When a company like Facebook goes IPO, there is a lot of discussion about future potential for income. One area where Facebook may increase revenue is through advertising. Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM...
QR codes may offer sales people a new way to advertise. Real estate agents are known to put company and contact information on cars as a form of advertisement. Agents have even begun using QR codes on the “for sale” signs. Interested buyers can scan...
Companies are able to increase global reach through e-commerce (short for electric-commerce). E-commerce occurs when products and/or services are sold over the Internet. Some examples of e-commerce include: Online shopping, electronic payments, online...
There may be some confusion as to the meaning of the word meme (rhymes with dream). John Gunders and Damon Brown, authors of the Complete Idiot’s Guide to Memes, define it as, “A cultural unit of measure. It can be a thought, a phrase, a style, or any other...
Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook. Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat. Gourmet Marketing explained, “Businesses carve out an...
In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.” Social media is the new word of mouth. Now...
One of the biggest obstacles the new entrepreneur faces is coming up with a unique idea. The Steve Jobs and Mark Zuckerbergs of the world have raised the creativity bar. By creating augmented reality phone apps, certain companies are getting attention. ...
QR codes are those little barcode looking squares that are popping up everywhere. They are an excellent marketing tool. They have some unique applications as well. The article 50 Great Ways to Use QR Codes in the College Classroom lists some unusual uses...
Combining a resume with a business card in a smart, easy to read fashion, is a great way to capture a future employer’s attention. ResuMiniMe is a site that has done a nice job of creating such a card. In just minutes, job-seekers can create a traditional-sized...
Sites like Alexa, Compete, Google Analytics and Quantcast can give some important data about website visitors. If these were the only choices available, it might not be so difficult to choose the best tools for web analytics. However, there are a lot of sites...
They say that to change the mind, the influencer must also change the ‘state of mind’. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The...
Many of us are drowning from stress and overwhelm. If we live this thinkable life, it is time to dive into this conversation with Dr. Diane Hamilton and her guest today. In this episode, Marcel Kuhn, the Founder of Unthinkable Mastermind, takes us inside his book,...
The growing dominance of China's tech giants in 5G technology has far-reaching geopolitical consequences. To address this challenge, we need to understand the strategies being used to counter China's dangerous grip on this critical area of tech. In this episode, Jon...
Our guest today is Varian's Senior VP and Head of HR, Livia Freudl. In this latest episode, we discuss work at Varian is focused on shaping the future of oncology by building shorter paths between consultation and treatment. Livia shares her expansive global cultural...
Our guest today is Encore Capital Group's CHRO, Tracy Ting. In this latest episode, we discuss how she spearheaded the creation of a global set of values for Encore. In this episode we also discussed the impact on global employee engagement, metrics for measuring...