Businesses fall into the trap of loving their products too much that they forget about their customers. As a result, they create products that people don’t need and want. Moving you from a product centricity model into customer centricity, Dr. Diane Hamilton talks to Dr. Mary Ritz, owner and founder of Almenta International, as she takes us into the insights and wisdom from her book, Customer Centricity: A Sense Making Framework for Developing Economies. She discusses the importance of accounting for how customers are always changing and evolving, affecting your products in return. She then shares about the customer cycle, the differences in customer experience in other economies, and the ways to navigate your business in this current COVID-19 environment.
Putting your business up on social media is one thing. Reaching anyone online—no matter what level they are at—is another. This is one of the many struggles many businesses encounter when setting up their online presence. In this episode, Dr. Diane Hamilton brings over Dan Portik to help you do just that. Dan is the President of BVS Film Productions and the co-author of The Secret Online Door with Tom Hopkins. Taking us deeper into the online world, he shares with us his new book, Fill Your Funnel: Selling with Social Media, where he outlines in detail the successful online techniques he has used over the years to reach and negotiate with anyone at any level of success.
Continue reading “From Product Centricity To Customer Centricity With Dr. Mary Ritz And Reaching Anyone At Any Level Online With Dan Portik”