Leading From Within: Self-Leadership with Andrew Bryant and How To Shift Your Businesses Ahead with Allen Adamson

TTL 286 | Self-Leadership

Leading From Within: Self-Leadership with Andrew Bryant and How To Shift Your Businesses Ahead with Allen Adamson

Believing that to be an effective leader has to begin by leading oneself is global expert of self-leadership and leading cultures, Andrew Bryant. He teaches us the practice called self-influence of intentionally influencing your thinking, feeling, and actions toward your objectives. Showing the importance of having self-control as a leader, he talks about how our reaction to external circumstances and where we put blame tells us of what we need to improve. Going beyond the self, he then shares how he deals with people who are from cults or are from different cultures—having the global mindset—when coaching.

 

The fast-paced world has too often become a reason why businesses fail today. Allen Adamson, Co-Founder and Managing Partner of Metaforce, talks about the need for businesses to shift ahead. He lays down some great examples that show us the dangers of not being able to do so, lining down some similar issues and patterns he sees that makes it challenging for businesses to reinvent themselves—from Kodak and Xerox, to Forbes and National Geographic.

Continue reading “Leading From Within: Self-Leadership with Andrew Bryant and How To Shift Your Businesses Ahead with Allen Adamson”

TTL 258 | Immersive Experiences

The Art Of Podcasting with Stephen Woessner and Creating Immersive Experiences with Steve Gilman

Getting down into an effective podcasting venture, Stephen Woessner shares his expertise as he gives great insights and advises from his years in the digital marketing world. He is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. He talks about generating leads, predictive ROI flash as well as innovations on voice search with Alexa. Sharing his ideal client, he discusses the importance of looking for opportunities and benefit thought leadership and monetizing it through podcast. Learn how to position your show to appeal to people and how to make it profitable.

 

Another marketing expert, Steve Gilman talks about the value of live events to get people align with a brand. As the co-founder of BlockParty, the ultimate outdoor hospitality platform for live events, he shares about how they create immersive experiences inspired by and for the fans who want to make their events truly unforgettable. He gets down into the immersive experience of tailgating and bringing sports and music together. Also talking about the power of celebrities and creating that seamless event to connect with fans, he shows the power of establishing an environment for connection with a brand.

Continue reading “The Art Of Podcasting with Stephen Woessner and Creating Immersive Experiences with Steve Gilman”

TTL 235 | Chief Leader

Becoming A Chief Leader with Rick Miller and Building Relationships Through LinkedIn with Josh Turner

Sometimes, all people really need is a little push in their confidence. And putting a title on them can help people become and feel more powerful. That is what Rick Miller, servant leader and go-to Chief, believes when he discusses the power that comes from the title “chief”. The lure of that title ultimately points to how one should aspire to become a real chief leader; and Rick lays down five things that make its surface-level attraction into a powerful tool that inspires people to be better leaders.
Wall Street Journal bestselling author Josh Turner has been successfully building relationships with LinkedIn. He talks about finding the right kind of people and getting them become each other’s resource.  Delving deeper into the process, Josh relays the different approaches they do to different kinds of people. He also imparts his knowledge about the use of other social media outlets like Facebook and Twitter.

Continue reading “Becoming A Chief Leader with Rick Miller and Building Relationships Through LinkedIn with Josh Turner”

TTL 099 | Different Breed Of Marketing And Sales

A Different Breed Of Marketing And Sales with Joel Comm and Jack Daly

The advancements of technology has made Live videos in social media sites the most significant tool to get your message out there. A global audience is easy to reach through mobile smart devices. But since anyone can hit the Live button on Facebook and Twitter, then there’s the question of how to you set yourself apart from the rest. New York Times bestselling author Joel Comm has mastered Live video marketing with authenticity as the key. Making mistakes live is part of the charm that pulls in viewers, then what you do when it happens makes them come back. Learn how you can build an audience and engage with them and how to monetize your shows.

Helping people sell is very different than helping people buy. When you do the latter, you offer them the opportunity to address their pain points or problems, where their only response is yes. This is Jack Daly’s mantra that makes him different and better. He doesn’t mind spending a lot of time in sales calls where he listens, asks and helps the client put the puzzle pieces together. By creating trust to create his network, Jack was able to sell his companies to Wall Street. Learn more of his different breed of marketing and sales.

Continue reading “A Different Breed Of Marketing And Sales with Joel Comm and Jack Daly”

Has a Book Become the New Business Card?

With the advent of self-publishing, realizing the dream of writing a book has become a reality for more people.  Many guests on my nationally-syndicated radio show have been authors. I was fortunate to interview Sharon Lechter recently, and she brought up how a book has become the new business card.  Sharon, of course, is the co-author of the Rich Dad Poor Dad series and several best-selling books based on the recently re-energized Napoleon Hill Think and Grow Rich series.  Sharon is the ultimate example of a successful author.  Most authors do not have Napoleon Hill Foundation behind their work.  However, many have access to sites like Createspace and others to showcase their writing skills. Continue reading “Has a Book Become the New Business Card?”

