retirement.”

Companies like Aprimo are dangling the carrot of the probability of a one-year promotion to attract talent.  Their OnTrack program, launched in 2005, has had 100% of participates receive promotions and increased salaries within a year.

Companies are witnessing personality conflicts within the workplace because boomers may view that millennials receive special treatment.  “Boomers often gripe about their younger colleagues as arrogant kids who don’t know how to dress appropriately, deal with customers or close deals.”

The key to handling multiple generations within the workplace may revolve around understanding individual personality preferences. To find out more about personality types in the workplace check out:  It’s Not You It’s Your Personality:  Skills to Survive and Thrive in the Modern Workplace.

Related Articles:

How Businesses can Maximize Online Presence

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

Related Articles:

10 Top Links to Explain Social CRM

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, Salesforce.com and Twitter.

To find out more about social networking and CRM, check out a video by Salesforce.com titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

Related Articles:

LinkedIn vs. Facebook IPO Success

LinkedIn’s recent IPO performance appears to have crushed the perception of big named company IPOs from Facebook, Yelp, Zynga, Groupon and Pandora. Based on their recent closing price, LinkedIn is up 141%. According to BusinessInsider Linkedin is, “the best-performing IPO this year by a huge margin. The next closest competitor, Bankrate, is up about 28 percent from its initial public offering.”

Timing may have been a factor for LinkedIn’s success. They have also seen consistent growth in unique visitors. Investors waiting for highly anticipated IPOs like Facebook may have helped increase the success of LinkedIn as well.

Although Facebook has had a lot of negative press regarding its IPO, CBS news reported that Facebook’s IPO was actually a success. CBS explained, “LinkedIn (LNKD) shares popped from the start in the professional networking company’s 2011 IPO and more than doubled in the first few days.”  Investment bankers made a bundle. This led people to think Facebook had been a flop. However, CBS author Allan Roth explained, “my definition of a successful launch of a new publicly traded stock doesn’t rest on how much money the investment bankers make. It rests on how close the offering price is to where the stock actually trades. The fact that Facebook shares closed at nearly their offering price tells me that that investors thought it was fairly priced. That’s pretty amazing, in my view, given all the hype over Facebook.”

Colin Lokey from SeekingAlpha explained that when comparing Facebook to Linkedin, fundamentals show that Linkedin is overvalued. Lokey warned, “Investors should of course, keep in mind that the fact that LinkedIn is far too expensive doesn’t mean Facebook is fairly valued at half of LinkedIn’s price.”  Prices have been affected by the recent Facebook IPO. Yahoo’s Finance writer Jeff Macke did not share Lokey’s opinion on pricing when he stated, “Linkedin stock has been dragged down over the last few weeks by the undercurrent of the Facebook Titanic.” He sees LinkedIn as a “screaming buy”.

Only time will tell how well LinkedIn and Facebook will perform. BizJournals recently quoted Linkedin’s CFO Steve Sordello about the importance of a company’s IPO results. “”An IPO is a one-time event, and what really matters is the long term. If it rains on your wedding day, you’re going to remember it rained but it’s not going to influence the marriage.”

Related Articles:

 

Facebook IPO Stock Market Performance

Facebook’s recent IPO demonstrated how difficult it may be to determine when to purchase a newly released company’s stock.  Companies like e-Bay, Yahoo!, and Linkedin had impressive launches. Facebook has not shown the same first-day stock market gain.

The first-day results may not give a good indication of the strength of the stock.  The company may see an increase in stock price due to Facebook’s advertising and marketing appeal.  The company recently acquired Tagtile.  Due to this acquisition, Facebook’s success may be improved through e-commerce.

Even if Facebook opened without a pop, Mark Zuckerberg became very wealthy with the initial offering.  Although it may surprise some that Zuckerberg does not own the most shares of Facebook,  Zuckerberg is now one of a select group of famous entrepreneurs who made it big before turning 35.

While some may be eager to cash in on the success of Facebook, check out:  Some things to take into consideration before buying shares of an IPO.

Related Articles:

Facebook Advertising Appeal

When a company like Facebook goes IPO, there is a lot of discussion about future potential for income.  One area where Facebook may increase revenue is through advertising.  Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM claimed that Facebook ads were ineffective.  DailyFinance.com reported, “Click-through rates are much lower on Facebook than they are on the internet generally, or on Google (Facebook: 0.051%, Google: 0.4%, Average: 0.1%)”

One way for an ad to be effective is for it to reach the target audience.  Understanding a company’s target demographic is important.  The following chart demonstrates the age of Facebook users:

According to Statista, “This statistic shows the age distribution of Facebook users in the United States as of April 2012. During that period of time, the majority of local Facebook users were between 18 and 24 years old. Furthermore, the most popular Facebook activities of U.S. users were posting on walls and checking the internal newsfeed.”

According to Facebook’s advertising Q&A area, there are some limitations regarding how advertisers may reach a specific demographic.  Other than age and birthday-specific advertising, Facebook targets based on location, interest, education and connection advertising.  This differs from Google that allows targeting by interest, keywords, remarketing, location and demographics.

BusinessInsider explained the difference between advertising on Facebook vs. Google in terms of reach and revenue.  “Total reach for Facebook is 51% of all internet users.  Total reach for Google is 90% of all internet users.  First quarter revenue for Facebook is $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.  First quarter revenue for Google is $2.09 billion, up 1 percent year on year and up 0.7 percent sequentially.”

Facebook is hoping to use friendships to sell products and brands.  Check out the following video to find out more about this and the importance of geofencing.  According to Amos Content Group, “A geofence is a virtual perimeter around a real area as in within a block of a restaurant. Marketers can use this location-based service to target a passersby who has opted in to send deals or information to smartphones.”  Facebook’s friendship-based approach could influence geofencing.

Related Articles:

Facebook: Top Articles on IPO, Zuckerberg and More

Who owns more Facebook shares than Zuckerberg?  With the impending Facebook IPO, there is a lot of news about the value of the company.  The IPO is expected to come in close to $100 billion, with a price per share ranging from $28-35.  Should that be the case, the follow chart, explains how much Zuckerberg and other investors’ share of the pot will be worth:

The following contains some of the top links for researching information on Facebook:

Related Articles:

Value of Top Companies in 2012

 

Facebook Recognizes Importance of E-Commerce

Companies are able to increase global reach through e-commerce (short for electric-commerce).  E-commerce occurs when products and/or services are sold over the Internet. Some examples of e-commerce include:  Online shopping, electronic payments, online auctions, internet banking, and online ticketing. E-commerce may be business-to-business, business-to-consumer, or consumer-to-consumer.

Facebook recently acquired Tagtile to grow e-commerce business. Tagtile is a company that is designed to keep customers engaged and motivated to continue to frequent a company’s website. This will help add to their strong advertising revenue. Zdnet stated, “Facebook needs to be able to bundle a solution to sell to brands who want to tap into Facebook’s store of data for closer customer connections. It needs to find an alternative revenue stream to keep its shareholders happy as it builds its e-commerce offerings post IPO.”

To find out more statistics about e-commerce, check out Statista’s site. Statista is a website that provides some important statistics available on the internet. Statista “provides business customers and academic institutions with an innovative and intuitive tool for the research of quantitative data, statistics, and facts.”

Related Articles:

A Day in the Life of an Online Professor

Today’s Ask Dr. Diane Question:  I noticed you work for a lot of universities.  I’m considering working for several universities as well and I am curious what is your typical day like?

Answer:  My days vary, based on how many classes I teach.  I like to teach between 10-15 courses at a time.  I also serve as chair for 10 doctoral students and work on 5-10 doctoral committees.  Additionally I take courses to keep up with technology, education, etc. A typical day usually includes about 8-9 hours of grading papers, providing feedback, responding to discussions/emails, guiding doctoral students with dissertations, and developing curriculum.

I usually look at one school’s information at a time. However, I may have several school sites open at once, if my computer or the site is running slowly.  It helps that schools have different due dates for assignments.  For example, one school may require a “deliverable” or an assignment to be due on Mondays.  Another may have assignments due on Fridays, etc.  Usually it works out that all of the big assignments are spread out over the week.  However, most of them have discussions going on that I respond to on a daily basis. I will go to a school’s site to handle all email, questions, discussion responses, and grade any submitted assignments.  I do the same for the next school, and so on, until I have responded to every single item.  I do not stop working until everything is graded.   Most schools allow instructors a week to grade papers. I do not like to make students wait. If someone has submitted an assignment, I grade it as soon as I log on that day.

On weekends, less homework seems to be assigned, so I work less hours.  I probably work around 3-4 hours a day on Saturdays and Sundays.  I do not usually take any days off, but that is not required. Schools usually require 5 or 6 days of work per week.  The nice thing about working as an adjunct is that you can decide how many courses you can handle. You can start off  with just a few and add more if you find you have the time.

Related Articles:

What is a Meme?

There may be some confusion as to the meaning of the word meme (rhymes with dream).  John Gunders and Damon Brown, authors of the Complete Idiot’s Guide to Memes, define it as, “A cultural unit of measure.  It can be a thought, a phrase, a style, or any other cultural expression that can be imitated by individuals.  More important, a meme is a replicator; that is, a particle of culture that strives to get itself copied as many times as possible.”

Basically it is an idea that is replicated through imitation.  There is a lot of that going around on the Internet.  If an idea catches on there, it may be referred to as “going viral”.  There is much more than just Internet messages that are memes.  Gunders and Brown explain that things like philosophy, sex, religion and politics also exhibit meme qualities.

It is a unit of culture such as a tune, idea, habit, that makes its way from person to person. It must be short enough to catch on and easily understood.  There are a lot of versions of the following meme that are based on different job occupations.  The template of what others think that the job entails is the same.  People have had some fun putting in their own ideas of the different perspectives of a job.  Here is one for a sales professional:

Examples of Memes:

  • Technological:  Rick Rolling – Promising one web site but redirecting to Rick Astley’s music video.
  • Musical:  The opening five bars of Beethoven’s Symphony No. 5.
  • Marketing:  Slogans like “Where’s the Beef?”  The trick is to have something be catchy, memorable and desirable.

The Players and How it Works:

  • The Creator:  Creates the Meme
  • The Hook:  The Enticement to Remember the Idea; Example:  Belief That Others Will Enjoy Idea or That Others Need to Experience the Idea
  • The Bait:  The Desired Result; Example: Positive Benefit of Meme is Realized
  • The Vector:  The Medium that Transports the Idea.  Example:  E-mail, Facebook, Youtube
  • The Host:  The Carrier of the Idea Who Initiates Delivery

Popular Internet Memes:

Popular Concept Memes:

Popular Video Memes:

Popular Picture Memes:

The following list are some websites that explain more about memes:

Help With Yelp: Popularity of Site Important for Business

With all of the review sites out there, why is Yelp so important?  Yelp’s site helps connect people with businesses. According to their site, “Yelp had an average of approximately 66 million monthly unique visitors in Q4 2011.”  Statista put together the following infographic to demonstrate the importance of Yelp:


Businesses can use the site to post photos and connect to their customers. Yelp is most useful to businesses when customers write reviews.  It is important that the reviews are legitimate.  It is not recommended to improve ratings on Yelp through illegal means. BusinessInsider.com urges businesses to embrace Yelp or miss out on over 50 million Yelp users.

If owners are concerned about negative reviews, the following chart shows that it appears people enjoy spreading good news more than bad.

Is Yelp worth it?  That answer may be based on the type of company.  However, Bay Area Web Solutions explained that Yelp is one of the top review websites.  Check out how to use Yelp without paying for it.

Click here for the: Top Links for Help with Yelp.

Related Articles:

Brand Awareness: The Importance of Facebook

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

To find out how some of the top companies rank on Facebook, check out the following chart:

Related Articles:

Importance of Unique and Repeat Visitors

Keeping track of unique visitors helps determine effectiveness of marketing strategies.  Webopedia explained that the term unique visitor “refers to a person who visits a Web site more than once within a specified period of time.” It may be difficult to determine the exact number of unique visitors a site may have.  PC Magazine explained, “Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.”

How important are unique visitors?  Check out Unique Visitors are not everything. In this article, the author points out that it may be a “misleading stat, as Jakob Nielsen explains, Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

There seems to be confusion between unique visitors and repeat visitors in some of the articles on the Internet.  In the article Defining Unique Visitors by Imediaconnection, Brant Dainow explained, “Understanding your repeat visitors is where the money is. The reason is simple: it takes an average of 2.4 visits to your site before someone will buy. In other words, most people buy on the second or third visit to your site. No one buys the first time they visit. Repeat visitors are the ones who matter. Repeat visitors buy the products, and therefore repeat visitors pay your bills.”

Statista created an infographic that demonstrates unique visitors per month as well as average monthly use per visitor for sites like Facebook, Twitter, Linkedin, MySpace, Google, Tumblr, and Pinterest.  Not only does Facebook far exceed all others in unique visitors, users are spending over 6 hours per month on the site.  This is over 600 times the amount of time spent on Google+.

Related Articles

Top 10 Entrepreneurs Who Hit it Big Before Turning 35

There was a time when it was unusual to hear about an entrepreneur becoming successful at a very young age.  With the technology boom, the story is becoming more commonplace.  The following list contains the top 10 entrepreneurs whose dreams came to fruition and made them very rich before they hit the ripe old age of 35.

  1. Apple – Creators:  Steve Jobs and Steve Wozniak.  Apple was established in 1976, the year Steve Jobs turned 21 and Steve Wozniak turned 26. 
  2. Amazon – Creator:  Jeff Bezos.  Amazon was founded in 1994, the year Jeff Bezos turned 30.
  3. Disney – Creator:  Walt Disney.  Disney was founded in 1923, the year Walt Disney turned 22.
  4. Facebook – Creators:  Mark Zuckerburg and his college roommates Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Facebook was launched in 2004, the year that Mark Zuckerburg turned 20. 
  5. Google – Creators:  Larry Page and Sergey Brin.  Google was incorporated in 1998 the year that Larry Page and Sergey Brin turned 25.  Google’s IPO was in August of 2004, the year the men turned just 31. 
  6. Groupon– Creator:  Andrew Mason.  Groupon was created in 2008, the year Mason turned 29.
  7. LinkedIn – Creators:  Reid Hoffman and founders from PayPal.  LinkedIn was founded in late 2002 the year that Hoffman turned 35. 
  8. Microsoft – Creators:  Bill Gates and Paul Allen.  Microsoft was established in 1975, the year Bill Gates turned 20 and Paul Allen turned 22.
  9. Twitter – Creator:  Jack Dorsey.  Twitter was created in 2006, the year Dorsey turned 30. 
  10. Yahoo! – Creators: Jerry Yang and David Filo.  Yahoo! was incorporated in 1995, the year that Jerry Yang turned 27 and David Filo turned 29. 

Click on the company names above to find out more details and top stories about these unique companies. 

Related Articles

Google+ Uses for Educators: Good or Bad?

Easy accessibility to Google+ makes it an option for educators to share important information with their students.  The author of the article 25 Great Google+ Tips for Teachers explains some unusual ways that educators have found to use this new social networking tool. 

Google+ hangouts area can be used to create a virtual classroom.  Mindshift reported, “Google Hangouts allows up to 10 people to video chat with one another.” Students can follow each other to see the research that they are doing for group projects.  Interesting articles can be shared easily between members.  To read more about potential uses, click here.

However, not everyone is a fan of Google+ for educators.  ReadWriteWeb questioned whether Google+ is the tool that educators have been waiting for due to the privacy issues involved.  For more information check out the following related articles: 

 

Related Articles

 

Facebook Now Allows Subscriptions to Your Site

Facebook announced a new feature that will allow for people to expand their exposure on Facebook.  People can subscribe to your feed if you set it up for them to do so.  This is a useful tool for companies who have a profile but not a separate Facebook page to promote.  Without having a page set up, the profile site previously required an acceptance by the owner for people to view the content. 

With the new subscribe feature, all that has to be done to allow others to view the profile, is for the owner of the profile to look for the word subscriptions under their profile picture.  By clicking on that, they can enable others to see their updates.

 

This isn’t the only change announced by Facebook. According to TechCrunch, “In addition to Subscriptions, Facebook is also making it easier to tweak the amount and types of content that show up your News Feed. Now, when you’re viewing a user’s profile, you’ll be able to hit a button and choose from three subscription settings:

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You’ll also be able to choose what kinds of content you want to see (for example, you could opt to block all game-related updates from one of your friends, but keep their photo updates).”

Related Articles

 

Top 10 Companies’ Code of Ethics and Conduct

Companies have something called a code of ethics that outlines how they will run their business.  Sometimes they refer to this as their code of conduct. There aren’t always laws to govern things like ethics.  Therefore, it is up to companies to define some of their ethical behavior.

via searchenginewatch.com – Google a Little Evil

According to the International Labor Organization, “Unlike labor law, corporate codes of conduct do not have any authorized definition. The concept “corporate code of conduct” refers to companies’ policy statements that define ethical standards for their conduct. There is a great variance in the ways these statements are drafted. Corporate codes of conduct are completely voluntary. They can take a number of formats and address any issue – workplace issues and workers’ rights being just one possible category. Also, their implementation depends totally on the company concerned.”

Click here for an article on the difference between laws and ethics.

The following is a list of some major companies and their code of ethics:

In researching these companies, it was interesting that Facebook didn’t have a clearly defined code of ethics listed in the same way other companies did.  For more about Facebook, check out the Wall Street Journal article:  Facebook Agrees to Work With Government on Germany Privacy Code.

Related Articles

Twitter Analytics: Who is Viewing and Tweeting Your Tweets?

It can be a challenge to get good analytics on Twitter.  However, there are some sites that can give some helpful information. One of these sites is The Archivist.  “The Archivist is a service that lets you search Twitter for Tweets. Then you can create an archive, analyze, export and share the tweets.”  Once you are on the site, simply type in your Twitter name and hit start analysis.  It will come up with something like this:

This site allows the Twitter user to visualize data and information through graphic representations. Some of the most important things that The Archivists can provide about a Twitter account are:

 

  • Tweet Volume Over Time
  • Users Who Have Tweeted the Most About You
  • Top URLs Used
  • Most Frequently Used Words
  • Tweet vs. ReTweet Percentage
  • Source Where Users Tweet From Originally

For frequently asked questions (FAQ’s) about The Achivist, click here.

For more Twitter analytics and visualization tools, click here.

Related Articles

Social Media Presence Able to Continue Virtually After Death

Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away. 

He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death.  There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

Social Networking Use Doubled: Future for Neuromarketing

Recent Pew Research found that 65% of adult online users are taking advantage of social media sites. That is more than double the 29% of users in 2008.  According to Pew, “The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them.”  With such an increase in adults frequenting social media sites, this could have a dramatic impact on how companies market their products.

Adults are making social networking a normal part of their daily routine.  The only part of daily Internet usage by adults that takes up more time than social networking was checking email and using search engines.   Women were more likely to use social networking than men. Young adult usage has been more stable, while older users are increasing their frequency. 

Half of American adults now use Facebook. This increase in how people use the Internet has a strong impact on how marketers must focus their advertising.  Previous research has already shown that women were more likely to use the “like” button on Facebook.  However, this requires action on the part of the user to hit the “like” button. 

Now the trick would be to somehow combine neuromarketing with social networking. If there are QR readers that can read information, what is next . . . eye tracking programs to register product appeal?  Eye tracking is just one form of neuromarketing.  Neuromarketing is one of many routes that the future of advertising may be headed.  Several companies have used neuromarketing techniques.  “Frito-Lay has been studying female brains to learn how to better appeal to women. Findings showed the company should avoid pitches related to “guilt” and guilt-free and play up “healthy” associations.” 

Now if the programmers who created the QR reader can create an app for eye tracking, think of the neuromarketing possibilities.  If women are flocking to social media sites, companies like Frito-Lay could use these techniques to find out much more about the appeal of their products.  This possibility may not be so far off in the future.

Best Apps for Students and Everyone Else

mobile apps

It can be hard to keep up with all of the apps out there. There are over 425,000 apps on Itunes now and that number grows daily.

In the article 48 Apps That College Students Love, they have listed some very important apps.  The apps are broken down the into the following categories:  Essential Tools, Education, Communication, Entertainment, Information Management, Organization, Budget, and News.

