On Crisis And Posttraumatic Growth With Amrita Subramanian And Personal Branding With Edwin Dearborn
On Crisis And Posttraumatic Growth With Amrita Subramanian And Personal Branding With Edwin Dearborn
Crisis is inevitable, but growth is a choice. COVID-19 has been variously called as a global reset, an unprecedented experience or a well of opportunity, but what the pandemic represents to Amrita Subramanian is a wakeup call that makes us realize just how connected we are to each other as humans and how our individual choices impact our relational universe. It is a trauma that unites the whole globe and forces everyone to unite for a single purpose. A faculty member at the Department of Organizational Dynamics at University of Pennsylvania, and also teaches at the Wharton School of Business, Amrita is currently pursuing her PhD in Human Development and Post-Traumatic Growth and Collective Trauma. Listen to her conversation with Dr. Diane Hamilton, where she expounds on the ideas she is working on for her dissertation, most notably the nature of growth during crisis as a choice that we have to intentionally make.
Personal branding is no longer a matter of telling the world that you are awesome and expect the world to come to you because you are awesome. You need to stand out and become the obvious choice for customers and that’s not how it’s done anymore. Joining Dr. Diane Hamilton for a chat, personal branding and digital marketing expert, Edwin Dearborn shares to us the essential things we need to remember when it comes to building a personal brand in the digital marketing world. Branding himself as a Virtual CMO, Edwin works with small businesses around the world to help them increase their profits. He also shares his branding and marketing expertise through his books and lectures. Aside from sharing personal branding principles and strategies, Edwin also talks about content creation and the critical importance of the CMO role in any business.