Do you Like the Old Spice Ads? Of Course You Do! But Have They Been Profitable?

Do you Like the Old Spice Ads? Of Course You Do! But Have They Been Profitable?

It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores.  Since I teach a lot of marketing classes, I was curious to see how those very fun and popular ads are affecting the sales of Old Spice.

As of July, Old Spice sales have increased 107%. 

 

 

 

images via mashable.com

In her new analysis of the Old Spice video push, Adweek’s Eleftheria Parpis has this summary: “According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”

For some fun short Old Spice clips, check out this compilation put together by adweek.blog. 

Also check out Mashable’s Top 10 Funniest Old Spice Guy Responses by clicking here.

Related Articles
  • Hey Old Spice haters, sales are up 107% (adweek.blogs.com)

Free Social Media Tools for Teachers

In my books, I often write about using social media tools.  I think they can be invaluable in the classroom.  I recently found a great article about media tools for teachers on Mashable.com.   I am a big Mashable fan.  They have wonderful articles about technology and every one of them is more interesting than the next. If you haven’t checked out their site, you really need to do so. 

In Sarah Kessler’s article 7 Fantastic Free Social Media Tools for Teachers, she point out some great tools that can be used in the classroom including:

  1. Edu 2.0  – site that allows teachers to share content
  2. SymbalooEDU  – site allows teachers to organize classroom resources,  school logos may be added
  3. Collaborize Classroom  – site allows for online discussions to remove intimidation factor
  4. Edublogs  – site is great for group projects, newsletters and more
  5. Kidblog  – good site for K-8 classroom
  6. Edmondo  – site is similar to Facebook but more controlled environment
  7. TeacherTube, SchoolTube, Youtube – TeacherTube and SchoolTube are alternatives to Youtube for teachers

 

 

To watch videos about each of these tools, click here to read the Mashable article.   

Mashable already had a really interesting article about the need for social media in the classroom.  Click here to read that article.

Related Articles
  • 7 Fantastic Free Social Media Tools for Teachers (mashable.com)
  • The Case For Social Media in Schools (mashable.com)

Why it is So Important to Be Connected With Social Media: Some Recent Social Media Statistics

 

  • In Dennis Prince’s recent book Get Rich With Twitter, he quotes: “In order to reach 50 million users it would take:

             38 years by radio

             13 years by television

              4 years by Internet

              3 years by Ipod

              He also states the following about positive impact based on the type of media:

              14% of consumers say they trust company-produced advertisements.

              18% of traditional TV ad campaigns generate positive returns on investment

               25% of search results online for the world’s top-twenty largest brands are links to user-generated (socially accessible) content.

              34% of bloggers post opinions about products and brands

             78% of consumers trust peer recommendations”

  • According to latest Nielsen research Americans spend nearly a quarter of their time online on social networks and blogs, up from 15.8% a year ago (43% increase). 

 

  • Mashable reported: One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom. 21% of women age 18-34 check Facebook in the middle of the night.

 

  • Information Week reported: Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day.

 

  • Social Networking Watch reported: According to a recent comScore Video Metrix service, 178M U.S. Internet users watched online video during the month, and topped 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property.

 

  • Read Write Web Reported: Apple, the most high-profile purveyor of mobile apps, has said it has seen 4 billion apps downloaded from its store, for a total of about $1.5 billion.