Every employee wants to feel appreciated with the work they do for their company. This is one way that Kevin Kruse defines employee engagement. But more than being happy in work, you need to be productive as well. More than feeling satisfied, you need grow competitive and go the extra mile. When you create content that people want, it educates them about the product or the service. Michael Brenner attracts people in this way because instead of making it sound like selling, it sounds like you are already serving.