This article listed some of my own very favorite apps, including TED, which includes some of the greatest talks from TED.com.

There are also some fun ones like Rate My Professor. Check out Posting Teacher Reviews Online – What is Rate My Professor.

There are a few that I would like to add to the list, though, that I think are awesome apps:

HowStuffWorks – This app has all of their great podcasts including my favorite from Josh Clark and Chuck Bryant of Stuff You Should Know fame.

StitcherRadio – Great way to access multiple ratio stations and more.

GoogleCalendar –  Google’s Calendar is a great way to keep things organized. 

Words with Friends – I like this version better than Scrabble’s and it can connect to Facebook as well.

Facebook Making People More Empathetic

Several studies have shown that online communication has facilitated friendships, honesty and sense of belonging.  New research is showing that Facebook time may actually improve people’s empathy as well. The Wall Street Journal reported that, “The more time on Facebook subjects in a recent study spent, the more empathy they said they felt online and off.”

This information may come as a surprise with the number of reported cyber bullying cases. Internet Solutions for Kids reported that 17% of 13- to 18-year-olds were bullied online in the past year. However, this is low compared to the reported 40% in-person bullying.   

Fear of dealing with social settings has led many to online platforms like Facebook, MySpace and Twitter. Some newer studies have shown that this form of online communication can be helpful for those who are shy or introverted and who may normally find social settings stressful.  The WSJ article noted, “In a study of New York University students who described themselves as either socially anxious or non-anxious, participants were randomly assigned to interact in groups of three, either in-person or through an Internet chat room.  Anxious students reported greatest shyness and discomfort than non-anxious students in face-to-face groups.  In the chat room, however, they said they felt significantly less shy, more comfortable and better accepted by their peers.”

The American Psychological Association (APA) reported some results at a Washington, DC conference this year from 1,283 people aged 18-30.  This group was asked about their time spent online and its impact on how much empathy they felt toward their online and offline friends.  The participants reported “a significant amount of empathy online, and that the more time college students spent on Facebook, the more empathy they expressed online and in real life.”

Celebrity Doppelgangers and Facial Recognition Fun

The word Doppelganger can be roughly translated as “evil twin”.   In German, doppel means double. Facebook previously instituted “doppelganger week” where everyone could post their celebrity look-alikes as their outgoing picture.  How can you decide which celebrity you resemble the most? MyHeritage.com has a fun little program that can help.  This site lets you upload a picture of yourself to see your celebrity look-alikes.  Don’t be surprised if the results don’t necessarily come back as the same gender.  It’s best to use a picture that shows your face looking straight ahead, without glasses and doesn’t contain anyone else in the shot. 

This site has more facial recognition software applications that are a lot of fun.  Have you ever wondered if you looked more like your mother or your father?  MyHeritage.com can tell you that as well.  The site allows you to enter pictures of you and your parents, and then it analyzes who you resemble most.  Apparently I look 10% more like my mother.

Related articles

Top Things You Should Know about Google Plus (Google+)

You may have started to receive emails announcing that you have been added by someone on Google+ and be confused by what that means.  First of all it is important to understand Google+.  SEOdesk includes a nice article explaining what is Google+.  This new system is not unlike the Facebook “Like” feature. 

The author of the SEOdesk article pointed out how Google’s new system works. “A small transparent plus one button will appear near your search results (log into your public Google account first), when you click on it, it should turn blue; this indicates that you have +1’d that particular link, it will appear on a new tab in your account which keeps a record of the various things online that you have +1’d (the plus one tab).” For a more detailed explanation, read the entire article

How can people add you to Google+?  First of all, people can find you to add through a search function.  See how to find people on Google+.  They can then invite people to be friends with them on Google+. How can you protect your information if you don’t want others to see it?  Check out: protecting your Google+ profile information. For more information check out:  guide to working with circles in Google+.   

If you receive a notification that someone has added you to Google+, it may include a statement like:  Don’t know this person? You don’t have to add them back (they’ll just see the stuff you share publicly). If you want to block someone, you can do so by following these instructions on blocking someone on Google+.

Top Apps for 2011

 
 

mobile apps

 

The list of apps that are available for iPads and other tablet devices can sometimes seem staggering.  Entrepreneur.com recently listed their 10 Must-Have Business Apps for 2011.  Most of these apps had to do with productivity.  For a more productivity apps click here.

Hubspot had a more complete article titled The 25 Most Important Mobile Media Apps. This list is nice because it is broken down into financial tools, organizers/time savers, utilities, news/information, shopping, social, and productivity applications.

One application that any mobile device should have is for reading QR codes. For more information about QR codes and their use, click here.

Value of Top Companies

The following is a list of the estimated value of some of the top companies in 2011.  They are listed in order of highest to lowest value.

Apple – TechCrunch recently reported that Apple’s value is now worth as much as Microsoft, HP and Dell combined.  Valued at over $300 billion, Apple continues to grow.  For more specifics, click here:  Apple Value

Microsoft – Recent estimates put Microsoft’s value at about $200 billion.  Skype – Microsoft’s recent purchase assessed Skype’s value at $8.5 billion.

GoogleGoogle’s value has been estimated to be $192 billion as of January, 2011.  For more specifics on this income including Larry Page and Sergey Brin’s net income, click here:  Google ValueYoutube – Recent estimates put Youtube’s value around $1.3 billion.  Google paid $1.6 billion for Youtube in 2006.

FacebookFacebook was valued at $82.9 billion in January and that number continues to grow.

Amazon – In January, it was reported that Facebook passed Amazon’s value.  Amazon still showed a $75.2 billion worth.  For more specifics, click here:  Amazon Value

HP – Recent estimates put HP’s value at about $72.8 billion.

Dell – Recent estimates put Dell’s value at about $29.3 billion.

Groupon – Recent estimates put Groupon’s Value at as much as $25 billion.

Twitter – It is suggested that Twitter’s value is around $7.7 billion.

Linkedin – Recent estimates put LinkedIn’s value at over $4 billion.

Reality of Being Seen Live on Facebook, Google+ and Facetime

Today Facebook announced its new integration with Skype that will allow video calling and group chatting. Zuckerberg is touting “ease of use” as one of the key benefits of this system. Facebook can now compete with Google+ and their video chat service named Hangout.

The question now becomes, do you really want to have the capability of having people see you? Recently I was having a conversation with my husband on my iPhone using Apple’s Facetime application. As my husband took his iPhone around the office and said, “say hello to so and so”, I realized that as I could see them, they could also see me in my jammies with no makeup, hair up on top of my head and wearing my reading glasses. It wasn’t glamorous.

Many people use these video calling services when they are at home. Do we really want to see what everyone looks like when they first wake up in the morning? As we start opening up our homes to people with our video capabilities, we may also be showcasing things that may be better left unseen. Think about the dirty dishes in the sink or the unmade bed. Now more people than ever will know everyone’s dirty little secrets.

Top 5 Things to Know to be a Successful Entrepreneur

The typical entrepreneurial personality has the drive and ambition for success.  Like anything in life, though, it is always harder to do something the very first time.  This can discourage many new entrepreneurs from taking that initial leap and to start their own business. 

I teach several entrepreneurial courses and have put together some important articles that I recommend to my students.  The following list contains many of these articles and some of the most important things that entrepreneurs should do in order to be successful:

  1. Read Success Stories and Attend Lectures:  An excellent way to be inspired and learn from other entrepreneurs is to read their success stories.  Onlineuniversities.com recently came up with a list of 20 Biographies Every Serious Entrepreneur Should Read.  These books include important success stories from Ben Franklin to Sam Walton.  Another very important article to read is:  50 Excellent Lectures for Small Business Owners.
  2. Learn the Truth About Failure:  Many entrepreneurs are stalled in their pursuit of success due to their fear of failure.  Even some of the most famous entrepreneurs met with failure before success.  To find out more about this, check out:  50 Famous People Who Failed Before Becoming Successful. Also see:  Famous Business Failures: Is it as Gloomy as it Sounds? Also see:  10 Famous Product Failures and the Advertisements That Did Not Sell Them.
  3. Learn the Truth About Finances Required:  Not all entrepreneurs come from wealthy families.  It can be challenging to come up with the funds required to begin a business.  Find out how some very famous entrepreneurs became successful in the article:  Famous Entrepreneurs Who Hit it Big With Humble Beginnings.
  4. Learn How Women Have Become Successful Entrepreneurs:  Some very successful entrepreneurs have been women.  Check out:  Most Inspiring Entrepreneurial Women.
  5. Learn How to Network:  One of the best ways to get a product or company known is through social media.  Part of an entrepreneur’s success is through finding their customers and their niche.  Check out:  5 Top Networking Tips for Small Businesses.

Once an entrepreneur has developed a strong idea of the direction they want to take, they need to work on their feasibility study.  Investors will want to see this to be sure that their idea is sound. Another important aspect of creating their new business is deciding on a vision and mission statement.  Check out The Top 10 Mission Statements in 2011. Once an entrepreneur has received enough funds to get their new business off the ground, they may want to consider whether or not to go IPO.  Many companies like Facebook have waited and not gone this traditional route.  Find out Why Companies Are Not Going IPO due to fear of the past dot com crash.

Linkedin Going IPO: Concerns of Its Value Being 200 Times Its Earnings

 

On Thursday Linkedin will have the ticker symbol of LNKD.  Linkedin is finally going to become an Initial Public Offering or IPO.  Becoming an IPO means it will be a publically-traded company.  In this case, the company has the hope of raising $274 million.  

IPO’s have been of concern recently as companies are being valued at far higher levels than they are returning.  If Linkedin is able to price their stock in $32-35 range, that would make their value just over $3 billion.  According to the Wall Street Journal, that is “nearly 200 times last year’s earnings of $15.4 million.”  

Many companies have been using venture caplitists to fund them until they can go IPO like Linkedin.   However, the dot com crash has had a big impact on how venture capitalists invest in the current market. To understand why, it is important to know a little history about the impact of the Internet and why these investors are leery. For more information about fear of IPOs and over-valued companies, click here.

Millennials Hoping for Boomers to Retire

Dashboard 1

A recent article titled Millennials Have Hope: The Boomers Will Retire caught my attention.  The current economy has led to fewer jobs available for a larger potential workforce.  Many people who used to retire in their 60s are continuing to work, making it harder for Millennials to find employment. 

Younger generations may be obtaining their college degrees in the field in which they would prefer to work, only to find they are taking any position they can get.  According to this article, “Nationally, 13.2 million people are unemployed, and the jobless rate for the under 20 age group is 21 percent – 15 percent for 20- to 24-year-olds. The ratio of unemployed workers to job openings is 4.3-to-1.”

The author of this article included the chart listed above, which I assume is just for their local area in Minnesota.  However, it gives a good indication of a general timeframe of when the change from predominantly Boomers to Millennials should start to occur.  To read the entire article, click here.

Fear of Past Dot Com Crash: Venture Capitalists Only Interested in Consumer-Targeted Companies like Facebook or Groupon

 

The dot com crash has had a big impact on how venture capitalists invest in the current market. To understand why, it is important to know a little history about the impact of the Internet and why these investors are leery.

The Internet became commercially popular in the mid-1990s.  By 1995, there was an estimated 18 million users on the net.  This led to the creation of online businesses which led to speculation about how big these companies could grow.  The problem came with how much these companies were actually worth vs. how much they were perceived to be worth. 

What causes a bubble and eventual crash?  When people get excited about a company stock, it can drive the price up but if it inflates to an unrealistic point where investors get wise to the fact that the company can’t be worth as much as they hoped, people bail, sell the stocks, the price drops, and the company crashes. 

The pain of those dot com crashes are still felt today.  Venture capitalists now may be more hesitant to invest.  Tom Abate with SFGate.com said that venture capitalists in 2000 made about 8000 investments valued at $100.5 million.  “In 1999 and 2000, Wall Street invested in 534 venture-backed initial public offerings.” Those, who cashed in early, made a lot of money.  As large amounts of money were being put into the market and speculation was growing, the bubble was forming.  NASDAQ hit its peak on March 10, 2000 at 513252, only to lose 78% of its value by October, 2002 when it dropped to 11411.

In 2001-2002 while a lot of companies were over-valued and going bankrupt, people found their stock purchases were not such a great investment.  So now when Facebook and Twitter are considering going IPO it has some potential investors concerned.  This is especially true in the case of Twitter that has yet to publically show their business plan. 

What has the effect been on venture capitalists investing?  An article in Investopedia stated, “In the year 1999, there were 457 IPOs, most of which were internet and technology related. Of those 457 IPOs, 117 doubled in price on the first day of trading. In 2001 the number of IPOs dwindled to 76, and none of them doubled on the first day of trading.” SFGate.com reported, “In 2008 and 2009, a total of just 18 venture-backed companies went public.”

Investments have picked up for the consumer-oriented companies like Facebook and Groupon.  However there has been a venture squeeze for companies with business products.  Wall Street Journal reported, “In the first three months of this year, venture-capital investment in consumer tech companies nearly tripled to $874 million from $310 million a year earlier. Meanwhile, investments in tech firms with business products rose at a slower rate to $2.3 billion from $1.9 billion a year earlier.  The shift away from business-oriented technology start-ups has been gathering steam over the past few years. Venture investment into such companies was $11.9 billion in 2010, down 35% from $18.4 billion in 2006, according to VentureSource. The overall number of financing rounds these companies received also dropped 18% to 1,261 during that time.”

Famous Entrepreneurs Who Hit it Big With Humble Beginnings

 

The movie The Social Network showcased Mark Zuckerberg’s ability to create an enormous business from seemingly nothing.  Not all entrepreneurs have been accepted to Harvard like Mark Zuckerberg or Bill Gates to hit it big. However, having the intelligence to get there doesn’t hurt.

I grew up next door to a very smart man who worked his way through a state college and started a little company with $5000.  That man was Leonard (Sam) Shoen who created U-Haul by asking gas station owners to let him rent trucks from their lots.  Amerco is now the parent of U-Haul and is a far cry from the corner gas station beginnings.

There are plenty of Leonard Shoen and Sam Walton stories out there.  Accountingdegree.com recently published a list of 10 big businesses that got started in a garage including: 

  1. Apple
  2. Google
  3. Mattel
  4. HP
  5. Amazon
  6. Disney
  7. Microsoft
  8. MagLite
  9. Yankee Candle Company
  10. Harley Davidson

For more detail regarding how each of these companies got started, you can click on each individual company or read the article by clicking here.

To see Steve Jobs’ Commencement Speech at Stanford explaining how he started Apple watch the following video:

 

Importance of Facebook Like Button: Millennials and Women Likely to Hop On

Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

•75% of people tell their friends

•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

•Millennials and women are even more likely to hop on Facebook

•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

•25% of women hit the “Like” button, versus 11% who write reviews”

This does not mean that Facebook will capture all business.  “The study also showed:

•52% of adults under 35 visit more than two websites before checking out a local business

•63% of respondents under 35 head to Google

•24% visit Facebook;

•21% look at reviews sites and

•17% clicked on the first link on the search results page

•8% of people said a deal is the number one thing that influences them to try a local business”

Facebook and Twitter Getting Free Advertising through Redirection

Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page?  Perhaps you have seen wording like:  “Follow Us on Facebook” or “Follow Us on Twitter”.  Imagine if your company was mentioned like that on everyone else’s advertisements and you didn’t have to pay for that.   

This is something that is new in the advertising world.  In the past, you would see companies listing their websites to direct their business to their own companies.  They still do this, of course, but now they are also directing business to Facebook and Twitter to get people to come to their website indirectly. This redirection may have implications on web analytics, making it more difficult to know how many customers are seeing the company’s message.  However, the advantages for using sites like Facebook for advertising can be significant.  Tnooz.com reported, “With one in every 13 people on the planet using Facebook, the potential exposure that Facebook advertising offers can be massive, costing a fraction of what a TV advertising campaign might cost.”

This redirection of business is something that is growing.  It can be easier to get people to go to Facebook or Twitter initially due to their popularity.  Sites like bit.ly allow links to be shortened and more information to be included in a tweeted message.  This can also be useful for redirection to mobile devices.  Webupon.com reported, “Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it from Twitter.”

Sites like Facebook are helping increase what used to be called word of mouth advertising by allowing people to pick “I like” on a product page.  Trendwatching.com refers to the F-Factor involved here, meaning Friends, Fans and Followers on Facebook who can influence purchasing decisions. Check out an article by Converge2003.com that suggests there are 10 tactics to increase your number of Facebook likes.   For more information about adding a Facebook Like Button to your site, click here.

Google and Facebook April Fool’s Day Jokes

On April Fool’s Day the Internet is full of contributors trying to play on our gullibility.  Facebook has its share of people listing today as their birthday or reporting unusual updates.  The following is Google’s attempt at playing the game:

Facebook Depression: Report of How Social Networking Can Affect Our Youth

 

A report released today (March 28, 2011) by the American Academy of Pediatrics has come up with a syndrome they call Facebook Depression.  This report is titled:  Clinical Report—the Impact of Social Media on  Children, Adolescents, and Families.  Although Facebook allows people to remain in contact with friends and develop relationships, there can also be a downside.  MyHealthNewsDaily reported, “heavy use of Facebook, as well as other risks of the online world such as cyber bullying and sexting, can have serious consequences, so it’s critical for parents to stay involved in their children’s lives.”

This is not the first time social media has and its impact on young adults has been studied.  Livescience explained, “A big chunk of kids’ social development now takes place in the online world, according to the report. A study released in February 2010 found that 70 percent of wired American teens and young adults use social networking sites. A 2009 poll conducted by Common Sense Media found that more than half of teens use a social networking site more than once a day.”

The good is that there are some “benefits of children and adolescents using social media including:

  • Opportunities for community engagement through raising money for charity and volunteering for local events, including political and philanthropic events
  • Enhancement of individual and collective creativity through development and sharing of artistic and musical endeavors
  • Growth of ideas from the creation of blogs, podcasts, videos, and gaming sites
  • Expansion of one’s online connections through shared interests to include others from more diverse backgrounds (such communication is an important step for all adolescents and affords the opportunity for respect, tolerance, and increased discourse about personal and global issues)
  • Fostering of one’s individual identity and unique social skills–Enhanced Learning Opportunities”

For the complete report click here.

Blog Overload: Who Has Time to Read it All?

 

There is no question that the blogosphere is growing.  According to webdesignerdepot “WordPress has statistics for both WordPress.com (15.1 million blogs and counting) and self-hosted WordPress installations (17.4 million active installations), which gives part of the picture. There are more than 10 million tumblogs on Tumblr. Blogger doesn’t offer any public statistics on how many blogs they host. Technorati is currently tracking more than 1.2 million blogs. And there are likely millions of other blogs out there hosted on other services like Movable Type, TypePad, Expression Engine, and other CMSs.”

There is no shortage of blog search engines to find blogs that contain information of interest. There are also lots of articles by sites like Forbes and others who occasionally list their idea of top blogging sites.  Google and Google News features can be incorporated into an iGoogle page, and can be another way to keep up with topics to follow. 

With all of this information out there, who has time to read it all?  Bloggers know it can be good form to make comments on others’ blogs.  However, finding the time to not only read these blogs but formulate insightful comments may be difficult. Even if people find a good blog to follow and subscribe to their RSS feed, as sites continue to be added to the feed, the feed reader may have more information than people have time to visit. 

There has been speculation about when blogging popularity will die down.  The latest discussion is whether Facebook will replace blogging and company websites.  Cnet reported, “Even if Facebook doesn’t somehow supplant lots of Web sites, though, there’s no denying the social network is becoming more important to marketing, and it’s adapting to the idea.

