If you have ever shopped online for an item and then later noticed an ad for that exact item on another page, you have been retargeted. It may cause some problems for people who are trying to surprise others with something special. Consider the scenario of the...
Teams may not necessarily occupy the same building or location. This may create some unique challenges. When I trained teams within organizations to be effective, we dealt with personality preferences. Team members would take the Myers Briggs MBTI to...
Potential entrepreneurs often look for the next big idea. With changing technology, it is important to have foresight. It is not always necessary to be the first company to offer a product or idea. Facebook is an excellent example of this. Sometimes an idea...
There is a unique way to look for meanings behind pictures on the Internet. By simply uploading an image into Images.google.com, the search engine can provide a list of places where that image was obtained. There are several other ways to find out more about...
While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed. Just having a Facebook or Twitter page is not enough. These sites need...
Entrepreneurs are faced with many challenges when creating a new business. One of those challenges is to create a feasibility study and business plan. Entrepreneur.com had a very interesting article about how businesses could utilize some unique ways to help...
As mobile phones have taken over the way people communicate, it is a natural progression for texting to become a marketing opportunity. In the Wall Street Journal article Teen Stores Try Texts as Gr8 Nu Way to Reach Out, author Christina Binkley explained, “Like many...
“Don’t Be Evil” is Google’s informal corporate slogan. The founders of Google claimed that this motto explained their culture that “prohibited conflicts of interest, and required objectivity and an absence of bias.” According to Google’s code of conduct page this...
The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction. Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences. ...
Organizations use technology to keep track of customers' information. The hope is to build relationships with current and potential customers. This is referred to as customer relationship management or CRM. Social media has changed the way companies handle...
Our guest today is OpenText's VP, Susan Hailey. In this latest episode, we discuss how to create high-performance teams around the world. We discuss actionable steps you can take to rebalance your business mindset, to help you think more broadly about job...
The height of COVID-19 saw the drastic increase in the demand for hiring a travel nurse. Dr. Diane Hamilton delves into the many aspects of this job with her sister, Lesley Hamilton of Code Green Travelers. She explains how she guides nurses in securing thirteen-week...
Our guest today is Juniper's Chief HR Officer, Eva Andres. We discuss actionable steps you can take to rebalance your business mindset to help you think more broadly about job candidates and skills, adjust the way in which you work, and focus on emotional...
Our guest today is Chief People Officer of 2K, Bobbie Grafeld. She leads 2K’s People Team, including HRBPs, talent acquisition, total rewards, talent and organization development, employee relations, people operations, and DEI. 2K is a videogame publisher managing...
Our guest today is Megan D. Burkhart, EVP and Chief Human Resources Officer at Comerica. Comerica Inc. is a financial services company headquartered in Dallas with three major divisions: commercial banking, retail banking, and wealth management. Megan’s position...