Marlo Thomas Asks What Would You Do Differently – My Answer is Nothing

Marlo Thomas Asks What Would You Do Differently – My Answer is Nothing

I was just watching a video by Marlo Thomas where she was asking people what they would do differently knowing what they know now.  In my book, How to Reinvent Your Career, I included a chapter about this very subject.  The following is an excerpt from that chapter where I discuss why I don’t think that many things we choose are really mistakes because they have led us to where we need to be now.

Think about the choices you made when you were young. Would you choose the same things now? Maybe not. Maybe you weren’t ready to take on the things you can now do. I doubt I would have been as good a professor if I hadn’t had the 25-plus years of experience in the working world to help me add to my lectures and discussions. 

Perhaps that degree you got in Sociology or Education or some other field no longer interests you. Perhaps you need to go back and get more education in a new area of interest. People change and interests change. It’s OK to say that what you were interested in when you were 20 is not the same thing that interests you now.

One of the reasons we change is through the life lessons we learn. We may take a job that leads to another job that we had no intention of doing in the first place, but makes us much happier than we thought it would. You have to factor life experiences into the equation of what brought you to the place you are right now.

Product Placement – Is it Shameless or Just Good Business?

I teach a lot of marketing classes where we talk about product placement.  In a recent discussion we were talking about FedEx and the movie Castaway.  I read that the company didn’t pay for that mention.  I find that hard to believe but I guess it is possible.

Product placement is big business.  Recently BeBe launched a new line of clothes based on its popularity from 90210.

Here is a list of some very noticeable products placed in movies that you may remember.

  1. Taco Bell in Demolition Man
  2. Popeye’s Chicken in Little Nicky
  3. Reese’s Pieces in ET
  4. New Beetle in Herbie:  Fully Loaded
  5. AOL in You’ve Got Mail
  6. Several Dolls like Barbie, Mr. Potato Head in Toy Story
  7. Aquafina in National Treasure
  8. CNN in Contact
  9. Dr. Pepper in Spiderman
  10. Apple computers in too many movies to mention

Check out the following links for some more examples:

Movie-Moron.com – 10 Most Shameless Uses of Product Placement in Films

MetaFilter.com – Examples of Product Placement in Movies

Cracked.com – 10 Most Shameless Product Placements in Movie History

Listverse.com – Top 10 Blatant Examples of Product Placement in Movies

Wikipedia.com – The Complete Lowdown on Product Placement

New Email Program is the Big Secret that Facebook has Been Keeping … Dubbed Gmail Killer

 

image via blogs.bgsu.edu

Dubbed the Gmail killer, Facebook’s new email program is to launch on Monday.  There has been talk about a secret product from Facebook and this appears to be the secret.  As people are jumping from the AOL ship, Google, Yahoo and other email providers are concerned that Facebook could take away their business.

Email Attachment and Sending Limits for Google, Yahoo, AOL and a Lot More Providers

 

I use AOL a lot so I don’t run into file size limits very often as they allow up to 16 MB attachments.  However, I noticed that when I try to send files to some of my friends and family, they have difficulty receiving the larger files. I decided to do some research to see what other providers offer in terms of maximum file sending size.  Check out this article by altrue.com.  They do an excellent job of explaining the limits established by some of the top providers.

Major Internet Service Providers – Email sending limits

This article contains information about the email send limits (rate limit) of most important Internet Service Providers, as we collected it from our Easy Mail Merge customers, web resources or directly from the support desk of ISPs.  The information is intended as a guide only.  Your ISP can change its outbound email policy at any time without any prior notification.  It is always a good idea to contact your email account provider and ask about the email send rate, before proceeding with a mass email campaign.

This article was last updated in November 2007 and it displays the SMTP email send limit (or rate limit) for the following Internet providers: Verizon, Comcast, EarthLink, Cablevision/Optimum, Road Runner, Cox, AT&T Yahoo!, Charter, BellSouth.