With technology constantly changing, people may find it difficult to keep up with it all.  To get an idea of just how many blogs and how much information is out there, check out the following graph:

 

Ever wondered how many blogs are there on internet?how big is the blogosphere‘. How much revenue is generated from blogs? what are the key demographics for the blogging publishers? and what are the languages used used online? This Infographics is an answer to these questions.
state_of_the_blogosphere
 

 

5 Top Networking Tips for Small Businesses

 

Entrepreneurs are often looking for ways to promote their new businesses.  On March 18, the local YOB (Your Own Business) Fair will be a place where Arizona business owners can go to find out tips to help them promote their business.  I will have a booth there and I hope you will join me.  In the meantime, please check out some of the top networking tips that small businesses should be considering in order to succeed: 

  1. Find out where your customers are and connect to them through social networking.  It is important to network with as many people as you can, but remember to try and focus on those that have connections.  Spend some time looking through contacts on LinkedIn and Twitter to see who your friends and contacts know.  Get into groups on sites like LinkedIn and start threads about topics that would be of interest to people you’d like to target as customers.  Become an expert in the Q&A area on LinkedIn as well.  Create Facebook pages for your company and products.  Link your sites together so that your updates get posted to all of your social networking sites.  If you don’t know where to begin to learn how to social network, check out letsgetsocial.com for a reasonably priced series of videos to show you how to become social-networking savvy.  If you have the funds, you could hire a social media expert to do it for you.
  2. Give people something so that they will want to come to your site.  If you aren’t on Youtube, you need to be.  Create several short (3-4 minute) videos offering people something for free and post them on Youtube.  End your video with a link to your landing page to have them sign up for a free newsletter or some other free item.  This will allow you to capture their email address and get them on your mailing list in a legitimate way.  The videos do not have to be fancy.  A simple video camera can create all you need.  You can also make a PowerPoint presentation and then overlay it with Camtasia so that your file has your voice and presentation without necessarily having to have a video of your face if that makes you more comfortable.  You can upload the file to Youtube and also link to it from your website and/or blog. 
  3. Ask for word of mouth.  One of the best ways to get noticed is to have people talk about your business.  If you aren’t asking your satisfied customers to tell other people about you, then you are missing the boat.  Happy customers are usually more than willing to tell others about you if you ask them to do so.  Many just haven’t considered it until it is brought up.  Ask people if they know people who could use your service.  If they do, ask them if they will tell people about you and give them your cards or flyers to give to these people. Remember to ask people to do things based on assessing their level of comfort.  Part of connecting with others is to understand individual personalities
  4. Keep records of contacts you make.  If you have a software package like ACT! or Outlook, you can keep notes there.  Keep a record of everyone you meet and make notes about everything you know about them.  Every time you meet someone new, find out something about them that you can write down into your file and bring up later.   If you can figure out their birthday from Facebook, always send them a note saying “happy birthday”.  Find reasons to stay in contact.  Put notes into your calendar reminding yourself to drop a note, asking if the baby was born yet or how the wedding went.  Showing an interest in people draws them closer to you.  Avoid promoting your products and yourself in all outgoing messages.  Make it be about them or give them information that helps them and makes them want to come back to you.    
  5. Be a resource or mentor.  Find ways to offer your services for free to others and it will bring people back to you later.  On LinkedIn, you can answer questions in the Q&A room to help others and get recognized.  Join local groups and volunteer to do things to become noticed.  People remember kindness and are more willing to give out your name to others if they associate you with good things. 

Facebook Credits and Enhanced Interactive Functions: Future of Movie Watching

 

With the recent announcement by Warner Bros. that they will use Facebook as a distribution channel, competitors are becoming concerned.  Netflix has seen a decline in their stock price (nearly $12/share today alone) and now Sony has made their own move by offering “on select digital movie purchase” features.  The BaltimoreSun reported that the Sony films available on Itunes will now allow users to use, “use (1) an “Enhanced Search” that jumps “to exact spots in the movie where [a] keyword appears; (2) a “Clip & Share” function that allows them “to choose among a selection of film clips that can be shared instantly on Facebook and Twitter“; and (3) an ‘Interactive Music Playlist” that connects them “to the exact scene where a song is featured in a film” and to “the iTunes Music Store for easy purchase of soundtrack albums and select songs.”

Facebook is getting a lot of attention for the recent Warner decision.  People will now be able to pay for the ability to watch movies using Facebook Credits.  These credits had previously been mostly used to pay for games.  Bloomberg reported, “Renting a movie through Facebook costs 30 Facebook Credits, or $3. Viewers have 48 hours to watch the films.”  For more information about how to purchase Facebook Credits click here.

Google Adsense No Longer On Facebook

 

According to geek.com:  There are many advertising companies on the Internet all wanting to offer developers and website owners the opportunity to generate revenue from ads on their sites and services. By far and away the largest and most well-known is Google AdSense, which Google counts as its biggest revenue stream.

Until recently AdSense was allowed on Facebook, meaning any developer wanting to support a Facebook app with adverts could use Google. However, that is no longer the case, and AdSense has been effectively banned from the social network.

In order to be listed as an advertising provider on Facebook, companies has to sign up for the Facebook Platform Terms of Advertising Providers and agree to Facebook’s policies. The deadline for getting on to that list was February 28, and as of today AdSense is not on the list.

To read the complete story go to: geek.com

Who Really Owns Facebook? Zuckerberg, Goldman Sachs, General Atlantic or Bono?

There was a lot of talk in January about Goldman Sachs buying shares of Facebook. Now General Atlantic’s investment in Facebook is adding to the $65 billion dollar estimated value of the company.  According to Hyperbot, the answer to the question of who really owns Facebook may surprise you. “in addition to Mark Zuckerberg, his Facebook employees and some venture capitalists is at least one Russian investment firm.”  It may also be interesting to note that Bono is actually mentioned on the investor list. 

image from static.businessinsider.com

Is Facebook and Twitter Keeping You Out of College or Helping You Get In?

Employers often use Google or other online research sites to find out about prospective job applicants. If there is embarrassing or incriminating information out there, it may not just be prospective employers that find it. 

Universities are also performing online searches on prospective students. According to Latimes, “College admissions officials look up applicants on Facebook and Twitter, experts say. Details revealed through social media can make or break a good impression.”

Keep in mind, social media can be a way to have employers and universities find out good things about you as well.  In the Latimes article the editor of StudentAdvisor “suggests following the school’s Twitter feed or “liking” its Facebook fan page. Students also can post a video resume on YouTube or blog about volunteering efforts or other extracurricular activities and provide a link on their applications.”

For more information, check out the Online Reputation Guide

Online Reputation Guide for College-Bound Students

Zynga’s Farmville and Mafia Wars: Annoying You All The Way To The Bank

 

Are you tired of getting Farmville or Mafia Wars requests on Facebook?  The popularity of those requests may be annoying but they may also be indicative of a company’s success.  In this case, that company is Zynga.  This San Francisco-based company could raise as much as $500 million in preparation for an IPO next year.  That could bump their value to $10 billion.

NYDailyNews reported, “Zynga, which is said to be in negotiations with mutual fund giants T.Rowe Price and Fidelity Investments, currently has more than 50 apps and games. CityVille, which debuted in November, lets users create and control a virtual metropolis by buying and selling goods and materials with other Facebook users. It has 95 million monthly users and is the most popular game on Facebook. FarmVille, in which users build a virtual farm, is second with 51 million monthly users. Zynga, which also makes app versions of its more popular games for Apple’s iPhone and iPad, is said to be developing a new website, Zynga Live, that would be separate from Facebook and let gamers compete and interact with other users.”

Zynga’s mission statement is “to connect people through games.”  Founded in 2007 by Mark Pincus, Zynga was named after his bulldog.  They currently employ over 1300 people and boast to have over 50 million daily active viewers and over 215 million monthly active users.  Their Zynga.org has used income from their games to “benefit earthquake victims in Haiti and to fund school lunch programs for children in Haiti.”

What’s next for Zynga?  Check out the following video for more:

LinkedIn Advertising Effectiveness in Question When Majority of Members Don’t Visit Site

LinkedIn recently filed paperwork for their IPO.  Within their application, they noted, “… a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generated by a minority of our members.” This brings up an important question about the effectiveness of advertising on Linkedin. 

LinkedIn boasts of having over 90 million members in over 200 countries as well as being the most extensive network for professionals.  This may be the case, but if their members are not logging into their site regularly, advertisers may see this as a big problem.  So far, ad revenue has not been a major contributor to their financial success.  According to bnet.com, “Ad revenue is 32 percent of Linkedin’s entire business. The bulk of its money comes from subscriptions and “hiring solutions” for recruiters.”

LinkedIn’s VP of Marketing Solutions, Steve Patrizi told ClickZ.com that they are developing their ad offerings.  When asked what type of advertisers are utilizing LinkedIn, Patrizi stated, “Our advertisers tend to be in industries like banking/finance, technology, travel but we’re also seeing automotive and education advertisers coming on board.”

Who is signing into LinkedIn? According to socialmediatoday.com, “more males (57%) are users and the distribution of the age groups reflects the working world.  Interestingly, while LinkedIn still has more users over 54 years old (15%), this is a 7% drop from the 1st quarter.  That is offset by an 8% jump of the 24-34 year old users in the last six months.”

Social Networking Could Leave You Open to Attack: How to Protect Yourself

As the popularity of networking sites grows, so does the opportunity for social networkers to experience problems.  There are some safeguards people can put into place to protect themselves. 

By now, obvious things like not mentioning you are going out of town, posting how much you make, or listing overly private information, have hopefully sunk in, teaching people to post more safely.  However, there are a lot of other less obvious mistakes that many social networkers make.  Before you post that picture on your Facebook that people can download and save for later, you might want to think about where it will end up in the long run. 

An article from Creston News Advisor has some safety recommendations including avoiding accepting pop-ups, not providing confidential personal data, restricting what you do on Wi-Fi, not auto-saving passwords, and checking out the privacy information on each social networking site.  For their complete list of safety tips, click here.

Google and Facebook Looking At Twitter: Could Twitter’s $10 Billion Buzz Value Lead to $100 Billion?

[TWITTER]

Facebook and Google are just some of the companies that are looking at the possibilities of acquiring Twitter. There is a lot of buzz and tweeting going on about the value of Twitter. WJS.com reported, “Discussions with at least some potential suitors have produced an estimated valuation of $8 billion to $10 billion. A Twitter spokesman declined to comment on its finances, valuations and interest by other companies. Google and Facebook also declined to comment.”

If Twitter is considering being acquired by either company, not only are they not admitting to it, but they are also working hard on building their team of executives. This makes it appear that they are working to build a strong independent company. There are reports that Twitter’s size could reach $100 billion.

Job Seekers: The Demand is in Apps so Consider Learning HTML5

This year will be about tablets and apps.  For those looking for a job right now, there are plenty of companies including Google who are looking for app experts. 

Apps are everywhere these days.  Look at iPhones, Androids, iPads and such and you’ll see plenty of little mobile programs that are the fasting growing thing out there.  Angry Birds and Cut the Rope are just a few of those fun little games that people are playing.  Not all apps are games.  Many are used for productivity. 

It has become a very competitive field out there with Google, Itunes, Facebook and other companies expanding in the area of apps.  The Wall Street Journal reported, “World-wide, revenue from mobile apps is expected to triple this year to $15.1 billion, including paid downloads and advertising revenue generated by free apps, according to research firm Gartner Inc. Besides the potential of making money directly from such creations, more and better apps can help devices powered by Google’s Android operating system continue to gain ground on Apple’s iPhones and iPads.”

[GOOGAPP]

Because of the popularity of apps, Google is taking this very seriously and is in the market to hire app experts.  For more about this, check out the Wall Street Journal article that reported,“Google executives in October said the company was on track to generate $1 billion a year in mobile-related revenue, though it declined to provide a breakdown of the revenue sources. Google, based in Mountain View, Calif., last week said it planned to hire more than 6,000 employees this year, and a spokesman said mobile would continue to be an important area for the company.”

The increase in jobs is great if people have the skills.  What is required to get a job creating apps?  The applicant must have strong HTML5 skills.  The number of job listings that include the words HTML5 or apps is increasing.  Tech. professionals looking for jobs may want to check out Dice.com.  This job board lists opportunities for people with high tech skills. 

[JOBSKILLS]

LinkedIn IPO May Be Sooner Than You Think

LinkedIn has already completed the first step in the IPO process.  With over 90 million members in over 200 countries and an estimated worth of $2 billion, its growth is undeniable. All Things Digital reported, “LinkedIn, the online business networking site, is likely to file regulatory documents for an initial public offering as early as today, according to sources close to the situation.”

Linkedin may not be the only big name going IPO soon.  According to All Things Digital, “LinkedIn’s entry into the public market is one that many expect will be followed by other Internet firms in the coming year, including Zynga, Chegg and, most anticipated of all, Facebook.”

LinkedIn Ads to Target its 90 Million Members Prior to IPO

With over 90 million members, LinkedIn has the attention of advertisers.  With the release of LinkedIn Ads, individuals and groups can be targeted, with a reported click-through rate that is 3-4 times higher than other campaigns. 

MediaPost reported, “LinkedIn Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known as DirectAds mainly expands audience targeting options to include job title, LinkedIn groups and companies. Previously, the platform offered several targeting choices such as age, gender, geography, job function and seniority.”

Linked-IN

 

LinkedIn Ads is about focus and reaching the target demographic.  Advertisers can spend as little as $10/day, but they must use a credit card to pay unless they spend over $3000/month for 2 months in a row.

This new advertising comes prior to their IPO, to possibly sweeten the offer.  Media Post claims, “The company plans to file for an IPO in the first quarter, according to a Wall Street Journal report earlier this month. LinkedIn had estimated revenue of $200 million in 2010 and online market SharesPost has reported that the company has an implied valuation of $2.2 billion.”

LinkedIn is one of several rumored IPOs due to come out this year. For more information, check out Top Social Media Sites IPO.

Quora Confusion: How to Navigate This New Social Media Site

image via google.com

Quora is a social media site created by former Facebook employees.  It is designed to be an interactive question and answer site.  It appears to me to be like the Q&A section on LinkedIn where someone can ask a question and receive an answer in a more sophisticated way than a simple Yahoo Answers response.  Unlike Yahoo Answers, users must be a member of the site to view the discussions.  

I have received several notifications that people were following me recently on Quora, so I decided to give it another look yesterday.  Interestingly, this morning, the Wall Street Journal did a piece on Quora.  I was a bit relieved to hear that I wasn’t the only one who finds the site to be a bit confusing.  According to the WSJ article, “The site lacks instructions on how to use it; people just have to figure it out as they go. For example, a newcomer might not know that Quora answers can be voted up or down by seeing two tiny triangles that appear beside each answer. If I select the up triangle, this indicates I voted for that answer, and news of this vote is shared on the Quora home page of anyone who follows me. A number beside each answer indicates how many votes it has received so far. But unless you’ve used the site for a while, you wouldn’t know any of this.”

I like the Q&A section in LinkedIn and I think Quora has some possibilities.  I will have to give it another try.  I recommend reading the article in the Wall Street Journal to learn more about Quora and how to navigate within the site by clicking here

For now, I have answered questions on Quora including one titled: How do you know if you are emotionally intelligent?  If you are on Quora and want to see my response to that question click here.

Top 10 Company Mission Statements

Image via n2growth.com

Companies often list their vision and their mission statements on their sites. The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future.  However, some companies tend to blend these statements.  The following are some of the top technology-based company mission statements:

Amazon:  Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.  (They list this as their mission as a combination mission/vision on their site).

Apple:  Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Dell:  Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. 

Facebook:  Facebook’s mission is to give people the power to share and make the world more open and connected.

Google:  Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Microsoft:  Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

Skype:  Skype’s mission is to be the fabric of real-time communication on the web.

Twitter:  Twitter lists its mission as “a work in progress” as it has yet to be fully developed.

Yahoo!:  Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses

YouTube:  YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently

Why Companies Are Not Going IPO: Are Skype, Twitter and Facebook Projected IPOs in 2011?

There is a new trend for companies to remain privately owned.  Why have mega-companies like Facebook yet to go public?  The New York Times reported recently, “An I.P.O. used to be a rite of passage for a company, a sign that it had arrived. But even before the financial collapse of 2008, some entrepreneurs and financiers worried that America’s markets were somehow losing their edge. That would be bad news not only for Wall Street but ultimately the entire economy.”

Investors are frightened due to the recent stock crash.  Will the economy suffer if there isn’t an infusion of new companies in the stock market?  The numbers are definitely down.  According to The New York Times, “The annual rate of I.P.O.’s peaked in 1996, when around 756 American-based companies went public, according to Dealogic. That figure fell to a low of 36 during the financial crisis in 2008. It picked up to about 50 in 2009 and, so far this year (2010), it is running at about 100, excluding G.M.”

There has been talk that IPOs will pick up in 2011.  There are some major companies that have hinted at going public in 2011.  Here is the latest on some of the most discussed possible entrants into the IPO market:

  • SkypeTMC News reported, “Skype originally filed an S-1 registration statement with the Securities and Exchange Commission back in August, but have made several major moves since that may have pushed back the company’s timetable.”
  • Facebook – Although it is possible they could go IPO in 2011, recent talk has indicated it will probably not happen until 2012.  ComputerWeekly stated, “Facebook is preparing to sell stock through an initial public offering (IPO) in 2012, according to a document published by the social networking company. The document revealed that the number of Facebook shareholders will increase above 500 this year, forcing the company to go public or disclose financial information.”
  • Twitter – Some have speculated Twitter would be going public but ReadWriteWeb reported differently.  “According to CEO Costolo, Twitter has grown quickly recently, with 100 people joining the company in Q4. While the company recently raised $200 million in funding, Swisher wondered what Costolo saw as the company’s future – would it sell or would it go public? Neither, said Costolo.”

Companies go public to get money.  There are other advantages.  According to Investopedia.com, other reasons to go public include:

  • Because of the increased scrutiny, public companies can usually get better rates when they issue debt.
  • As long as there is market demand, a public company can always issue more stock. Thus, mergers and acquisitions are easier to do because stock can be issued as part of the deal.
  • Trading in the open markets means liquidity. This makes it possible to implement things like employee stock ownership plans, which help to attract top talent.

There are some disadvantages to going public.  According to Findlaw those disadvantages include the following.  I recommend going to Findlaw’s link to read the full explanations behind each of these disadvantages:

  • Time and Expense 
  • Disclosure
  • Decisions Based on Stock Price
  • Regulatory Review
  • Falling Stock Price
  • Vulnerability

Facebook, Google and Bing: When Companies Become So Popular Their Names Are Used as Verbs

If a company has its name used as a verb, its popularity is undeniable but it may also be problematic.  Although Google is a company name, it is not unusual for it to be used as a verb, as in someone is going to “Google” something.   Google and Facebook are listed as verbs on Dictionary.com.  The official definition for the verb version of Facebook is “to search for (a person’s profile) on the Facebook website.”  In fact, there is actually a Facebook page titled When Did Facebook Become a Verb with an entry as early as 2006.   

In 2006, CNet announced that Google had officially become a verb.  Google was not the first to be used this way.  Think about Xerox.  It used to be common to say that something needed to be Xeroxed instead of copied.  However, having the company name used as a verb can have its consequences.  CNet reported, “Becoming synonymous with an invention may hold a certain amount of historic glory for a company, but ubiquitous use of the company’s name to describe something can make it harder to enforce a trademark. Bayer lost Aspirin as a U.S. trademark in 1921 after it was determined that the abbreviation for acetylsalicylic acid had become a generic term. The trademarks Band-Aid, Kleenex, Rollerblade and Xerox have had similar issues.”

Is Bing the next company name to become a verb?  Bing has a nice ring to it like Ping did recently.  Perhaps the use of the phrase “Ping Me” has been played out and Bing is too late. It may also become complicated when dealing with past, present and future tense as noted in the following from a New York Times article:

Generations 2010 Report Claims Millennials Not Only Tech-Savvy Group: Important News for Marketing

Post-Baby Boomer generations are often credited as being tech-savvy.  This may be true, but older generations are catching up.  According to new research by Pew Research Center reported in the Huffington Post, “Internet users aged 18-33 still rule the web when it comes to social networking, instant messaging, and wireless internet usage on laptops and mobile phones. And they also remain the generation with the highest percentage of active web users, at 95%. But the older generations are catching up, in surprising ways. The fastest growth on social networking sites like Facebook has come from the G.I. generation, those aged 74 or older. This age group otherwise lags behind the rest of the generations, with only 30% using the internet, compared to the 79% rate across the general population. Yet when it comes to social networking, usage has quadrupled since 2008 from 4% to 16%.”

More generations are jumping on the technology bandwagon.  Since 2008, all age groups are seeing an increase in how people are obtaining their news. This Generations 2010 report provides important information for companies and individuals looking to market their products.  Understanding behaviors and preferences for each age demographic is a crucial part of the marketing process. 

