Dr. Diane Hamilton's Blog

A Revolution in Hiring and Working with Eva Andres of Juniper Networks

2010 Advertising Successes and Failures

As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful.  With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t.  One of my...

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Top Branding Failures

Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking.  Effective branding is crucial for a company’s success.  The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...

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Environment – Chapter Reading

When considering curiosity, our environment includes the hopes, dreams, guidance, expectations, opinions, and instructions given to us throughout our lives. All are powerful in shaping who we are and who we become. Our indoctrination begins with our parents and...

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