How To Stimulate Positive Emotional Response From Your Customers With Kevin Perlmutter
How To Stimulate Positive Emotional Response From Your Customers With Kevin Perlmutter
Do you want to stimulate a positive emotional response from your customers? Positive brand experiences make your customers want to experience your services. Dr. Diane Hamilton’s guest in this episode is Kevin Perlmutter, the founder and Chief Strategist of Limbic Brand Evolution. Kevin discusses with Dr. Diane how certain sounds attract people to your brand. You need three key elements to make it work: awareness, familiarity, and freshness. Tune in and learn how to use positive emotional responses to attract customers and keep them coming back for more! Â
The Culture Of Creativity with Kevin Freiberg and Sales, Messaging, And Pageantry with Wendi Russo
Kevin Freiberg, worldwide bestselling author and keynote speaker, talks about leadership and the difference it makes to businesses and brands. Taking us to his book, CAUSE!, he aligns the importance of leaders to create brands into noble and worthy causes. He shares the backstory that inspired him as he talks about the need for a culture that inspires creativity in an organization, removing people out of the sameness in a world that is constantly innovating. Kevin also shares the message of his other book, Brochy Ball, on tying leadership, team chemistry, and business together.
Wendi Russo, salesleader for the Home Shopping Network and a mentor and trainer to women entering the Television field, brings us into her expertise as we explore the things we need to know about sales, messaging, and pageantry. She gives great pointers that help you sell something in a short amount of time. Going from selling fashion to pharmaceuticals, she talks about selling different items and finding what they call as the chewy center. Moving closer to that is her background in pageantry where she shares the importance of coming across as your natural self.