If the goal is to market to Millennials, take advantage of all media types.  TommyToy lists the top 10 tips for marketing to Millennials, including, “Utilize every platform available to you. Please listen carefully: print is not dead. TV is not dead. All forms of media are alive. Millennials are bombarded with hundreds of messages before they even reach their first class of the day. Why would you ever cut your chances of communicating with them? They are everywhere, and your messaging should be everywhere as well.”

Millennials may not be slowing down but older generations are doing their part to catch up.  When marketing to other demographic groups, the key is to know the audience and focus the message based on their individual needs and where they prefer to get their information.

Facebook Adding $500 Million While MySpace Downsizes

Myspace led the way for companies like Facebook.  However, their pioneering efforts are fading.  WSJ.com reported, “Myspace is preparing to announce a dramatic downsizing.  The site could lay off between a third and a half of its roughly 1,100 employees.”  At the same time, “Facebook Inc. struck a deal with Goldman Sachs Group Inc. and others to raise $500 million.  The agreement values Facebook at $50 billion.”

Myspace has been trying to hold on to their market share.  In October, they stuck an ad deal with Google.  However, that has generated far less revenue than anticipated.  According to WSJ.com, “Myspace had 54.4 million unique U.S. visitors in November, down 15% from a year ago.  By contrast, Facebook had 151.7 million unique U.S. visitors in November, up almost 50% from a year ago.”

[FACEBOOK]

image via online.wsj.com

Why is Facebook more popular than Myspace?  Many like the cleaner layout.  Facebook works on being ahead on functionality with more games and less advertising.  The interface on Facebook can be more appealing as well.  With Facebook’s recent format change, it is easier than ever to find out more about your friends and connections.  Facebook has stayed away from the customizing features that can sometimes make MySpace overly busy.  However, those that like to express their artistic side, may prefer MySpace for having that ability. 

What is in store for MySpace in 2011?  WSJ.com stated “News Corp. was open to all options for MySpace pending the results of the relaunch of the site.”  What is in store for Facebook in 2011?  “Facebook had been searching for an investment by a major financial institution that would provide a benchmark valuation for the company ahead of any public offering, which is still expected to happen in coming years.”

Best 2010 Christmas Videos Gone Viral on YouTube

This is the time of year where people are sharing lots of fun holiday videos on Youtube, Facebook and other social networking sites. The following are a sampling of some of the most popular.

7 yr old Rhema Marvanne Sings All I Want for Christmas

Animals of YouTube Sing Deck the Halls

The Digital Story of the Nativity

Have a Question? Twitter-Acquired Fluther May Offer Answers from Real People

Image via google.com

In case you are wondering Fluther rhymes with brother and it is a word that means a group of jellyfish.  Fluther’s site is about directing your questions to the people who have the answers.  Answerers are encouraged to use humor while expressing their opinions. 

Twitter recently acquired Fluther announcing, “we were continually impressed by their technical talent, entrepreneurial spirit, and much of the thinking behind the question-and-answer product they’ve spent the last couple of years building. When the Fluther team joins us they will focus on helping users discover the most relevant content on Twitter. Their product, Fluther.com, is not part of the acquisition and will remain separate from Twitter. For more information on the future of this Q&A community, please read The Fluther Blog.”

There is a lot of speculation about Twitter’s interest in Fluther.  One of the main things that Twitter may be hoping to add is more of a Question and Answer ability to Twitter. 

TechCrunch author Erick Schonfeld speculated why he thought they may be interested in Fluther:  “Twitter also is about “connecting people who don’t know each other,” at least people who only know each other online for the most part. Social Q&A works better the more people who can potentially answer a given question, but there needs to be some connection, otherwise it’s no different than Yahoo Answers. Whether or not you trust someone’s answer might depend on who else they are connected to. The relevance of a given answer therefore depends on the authority of the person giving the answer, and authority is relative to each questioner. Twitter is already trying to solve the social relevance problems in different ways. Q&A is the next logical step.”

Is E-Mail on its Way Out? Facebook and Other Means of Communicating May Cause its Demise

 

For years, there have been many claims that email is no longer necessary. Many companies are already replacing email by communicating through IMs and video chat. Facebook’s newest advances have been called the Gmail killer.  Could e-mail actually become a thing of the past?  If so, this could be a big hit to a lot of email providers. 

Campaign Monitor analyzed 12 months of data from its registered users/clients. Below is the e-mail client market share as of January 2010.

Email client popularity chart

There have been a lot of technologies that were considered a test of e-mail’s ability to withstand the competition.  Reachthepublic.com’s article stated those who believe that the top technologies have killed e-mail are naïve, “Instant messaging already killed email, then RSS killed it, then SMS, then Twitter, and now, finally, Facebook has killed it.  E-mail is the most frequently killed digital communication channel in history.”  This article noted that e-mail has several things to offer including being open to delivery outside of a platform that requires acceptance.

E-mail’s hold has been slipping.  Mashable reported that Nielson Online stats from 2008 showed that social networking has become more popular than e-mail. “According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for e-mail.”

Technologies come and go.  As new generations find new ways to communicate, old ways may be discarded.  According to sfgate.com “E-mail thrived, after all, because it was one of the first forms of Internet sharing for the masses. It is still the third most popular online activity, behind social networking and gaming, although younger Internet users are turning to other more immediate electronic communication forms, such as texting from mobile phones.”

The industry leaders are always hoping to provide the newest technology which may displace old technology.  Mark Zuckerberg doesn’t see a strong future for e-mail.  Zuckerberg stated, “We don’t think that a modern messaging system is going to be e-mail.”

How are other companies reacting to this?  According to sfgate.com, “With an inbox allowing more “social collaboration,” the transformation has already started within the businesses software market. Firms like IBM, Novell and Salesforce have introduced or are developing tools that combine social messaging, sharing and collaboration. Google has also tried to layer social networking into its Gmail service.”

7 Tips to Give Your Career a Social Media Facelift – b2cmarketinginsider

There is a lot of information about there about how to use social media to improve your chances of getting a job.  How do you know which information is really useful?  You might find a recent article I found to be interesting.  The author includes 7 tips to give your career a social media facelift. Check out the following from b2cmarketinginsider.com:

Not on social media platforms? Think again!

You or the content you’ve created may be on social media networks without you even knowing it.  Here are a few examples where you’re popping up on the social media landscape.

  • Are you in photos with family, friends and/or colleagues? If so, they may appear on Facebook, Flickr or Twitter.
  • Have you dined with others or run into friends at your favorite watering hole? If so, unknowingly, you may have been included in their Foursquare updates.
  • Do you write for any online or offline media entity? If so, your content may be shared on a wide variety of social media sites including Facebook, LinkedIn, Twitter and others.
  • Have you presented at a conference or been part of an event’s panel? If so, you’re probably including in someone’s tweets, live blogging, video or other form of content sharing.
  • Does your firm have a presence on LinkedIn? If so, your bio may already be posted.
To read the rest of the article, click here:  b2cmarketinginsider.com. In that article you will find 7 steps to help you build your social media presence to effectively represent your marketing experience and prowess.
 
For more information about using social media to help you get that job, see:
 

Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

If you are looking for a job, you probably have looked at getting on LinkedIn and some other social networking sites.  If you have created a LinkedIn profile, it should show up on Google’s search engine. 

In some recent talks I gave to job-seekers, I asked my audience if they had Googled themselves.  Surprisingly, not as many people as you may think have done this.   In my book, How to Reinvent Your Career, I discuss the importance of Googling your name to see what it displays.   You can be sure that employers will do this.

It is nice that search engines like Google can help people find you.  One way to help improve being found is to be on LinkedIn.  There are other benefits to being on LinkedIn. According to a recent article in WSJ.com, “One of the least recognized aspects of LinkedIn, says founder Reid Hoffman, is the fact that it allows people to help other people.” I personally like the Q&A feature of LinkedIn for this reason.  Not only can you ask a question, but you can offer your expertise and help others. 

According to Hoffman, Linkedin is an important part of the career search.  I agree.  He also asked an important question: “There are millions of other people out there. What do you do to put yourself in the right place for people to find you?”

I often give advice for things you can do to be found.  LinkedIn is high on my list.  However, if you are interested in finding out more ways to be found, check out some of my career videos

How to Get a Job by Understanding  Emotional Intelligence

How to Get a Job by Utilizing a SWOT Analysis

How to Get a Job by Utilizing Camtasia and Powerpoint

How to Market Yourself by Using Social Media

Marlo Thomas Asks What Would You Do Differently – My Answer is Nothing

I was just watching a video by Marlo Thomas where she was asking people what they would do differently knowing what they know now.  In my book, How to Reinvent Your Career, I included a chapter about this very subject.  The following is an excerpt from that chapter where I discuss why I don’t think that many things we choose are really mistakes because they have led us to where we need to be now.

Think about the choices you made when you were young. Would you choose the same things now? Maybe not. Maybe you weren’t ready to take on the things you can now do. I doubt I would have been as good a professor if I hadn’t had the 25-plus years of experience in the working world to help me add to my lectures and discussions. 

Perhaps that degree you got in Sociology or Education or some other field no longer interests you. Perhaps you need to go back and get more education in a new area of interest. People change and interests change. It’s OK to say that what you were interested in when you were 20 is not the same thing that interests you now.

One of the reasons we change is through the life lessons we learn. We may take a job that leads to another job that we had no intention of doing in the first place, but makes us much happier than we thought it would. You have to factor life experiences into the equation of what brought you to the place you are right now.

How to Market You or Your Product Using Social Media

Today’s Ask Dr. Diane: I just wrote a book that is available through Amazon.  I’m just not sure about the best way to market it?  Any suggestions?
 
That is a good question.  The tips I’m about to give can also be used to market things other than a book. 
 
You could market it through several ways.  I would create a link to it on your site like I have links on my main website to Amazon.  If you don’t want to do that, you could offer it directly from you as a PDF through your site and charge them using PayPal
 
You might want to make a video (3-4 minutes at most) and put it on Youtube.  At the end of the video make mention of a free offer or newsletter and where to go for more information.  If they go to that site, it should be a capture page to get people signed up  to receive free newsletters (through a site like aweber.com) to get them interested in you and your book. 
 
You definitely need to be on Facebook and create fan pages like the ones I have for each of my books there.  See:
 
 
I would be on Twitter as well.  You can tie all of your Facebook, Twitter, WordPress, etc. accounts into one area on sites like Hootsuite . . . but I like to use Posterous a lot. It is like a blog but it has a great share information toolbar that you can get that and it also allows you to share your updates on multiple sites like Hootsuite does. 
 
If you want to learn about social networking and “how to do it” . . .for a reasonable price you can go to  Letsgetsocial and sign up to get their videos.  I watched them and they are really very informative.  They are designed to teach people how to be media managers but people who don’t want to do the job of media management can learn how to do their own media management from them. 
 
I gave a presentation yesterday to a local group here where others were presenting to career-seekers … they all agreed that Youtube is one of the biggest things you can do to get noticed. 
 
I watched a video a while back on Pitchengine.com about videos and they had some good information.  They are more costly though. You might watch their video for information.  If you are going to spend that kind of money, you need to have a major product to promote.  Books probably won’t have the return to support that. 
 
Talks are another great way to promote your book . . . so are radio interviews.   You can go to radioguestlist.com or other sites like that to find people looking to interview you.
 
Blogging is one of the best ways to get your name out there.   I like to use WordPress because it is free and uncomplicated. 
 
You can also release press releases on prweb or other such sites.  I am on wooeb who also has press releases that are not as expensive.  You can send out free releases on pitchengine.
 
You might check out some books . . . .I liked a book called Career Renegade . . . had some good ideas.  (on a different side topic . . .I liked the book The Happiness Advantage written by ex Harvard professor – very entertaining)

New Email Program is the Big Secret that Facebook has Been Keeping … Dubbed Gmail Killer

 

image via blogs.bgsu.edu

Dubbed the Gmail killer, Facebook’s new email program is to launch on Monday.  There has been talk about a secret product from Facebook and this appears to be the secret.  As people are jumping from the AOL ship, Google, Yahoo and other email providers are concerned that Facebook could take away their business.

Be Your Own “Dream Career” Advocate, Reinvent Your Social Network

Phoenix AZ—November 11, 2010— Guidance is a powerful thing and an important thing to seek from all sources when considering career change.  In her new book, How to Reinvent Your Career, Dr. Diane Hamilton does just that. She guides her readers through the process of self-promotion, something truly essential for landing that “dream” job.

Dr.  Hamilton has been advising her students regarding career opportunities for 5 years. She wants them to be marketable, relevant to the times and ultimately successful.  However, this isn’t any job hunt. This is a reinvention. Readers are using Diane’s tools to find complete job satisfaction.  The number one rule is when interviewing for a dream job is to understand the ability of how to show prospective employers   the benefits (not to be confused with features) that you offer.

Dr. Hamilton points out that Linked-in.com can be thought of as the Facebook for professionals. It is a way to get “connected” or “linked-in” with people online.   New users can create a profile showcasing their unique abilities and strengths. Some may see it as an online resume but it is so much more than that, as it can be tailored to emphasize your strengths and assets and be used to interact with potential connections.

“Networking is not contrived cocktail parties anymore,” says Hamilton, “The future is online—and that should not be a scary place. To stay current, you have to create your ‘brand,’ the heart of your profile, online.”

Once the profile is complete, it’s time to connect!  It must be continually updated to obtain the maximum benefit.  Just joining is not enough.  You must actively participate for optimal success.  Anytime a user gathers someone’s business card, it is crucial to connect with him or her the next day.  Linked-in is a way to keep a database of people who could be mutually beneficial contacts for the duration of the user’s entire career.

For job seekers Linked-in is partially about staying current, but most importantly a way to show not only skills but benefits: the total package. When changing careers it is vital to self-promote, showing that you are more than a set of skills but an asset to the team at that “dream job.”

“Link-in” with Dr. Diane Hamilton: www.linkedin.com/in/drdianehamilton

PR Contact:
Rebecca Crowley, RTC Publicity
646-619-1178
rebecca@rtcpublicity.com


drdianehamilton.com

Google, Facebook, Zynga and Twitter Battle for Talented Employees

In an article in today’s WSJ.com, they discuss how there is a war going on within the top technology firms to attract the best employees. To read the full article, click here.   As noted in the picture below, Google has over 23,000 employees, Facebook 1700, Zynga 1250 and Twitter 300.  Note that percentage increase in employees is strongest for Twitter with a 203% increase, followed by Zynga with a 178% increase, then Facebook with a 70% increase and Google with a 19% increase since last year.

[GOOGHIREjp]
image via online.wsj.com

Do you do a lot of Social Networking? Find out What is Different About Rockmelt’s New Browser

 

image via engadget.com

Marc Andreessen, Netscape founder, is backing a new startup browser called Rockmelt.  Rockmelt claims it “does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search.”

The beta version is being made available today and is built around sites like Facebook and Twitter

After 2 years in product, their focus is for those who do a lot of social networking.  According to their blog, “Your friends are important to you, so we built them in. Now you’re able to chat, share that piano-playing-cat video everyone’s going to love, or just see what your friends are up to, regardless of what site you’re on. Your favorite sites are important to you, so we built them in too. Now you can access them from anywhere, without leaving the page you’re on. And RockMelt will tell you when something new happens.”

For more information, check out their video below.

Marketing Yourself To Get The Job – Career Workshop

CareerConnectors.Net Workshop
Nov. 16 – 9:00 – 11:30 am (Gilbert, AZ)
 

Marketing Yourself as a Product to Get the Job

Agenda

 

 8:45 am       Registration

 9:00 am       Welcome and Intro, Jessica Pierce, JobSeekersAZ

 9:15 am       Marketing Yourself as a Product to Get the Job, Dr. Diane Hamilton

10:15 am      Industry Intelligence, Mary Wolf-Francis, City of Phoenix Workforce Connections

10:30 am      Banner Health is Hiring, Miranda Kistler, Recruiter

10:45 am      Ajilon Professional Staffing is Hiring, Morgan Carlson, Staffing Manager

11:00 am      New York Life in AZ, Emelie Shriner, Recruiter

11:15 am      Closing and Job Leads, Jessica Pierce

11:30 am      Breakout Sessions:  Resumes, LinkedIn, Hiring Companies, Speakers

  

Our jobleads change often, check them out:  CareerConnectors.Net

Follow us on Twitter

Connect to our LinkedIn Group:  CareerConnectors

Friend us on Facebook

 

Facebook Not Just For Fun Any More: Why There’s Even More Reasons For You To Log In

 

Image via mashraqi.com

Think of why you check your Facebook right now?  Is it to see what people are talking about?  Is it to see if it’s your move on Scrabble?  Well, now you have a really good reason to check in.  Facebook just added a new service that will allow you to check for deals on products and services in your area.

Think about it. . . You’re walking along, realizing you need to purchase something.  All you will have to do to find out who is offering special deals in your area now, is to get your iphone or other internet-accessible phone out and check Facebook.

Who is offering the discounts?  According to WJS.com, “GAP, Inc. will be one of the first marquee partners, offering free blue jeans to the first 10,000 customers who check in to their stores on an unannounced date in the near future. Facebook said Starbucks, McDonald’s, Macy’s and Harrah’s will also be offering deals.”

11 Practical Business Uses for LinkedIn, Facebook and Twitter: Business Collaboration News

Check out the latest article by gigaom.com.  It contains some very useful suggested uses for some of the more popular social networking sites.  It ties in nicely with what I wrote about in my book, How to Reinvent Your Career.  This article has to do more with businesses utilizing these sites.  These same tactics can be used for the individual looking to be noticed.

For more articles about utilizing social networking for self-promotion and career advancement, click here.

See Gigaom.com’s list of some basic ways to use LinkedIn, Facebook and Twitter for specific business activities.  To see the eleven uses, click here:  gigaom.com

What is Rapleaf and What Do They Know About You?

 

If you look at Rapleaf’s site, they describe their business in the following manner: “Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized experience – whether online or offline. We want you see the right content at the right time, every time. We want you to get better, more personalized service. To achieve this, we help Fortune 2000 companies gain insight into their customers, engage them more meaningfully, and deliver the right message at the right time. We also help consumers understand their online footprint.”

According to an article by Emily Steel from the Wall Street Journal, Rapleaf is building a database with all of our information in it.  They do this by tapping into voter-registration files and looking at our social networking, shopping and real estate purchases.  According to that same article, “Rapleaf says it never discloses people’s names to clients for online advertising.”

I’ve seen blogs that consider this “scare journalism”.  Are these articles meant to scare us or are they something we need to worry about?

Here is what The Wall Street Journal found:

  • Rapleaf knows your real names and email addresses.
  • It can build rich profiles by tapping voter-registration files, shopping histories, social-networking activities and more. In effect, it can built the ultimate dossier on you.
  • Rapleaf sells pretty elaborate data that includes household income, age, political leaning, and even more granular details such as your interest in get-rich-quick schemes.
  • According to the WSJ, Rapleaf segments people into 400 categories.
  • Rapleaf says it doesn’t transmit personally identifiable data for online advertising, but the WSJ found that is not the case. Rapleaf shared a unique Facebook ID to at least 12 companies and a unique MySpace ID number to six companies. Any sharing was accidental, the company said.
  • Politicians, both Democrats and Republicans, are using Rapleaf. It has provided data to 10 political campaigns

Does the New Facebook Movie Imply Zuckerberg has Asperger’s?

image via nypost.com

There has been some buzz on the Internet about Zuckerberg’s psychological state for years now.  The release of the movie, The Social Network, only has added to the discussion.  There is one scene in which they show Zuckerberg sitting in a meeting where he is making continuous popping noises with his mouth. 

Those of you who have seen Boston Legal may recall a popping sound made the character, Jerry Espenson, played by Christian Clemenson.  The show’s character had asperger’s syndrome and was unable to stop making the popping sounds.  The portrayal of Zuckerberg in the scene where he “pops” may be implying there is something more going on with him. 

One could simply watch that scene and think he is just being rude.  It also could  just be something that Hollywood added to make the movie more interesting.  Whatever the case, it does open up some interesting possibilities about the true personality type or psychological state of Zuckerman. 

In our forthcoming book, The Young Adult’s Guide to Understanding Personalities, Toni Rothpletz and I list many examples of celebrity personality “types”.  To find out more about Zuckerberg and his personality type, click here.

