Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page? Perhaps you have seen wording like: “Follow Us on Facebook” or “Follow Us on Twitter”. Imagine if your company was mentioned like that on...
As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful. With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. One of my...
QR Code or Quick Response Code is a two-dimension matrix code developed in the mid 90’s in Japan. Businesses are drawn to it because it offers an improvement over barcodes. Wisegeek explains, “QR Code contains data in both vertical and horizontal directions, whereas...
image via textually.org You may already know that Youtube is extremely popular, but a recent article from informationweek.com really spelled out the numbers. Think about this . . . according to that article: In March, users uploaded more than 24 hours of video per...
image via media.marketwire.com Data leakage occurs when an external entity, often without a publisher’s consent, collects data about a user while the user is on the publisher’s website. Krux Digital has recently released information from their study that found...
Image via mashraqi.com Think of why you check your Facebook right now? Is it to see what people are talking about? Is it to see if it’s your move on Scrabble? Well, now you have a really good reason to check in. Facebook just added a new service that will allow...
image via online.wsj.com I saw the above chart today from eMarketer and it surprised me a bit. I hear so much about Google adwords that I expected their income from ads to be higher. How does advertising with Yahoo differ from Google? I found an interesting...
image via kadamsproductions.files.wordpress.com Youtube is always in the spotlight. However, they do have some competition. Vimeo is another site where users can upload, view and share videos. As of March, 2010, they had over 3 million members. Vimeo’s name comes...
I teach several different marketing and advertising college courses. It can be a challenge to keep up with all of the different social media advertising trends. Companies want to be able to know that their message is being seen. One way to find out if your message...
Yahoo Finance posted an interesting article by Bloomberg Businessweek recently about popularity of items we purchase. In my marketing courses I teach, we often discuss what makes a product more or less successful. Do you ever look at products out there and think . ....
They say that to change the mind, the influencer must also change the ‘state of mind’. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The...
Many of us are drowning from stress and overwhelm. If we live this thinkable life, it is time to dive into this conversation with Dr. Diane Hamilton and her guest today. In this episode, Marcel Kuhn, the Founder of Unthinkable Mastermind, takes us inside his book,...
The growing dominance of China's tech giants in 5G technology has far-reaching geopolitical consequences. To address this challenge, we need to understand the strategies being used to counter China's dangerous grip on this critical area of tech. In this episode, Jon...
Our guest today is Varian's Senior VP and Head of HR, Livia Freudl. In this latest episode, we discuss work at Varian is focused on shaping the future of oncology by building shorter paths between consultation and treatment. Livia shares her expansive global cultural...
Our guest today is Encore Capital Group's CHRO, Tracy Ting. In this latest episode, we discuss how she spearheaded the creation of a global set of values for Encore. In this episode we also discussed the impact on global employee engagement, metrics for measuring...