Verizon Email Send & SMTP Limits
The following restrictions apply when sending emails from a verizon.net email account:

  • Verizon email send limit – no more than 100 recipients per email message AND max 500 emails (recipients) per hour
  • Verizon other SMTP limits – max 2mb per message
  • Verizon email-outbound policy – http://www2.verizon.net/policies/email.asp
  • Verizon SMTP restriction expiry method – the restriction is automatically lifted 24 hours after the email send limit was reached.

Comcast Email Send & SMTP Limits
Below you can find the Comcast email send or rate limit for Comcast high speed internet customers. Please note that Comcast can also block port 25 for your connection (triggering the error message: “Error #1: Port25.Secure(SSL); no Socket Error: 10053. Error Number 0x800CC0F”), in order to prevent you (or viruses on your computer) from sending emails using your own SMTP agent:

  • Comcast email send limit – no more than 1000 recipients per day
  • Comcast other SMTP limits – max 10mb per message
  • Comcast email-outbound policy – http://www.comcast.net/help/faq/index.jsp?faq=SecuritySpam17867
  • Comcast SMTP restriction expiry method – the restriction is automatically lifted 24 hours after the email send limit was reached.

EarthLink Email Send & SMTP Limits (“SMTP Rate Limiting”)
When you reached your EarthLink email send limit, you will receive the following error message from the EarthLink SMTP server: “error 554: www.earthlink.net/go/bulk – Outbound message limit exceeded”. The following restrictions apply when sending emails from an EarthLink internet connection:

  • EarthLink email send limit – max 1000 recipients per day
  • EarthLink other SMTP limits – N/A
  • EarthLink email-outbound policy – http://kb.earthlink.net/case.asp?article=85283
  • EarthLink SMTP restriction expiry method – A member of EarthLink ‘s Abuse team will investigate the circumstances that led to your SMTP privileges being suspended. If it is deemed that your use was legitimate, then your SMTP privileges will be reactivated within 24 hours.

Cablevision Email Send & SMTP Limits (Optimum – OOL)
Cablevision / Optimum does NOT allow customers to send emails using an email client program or SMTP mail server, unless the customer subscribed to “Optimum Online Boost” or “Optimum Online for Business”.

  • Cablevision/Optimum (OOL) email send limit – maximum 50 recipients at one time
  • Cablevision other SMTP limits – max 20mb per outgoing message
  • Cablevision/Optimum email-outbound policy – http://www.optimum.net/Article/Terms
  • Cablevision SMTP restriction expiry method – N/A.

Road Runner Email Send & SMTP Limits
If your account has reached the email send limit, you will receive the following error message: “ERROR:5.7.1:550 Outbound Mail Refused – YOUR_IP_ADDRESS”. The following restrictions apply when sending emails from a Road Runner internet connection:

  • Road Runner email send limit – max 1,000 recipients per day per IP
  • Road Runner other SMTP limits – max 5mb per message
  • Road Runner email-outbound policy – http://help.rr.com/HMSFaqs/e_outbound_email_policy.aspx
  • Road Runner SMTP restriction expiry method – the suspension is automatically lifted after 24 hours

Cox Email Send & SMTP Limits
Cox did not publish the official email send limit for Cox High Speed Internet subscribers. According to the Cox web site: “Specific email sending limits are not published because they vary from time to time depending on a variety of factors“. We strongly advise you to contact the Cox support department before sending out large amounts of emails.