Google Search Tips: Using Google’s Lesser Known Functions for Research

With the popularity of Google, odds are you have probably tried using their search engine a time or two.  However, many people are unaware of how to refine their searches using Google’s lesser-known functions. 

  • To find information about a specific website, try inputting something like:  “info:drdianehamilton.com” – be sure you type in the parentheses.
  • Utilize the asterisk function.  For example:  “Facebook * millennials” will give you results with only those words.  If you just searched by “Facebook” and “millennials” you may have words between the two in your results.
  • Google does not recognize short words such as the, a, and, it . . . Nor is it case sensitive. However it does differentiate between singular and plural as i the case of “millennial” or “millennials”.

If you are interested in some other search-related tools offered by Google check out the following sites:

Amazon and Facebook Create Fund to Help Start-Up Companies

LANewsMonitor reported:Amazon.com, Facebook and others on Thursday announced that they will be investing in a new, $250 million venture-capital fund which will target at start-ups and will be designed to better connect people online. KPCB partner Bing Gordon, who is also a former executive with Electronic Arts Inc., will head the social startup fund. This was revealed at Facebook’s Palo Alto, Calif., headquarters on Thursday.

Mark Zuckerberg said …

To read the full article go to:  lanewsmonitor.com

Top 10 Online Influencers

 
Fastcopy recently posted the list of top online influencers.  If you think you might recognize some of the names, you may be surprised.  According to a press release by HRMarketer, “Months ago, Fast Company magazine created its Influence Project in an effort to find out who was the most influential. Would it be media darlings like Oprah and Shaq? Or would it be more ordinary people whose influence may not be as great with more traditional media outlets but who exert significant influence over their Twitter followers, Facebook friends, and LinkedIn connections. More than 32,000 people registered with Fast Company to find out where they stood along with a chance to get their photo in the magazine this November.”

The top 10 on-line influencers according to Fast Company’s The Influence Project were:

1. Jeremy Schoemaker
2. Shefqet Avdullau
3. Tod Sacerdoti
4. Cory Boatright
5. Greg Clement
6. Frank Kovacs
7. Sebastian Saldarriaga
8. James Dunn
9. Richard Lee
10. Pace Lattin

To read full press release click here:  sfgate.com

How to Check Your Retweets

As more people are entering into different areas of social media, it can be confusing to keep track of whether your message is being delivered.  If you are on Twitter, you can easily see who is retweeting your tweets.  Wow . . . that was a lot of T’s!

Once you are on your Twitter home page, if you look to the right side of your screen, under the home area, you will see a link about half way down the page that says retweet.  If you click on that, it will pull up a screen that looks like this:

If you click on the third tab, that will show you who has retweeted your tweets.  You should get a screen that looks something like this:

It is easy to check to see who is sending out your messages and which messages are getting the most focus.

Wealthy Individuals Use Social Media More Than Most Americans

 

There is no denying the popularity of social media.  There are so many sites, it can be difficult to keep track them all. It is interesting to see who is actually using social media.  When sites like Twitter came out, many were using it more as a means of chatting about their day.  Times have changed and social media is now a very useful tool for businesses.  Sites like Twitter and Facebook now have a strong business presence. 

Wealthy individuals are recognizing the importance of using social media.  Recent polls have shown the wealthy to use social media more than the average Americans. See the results of a recent poll by SEIC.com listed below.  To read the full article, click here.

OAKS, PA., Oct. 19, 2010 – A new Quick Poll from SEI (NASDAQ: SEIC) today showed that 70 percent of high-net-worth individuals surveyed are users of Facebook and other social media sites. That’s considerably more than the number of daily social media users among the general populace. According to an August, 2010 report from the Pew Research Center, titled Older Adults and Social Media, 61 percent of Americans ages 18 and over have used a social networking site.

However, the Quick Poll results make it clear that wealthy individuals have a hard time squeezing in their social media time – just 17.4 percent of respondents said they use social media on a daily basis. While 38 percent of those surveyed by Pew had used a social networking site in the previous 24 hours.

SEI surveyed 46 wealthy individuals with more than $5 million in investible assets. Of those surveyed that use social media, 50 percent said they use Facebook. Thirty-seven percent of respondents said they visit YouTube, while just under 35 percent use LinkedIn.

Social networking use continues to grow among older users

One in ten (11%) online adults ages 50-64 and one in twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

The use of Twitter and other services to share status updates has also grown among older users—most notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.

By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. One in five (20%) adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.

Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.

While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day.1 Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.

Social media properties—including networking and status update sites—are newer additions to the daily digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.

The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.

By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one in five older users of online classified sites reported use of the sites “yesterday.”

A Typical Day: Where social media use fits in

Why Customers Subscribe and Unsubscribe to Facebook Pages

If you are trying to market your product or company on Facebook, you might be interested in why people decide to subscribe or unsubscribe to Facebook pages.  To read the entire article by Frank Reed at MarketingPilgram.com click here.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

So why do people stop following brands on Facebook?

Do You Need To Control Your Social Media and Build Brand Awareness?

There are many platforms out there that can help you manage all of your social media.  I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option.  I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects.  Check out my posterous site by clicking here

I know Facebook can present a bit of a challenge about when and how often to post.  I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts.  I tend to treat Facebook as a separate entity because of that and only post specific things there. 

I also use some of the other social management sites like SocialOomph and Hootesuite.  I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.

I think the following article by Dana Kohlbeck on Postcrescent.com does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.

Image via shoutmeloud.com

If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.

According to a recent business.com study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?

To read entire article, click here:  postcrescent.com

Free Social Media Tools for Teachers

In my books, I often write about using social media tools.  I think they can be invaluable in the classroom.  I recently found a great article about media tools for teachers on Mashable.com.   I am a big Mashable fan.  They have wonderful articles about technology and every one of them is more interesting than the next. If you haven’t checked out their site, you really need to do so. 

In Sarah Kessler’s article 7 Fantastic Free Social Media Tools for Teachers, she point out some great tools that can be used in the classroom including:

  1. Edu 2.0  – site that allows teachers to share content
  2. SymbalooEDU  – site allows teachers to organize classroom resources,  school logos may be added
  3. Collaborize Classroom  – site allows for online discussions to remove intimidation factor
  4. Edublogs  – site is great for group projects, newsletters and more
  5. Kidblog  – good site for K-8 classroom
  6. Edmondo  – site is similar to Facebook but more controlled environment
  7. TeacherTube, SchoolTube, Youtube – TeacherTube and SchoolTube are alternatives to Youtube for teachers

 

 

To watch videos about each of these tools, click here to read the Mashable article.   

Mashable already had a really interesting article about the need for social media in the classroom.  Click here to read that article.

What Kind of Return Can You Expect From Using Facebook, Twitter and Linkedin?

Have you ever wondered how your actions on some of the major social media sites are helping generate income for your business?  Eventbrite.com has published some findings from one of their studies where they tracked a set of metrics to quantify the value and impact of social media.

According to their report, “When someone shares an event with their friends through social media, this action results in real dollars. Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales. We’re seeing this number improve every week with the most recent four-week average equaling $1.87.”

If you are curious how they got these figures, click here.

How we did it
We use a custom suite of social analytics tools that we have developed entirely in-house. Our reporting lets us track and analyze not only which sharing options our users leverage, but where on our site each share action takes place. These tools also tie back into our conversion funnels, so we are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, we can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase.

How to Make Your Facebook Content Top News

I utilize Facebook pages to connect with people about my books and writing, so I am always interested in finding out more about what makes a Facebook page become successful.  I ran across this very interesting article by Emily Molitor with Smartblogs.com . . . Here is an excerpt from that article.  To read the full article click here.

Emily Molitor

How to make your Facebook content “Top News”

One of the main aims of companies using Facebook for business is generating awareness, as Jay Baer pointed out in his Facebook Success Summit session on Tuesday afternoon. The top way to do this, Baer says, is to win the News Feed. It seems simple: If you get someone to “like” your company’s Facebook page, then they receive the content you send out, right?

Not exactly, Baer said.

Click on this link to read the rest of the article: smartblogs.com

Facebook’s Growth: More People Logging In, Catching Up To Google

In a recent Windows: The Official Magazine article, they noted that Facebook has 400,000 active users and the average user has 130 friends, 3 billion photos are shared every month, 60 million status updates are made every day, and the average user spends about 55 minutes a day on facebook. 

Gigaom.com had some interesting facts about how people prefer to log in. According to that article: Most website users still prefer logging in with a Google account, but Facebook is a close second, according to new data from Janrain, a Portland startup whose software plugin makes it easy for websites to offer multiple login methods. The company’s latest survey looked at statistics from more than 250,000 websites and services that use its software, and found that close to 40 percent of users prefer to sign in with a Google ID, while 24 percent chose to login with their Facebook profile. Yahoo came in third with 14 percent of sign-ins, while Twitter and Microsoft’s Windows Live were tied at 5 percent.

To read more from that article, click here.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

What is Mark Zuckerberg’s Personality Type?

 

 

Mark Zuckerberg’s name is mentioned just about everywhere these days due to the popularity of the latest movie about the creation of Facebook.  In our book, The Young Adult’s Guide to Understanding Personalities, Toni Rothpletz and I give a lot of examples of celebrities with different personality types based on the Myers-Briggs Type Indicator or MBTI

INTJforum.com recently posted that Mark Zuckerberg’s type would be an INTJ.   I’ve seen other chatrooms debate whether he was INTJ or INTP.  I think most people would agree that he is an introvert that is intuitive and creative so the IN part seems a no brainer.  The T part is also probable due to the fact that T personalities make their decisions based on facts and figures. 

The only part that seems up for debate would be the J or P.  The J personality is more structured and on time.  The P personality is more spontaneous.  In the movie, The Social Network, they portray Zuckerberg as more of a J personality.  However, that movie is not necessarily based on 100% fact and had some creative license in how the story was told.  This has been confirmed by Zuckerberg and the creators of the film.  However, based on other things I have read about Zuckerberg, I would go tend to go think he is an INTJ personality, as he does appear to be more structured.

To read more about personality types and their preferences for social networking, click here.  For more about Zuckerberg’s personality, click here.

Related Articles

 

What are Hover Cards?

Have you heard about hover cards?  Twitter introduced hover cards earlier this year. In July, Facebook announced the use of hover cards.  What is a hover card? You’ve probably seen them but didn’t know what they were called.  If you place your mouse over a picture or information, it blows it up bigger so you can see it better and find out more about it.  That is the hover card showing the blown up information as you hover over it.  

Now Gravatar hover cards are available on WordPress. Check out the latest WordPress blog about Gravatar Hover Cards by clicking here.

WordPress inputs Gravatar images,  those images that can follow you from site to site,  into their blogs.  Now users can also have the hover card feature.  For more information about Gravatar and its many areas where it is popping up on the web, click here.

Directions about how to set up hover cards on WordPress can be found by clicking here.

Facebook’s New Groups: 5 Things You Need To Know – PC World

Facebook’s New Groups: 5 Things You Need To Know

Ian Paul, PCWorld

Oct 8, 2010 6:55 am

Should you be able to add your friends to a Facebook Group without their permission? That’s the question some critics are asking after several prominent tech bloggers were added to a group without their consent. Facebook’s new Groups feature allows any of your Facebook friends to add you to a group where you can privately share content such as photos, opinions, events, and text documents with others.

It all started when TechCrunch’s Michael Arrington and tech entrepreneur Jason Calacanis were added to a new Facebook Group called NAMBLA– an acronym for the North American Man/Boy Love Association. Arrington later added Facebook CEO Mark Zuckerberg to the group.

While the NAMBLA group was clearly a joke, Calacanis wasn’t laughing. He fired off an e-mail to Zuckerberg, also posted on Calacanis’ blog, arguing that people should have the ability to opt-in to new groups and not only opt-out.

Would it better if Groups were opt-in instead of opt-out? Most definitely, but other Facebook features are far worse as opt-out models instead of opt-in. Adding someone to a group is not as bad as revealing someone’s location without their permission through Facebook Places. Or the fact that you can expose a friend’s Facebook data to third parties just by adding an application to your profile.

Nevertheless, the new Groups feature, while valuable, could also become a pain.  Click here to see the 5 things you need to know about Facebook’s new Groups feature.

Top 3 Reasons Why Facebook Friends Desert You

In an article from newscnet.com, a Ph.D. student at the University of Colorado at Denver Business School decided to find out precisely why someone gets defriended on Facebook.

Christopher Sibona’s conclusions, having asked 1,500 people why they might reject someone in their social network .  . .

No. 1 reason why someone is ousted as a Facebook friend is frequent, unimportant postings.

No. 2 reason, according to this study, is offering comment on polarizing topics such as politics or religion.

No. 3 reason for being defriended on Facebook is, according to the study, “inappropriate posts, such as crude or racist comments.”

Sibona’s study also revealed that 57 percent of respondents defriended someone for their online behavior, while only 26.9 percent used offline behavior as an excuse for their fickleness. His conclusion was this: “There is a lot more nuance in the offline friendship world. You don’t have to go up to someone and ask them to be your friend. That’s not the case online. It can be awkward.”

Read the entire article by clicking here.

Facebook Tweaks Allow Friends to Sort Those They Really ‘Like’

There is no denying that Facebook news grabs attention.  With the recent movie release, Facebook has been mentioned in many news articles.  Other than movie news, though, there have been some new changes that Facebook has incorporated.  Do you have a lot of friends and find it difficult to keep track of it all?  Facebook has made their site more user-friendly, allowing for sorting of friends.  You can now find information you really care about on your Facebook site.  Check out the recent article by Geoffrey Fowler from the Wall Street Journal:

Facebook Inc. unveiled three features Wednesday that it hopes will make using the social-networking site more friendly.

The new features are designed to give users more control over how they share personal information on the site with other people and third-party applications. In the past, some users and privacy advocates have complained that Facebook made it difficult to tailor communication for different types of people, such as co-workers or close friends, as people do in the real world.

The biggest change for users will be the new groups feature, which allows people to identify small circles of friends on the site, and share specific information and communicate with just those people. Users can decide whether the groups are public or private, and choose which information they want to share with each group.

At an event at Facebook’s Palo Alto, Calif., headquarters, Chief Executive Mark Zuckerberg said that giving people more control over how they communicate with different kinds of friends is the “big problem” that social networks face, and required a “social solution” rather than a technical one. “A lot of people talk about this as a privacy problem,” Mr. Zuckerberg said of the desire to share information with subsets of friends. “But more than that, it is an annoying problem.”

The other two new features Facebook unveiled address data control issues that had been raised by privacy advocates. One is a dashboard feature that allows users to keep track of information-sharing settings from third-party apps, such as plug-ins to other websites. The dashboard also displays exactly what personal information those apps are pulling from the social network. Previously, users could only adjust individual privacy settings for apps.

Chris Conley, of the American Civil Liberties Union of Northern California, said the move was a step in the right direction, but the dashboard also needed to show what information users’ friends’ apps might be accessing about them, such as birthdays or interests. A Facebook spokeswoman said the friends’ apps issue was on the company’s radar.

The third new feature allows people to export the information they have entered into Facebook into one compressed zip file.

Facebook to make announcement, blogs swirl with rumors of new phone, redesign, Skype parnership

The blogosphere is in a tizzy over Facebook‘s much-anticipated announcement, as techies ask the burning question: What exactly will the social networking site unveil?

And the rumors are flying as Facebook holds an invitation-only press event on Wednesday.

             To read the full story, click here:  nydailynews.com

Online Schools Using Skype, Tinychat, Video Conferencing, Wiki and Other Technologies

Recently one of the universities where I work sent me an email stating that they require that I have a Skype account.  I was curious to see if other schools were using Skype and did a little research.  I found an article which I found interesting from informationtechnologyschools.com.  In the article, they mention 10 ways to use Skype in the online classroom:

  1. Videoconferencing
  2. Tutoring
  3. Live Lectures
  4. Guest Lectures
  5. Global Projects
  6. Student Presentations
  7. Classroom Discussions
  8. Announcements
  9. Oral Examinations
  10. Virtual Field Trips

For the complete article, click here.

I can see that Skype would be extremely useful in synchronous classrooms.  Click here for another article about online learning using Skype from collegefinder.org.  I like that they are finding new and unusual technology uses for the classroom. Click here for an excellent article on 100 inspiring ways to use social media in the classroom from onlineuniversities.com.

I’ve seen that some schools are using TinychatPBworks.com claims, “Tinychat delivers dead simple video conferences without the extraneous ad-ons and inconvenience, making video conferencing an accessible, uncomplicated experience. It works on Windows, Mac and Linux; with Firefox, IE, Safari, and Chrome; and there is a version available for iPhones. You can have up to twelve people in a room with HQ video, protected by passwords and moderators, share your desktop with them, and your conferences can be recorded and embedded on your website.”  – Check out this tutorial on how to use Tinychat by clicking here.

When it comes to video conferencing, though, one of the advantages I see for online learning is that it can be completed in asynchronous format.  In other words, users can log on at any time of the day and not at a specific time.  As an instructor, I find this to be extremely helpful to me.  I do my best thinking at around 5:00 am and I doubt my students would want to log on for a lecture at that time.

Asynchronous video is still an excellent option for online courses. It may not have the interactive abilities that programs like Skype have, but it may also avoid some of the confusion and problems that come with understanding the technology as well.  There is also the blended learning option that some schools embrace.  Some schools have parts of the classes offered synchronously and parts asynchronously. 

There are tools for both types of learning.  There are advantages and disadvantages with both.  Chronical.com stated the following about synchronous online tools, “If using the “same time, different place” model of communication, some common barriers to implementation of synchronous tools are cost and bandwidth—not only cost and bandwidth on your end, as the individual teacher or the institution, but also to the students. This is especially true with conferencing systems; video/web conferencing requires equipment to deliver but also to receive. Although the benefits of real-time video conferencing are clear—it’s as near to a physical classroom environment as you can get—the software, hardware, and bandwidth necessary on both sides can be more cost-prohibitive than actually physically attending a class.”

That same article addressed asynchronous online tools, giving the following examples of technology that can be used in this asynchronous online setting:

  • Discussion boards: whether integrated into your online learning environment or not (such as Google Groups), well-managed discussion boards can produce incredibly rich conversations about topics at hand.
  • Blogs: my personal favorite, as not only are the students discussing with one another (and the instructor), but they’re learning something about writing for a wider audience whomay or may not be listening in.  The open nature of blogs also allows for communication between students in other classes at other institutions who are studying the same topics.  You might have to make “comments on blogs” count for a grade in order for some students to do it, but such is the nature of  the beast—those students probably wouldn’t talk in class, either.
  • Social Networking Site:  Facebook and Twitter can play important roles in your asynchronous communications strategy.  Facebook pages for a class can be the destination for up-to-date information about the course, without your students having to friend you (or even one another).  Twitter, and Twitter lists, can be useful sites of asynchronous discussion, although not in the threaded format that one is used to seeing in a discussion board setting.
  • E-mail/Listservs:  Some people consider mailing lists to be quaint relics of a previous technological age, but it’s hard to argue with the fact that they still work: an e-mail based discussion list does afford one the ability to carry on threaded discussions in a private environment, yet outside the confines of a managed system (for discussion boards).  In fact Google Groups (referenced above) is a threaded discussion board that can also take place via e-mail, putting a different twist on the typical concept of the listserv.

I personally often use my blog in my online classrooms.  I teach many courses where students are researching specific topics such as entrepreneurship, leadership, marketing, etc.  By adding links to my blog where I have written about many of these topics, it helps add content to the discussions.  I have not had students create their own blog as the above author mentions, although I like the idea, but I have taught classes using a wiki.

For those of you not familiar with what a wiki is, think of Wikipedia.  That is the ultimate wiki where information can be added to a site by multiple sources.  When classes are taught on a wiki, it is a bit more complicated as students need to write some code-like information.  It worked out well in the school where I taught it, because it was a technology-based school where students had more technology training.  One advantage of a wiki is for group-based projects.  In the course I taught, students were able to work together on one big project where they could all enter information onto the wiki.  The problem with any group project, wiki-based or not, is that you still have those students who do not participate as much as others.   

