Differentiate, Be Unique, And Publicize with Mark Levy and Soft Skills, Storytelling, And Language with Jorge Meléndez

TTL 285 | Differentiate

Differentiate, Be Unique, And Publicize with Mark Levy and Soft Skills, Storytelling, And Language with Jorge Meléndez

In this world, you need to be different to stand out. An expert of that is Mark Levy, founder of Levy Innovation LLC, a positioning and branding firm that works to differentiate companies and their personal brands. At the heart of it is the importance of content, making it stand out against the rest—whether it’s a book you’re writing, a speech, or a show. He gives some advice that will help find your unique aspects within the market. Tackling as well the topic of preconceived notions and assumptions, he shares insights on being able to anticipate the right thing. He then shares his book, Accidental Genius, while sharing tips on how to publicize your book as well.
Speaking of books, certified coach, consultant, and dream connector Jorge Meléndez talks about storytelling and the power of language to our everyday lives. He shares his fascinating journey from music to writing that has led him to help many people in their personal growth. He talks about the value of reading and learning to be able to develop and find your true potential. Taking it to the business setting, he shares how these things places an importance to the soft skills that enables businesses to further develop.

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TTL 219 | Crisis Management

Crisis Management with Melissa Agnes and Connecting With Consumers Using Content with Jubair Jalil

When your company encounters a crisis, does your entire team understand how to detect it, assess it, and respond in a way that increases stakeholder trust? Crisis management specialist Melissa Agnes is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Melissa shares that the thing that makes her giddy is helping organizations become crisis ready and build brand visibility so that they’re able to continue to create wonderful campaigns and creative ideas to extend their reach and brand awareness.

If you’re looking for ways to connect with consumers, you might want to talk with Jubair Jalil. He is the co-founder and CEO of MetaPair, an AI company which has revolutionized the way brands use content to connect with consumers. Jubair was born in the UK to an immigrant family and spent his teens building startups in the content space. He says if you think about it on a conceptual level, a business partnership is a bespoke financial arrangement. You just have to make sure that you’re aligned with a partner that can help you reach your target market.

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