AT&T Yahoo! Email Send & SMTP Limits
Please note that, according to the AT&T Yahoo! Membership Agreement, AT&T Yahoo! can assess a charge of $50.00 per day for unintentional violations or $500.00 per day for deliberate violations of their unsolicited email policy. The following restrictions apply when sending emails from an AT&T Yahoo! Internet/email connection:

  • AT&T Yahoo! email send limit – no more than 100 recipients per email message
  • AT&T Yahoo! other SMTP limits – max 20mb per message, max 50 file attachments
  • AT&T Yaho0! email-outbound policy – http://edit.client.yahoo.com/cspcommon/static?page=tos
  • AT&T Yahoo! SMTP restriction expiry method – penalty charges may apply

Charter Email Rate Limits
If you are a Charter Internet access residential customer and you receive the following error message when trying to send emails: “421 Connection Refused – Customer has exceeded the maximum number of messages allowed per hour”, it means your account SMTP access was temporarily blocked. The following restrictions apply when emailing from a Charter connection:

  • Charter email send limit – maximum 50 recipients / emails per hour
  • Charter other SMTP limits – max 10mb per message
  • Charter email-outbound policy – http://www.charter.com/Visitors/Policies.aspx?Policy=6
  • Charter SMTP restriction expiry method – wait an hour to send additional emails or brake up the recipients number into smaller groups.

BellSouth Email Send & Rate Limits
BellSouth does not publish a clear email send limit: “Sending mass, unsolicited e-mail by Service users is prohibited. BellSouth Internet Services reserves the right, in BellSouth’s sole discretion, to determine whether such email constitutes unsolicited messages or transmission. Sending large volumes of unsolicited e-mail to a single user, or group of users, commercial or otherwise, by Service users is prohibited.”.

  • BellSouth email send limit – BellSouth’s sole discretion
  • BellSouth other SMTP limits – max 10mb per message
  • BellSouth email-outbound policy – Acceptable Use Policies
  • BellSouth SMTP restriction expiry method – BellSouth Internet Services may immediately terminate any account which it determines, in its sole discretion, is transmitting or is otherwise connected with any ‘spam’ or other unsolicited bulk email. In addition, because damages are often difficult to quantify, if actual damages cannot be reasonably calculated then BellSouth Internet Services may seek liquidated damages of five dollars (US$5.00) for each piece of ‘spam’ or unsolicited bulk email transmitted from or otherwise connected with your account.

 


 

Web Email Account Providers – Email sending limits

Important note: This information is intended as a guide only.  Your email account provider can change its email policy at any time without any prior notification.  It is always a good idea to contact your email account provider and ask about the email send rate, before proceeding with a mass email campaign.
 

Google Gmail Email Send Rate Limit & Restrictions
The following restrictions apply when sending emails from a Google Gmail account:

  • Gmail email send limit – no more than 500 recipients per message for the Gmail web interface, or max 100 recipients if you are using an email client software.
  • Gmail other SMTP limits – outgoing messages sent via Google Gmail can not exceed 10Mb per email (including attachments)
  • Google Mail Policy – http://www.google.com/mail/help/program_policies.html
  • Google Mail SMTP restriction expiry method – the restriction is automatically removed within 24 hours after the limit was reached.

MSN Hotmail Email Send Rate Limit & Restrictions
The following restrictions apply when sending emails from a Hotmail account:

  • Hotmail email send limit – no more than 100 recipients per day.
  • Hotmail other SMTP limits – outgoing messages sent via Hotmail can not exceed 10Mb per email (including attachments)

Yahoo Mail – Email Send Rate Limits & Other Email Restrictions
The following restrictions apply when sending emails from a Yahoo Mail account:

  • Yahoo Mail email send limit – no more than 100 emails or recipients per hour
  • Yahoo Mail other SMTP limits – max 10Mb per message for the free Yahoo Mail Service, or 20Mb per message for Yahoo! Mail Plus
  • Yahoo! Anti-Spam Policy – http://docs.yahoo.com/info/guidelines/spam.html
  • Yahoo Mail SMTP restriction expiry method – N/A

Lycos Mail – Email Send Limits & Restrictions
The following restrictions apply when sending emails from a Lycos Mail account:

  • Lycos Mail email send limit – max 25 recipients per message and max 250 emails per day
  • Lycos Mail other SMTP limits – Lycos Mail does not have a limit to the attachment file size at this time.
  • Lycos Email Policy – http://info.lycos.com/legal/mail_terms.html

AOL Email Send (Rate) Limits
AOL imposes a rate limit on an AOL member when a member exceeds the acceptable number of email messages sent in a given time period. The following restrictions apply when sending emails from an AOL connection:

  • AOL email send limit – no more than 100 recipients per message or 500 recipients per connection
  • AOL other SMTP limits – max 16mb per message
  • AOL email-outbound policy – http://postmaster-us.info.aol.com/ipt/
  • AOL SMTP restriction expiry method – N/A

 

How does advertising with Yahoo differ from Google?

