How To Stimulate Positive Emotional Response From Your Customers With Kevin Perlmutter
How To Stimulate Positive Emotional Response From Your Customers With Kevin Perlmutter
Do you want to stimulate a positive emotional response from your customers? Positive brand experiences make your customers want to experience your services. Dr. Diane Hamiltonâs guest in this episode is Kevin Perlmutter, the founder and Chief Strategist of Limbic Brand Evolution. Kevin discusses with Dr. Diane how certain sounds attract people to your brand. You need three key elements to make it work: awareness, familiarity, and freshness. Tune in and learn how to use positive emotional responses to attract customers and keep them coming back for more! Â
Getting Creative With Customer Experience with Jeff Tobe
Customer experience beyond customer service is the name of the game. It differentiates great brands from the bad ones. However, it depends on how engaged your people are with what they do. “The Guru of Creativity,” professional speaker, and bestselling author Jeff Tobe talks about how identifying your business’ touchpoints and encouraging creativity in the workplace lead to better customer experience for your clients and an increase in your bottom line. Jeff also touches on the value of curiosity and how you can incorporate it into your company culture. Sure, you are busy running your business. Jeff teaches you how to develop the habit of creativity with just an hour a day.
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How To Know When To Expand with Bedros Keuilian and The Customer Experience with Colin Shaw
Leadership and teamwork are the two things that will determine if your company is ready for an expansion. Bedros Keuilian believes that having a vision plays a big part in this growth. This vision stems from a leaderâs self-esteem when they seek no approval of their decisions because they have already seen the companyâs success. Recognized as the worldâs thought leader in customer experience, Colin Shaw teaches organizations that a customer is a human being and not an automaton. This doesnât mean that the customer gets whatever ever they want, but that businesses should simply think of the customer and how they can make an impact in their lives with their product or service.