As with any technology, there will always be some obstacles to overcome.  However, I embrace technology and look forward to the next new product that helps increase student involvement and retention. For more information about online learning, check out my book:  The Online Student User’s Manual.

Are You Monitoring Your Online Reputation?

googled

Individuals and companies need to keep track of their online reputation. Do you know who is writing about you or your business? In my book, How to Reinvent Your Career, I mention the importance of having a clean reputation online in case employers do some research into your background. That is important for employees, but organizations must be sure their reputations are intact as well.

One bad comment out there can cause a lot of damage. It is not just negative comments that can hurt you. I have heard stories about companies who have had their information translated incorrectly in other countries which has led to their business looking badly. Don’t assume that something posted in another country can’t be translated back into English and hurt you here.

There are sites like PissedConsumer.com or Scam.com or other sites where your reputation can be ruined.

Sites like Facebook, Twitter, Yelp and others are very important to help spread your positive message. But be careful, because they can just as easily spread a negative one.

I like to use Google Alerts to set up searches to track who is posting things about me or my company. I think it can be very helpful and it is free. If your company is large though, it can be harder to track all of the keywords.

Another free option is Yext Rep. This site tracks mentions and reviews on sites like Twitter, Facebook, Yelp, Superpages and Foursquare.

If you are willing to pay a fee, Viralheat can monitor online conversations for a cost as little as $10/month.

Trackur is another option that many use. They offer powerful tools, you can be up, and running in 60 seconds with their service, monitoring keywords, tracking trends on the web, and discovering how influential your site really is. They have something called sentiment tracking that, “you can tag discovered items with a positive, negative, or neutral sentiment. Keep track of who’s saying positive things about you and who’s attacking your reputation.” The price for this starts as low as $18/month for their basic plan.

Visible Technologies is a good option if you need monitoring in different languages. They support 12 languages and allow employees to share reports. This comes at a cost of $500/month and up.

Radian6 allows you to manage your social media campaigns. It can be integrated with Salesforce.com, Webtrends and Omniture for $600/month and up.

Print a Poster of All of Your Facebook Friends

If you are interested in having a giant wallposter of all of your Facebook friends, you can now have that wish come true.  For $20 you can have a poster made.  Printingfacebook.com offers this service. To order one, click here.  TechCrunch has an interesting article about this service.  To read more, click here.

How the Media is Using Social Media to Build Traffic, Community and Content – WIRELESS AND MOBILE NEWS

How the Media is Using Social Media to Build Traffic, Community and Content

socialmediagraphic2.jpgSocial media platforms, like Facebook and Twitter, are no longer just ways to tell your friends what you just ate or to share photos from a party. Media, journalists, and publishers are leveraging social media to drive web traffic, build communities and develop content.

“Those publishers who don’t use social media will eventually go away,” said Michael Crosson, Publisher of SocialMediopolis.com, a networking forum for professional social media marketers.  “There are very few publishers who don’t have an online presence, and the ones who survive and thrive are those who know how to use social media the most effectively.”

To read the full article, go to:  wirelessandmobilenews.com

New Kindle For the Web – Embed Book Excerpts

Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required
Bloggers and website owners can embed Kindle book samples and earn referral fees on sales
SEATTLE, Sep 28, 2010 (BUSINESS WIRE) –Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

Customers simply click the “Read first chapter FREE” button on a book product page on Amazon or on other websites, and the first chapter will open within the web page. Customers can change the font size and line spacing, adjust the background color, and share their favorite books with friends and family via Facebook, Twitter, and e-mail–all without leaving the book in the browser.

“With Kindle for the Web, it’s easier than ever for customers to sample Kindle books – there’s no downloading or installation required,” said Dorothy Nicholls, Director, Amazon Kindle. “Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site.”

To see examples of Kindle for the Web on authors’ websites, go to the blog of author Karen McQuestion at www.mcquestionablemusings.blogspot.com and the free sample of her bestselling Kindle book “A Scattered Life,” or the website of author John Miller at www.heymiller.com and the free sample of his book “The First Assassin.”

Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 700,000 books, including New Releases and 108 of 111 New York Times Best Sellers. Over 575,000 of these books are $9.99 or less, including 80 New York Times Bestsellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. Kindle lets you Buy Once, Read Everywhere–on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

The all-new Kindle has an electronic-ink screen with 50 percent better contrast, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, 15 percent lighter weight at just 8.5 ounces, 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, no glare even in bright sunlight and built-in Wi-Fi–all for only $139. The all-new Kindle 3G with all of these new features plus the convenience of free 3G wireless is only $189.

In the future, Kindle for the Web will include optimization for mobile browsers and other features. For more information about Kindle for the Web, including instructions on how to embed Kindle book samples, go to www.amazon.com/kindlefortheweb.

Top 50 US Cities for Social Networking

Netprospex had an interesting article ranking the top 50 cities for social networking. For the entire article, click here.

 

If you want  to see the entire report, click here.

Microsoft PC vs. Mac on Facebook

Arstechnia.com  announced, “Microsoft has launched a PC versus Mac campaign on Facebook, via its Windows Australia account. The page is under its own “PC or MAC” tab, where users can try to pick who the PC user is based on uploaded pictures, and then share their results with their Facebook friends. 

Microsoft’s plan is to break the stereotype that Apple started with its “Get a Mac” campaign that ended a couple of months ago (i.e., PC user = older business type, Mac user = young and cool). Last month, Microsoft added a PC versus Mac section to its Windows 7 website, and is now taking the trolling to Facebook.”

To read full  article, click here.

What is comScore’s Social Analytix?

Are you looking to follow how often your company’s brand is mentioned?  You might be interested in comScore’s Social Analytix.  This is a new social media tool that can provide detailed insights. 

According to CBR, “comScore said that Radian6 technology captures mentions across 150 million social media sources including blogs, discussion boards, video and image sharing sites and social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers. The Social Analytix will enable clients to monitor consumer-generated brand mentions and gauge consumer sentiment, listen and respond to potential customer service issues, and help identify key social media influencers. The new social media intelligence also engages with social media users and scale listening and response across their organisation, and tracks the lifecycle of campaigns, announcements and communication efforts. comScore vice president Steve Dennen said that the new Social Analytix leverages Radian6’s social monitoring technology to help the company provide its clients with enhanced insights into a critical variable in the marketing mix equation: consumer word-of-mouth. ”

The comScore site claims Social Analytix will enable clients to:

  • Monitor consumer-generated word-of-mouth brand mentions and gauge consumer sentiment toward their brands, products and/or competitors
  • Listen and respond quickly to potential customer service issues as they arise
  • Help identify key social media influencers, reach out to them and form strong relationships with their customers
  • Engage with social media users and scale listening and response across their organization
  • Track the lifecycle of campaigns, announcements and communication efforts

If you want to learn more about Analytix, click here.

Adobe Premiere Elements 9 Integrates Social Network Uploads

Are you considering checking out Adobe Premiere Elements 9?  Their latest version integrates social networking uplaods, but according to PC World, it lacks a few “elements” it should have considered.

Alan Stafford from PC World had the following to say about the new Adobe Premiere Elements 9, “The video-focused complement to Photoshop Elements 9, the new version of Adobe’s image-editing application, Premiere Elements 9 lets you easily upload finished videos to Facebook (the program first acquired YouTube-upload capability in Premiere Elements 8).You can’t send your freshly edited video directly from Premiere Elements to Facebook, however; instead, you must save it, return to the Elements organizer (a separate application), find the video, and then use commands in the organizer to upload the video.”

“The nifty new feature is the ability to create Web DVDs, which are high-quality online movies with DVD-like menus. Create the menus in the Premiere Elements 9 editor, choose a still image and a soundtrack for the opening menu, and then specify chapter points or tell Elements to create them automatically. When Elements is done producing the movie, it uploads it to Photoshop.com, Adobe’s online sharing site. Web DVDs have a few advantages over regular videos–the opening menu interface looks and sounds slick (if you choose a good soundtrack), and the ability to fast-forward to chapter points in the video means your viewers can fast-forward to scenes they want. And unlike a real DVD, your video can be in high definition (DVDs are limited to standard resolution).”

Premiere Elements 9 has some additional capabilities . . . to see the rest of the article, click here.

Top Social Media Sites IPO: One More Way to Make Money from Social Media

Are you looking for the next stock that could make your rich? Wouldn’t it have been nice if you had just bought Microsoft or Apple early on? How would you like to own shares of a giant like Facebook?

The New York Post recently reported, “While none of the leading players has any imminent plans to go public, rumors swirl that Facebook, LinkedIn and Zynga (maker of Farmville and Mafia Wars) may do an initial public offering within the next 12 months.”

Business Week reported that Facebook’s IPO offering is delayed until 2012, while they grow their user base. The media has been reporting for a while now that Linkedin will start its public offering in the UK, India, the Netherlands, and Canada first.

Reid Hoffman, chairman for Linkedin, is trying to prove the global business appeal of Linkedin. If you have an account on Facebook, you probably know that Farmville and Mafia Wars are very popular.

Zynga, maker of these products, has started preparing for their IPO by adding a new CFO to the San Francisco-based company.

Where is Twitter in all of this? CEO, Dick Costolo, said it won’t be any time soon. Costolo told Business Week, “We have to catch up to our valuation. We’ve raised all this money. We’ve created this global brand. It’s one of the fastest — if not the fastest — growing brands in the history of the world. Now we have to go build the business that lives up to that valuation.”

Techcrunch had an article earlier this year making predictions for 2010 IPOs  – It will be interesting to see when some of these predictions actually come true. Their top 10 list of predicted 2010 IPOs included:

1. Facebook  – Raised $716 million

2. Zynga  – Raised $219 million

3. Linkedin  – Raised $103 million

4. Glam Media  – Raised $125 million

5. Demand Media  – Raised $355 million

6. Gilt Groupe  – Raised $48 million

7. Etsy  – Raised $31.6 million

8. Yelp  – Raised $31 million

9. Tesla Motors  – Raised $783 million

10. Skype  – Raised $69 million  

Even if all of this list don’t go public soon, there has been talk about some of the following currently available stocks being the ones to watch:

Akamai – up 105% this year

Teradyne – up 64% this year

Supermedia – trading well below what expected price forecasts are at the moment.

This all sounds good but investors are still gun-shy in the current market.  Yahoo news reported “Wild gyrations on Wall Street have made U.S investors leery of buying individual stocks and skeptical that the market is a fair place to park their money. In an Associated Press-CNBC poll of investors, 61 percent said the market’s recent volatility has made them less confident about buying and selling individual stocks. And the majority of those surveyed — 55 percent — said the market is fair only to some investors.”

Boston.com reported that IPOs are not where they used to be.  In an interview with Stephen O’Leary of the Mass Tech Leadership Council, O’Leary stated, “the IPO market is down 80 or 90 percent, compared to where it was pre-Internet bubble, and that’s not a statement about the value of technology companies. It’s the market.” Assuming there’s an appetite for IPOs, the surviving investment banks want to focus on taking companies public that have an enterprise value of $300 million and are looking to raise at least $100 million, says O’Leary, who left General Catalyst last fall.”

“Google Me” is Probably Already Bigger Than Facebook | WebProNews

Is Google Me already bigger than Facebook?  Check out the complete article at WebProNews by clicking here.  Here are a few highlights from Chris Crum’s article: 

So let’s compare Google (as one big social network) to Facebook, feature by feature.

Facebook has the news feed. Google is reportedly working on the activity stream. Facebook has chat. Google does too (text, voice, and video). Facebook has photos. Google does too, with Picasa Web Albums and various other complementary photo-related offerings. Facebook has videos. Google has YouTube (and Google Video). Facebook has notes. Google has Blogger. Facebook has Pages. Google has Profiles.  Google has email. Facebook may at some point (MySpace just added it last year). Facebook has games. Google is working on getting more. Facebook has news publications setting up Pages. Google has Google News. Facebook has the Open Graph. Google has search (all kinds of search…and maps).

Facebook has Facebook Ads. Google has AdWords, AdSense, and Doubleclick. Facebook has applications. Google has Google Apps, the Apps Marketplace, Android, the Android Marketplace, Chrome, Chrome OS, the Chrome Web Store, Google TV which will support Android apps and web apps. Google is also trying to get a music service off the ground.  And let’s not forget Google Calendar and Google Reader – two very user-personalized products.

How to Look Amazing on Linkedin

I recently put together a talk I am going to be giving to a group of career-seekers based on my book How to Reinvent Your Career: Make Money Doing What You Love.  I found an article today that covers some of the suggestions I will be discussing in my presentation.  I recommend reading Greg Fry’s entire article, but here are the highlights of the article at Bloggertone.com.  He  gives more detail about the following 15 things to make you look more Amazing on LinkedIn in the actual article.  Check out these highlights then click the link below to see the entire article.

  1. Make sure your profile is 100% complete.
  2. Make sure you have a unique LinkedIn URL and add it to your business cards and email signature.
  3. Why not rename “My Company” to the name of your company
  4. Rearrange your Linkedin profile to stand out.
  5. Update your status once or twice per day.
  6. Always personalize your LinkedIn invitations.
  7. Convert as many business contacts on your offline database online to LinkedIn
  8. Build up a number of quality recommendations.
  9. Join and participate in relevant Groups.
  10. Demonstrate your capability by answering questions.
  11. Add slides or even video to your LinkedIn profile using Slide Share or Google Docs.
  12. Use the Events section to find relevant offline events.
  13. Demonstrate knowledge by recommending books.
  14. Drive traffic to your website by adding a Blog feed to your profile.
  15. Nothing in business will every beat face to face interaction. Make a conscious effort to meet influential connections off line.

via bloggertone.com – click here to read the full article with complete details.

What is Google Me?

ZDNET.com – Eric Schmidt has confirmed that we could be getting “Google Me” sometime this Fall. This Google Me service will introduce what Google calls “a social layer” into online search, video and Google Maps. The Wall Street Journal and Reuters quote Google CEO Eric Schmidt saying the company will integrate social networking elements to its services.

 
TechCrunch recently reported that Google Me is real and it is gunning for Facebook.  In that article Jason Kincaid reported:
  • This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • They had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.

Asking People to Join You on Linkedin

Today’s Ask Dr. Diane:  I want to invite people to join me on Linkedin to follow my work.  Many are not responding because they don’t know how to set up their own profile.  Can you help me?

If you are you thinking of inviting someone to join LinkedIn but think they might not join for fear of learning how to set it up, you can offer them a bit of help in your invitation.  Linkedin is a great way to get your customers to follow you or find out more about your services . . . but if they don’t know how to setup the profile, they may reject your invitation. You can simply send them this link to help them out when you invite them.  You can add a statement like:  Please join me on Linkedin.  See this link for a quick tutorial to show you how to set up your profile page.  It’s simple, free and takes just a few minutes of your time.

In our book It’s Not You It’s Your Per…

In our book It’s Not You It’s Your Personality, Toni Rothpletz and I write about the needs and preferences unique that the millennial generation.  I recently found a millennial marketing site.  It includes an interesting compilation of articles based on that group’s attitudes and values.  Anyone looking for some good information about how to target this unique group, should check it out.  This site is set up as a Wiki.  For those of you who aren’t familiar with Wiki’s, click here to find out more.  I have taught some courses on a Wiki and see some great uses for such a platform.  To see specific information about millennials and their special needs in the workplace, click here. To add information to the discussion of NewGens, the term coined by my Toni Rothpletz and me to refer to post boomer generations, please click here.

Can AddressBookONE Unite Social Networking?

Do you have contact information scattered throughout several social networking platforms?  AddressBookONE may be a solution for you. AddressBookONE makes LIVE ongoing connections with your ever-changing external contact resources. It includes automatically updating to ensure that the most recent data is always available. As your contacts’ world changes, so will AddressBookONE.

Their site claims AddressBookOne can handle:

Single Point of Management: Bringing all your contact data together in one easy to manage, intuitive user interface.

Contact Merge: Merges multiple instances of the same contact to give a more complete single view for each contact record and eliminates duplicate data.

Mobile Device Sync: Synchronizes AddressBookOne with almost any mobile phone or PDA. Allowing you to manage your mobile contacts and putting all other desired contact data in the palm of your hand.

Social Contact Connections: Share your AddressBookOne contact profile with other users.

Feature Rich Contacts Manager: Edit existing contacts and add new ones, organize contacts by single or multiple groups, star and hide contacts and filter data displayed.

Read today’s press release for more information about how AddressBookONE pulls information from multiple sources including Gmail, Exchange, LinkedIn, Facebook, Twitter, Yahoo, GroupWise and Plaxo, among others, overlaying the data from each resource to provide a comprehensive view of each contacts data. Upgrading to a Premium account allows you to synchronize your mobile phone to AddressBookONE, enabling you to manage your phone contacts alongside all other contact data as well as offering a full backup and restore.

What is Crunchbase?

I stumbled upon Crunchbase.com recently when researching some information about WordPress. 

What is Crunchbase?  According to their site: CrunchBase is the free database of technology companies, people, and investors that anyone can edit. Here, you can learn and edit everything about companies like Facebook, YouTube, Twitter, MySpace and Tagged, products like Droid and Google Wave, and people like Mark Zuckerberg and Steve Jobs.

They also list the top bloggers based on techmeme headline appearances.  You can see who has been the most popoular in the last 7 days, 30 days, 90 days, or since the site began in 2006.  For the last 7 days, these were the top 5 but you can see more on their site:

# Publication Top Author(s) Posts
1 TechCrunch MG Siegler (18)
Michael Arrington (9)
Leena Rao (9)
61
2 Engadget Nilay Patel (6)
Vlad Savov (4)
Paul Miller (4)
26
3 CNET News Stephen Shankland (3)
Caroline McCarthy (2)
Greg Sandoval (2)
15
4 VentureBeat Dean Takahashi (7)
John Boitnott (3)
Anthony Ha (1)
12
5 ReadWriteWeb Mike Melanson (3)
Frederic Lardinois (3)
Marshall Kirkpatrick (2)
11

 

New companies may be added to their site with their approval.  They currently list the following statistics as part of their database:

CrunchBase Stats

Advice: How Do I Get People To Read My Blog?

Today’s Question for “Ask Dr. Diane”: Hi Dr. Hamilton right now I am up and promoting my artist Bianka and would like to ask you, how do I get people to read my blogs and visit my artist website. I am new to blogging and would like to know how to start people talking about them. If you can give me some insight on this it will be gratefully appreciated.

There are a lot of good books that give helpful advice about blogging.  I liked the last two books I read:  Career Renegade by Jonathan Fields and Dirty Little Secrets of Buzz by David Seaman.  I also think there are a lot of bloggers like Seth Godin and others that list helpful advice on a regular basis.  Some sites like Mashable and Problogger can be helpful as well.  If you type in the question ‘How do I Get People to Read My Blog”, into Google, I think you can find more advice than you probably can handle. I think some blogs are really good to follow for advice as well.  It can take some time to get blog followers.  You need to post regularly and post information that is targeted toward the people you want to have follow you.  Remember to include your blog address on everything . . .your signature line on your email, your twitter, facebook, linkedin, etc. pages . . . You’ve done one important thing already by responding to a blog (in this case mine). By posting helpful information on other people’s blogs, people can find you as well.  You can go to forums like these to chat with others about it:  http://bit.ly/aDqmQq  . . . http://bit.ly/bbCG5H.   You can start with Twitter as well by following people and posting things from your blog there . . . check out these articles:  http://bit.ly/18qgK3  and http://bit.ly/Zq4Qt.  I’m not sure if the price is still as reasonable as it was (I assume it is), but programs like letsgetsocial.com byKate Beck can be very helpful.   She gives some good advice about how to set up social networking sites.  Her aim is more about starting a social networking business, but I feel her videos are just as helpful to someone like you that is new to the social networking scene.  One big piece of advice is to be sure you are spell checking what you type.  You want to come across as professional as possible.

Gist Surpasses 100 Million Social Business Profiles

Sep 10, 2010 (PRWeb.com via COMTEX) — Gist, an online service that helps people build stronger professional relationships, today announced that it has surpassed the mark of 100 million dynamic, social business profiles. Currently in public beta, the service automatically pulls together information about contacts and their companies to deliver actionable insights in less time with less effort. Gist also announced new enhancements to the application that will do more of the work to build out contact profiles without additional manual work required of a Gist user.

