We need to communicate in a way that we seek understanding because if we’re not effectively communicating or connecting with someone, it’s not helpful and no one’s influencing anyone else. In his latest book, The Go-Giver Influencer, author, keynote speaker and podcast host Bob Burg drills down deep and looks at what influence really is and what it’s not. Bob says there are so many misunderstandings regarding the word itself that it’s really important to look at how people could communicate a lot better and a lot more effectively. The Go-Giver Influencer is a compelling parable about the paradox of getting ahead by placing other people’s interests first.
Listen to the podcast here
About Bob Burg
Bob Burg is known as one of the 30 Most influential Leaders and has been named one of the top 100 Most Influential authors in the World. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 800,000 copies. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.