Promotion Archives - Diane Hamilton

Motivated Leadership with Craig Ross and Future-Based Leadership with Libby Gill

They say a person is only as great as the people they’re surrounded with. You need great leaders as well as great team members. They have to work together to make things successful. Craig Ross, CEO of Verus Global, says that we are as much motivated with our extrinsic as our intrinsic environments. He lays down the relationship of ensuring the employees’ motivations to developing accountability and ownership, fostering motivated leadership skills required for a business to reach its goals.

Touching on curiosity and building great leaders, Libby Gil, the branding brain behind the launch of the Dr. Phil show, talks about the importance of being able to look into the future. She ties curiosity with hope in a way that looks at how a person who gets excited about the possibilities that the future might bring. As a leader, you need to be able to know what you are going after. Libby believes that hope is a strategy that gives the will-power to have a future-based vision that helps leaders to propel their businesses forward.

Continue reading “Motivated Leadership with Craig Ross and Future-Based Leadership with Libby Gill” →

If You Aren’t Using Video to Promote You or Your Product, You Need To Read This

Image via seeklogo.com

Cisco recently stated that 40% of all Internet traffic will be video in nature by the end of 2010. They increased that forecast to 91% by the end of 2014. Are you using video? I recommend checking out the forecasts that Cisco has made for visual networking by clicking here.

Videos can be an effective way to capture your prospective customer’s attention. I wrote about the importance of self-promotion in my book, How to Reinvent Your Career. A big part of self-promotion is using video. In a recent radio interview, I discussed some tactics to using video to promote your products and services. Click here, to listen to the broadcast.

Compukol.com recommended the following tips to help you with your video marketing:

Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.
Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.
Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.
Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.

I think you can even make your videos shorter than 5 to 6 minutes. I have found that people prefer less than 3 to 4 minute videos. I also think it is extremely important to include a landing page website address on your video. You must be able to draw your customers to your site. If you have a landing page where they can sign up for a free newsletter, that is one really effective way to build a customer base.

If you want more tips about how to make an effective video, click on the rest of the Compukol.com article by clicking here.

In my conversation in yesterday’s interview, we discussed how simple and inexpensive it can be to create a video. If you have a flip camera or video camera, you are well on your way. A video does not have to be elaborately produced to be effective.

Check out instructions from Youtube about how to make as well as optimize your video by clicking here. For more general information about lighting, sound, etc. click here.

Are You Using Wooeb’s Interactive Search Engine Platform?

If you haven’t heard of Wooeb.com yet, you need to check out their site. Wooeb is an interactive search engine platform. Rather than having to wait for search engines to pick up your information, they put it all together in one place.

They did a nice job with with creating ads and banners. This is an example of an ad they can create for you on their site. You can also click on it to find out more about my book: How to Reinvent Your Career.

They also offer press releases that you can incorporate on your wooeb site. To see my site, go to: http://wooeb.com/drdianehamilton

Check out an article about the Top 5 Reasons Wooeb Boosts Your Online Presence by clicking here. In that article they list the following benefits of using Wooeb:

1. Everything is in one place

2. You own your URL

3. It is accessible to everyone

4. Wooeb indexes search engines

5. Messages boards are included to discuss topics with others

What is Web Scraping?

A scraper site is a spam website that copies all of its content from other websites using web scraping. The purpose of creating such a site can be to collect advertising revenue or to manipulate search engine rankings by linking to other sites to improve their search engine ranking.

There are now some sites that are working on finding out even more information about you through scraping.

Scraping for Your Real Name

PeekYou.com has applied for a patent for a way to, among other things, match people’s real names to pseudonyms they use on blogs, Twitter and online forums.

Read PeekYou.com’s patent application.

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via online.wsj.com

In a recent article in the Wall Street Journal, they wrote about how scrapers broke into sites like PatientsLikeMe to find out information about patients to sell data about consumers to drug makers. To read this very interesting article, click here.

It is disturbing to think that people are in medial chatrooms pretending to be patients in order to find out what drugs are being prescribed. That kind woman you are chatting with about your hot flashes just may be a guy keeping track of your medical history. For information on how to remove some of your personal details from the Internet, check out wsj.com/wtk.

How to Generate Ideas to Write about On Your Blog Through AWeber

Are you looking for ideas to write about on your blog, check out this video by Problogger Darren Rowse by clicking here. In the video, he mentions using AWeber for your newsletter. I use AWeber and think it has some great advantages. To see my links for the newsletters from AWeber, click here. Feel free to sign up for my newsletters to see the format in which they are delivered. They create very professional looking newsletters. I highly recommend them.