//

Along with the milestone of 100 million profiles, Gist is announcing new functionality that will dramatically increase the speed at which profiles are built in the system. New capabilities including public profiles, crowd-sourcing, and signature block extraction will do even more work on behalf of Gist users, making it easier than ever to manage your professional network and ensure you can act upon the most relevant, up-to-date information about your contacts.

Gist lets users log in to customize their public profiles, adding in and displaying just the items they want the world to see, with a focus on dynamic content. Nowhere else can someone see such a comprehensive, combined, and dynamic version of your blog, Twitter, Facebook and articles or blog posts that mention you. Gist Public Profiles puts the user back in control of their online persona and identity, and are optimized for SEO and discovery by search engines like Google.

//
Key Facts: New Public Profiles will provide a dynamic social business profile for each user in the system. Users can log in to Gist and choose what information about them is publicly available. Signature Block Extraction pulls contact information from signature blocks in your email, so that users don’t have to manually enter the data themselves. Gist has built a service to enable users to contribute data and benefit from the ‘crowd’. This functionality will drastically enhance the quality of every profile in a user’s account – providing the most relevant and comprehensive profile possible. Automatic and Suggested enhancement offers better integration with all data sources, adds new data sources and includes extensive notification and control to the user.

“In today’s professional environment, services like Gist compete on how much work they can do on behalf of users to save them time and make them more effective at their jobs,” said T.A. McCann, founder and CEO of Gist. “We have reached 100 million dynamic profiles because we have been laser-focused on doing as much of the work as possible for our users, and new functionality like signature block extraction will only accelerate our growth.” The new features are currently being rolled out to all registered and new Gist users.

Gist is currently available in public beta. To learn more about Gist or to sign up, please visit http://www.gist.com To download the Gist Outlook Plugin, click here http://www.gist.com/outlook To download the Gist Lotus Notes Plugin, click here http://www.gist.com/lotus To add the Gist Gadget for Google Apps, click here http://www.gist.com/gmail To download the Gist iPhone app, click here http://www.gist.com/iphone To download the Gist Android app, visit the Android Market on your handset.

About Gist, Inc.

Gist provides the only full view of your contacts from email, social networks, and other sources by creating rich business profiles that include the most news, status updates and work details. Located in Seattle, Washington, Gist is funded by Foundry Group and Paul Allen’s Vulcan Capital. For more information, go to www.gist.com The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

### Read the full story at http://www.prweb.com/releases/2010/09/prweb4487414.htm.

PRWeb.com

Are you Using Google Reader’s “Send To” Feature?

I use Google Reader to keep track of RSS feeds.  I like how it is easily incorporated into my iGoogle page.  I also like that you can now foward feeded articles to specific customizable sites, i.e., your blog.   Perhaps that is why I hadn’t really noticed the “send to” feature.  To set it up, follow these instructions from Google:

Google Reader’s “Send to” Feature

 

Google Reader added a new feature that lets you share posts in other services: Twitter, Facebook, Digg. The feature is opt-in, so you need to go to the settings page, click on the “Send to” tab and pick your favorite services.


After selecting an item, use the keyboard shortcut Shift+T to quickly open the “send to” menu. Google Reader opens a new tab when you choose one of the “send to” options and most of the necessary information it’s already pre-filled.


If your favorite service is not included in Google Reader’s list, you can add it from the settings page by clicking on “Create a custom link”. Here’s how to add a “send to” option for Google Bookmarks.

Name: Google Bookmarks
URL: http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=${url}&title=${title}
Icon URL: http://www.google.com/favicon.ico

And here’s how to use AddToAny, a service that lets you select between many social sites.

Name: Add to Any
URL: http://www.addtoany.com/share_save?linkurl=${url}&linkname=${title}
Icon URL: http://www.addtoany.com/favicon.ico

Google Reader added two other options: you can now subscribe to sites added to your contacts’ profiles and mark as read items older than a day, a week or two weeks. The second option is useful if you have a lot of unread items and you only want to read the recent news. As you probably know, Google Reader automatically marks as read the items that are older than a month and this can’t be changed.

Interesting and Surprising Social Media Statistics

The press release for the upcoming social media summit  in October included some interesting media statistics:

   * Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
   * Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
   * LinkedIn has over 50m members worldwide..
   * Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
   * Flickr now hosts more than 4 billion images.
   * More than 35m Facebook users update their status each day.
   * Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
   * Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
   * Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
   * Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
   * There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
   * There are now 11m LinkedIn users across Europe.
   * Towards the end of last year, the average number of tweets per day was over 27.3 million.
   * The average number of tweets per hour was around 1.3m.
   * 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
   * At the current rate, Twitter will process almost 10 billion tweets in a single year.
   * About 70% of Facebook users are outside the USA.
   * India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
   * More than 250 Facebook applications have over a million combined users each month.
   * 70% of bloggers are organically talking about brands on their blog.
   * 38% of bloggers post brand or product reviews.
   * More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

Constant Contact Adding Social Networking “Like Button” Features

Constant Contact offers a email marketing, online survey and event marketing programs.  Their products help all types of small businesses and organizations create professional-looking email newsletters and online surveys.  They are now offering new bells and whistles to their 350,000+ customers worldwide.  The new features include share buttons that allow users to add social media links to the headers of their email newsletters; a Facebook Like button, allowing recipients to vote on a campaign with their Facebook colleagues; a Tweet button, allowing for the retweeting of a message without having to leave the email application; and a Share This function for one-click postings of emails, surveys and events on Facebook, LinkedIn and Twitter.

Can Ping be saved? [Updated] – Apple 2.0 – Fortune Tech

 

10 things Apple can do to rescue its experiment in social networking

Photo: Michael Copeland

Apple (AAPL) announced Friday that less than 48 hours after its launch more than 1 million people had signed up for Ping, its new social network for music.

That’s not necessarily a good thing, given how many of those people are complaining — loudly and with pretty good reason — about Ping’s shortcomings. Among the more articulate gripers:

  • TechCrunch’s Erick Schonfeld. The Problem with Ping: “The biggest problem I have with Ping is that it lives in iTunes. Not only does it live in iTunes, it is isolated there. iTunes is not social. It is not even on the Web.”
  • All Thing D’s Peter Kafka: Ping Averts Its Gaze. Apple’s New Social Network Doesn’t Really Want to Know Much About You: “This isn’t about Apple’s walled garden that keeps Ping walled off from Facebook and other services. It’s about Apple’s decision to wall off Ping from your own music collection.”
  • Scripting News’ Dave Winer. Ping: It’s even worse than it appeared: “Ping is not a social network, by any realistic definition of the term… My guess as to why we can’t post to the timeline is that Apple is afraid we might say something harsh about them or Ping.”
  • Xconomy’s Wade Roush. The Leaning Tower of Ping: How iTunes Could Be Apple’s Undoing: “Adding a social networking interface, on top of all of iTunes’ other functions, is like grafting another limb to the forehead of an octopus. It’s just too much.”
  • Cthulhu and other crazies’ Swizec. Apple’s Ping is a big pile of steaming dung: “Meh I give up, there is nothing worth following on Ping. The artists I do find are labeled as users and everybody knows it’s not really them there, it’s some automated bot thing to keep us notified of their stuff.”

So what can Apple do to turn Ping into something that feels like a real social network, not just a way to sell more music? Here are 10 suggestions, culled from the complaints:

  1. Fix the navigation system, starting with a back button [UPDATE: back and forward buttons were added on Saturday]
  2. Keep out the spammers and scam artists [UPDATE: By Monday, the spam had all but disappeared]
  3. Expand the “Music I Like” choices beyond three genres and 10 songs
  4. Link Ping to our libraries so we can “like” the songs we’re listening to, not just the ones we bought on iTunes
  5. Add simple ways to find out what our friends are listening to
  6. Create a mechanism for sharing playlists, ratings, number of plays, etc.
  7. Come to terms with Mark Zuckerberg and restore the Facebook Connect button
  8. Add other ways to bring in people we know — from mail lists, people we follow on Twitter, etc.
  9. Allow cross-linking so that iTunes pings turn up in Facebook, Twitter, MySpace, etc.
  10. Let ordinary users — not just celebrities — post notes, pictures, songs, etc.

With 160 million iTunes accounts and 12 million songs, Steve Jobs had an opportunity to create a great social network for music. Instead, he gave us Ping.

Ping might still be saved, but it needs a lot of work and it needs it fast, while it still has our attention.

 

What is an ePortfolio or Career Portfolio and How Do I Create One?

Today’s Ask Dr. Diane:  When I graduated from high school, I was told to set up a career portfolio.  What is that and how do I do it? 

For a complete explanation for “what is a career portfolio” click here.  The basic definition of a career portfolio is a collection of things that represent your skills and accomplishments.  Like a resume, it contains your education, awards, honors, work experience and strengths. 

There are several ways to develop a career portfolio.  You can find sites where you can pay to upload media you have designed or other things you would like to highlight to potential employers.  There are also a lot of free sites like Linkedin where you can display a lot of your information for others to find you and see your skills and abilities. Many professionals such as educators, journalists, artists and others have used career portfolios for years.  Recently many other types of job-seekers are finding that they want to be able to showcase more of their skills and abilities as well. 

It can take a bit of a time commitment to initially set up your portfolio, but in the end, it will be easier to update and add things once it is prepared. 

Quintcareers.com gives the following examples of things you should include in your portfolio:

  1. Career Summary and Goals: A description of what you stand for (such as work ethic, organizational interests, management philosophy, etc.) and where you see yourself in two to five years.
  2. Professional Philosophy/Mission Statement: A short description of the guiding principles that drive you and give you purpose. Read more in our article, Using a Personal Mission Statement to Chart Your Career Course.
  3. Traditional Resume: A summary of your education, achievements, and work experience, using a chronological or functional format. If you need help developing a resume, visit Quintessential Careers: Fundamentals of a Good Resume.
  4. Scannable/Text-Based Resume: A text-only version of your resume should also be included. More information about this type of resume can be found at: Quintessential Careers: Scannable Resume Fundamentals.
  5. Skills, Abilities and Marketable Qualities: A detailed examination of your skills and experience. This section should include the name of the skill area; the performance or behavior, knowledge, or personal traits that contribute to your success in that skill area; your background and specific experiences that demonstrate your application of the skill.
  6. List of Accomplishments: A detailed listing that highlights the major accomplishments in your career to date. Accomplishments are one of the most important elements of any good job-search. Read more in our article, For Job-Hunting Success: Track and Leverage Your Accomplishments.
  7. Samples of Your Work: A sampling of your best work, including reports, papers, studies, brochures, projects, presentations, etc. Besides print samples, you can also include CD-ROMs, videos, and other multimedia formats.
  8. Research, Publications, Reports: A way to showcase multiple skills, including your written communications abilities. Include any published papers and conference proceedings.
  9. Testimonials and Letters of Recommendations: A collection of any kudos you have received -– from customers, clients, colleagues, past employers, professors, etc. Some experts even suggest including copies of favorable employer evaluations and reviews.
  10. Awards and Honors: A collection of any certificates of awards, honors, and scholarships.
  11. Conference and Workshops: A list of conferences, seminars, and workshops you’ve participated in and/or attended.
  12. Transcripts, Degrees, Licenses, and Certifications: A description of relevant courses, degrees, licenses, and certifications.
  13. Professional Development Activities: A listing of professional associations and conferences attended — and any other professional development activities.
  14. Military records, awards, and badges: A listing of your military service, if applicable.
  15. Volunteering/Community Service: A description of any community service activities, volunteer or pro bono work you have completed, especially as it relates to your career.
  16. References List: A list of three to five people (including full names, titles, addresses, and phone/email) who are willing to speak about your strengths, abilities, and experience. At least one reference should be a former manager. Read more in our article: The Keys to Choosing and Using the Best Job References in Your Job Search.

eHow has a useful article for how to create your online career portfolio for free. 

They also suggest the following tips and warnings:

Tips & Warnings

  • Creating an online portfolio will increase your chance of landing your dream job
  • Always be honest with yourself when displaying your qualifications
  • Give your website address to prospective employers to market yourself
  • Don’t be dishonest because it will backfire!
  • Only give your website to legitimate employers
  • Do not include official transcripts online because it includes your SSN
  • Only give your personal information to only jobs you have applied for
  • Do not include your web portfolio address on your online resume with any online career site such as Monster, Hot Jobs, Vault and Career Path. Read more by clicking here.

The Fox School of Business had an interesting article about how you should spend a moment to Google yourself to see what others might find out about you online.  They reference the following statistics:  44% of hiring managers use google, myspace, and facebook to do online background checks on candidates. Nearly 1/3 of these background checks lead to rejection of a candidate.

Some tips they suggest to create your own online image include:

  1. Join Linkedin.com.  This is a great site that will allow you to create a professional social networking “resume” and allows you the chance to connect to a lot of great contacts.  Your linkedin.com profile will also show up when you google your name.  Use this to your advantage and list all of your strengths, education, and experience using well written short descriptions. 
  2. Start a blog.  Starting a blog is not just for people with uncommon niche interests.  Find a topic you find interesting and is relevant to your professional life and write in it often.  Read other blogs on industry news and comment.  All of these small things will help to create a good social presence for your on the internet. 
  3. Check your Myspace and Facebook profiles.  If there is anything that would give an employer the wrong impression of you, take it down!  Pictures should be professional.  You can stand out from the pack if you use your myspace or facebook page as another tool in your job search strategy.  Not everyone has the attitude of “it’s just a social profile.”  Make sure all privacy settings are enabled so only close friends can see things about you.
  4. For those more web savvy people, start a website or create an online resume.  These can be great additions to your paper resume and you can certainly include a link to your online resume on your paper resume and in any footings or signatures of any emails you send to employers regarding your job search.   You can detail more experiences, share some volunteer experiences and even include pictures, showcase some examples of your work.  Be careful with this though….professionalism is of utmost importance.

A useful student-centered platform for building an eportfolio is available at eportfolio.org.  Once you register, you can set up your portfolio as a student, faculty or institution.  You can then control what goes into your portfolio, who can see it, and can create several versions of it to use based on who you want to view it.  There are fees for this based on how many megabytes of storage you would require. 

In schools, some students are being taught to create web pages using a virtual learning environmental (VLE) that are not as easily accessible outside of the environment in which they are created.  A good alternative for a student who wants a format that is easier to share outside a school environment, would be to get signed up with a free account on Linkedin.  Linkedin has added a lot of features that allows people to showcase more than just work experience.  Users can also import Google Docs presentations, include a WordPress blog, and there are many more options available to update and promote abilities to prospective employers or potential connections.

For an example of a Linkedin portfolio, you can look at mine by clicking here.  To see all of the options I have added to mine, you can send me a request to be linkedin with you.  I accept all invitations.  At that point, you can see how I have incorporated Google Docs, WordPress and other features to display my information.

Facebook Users Like Brands for Discounts, Social Badging : MarketingProfs

Click on the above article by marketingprofs.com to get more information about why Facebook users become interested in brands.

Taking Your First Online Class? A Professor Shares How to Succeed | My Education Blog

Even if you do much of your work online and socialize online, there may be challenges when it comes to online learning. If it’s your first online class, you’re not only facing a learning curve about the subject matter, but what it takes to do your best in an online classroom.

Dr. Diane Hamilton, author of “The Online Student’s User Manual” who teaches online courses for six universities, shares some of her tips for being a successful online college student.

Q: What technology skills should students gain before starting an online course?

A: They have to know how to upload files and how to understand the classroom and how it’s laid out (online). They’re not just opening the door and walking in. Sometimes there’s four of five different areas where they have to look for information (such as homework assignments).

Q: What can older learners who may not be as tech-savvy do to prepare?

A: I have a lot of sympathy for the older learner. There are a lot of tutorials online that are free. I have links that I always put in my classrooms, such as how to set up papers, how to set up a PowerPoint. They don’t have a good idea of how to set up documents.

Q: What are the biggest mistakes online students should avoid?

A: There’s a lot of buzz terminology that they need to know about so they don’t get into class and become overwhelmed by the terminology (words like “search engine” or “rubric”). Use basic “netiquette,” with the proper way of speaking to one another and being respectful. You can’t type in all caps because that means you’re yelling. Also, texting has been the way people communicate, but this is a formal environment and you need to write in complete sentences. Students are sometimes not using capitalization and they’re doing other things like they’re texting (instead of) being in the formal classroom.

Q: What’s an online tool for communicating with professors and peers that students should use?

A: Some of the schools set up a chat room (for the course), which is a really good thing. I also set up my own if the school doesn’t set up one. It’s like standing in the hallway talking. The bachelor students want to talk in the chat rooms, but tend to be more shy in terms of talking to the professor. I will post kind of funny YouTube things to lighten the mood to get people posting and talking to each other and to make me more approachable and make them realize I’m not a scary person. I have a Facebook page for my online students. I also have a blog. I have Twitter. I tell all my students, this is how you reach me on all those different areas.

Q: How does online learning appeal to different personalities?

A: I think that a lot of introverts really find online learning appealing for the fact that an introvert tends to think internally before speaking. They can take time to process their information and backspace and retype. With an extrovert, it’s appealing in another way. Sometimes they say, “I wish I hadn’t said that.” They have a chance to delete before posting it.

-Lori Johnston

This blog article, was written by Lori Johnston, and can be found by clicking here

Bring Traffic to Your Page by Creating Custom Text in Facebook

Mashable.com has a great article you should check out about creating a landing page in Facebook.   If you have an individual page set up for your business on Facebook, I recommend reading their article about promoting that page by clicking here

If you are in Facebook, look up Static FBML in the search bar at the top and add it to your page.  You can simply go into edit your page to add HTML text.  It is like the WordPress widget text box.  In Facebook, it will put a tab on the top of your page and you can put in text just like you would into any HMTL text screen.  I found it very useful to add the icons where they can follow me at other locations such as Twitter, Linkedin, etc.  To see my example page, click here.

27 Essential Social Media Resources You May Have Missed

27 Essential Social Media Resources You May Have Missed

 
Click here to get a very comprehensive ist of some great social media resources from Mashable.com.  I particularly liked the link how to get the most out of your Facebook page by clicking here.
 
I’m a big fan of Mashable.com . . . They offer consistently great information about social networking tools.  Check them out!

The InfoWorld Technology News Quiz

I teach a lot of tech-savvy students.   Infoworld has put together a pretty tough quiz.  How well do you know  all that is going on in top technology news?   Here is an example question:
 
1. Google’s had a busy seven days. Which of the following did the search/advertising giant not do?
To Take the Quiz  Go To:  infoworld.com

Are You Using Google Realtime?

IDG News Service — Google’s (GOOG) real-time search engine, which indexes and serves up status updates, messages and other public content from sites like Twitter and Facebook, now has its own Web address and contains new filtering capabilities.

Five Slick Search Engines You Should Know About

Google started incorporating real-time links into its results pages in December. However, in order to only specifically see this type of result, users have had to deliberately click on the filtering options labeled “latest” and “updates” in the result page’s left-hand column.

If a section labeled “Latest Updates” appears in the results page, users can also click on it and be taken to a page that only contains real-time results.

But now, this search engine, called Google Realtime, has its own Web page at http://www.google.com/realtime for users who are looking specifically for this type of search result, Google said Thursday

According to Google’ site you can:

Search faster
Get results directly on the new Realtime homepage
Refine results
Pinpoint results by location, time, and more
See entire conversations
Read full threads of conversations to get context about any topic

For more . . .See what Google Will Do That Twitter Won’t by clicking here.

Watch a video about how Google Realtime works by clicking here.

Looking for a Job on Social Networking Sites – NYTimes.com

In a recent New York Times article, author Furad Manjoo reported, “until just a few years ago, looking for a job was a relatively straightforward process. Write a résumé. Scour job sites or the classifieds. Submit an application for listings that seem appropriate. Reach out to recruiters. Then, wait. “It doesn’t work that way at all anymore,” said Nancy Halverson, senior vice president for learning and talent development at the recruiting firm MRINetwork. Like everything else in business, the job-search process has undergone a revolution since the advent of Facebook, Twitter, LinkedIn and other social networking sites. Job hunters today must learn to navigate the sometimes slippery social mores of online discourse — for instance, learning to promote themselves without coming off as self-involved.”

I recommend reading the rest of this New York Times article by clicking here.