Are QR Codes Successful?

 

I am currently reviewing a text about marketing.  Schools hire me to do this on occasion.  One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you have not noticed them, they are the little barcode-looking square that appears on newspapers billboards, flyers, and even cars.

While QR codes offer some great marketing opportunities, they have not been as successful as other techniques.  In the article QR Codes are Dead! Long Live QR Codes, the author stated, “One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.”

QR codes have been utilized well by some companies.  I am currently reading the book Neuromarketology by Brian Fabiano.  He is a marketing guru who was wise enough to put a QR code at the end of each of his chapters with the note, “scan to learn more!” Other examples of successful QR code use include:

For more information about how to use QR codes, check out the following articles:

Entrepreneurs Replacing People with Tablets

 

One of the hardest parts of getting a new business off of the ground is to have enough funding.  Many entrepreneurs use family members as personnel in order to avoid paying wages.  It may be quite expensive to hire people to take orders or process requests.  The Wall Street Journal article Can the Tablet Please Take Your Order Now included some examples of how some small businesses have begun to use tablets instead of people in the customer-ordering process.

If customers can order through a digital device, it may not only be cheaper but faster.  There are app-building tools that entrepreneurs can use to create a way for customers to input their orders.  Some companies have used QR codes to speed up the order process. Using apps is another logical alternative. With talk of increasing the minimum wage, some small businesses are looking for ways to remain profitable.  If tablets become a popular way to order, it may impact many minimum-wage workers.  “In all, one-third of low-wage workers are employed by businesses with fewer than 100 employees, according to the National employment Law Project, an organized-labor-backed advocacy group for low-wage workers.”

Not only may entrepreneurs experience some cost savings by utilizing tablets and apps, there may be some other entrepreneurial opportunities for the app designers.  According to the Wall Street Journal article, “Some entrepreneurs see a promising market in selling technologies to small businesses that might help them to streamline operations.”  While this may cost some minimum wage-earners jobs, it may also be opportunities to train them for higher-skilled positions.

Related Articles:

Texting Offers Latest Marketing Opportunity

As mobile phones have taken over the way people communicate, it is a natural progression for texting to become a marketing opportunity.  In the Wall Street Journal article Teen Stores Try Texts as Gr8 Nu Way to Reach Out, author Christina Binkley explained, “Like many parents who have turned to texting to reach their teens, some youth-oriented fashion brands like Charlotte Russe, Claire’s Boutique and Vans are finding that young people are most accessible by text.”

Texting now can include more rich content, pictures and video.  Marketers can send shopping passes, discounts, and offers.  Rather than merely being a vehicle for chat, texting now offers a way to get customers to opt in and avoid illegal lists or spam.  Customers can selectively pick who they would like to receive offers from, which leads to a higher chance of the sales message being received.  The article stated, “People are five times more likely to open a text than an email.  Five billion people text on mobile phones, while about two billion people use the Internet.”

This new form of communication has increased the speed of receiving offers and acting upon them.  There is immediacy due to the ability to send messages that state things like “get 10% off if purchased within the next 3 hours.”

One of the hardest parts is to get people to opt in to receive the texts.  Retails often post signs to ask customers to opt in by texting short codes.  For more information, check out Top Links Explaining SMS and Short Codes.

Related Articles:

Marketers Use Retina-Tracking and Facial-Scanning Devices

 

The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction.   Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences.  Although these scans are not available on the grocery store shelf, they have been used in product research.

The Wall Street Journal reported, “Kimberly-Clark’s researchers used computer screens outfitted with retina-tracking cameras when testing the newest packaging for its Viva paper towels in 2009. Their goal was to find which designs got noticed in the first 10 seconds a shopper looked at a shelf—a crucial window when products are recognized and placed in the shopping cart. They also wanted to know if the preferences held up on different count packages, from single rolls to multipacks.”

Researchers have found that they may obtain more accurate data this way than through the use of traditional surveys.  The retina-tracking devices are useful because the human eye can detect information very quickly.  It’s not just our eyes that can give marketers important information.  Some companies have used brain scans to determine product preferences.  Now with facial recognition software, even more customer data can be compiled as companies can “track involuntary facial expressions to gauge true emotional reaction.”

Related Articles:

What You Should Know About Push Notifications

 

Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.”  If you’ve noticed the number of email listed on your email icon, that is there due to a push notification.  That notification reminds you that you have mail without making you actually open up the application.

IOS (Apple’s system) is not the only one that utilizes push notifications.  Android and Windows smartphones also use them.  Check out:  Not all Push Created Equal.

Apple’s IOS system provides 3 types of push notifications.  To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.”  For more help, check out:  IOS:  Understanding Push Notifications.

Some push notifications may be very useful.  However, TheNextWeb explained push notifications need to be smarter.  Having the ability to adjust how they work may need to be adjusted.  Lifehacker explained that push notifications may not be the best thing.  In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”

Push notifications are an effective marketing tool. Check out the following video explaining why:

MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”

Related Articles: