The AI Marketing Canvas: A Five-Stage Road Map To Implementing Artificial Intelligence In Marketing With Rajkumar Venkatesan
The AI Marketing Canvas: A Five-Stage Road Map To Implementing Artificial Intelligence In Marketing With Rajkumar Venkatesan
Businesses should focus on building strong customer relationships through innovative marketing channels. Rajkumar Venkatesan discusses how entrepreneurs can incorporate AI into their marketing strategies. In this episode, he joins Dr. Diane Hamilton as they dive deep into understanding our customers through marketing communication. Raj has written about and taught quantitative marketing to MBA and executive education students worldwide. He has taught courses on marketing analytics and marketing technology products for five years. His evident fascination with marketing and business is the best way to help us stay motivated in our paths and deliver superior customer experiences. This episode is for all who want to advance in their careers and take the lead in their professional journeys.
Getting Creative With Customer Experience with Jeff Tobe
Customer experience beyond customer service is the name of the game. It differentiates great brands from the bad ones. However, it depends on how engaged your people are with what they do. “The Guru of Creativity,” professional speaker, and bestselling author Jeff Tobe talks about how identifying your business’ touchpoints and encouraging creativity in the workplace lead to better customer experience for your clients and an increase in your bottom line. Jeff also touches on the value of curiosity and how you can incorporate it into your company culture. Sure, you are busy running your business. Jeff teaches you how to develop the habit of creativity with just an hour a day.
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