For a few years now, people have been expecting electronic textbooks to take off in a big way: They’re cheaper than traditional textbooks, easier to carry around in a backpack, and seem like a natural progression for students who have grown up playing and working with digital devices.
Despite all that, traditional textbooks have prevailed — until now. The game changer, according to Matt MacInnis, may be a little thing called the iPad.
MacInnis is the founder and CEO of Inkling, a company that designs textbook software for the iPad. He says the iPad has allowed for the reinvention of the textbook.
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