Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page? Perhaps you have seen wording like: “Follow Us on Facebook” or “Follow Us on Twitter”. Imagine if your company was mentioned like that on...
There is no question that the blogosphere is growing. According to webdesignerdepot “WordPress has statistics for both WordPress.com (15.1 million blogs and counting) and self-hosted WordPress installations (17.4 million active installations), which gives part of the...
via google.com Entrepreneurs are often looking for ways to promote their new businesses. On March 18, the local YOB (Your Own Business) Fair will be a place where Arizona business owners can go to find out tips to help them promote their business. I will have a...
Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...
This year the oldest baby boomers will turn 65. If you call a baby boomer “elderly”, you might find that is not a term they take lightly. The days of older generations taking it easy and moving to quiet communities have faded. This is a very proud group that wants...
If a company has its name used as a verb, its popularity is undeniable but it may also be problematic. Although Google is a company name, it is not unusual for it to be used as a verb, as in someone is going to “Google” something. Google and Facebook are listed as...
As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful. With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. One of my...
QR Code or Quick Response Code is a two-dimension matrix code developed in the mid 90’s in Japan. Businesses are drawn to it because it offers an improvement over barcodes. Wisegeek explains, “QR Code contains data in both vertical and horizontal directions, whereas...
If you are considering marketing your product internationally, there are a lot of things you must consider when naming your products or creating your slogans. It may surprise you to learn that some major companies have had some huge product failures because they...
I teach a lot of marketing classes where we talk about product placement. In a recent discussion we were talking about FedEx and the movie Castaway. I read that the company didn’t pay for that mention. I find that hard to believe but I guess it is possible. Product...
Our guest today is Megan D. Burkhart, EVP and Chief Human Resources Officer at Comerica. Comerica Inc. is a financial services company headquartered in Dallas with three major divisions: commercial banking, retail banking, and wealth management. Megan’s position...
Our guest today is Ola Snow, Chief Human Resources Officer at Cardinal Health. Ola oversees the company’s Human Resources, Diversity, Equity and Inclusion, Community Relations, Communications, Environmental health and Safety, Security, Real Estate, Facilities and...
You can’t avoid negotiations in any line of work, especially in business. Whether it’s negotiating a business deal or negotiating your salary, you need to know how it works. You need to know how many questions you need to ask, how to get in their head, and more. Join...
Tom Peters illuminates this episode with his wisdom by sharing his new book, which was inspired by Excellence Now: Extreme Humanism. Tom, the co-author of Compact Guide to Excellence, shares the guidebook for leaders in the workplace to urge them on what truly matters...
Our guest today is MetLife EVP and Chief HR Officer Susan Podlogar. In this episode, our discussion focuses on MetLife’s wellness programs and initiatives. Susan provides actionable steps you can take to start building your own company’s wellness culture, which is...