There is a very important lesson that job seeks must learn right now. If they aren’t improving their social networking skills, they will have a tough time competing for the few coveted jobs. Employers are looking for technologically-savvy people. What better way to show them your competencies than to network effectively? See my article about how to combine Google Docs and Linkedin to get a job by clicking here.

How to Use Google Docs and Linkedin to Get a Job

I often write about different ways to obtain a job.  One of the best ways is through networking and having strong visibility.  A great tool that you can use to accomplish this is Linkedin’s ability to input from Google Docs.

If you don’t have a Google account, I recommend getting one.  It is free and easy to set up.  Go to Google Docs at https://docs.google.com/ to set up your presentation.  Your main page will look something like this.  I have presentations listed here but yours will be blank on the right when you first sign in.

You will need to create a new presentation by going to the create new drop down menu at the top left.  I recommend creating a presentation that highlights “you” and your abilities or accomplishments.  If you are trying to find a job, you need to create a presentation that makes people notice you and want to hire you.

Pick presentation and a window will open up that looks a lot like what you see when you want to create a PowerPoint presentation.

You will create your presentation here just as you would in Powerpoint by adding text and pictures.  When you are finished you will go to the share dropdown menu at the top right and the following window will be displayed.  This is where you can share your presentation by copying the link, or sharing directly into Facebook, Twitter, Gmail and Buzz

This is also where you will decide who can view your presentation.  To make changes, pick “change” to open up a new window.

To see what this actual presentation looks like in Google Docs, click here.

This will allow you to have your presentation viewable on the web.  Once you save this, you can go to Linkedin and be able to add the Google Docs application there.  On your profile page in Linkedin you will see an add applications picture that looks something like this:

Note that the featured app will change so it may show a different picture each time you sign on.  It should be located on the left side of your screen as you scroll down on your profile page. Once you click on the see all applications link at the bottom, it will pull up a list of applications they offer such as:

You will need to click on the Google Presentation icon and that will bring up the following

You will want to be sure that both boxes are checked at the bottom You will need to click on the link that tells you to go to the application where you will see the following:

Mine has a presentation already showing but yours will be blank until you add one.  To do this, you will pick create your presentation which you will do or you will already have done in Google Docs.  When you are finished be sure you pick the share this presentation with my connections link that will be in the lower right corner.

Once you are finished, your presentation will show up on your Linkedin profile page and will look something like this:

Not only will people find out more about you, they will also see that you are technologically savvy.  In today’s competitive job market, this is one more effective tool to use to stand out in the crowd.

Students Using Social Media for School Shopping

Marketing school products has taken a virtual direction with sites like Facebook, My Space, Twitter and others focusing their messages on young shoppers.  Advertising on cell phones and social networking sites is becoming more common.  Students can now see virtual dressing rooms right on their phones.  Apps, or applications, are the big thing now.  With them, companies can set up pages on Facebook and other sites to show off their product line. 

In a recent article in the Arizona Republic, Staples Inc. spokeswoman Karen Pevenstein stated that virtual retailing is big business. “It’s the best way to reach teens.”  This same article cited that “Young shoppers are expected to spend more than $200 billion of their own and parents’ money this year, making them one of the retailers’ most sought-after demographic groups.”

According to ABC News, the latest trend is to post haul videos.  “A new phenomenon called haul videos means they can show off their purchases to the whole world. There are more than 110,000 haul videos currently on YouTube, and some videos are racking up tens of millions of views. Hauls are short product review videos. The “vlogger,” or video blogger, shows off her goods, gushing about everything from lip gloss to flip flops and gives her opinion on the quality of the products. Haul videos are the perfect marriage of two of Generation Y’s favorite things: technology and shopping”

It is not just teens and tweens students that have the retailer’s focus.  This year it is anticipated that $34 billion of the estimated $55 billion in back-to-school spending will collected from college students and their parents.  The Arizona Republic reported, “To reach that market, retailer Target Corp. has added a “college” tab to its Facebook page with coupons, supplies, checklists and sharable cellphone apps to help students determine how to furnish their dorm rooms or apartments and manage shared bills and chores with roommates.

FREE Site PitchEngine: Get the Word out About Your Products or Company

Are you using Pitchengine to get the word out?  If not you should be. PitchEngine was has been around since 2008.  This site is for businesses and journalists in need of a better alternative to email for exchanging information and assets for publication and print.  Unlike traditional wire services, PitchEngine enabled users to openly create and share their own content, while including images, videos and attachments FREE for 30 days with other plans offered for a monthly fee. According to their site: In 2009, more than 70,000 pitches were shared by 27,000 organizations looking to get the word out to not just journalists, but to bloggers, consumers and other influencers as well. It’s easy to design your message.  They liken it to being as simple as filling out a Facebook page. You can add your pictures, videos or attachments.  After publishing, you can easily share your pitch with your friends and followers through your social networks, email and other methods. Once your message is published, journalists, bloggers and other readers can direct-message you privately to ask questions or give suggestions. And, you can track your pitch with our Google Analytics integration.  Some of the companies using their service include:  Zappos, Olive Garden, Mattel, Cisco, IBM, Xerox, British Airways, Lowe’s, Yamaha and more.

Six Tips That Will Get You A Better Job

In a recent article by EmploymentDigest.net, the author gave 6 tips that will get you a better job. These include: converting things you love into a career, having people refer you, improving your resume, improving your skills, getting certified, and looking for more possibilities.

I agree that these things are important.  In fact I included these tips and more in my book How to Reinvent Your Career: Make More Money Doing What You Love.  If you are considering changing careers, one of the biggest mistakes you can make is to let opportunities to meet people pass you by.  I would like to add 6 more tips to the list he suggested. Here are some things to consider when you are out and about:

  1. Talk to people you would normally not talk to at stores and while you wait in lines to buy things.  Avoid the creepy or scary people of course.  But choose those that look like they may have something in common with you or are dressed in garb that you would like to wear for the type of job interest you have in mind.  By talking to people, you open up the opportunity to exchange information and expand your connections.
  2. Always have a supply of your business cards with you.  If you don’t work for a company, print up some simple contact information cards with your email, phone and any website or social networking information that you would like to share.
  3. Have an unusual way of being remembered.  I used to print my business card on stickers and attach them to the top of an Altoids box of mints.  I would give those away to customers that I wanted to have them remember me.  Think of little things you can do to be remembered in people’s minds and present them to people you meet that you would like to work for or do business with in the future.
  4. Do something for someone else.  If you help people, they will want to help you.  If there is an industry you want to be in, find someone in it to help.  I know a lot of people want to be pharmaceutical representatives, for example.  If they submit your resume, they get paid a finder’s fee.  Find out what is in it “for them” to have someone refer you.
  5. Remove any damaging information from the Internet that could hurt your chances of being hired.  Remember that fun weekend you posted on Facebook?  So will the person interviewing you if it is available out there.
  6. If you get an interview with someone that you can research online, do your homework.  Find out all you can about them that is complimentary or interesting.  People like to talk about themselves.  It also shows you cared enough to find out more about them or their company.

What is Weedle and What Does It Have To Offer?

I am a big fan of sites like LinkedIn for networking, so I was curious about what Weedle.com could offer that is different.  Weedle is about utilizing word of mouth referrals to get noticed. Sites like Linkedin allow you to create your home page to showcase your work experience, skills, etc.   Although there are applications that you can add to Linkedin to present images and video, it is not as simple to do as with Facebook as other applications. 

With Weedle, your contacts will be able to see how they are connected with you from past experiences such as where you worked and what school you attended.  This site is about promoting yourself through showing recommendations as well.

The site has begun to take off with over 50 countries utilizing the site.  Google is picking up this information as it does with Linkedin.  What is different, is the search of your profile is supposed to be based upon your skill as it is optimized that way within Weedle.

According to onlinebusiness.about.com:

“Cost: Free

What makes it different? Certainly there are lots of social tools to promote your skills, but Weedle is different in that it:

  1. works smoothly
  2. includes only professional contacts
  3. gets great Google search rankings

Popularity: Alexa site ranking: 86,427 (worldwide traffic rank) with 11 sites linking in.

Time to setup: Count on 30 minutes to setup your account properly.

What you need to know:  The focus is on individual skills, not on companies. It is an amazing tool to find freelance work, or maybe your next job. You can find scores of success stories on their site.

Bottom line: If you are a brand-of-one then you should be listed. Really, why wouldn’t you claim your page and get listed? Either you are currently looking to make connections or will be. It’s worth the 30 minutes to setup your page.”

Death by Google? Web Giant Could Challenge Facebook- ABC News

With the recent news of Google’s plans to create a social networking site that could rival Facebook, many people have wondered how any site could overthrow the social-media giant.

Check out this link from ABC News. I am a big Google fan. However, taking on Facebook is a huge challenge. This will be an interesting thing to follow. . .

Why it is So Important to Be Connected With Social Media: Some Recent Social Media Statistics

 

  • In Dennis Prince’s recent book Get Rich With Twitter, he quotes: “In order to reach 50 million users it would take:

             38 years by radio

             13 years by television

              4 years by Internet

              3 years by Ipod

              He also states the following about positive impact based on the type of media:

              14% of consumers say they trust company-produced advertisements.

              18% of traditional TV ad campaigns generate positive returns on investment

               25% of search results online for the world’s top-twenty largest brands are links to user-generated (socially accessible) content.

              34% of bloggers post opinions about products and brands

             78% of consumers trust peer recommendations”

  • According to latest Nielsen research Americans spend nearly a quarter of their time online on social networks and blogs, up from 15.8% a year ago (43% increase). 

 

  • Mashable reported: One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom. 21% of women age 18-34 check Facebook in the middle of the night.

 

  • Information Week reported: Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day.

 

  • Social Networking Watch reported: According to a recent comScore Video Metrix service, 178M U.S. Internet users watched online video during the month, and topped 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property.

 

  • Read Write Web Reported: Apple, the most high-profile purveyor of mobile apps, has said it has seen 4 billion apps downloaded from its store, for a total of about $1.5 billion.

Where Future College Students Are Finding Information

This E-Expectations 2010 report is out and it includes information about college-bound student’s expectations and how they are finding information about learning.   It can be confusing for recent high school graduates to know which college to attend.  In this report Google is the front-runner with 44% of students using this search engine to find college websites.  I found it interesting that 89% of the students learn about schools from traditional mail sources vs. 79% from email and only 65% from online searches.  Not surprisingly, 76% used Facebook as their number one social media resource  compared to only 33% using MySpace.

How to Reinvent Your Career: Make Money Doing What You Love Facebook Page

How to Reinvent Your Career by Dr. Diane Hamilton

There is now a Facebook page for How to Reinvent Your Career: Make Money Doing What You Love at http://bit.ly/9A1Qge

The Online Student User’s Manual Facebook Page

There is now a Facebook page for The Online Student User’s Manual.  For updated information about being an online student, go to: http://bit.ly/bQrm12

Is it OK for Doctors to Use Social Media?

  With Twitter breaking the 20 billion tweet record, social media has shown it is becoming the way for people to communicate.  Businesses are using sites like Twitter, Facebook, LinkedIn and others to get their messages across.  Doctors have traditionally been slow to get into some forms of advertising.  Some feel it doesn’t seem professional.  Others just don’t have the time.  However, there are some things that social media could offer for many physicians such as ability to stay in contact with patients, answering common questions, possible virtual visits, and a general enhanced patient relationship.  

    The question may be where to draw the line?   Is it OK to offer medical information online if there is a demand for it?  The New York Times reported: a survey by Pew Internet and American Life Project reported 61% of Americans will go online for health information.   Doctors are looking for guidance as to what is acceptable in terms of how close of a relationship is deemed appropriate in terms of communication.  This has lead to the first set of guidelines ever published on using e-mail in patient care.   Anonymity is a huge issue when dealing with patients and HIPAA (The Health Insurance Portability and Accountability Act).  HIPAA was devised partly to ensure protecting the privacy of Americans’ personal health records by protecting the security and confidentiality of health care information.

    However, helpful information can be shared through social media if it is general in nature and doesn’t involve specific patient information.  Mayo clinic is even tweeting these days.  Are you ready to be friends with your physician on Facebook? Are there better avenues such as LinkedIn or other more professional sites where contact would be a better option?  Michael Lara, MD recently stated that he felt there are 5 social medial tools for physicians that he considers helpful:

  1.  Facebook Practice Page
  2. Google Reader for Medical Articles and News
  3. YouTube Channel for Patient Education Library
  4. Twitter for Connecting with Colleagues
  5. Practice Blog 

    I know a lot of physicians from my 15 years being a pharmaceutical representative and being married to a plastic surgeon.  From my experience, I see that they have a lot on their plates; learning social media may not be a priority for them.  That is not to say they may not benefit from hiring a social media manager.  Wouldn’t it be interesting to see which of your messages gets through to your physician in a timelier manner some day. . . the message you sent where you had to sit on the phone system listening to the recording asking you to push 1 for appointment desk, 2 for billing . . .  or the message that you tweeted to them quickly from your iphone . . .

Facebook Said to Put Off IPO Until 2012 to Buy Time for Growth – Bloomberg

Facebook Said to Put Off IPO Until 2012 to Buy Time for Growth

Facebook Founder and CEO Mark Zuckerberg

Facebook Founder and CEO Mark Zuckerberg speaking in Mountain View, California. Photographer: David Paul Morris/Bloomberg

The Facebook homepage

The Facebook homepage. Photographer: Andrew Harrer/Bloomberg

Facebook Inc. will probably put off its initial public offering until 2012, giving Chief Executive Officer Mark Zuckerberg more time to gain users and boost sales, three people familiar with the matter said.

Facebook would benefit from another year of growth absent the added scrutiny that comes with a public listing, instead of holding an IPO in 2011 as investors speculated, said the people, who asked not to be identified because Facebook doesn’t discuss share-sale plans. Still, Zuckerberg, who holds board control, could push for a stock sale at any time, they said.

It is hard to imagine how much growth there is to come for Facebook. To read the entire article, click on the bloomberg.com link above.

Why Facebook Questions Could Be Zuckerberg’s Dream Come True

Facebook

Marshall Kirkpatrick of Read Write Web wrote a very interesting blog about a new idea from Facebook. I definitely recommend checking this out by clicking here.

I see a lot of potential for this option for social media marketing and getting content for possible Q&A videos on Youtube.

Facebook Is to the Power Company as … – NYTimes.com

Some experts argue that Facebook has grown so large that it is nearly impossible for a viable alternative to emerge, despite the presence of other social networks. Facebook gains data from each additional participant, growing more useful as it expands. This makes it progressively harder for users to leave, an economic principle known as lock-in.

Interesting NY Times article about how Americans feel better about doing their taxes online than posting updates on Facebook. I find that hard to believe as no one is forcing anyone to post updates . . . whereas paying taxes is not exactly a choice. I do think that Facebook would be hard to compete with in the social networking market though. I have been paying attention to a lot of the ads on TV lately that have a little “F” implying they have a facebook page. They promote it as they would a website address.

Do You Need Help Finding a Job or Reinventing Your Career?

In my book How To Reinvent Your Career, I list some great sources for information.  Here are just a few of them:  
Area Where I Need Help Solutions
I need help with computer skills. http://www.gcflearnfree.org/computer/topic.aspx?id=140
I need help with grammar and spelling. http://grammar.quickanddirtytips.com
I want to take understand personality assessment that gives a basic idea of personality type. http://www.humanmetrics.com/#Jung, Myers–Briggs(free site, but not as accurate as the actual Myers–Briggs test)Read my daughter’s (Toni Rothpletz) and my book The Young Adult’s Guide to Understanding Personality.

Monster.com and CareerPath.com have a personality quiz

Personal.ansir.com

Careerplanner.com

Livecareer.com

Assessment.usatests.com/

Jobtest/?v

http://jobsearch.about.com/gi/

o.htm?zi=1/XJ&zTi=1&sdn=

jobsearch&cdn=careers&tm=

17&gps=179_834_1003_630&f=

21&su=p284.9.336.ip_p554.13.336.ip_

&tt=2&bt=1&bts=1&zu=http%3A//

tools.monster.com/perfectcareer

http://www.discoveryour

personality.com/Strong.html

I need help getting connected to people to start networking. LinkedIn.comFacebook.comMySpace.comNaymz.com

Ryze.com

Twitter.com

Meetup.com

I need help finding jobs, learning to write résumés, and general career advice. Monster.comCareerbuilder.comjobs.aol.comRead the book What Color is Your Parachute, by Richard Bolles

Check out the Bureau of Labor Statistics

Careerjournal.com

Workforce.com

Talk to your school counselor

Careermaze.com

Mediabistro.com

Higheredjobs.com

I need help paying for education. Staffordloan.comCollegeboard.comFafsa.ed.govTuitionpay.com

Afford.com

Read my book The Online Student’s User Manual, which is also helpful for all online student questions other than financial.

I need help with diet and exercise information. sparkpeople.combodyforlife.comfitday.comdietfacts.com
I need help with optimism and happiness. Read The Art of Happiness,by the Dalai LamaRead The 7 Habits of Highly Effective People, by Stephen Covey
I am getting older and need career advice for my age group. aarp.org/money/workCareermaze.comhttp://assets.aarp.org/rgcenter/econ/workers_fifty_plus.pdf
I need help to avoid work-at-home scams. Read my articleInvestopedia.com/articles/pf/09/work-at-home-scam.asp?&Viewed=1
I need some other suggested reading to help me reinvent myself. Read Career Renegade, byJonathan FieldsRead Reinventing Yourself, bySteve Chandler
I need help with information about expected salaries. Salary.comIndeed.com salary toolNew York Times Salary ToolsGlassdoor.com

TheRileyGuide.com

I need help keeping track of my job search progress. Myprogress.comWorksolver.comExecrelate.com
I need help researching companies for interviews. Google.comExecrelate.comCareerTV.com
I need help finding out about good places to work. http://www.aarp.org/money/work/best_employers/http://money.cnn.com/magazines/fortune/

bestcompanies/2010/

www.hoovers.com/free

biz.yahoo.com/ic/

ind_index.html

5 Top Social Networking Tips: How to Promote Yourself to the World

Are you trying to become well-known, sell your book, become famous like those on American Idol or America’s Got Talent, or promote any other thing that you are working on right now?  The key to success is social networking.  With the sluggish economy, a lot of people are out of work and are looking for a job.  Many are starting their own home-based or internet-based businesses.  If you are trying to get recognized or noticed, there are some major things you need to be aware of.

  • Did you know that Lady Gaga has over 11 million Facebook fans? Facebook, MySpace, Linkedin, Twitter, WordPress, Posterous, YouTube and many more networking sites are one of the first things you must be familiar with if you want to get people to recognize your product, service or you.  If you’re not regularly posting on most of these major sites, you need to be.
  • Did you know that Youtube and video-marketing is the place to be right now?  People are watching 2 billion videos a day on YouTube.  You need to be sure you are not only making yourself visible on YouTube, but that you are focusing your videos and the names of your videos correctly. Be sure your videos are no more than around 3 minutes long.  Also be sure you name your video a name that people will be searching for in order to find you.  You want the name to reflect what your content is, but be sure you pick popular terms for the product you are promoting.  To check out terms that are popular on YouTube, go to: https://ads.youtube.com/keyword_tool. In your video, be sure you send them to your website for more information.  You can capture their email or other information with free offers there. 
  • Did you know that if you get an account on some social networking sites like Posterous, updating your Facebook, Twitter, WordPress and other sites with your postings is as easy as sending an email?  Having a website has never been easier.  I like free sites like WordPress, but I also use Posterous to post updates to all of my sites.
  • Are you overwhelmed with all of the social networking options out there and don’t know where to start?  It can be very time consuming and expensive to learn everything you need to know to become a successful social networker.  There are people out there that can train you or do it for you.  I have tried a few different systems.  I like Kate Buck’s letsgetsocial.com site because you get good information at a reasonable price.  I am interested in hearing if anyone has tried Mike Koenigs’ Traffic Geyser system.  It sounds good but a little pricy for the masses.
  • Have you created your brand or image?  You need to decide what it is that you are offering.  My brand or image is that I am a Professor and Writer that offers help to people who want to Improve Their Lifetime Potential.  That is my tagline as well as what I do.  You need to come up with how you want to present yourself and be sure to consistently represent that image on all of your networking sites.