Forget about the debate speech minutiae. The meteoric rise of political brands like Obama, Trump, and Sanders prove that marketing is the new normal in politics. Sure, communication is still important – but it’s only one part in the political machinery. Marketing satisfies the voter (customer) needs; while branding showcases the personality attributes that get voters to focus on the needs-message. John Tantillo, Ph.D. uses his background in applied research psychology to assess the problems which face businesses and brands, including local/national campaigns. Dr. Tantillo is presently an Opinion Columnist for Newsmax where his column “The Marketing and Branding Lens” analyzes the topics of the day using two essential disciplines. He is also an independent consultant for the NYC Department of Small Business Services.
Self-sabotage in the workplace is a lot more prevalent than you think. It affects people in different ways, whether at work or at home. And for society to recover from self-sabotaging thinking patterns, it needs to assemble a healthy mind toolkit – preferably one that’s prescribed by Alice Boyes, Ph.D. As the author of The Healthy Mind Toolkit and The Anxiety Toolkit, Dr. Boyes helps people learn how to reprogram thinking patterns that often contribute to self-sabotage. She is also a popular blogger for Psychology Today, amassing more than 11 million hits for her articles. Her research has been published by The American Psychological Association. And before making the career change to a writer, Dr. Boyes was a clinical psychologist in her native New Zealand.
Continue reading “Brand Marketing With Dr. John Tantillo And The Anxiety Toolkit With Dr. Alice Boyes”