[YAHOO]

image via online.wsj.com

I saw the above chart today from eMarketer and it surprised me a bit.  I hear so much about Google adwords that I expected their income from ads to be higher.

How does advertising with Yahoo differ from Google?  I found an interesting comparison from mybesttradingwebhosting.com that showed some comparisons between advertising with each of the sites:

Yahoo! Advertising

Yahoo! Advertising gives its advertisers custom solutions to choose from that allow for brand building and response drives.

The more popular solution is the company’s sponsored search solution. This program allows advertisers to control the overall marketing cost by setting a daily budget. Advertisers can also set the amount they wish to pay each time an advertisement is clicked and payments are only made for those ads clicked upon. Additionally, advertisers can stop specific ads and completely close out their advertising account at any time, no questions asked.

The Yahoo sponsored search solution has a reach of over 2.3 billion potential clients and customers. To even further narrow an advertising customer base, advertisers can utilize the company’s geo-targeting feature – allowing for very specifically targeted marketing. Created ads can also be rotated to see which message garners the most traffic. In-depth reporting is part of the program and offers the ability for advertisers to see results in real-time.

Google AdWords

Google AdWords allows advertisers the ability to choose keywords related to their business or service and create ads based on these selections.

Just like its counterpart, Google AdWords allows for setting a specified budget and advertisers only pay for actual clicks on their ads rather than any set daily or monthly amount. Advertisements can be placed on hold or removed entirely when it is found that some ads are garnering more traffic and customers than other ads.

As one of the most used search engines, Google AdWords can offer an extremely large base of potential customers. For local businesses wishing to target a more specialized and specific audience, Google AdWords offers the ability to narrow advertising regions to a particular region, state or even city. Customers can be targeted to within 20 miles of a business’ front door. Additionally, ads can be set to show a business’ location when searchers are seeking data within Google.com and Google Maps.

Excerpt only – to read the rest of the article go to:  mybestratedwebhosting.com

Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google. 

AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: 

  1. Google provides AOL with additional features and enhancements to improve their search function.
  2. Google provides AOL with ad formats.
  3. AOL and Google work together to focus on mobile apps.
  4. This relationship allows AOL to have a content partnership with YouTube
  5. This relationship improves the international scope of AOL’s audience.

I was curious to see if there was a big difference between the results by searching within AOL vs. going to Google to search. AOL included a few local addresses at the beginning but otherwise the results were similar.

I have to admit I don’t use Yahoo and Bing very often.  I noticed when searching for my press releases, that Yahoo and Bing do not pick up the information nearly as well as Google and AOL do.  However, I am interested to see if their future relationship may change things.  Today’s Wall Street Journal had an article about how Bing and Yahoo were going to join forces.  Google may have some competition with that.  WSJ stated, “With the integration of Yahoo’s and Microsoft’s search businesses now well advanced—Yahoo searches are using Microsoft’s Bing engine and its search ads will increasingly go through Microsoft’s adCenter platform—the duo have a better chance to take on Google.”  Google is hardly hurting though, “Digital-marketing firm SearchIgnite estimates Google’s share of U.S. ad spending rose nearly two percentage points to 80.2% in the third quarter, with Yahoo dropping two points to 13.4%. Bing had 6.4%.”

The search engine war and capturing unique visitors continues to be big business.  Check out the following chart to see how the search engines and social networking sites compare in terms of revenue per unique visitors:

chart of the day, revenue per unique visitor, google, aol, twitter, facebook