Every company has to have core values – that’s just Business 101. But having core values is not just about having a nice set of lofty words to put up on your lobby. Darius Mirshahzadeh learned that in the most painful way possible as a young entrepreneur. Being born to and raised in a business family didn’t spare Darius from the failures of every beginner’s journey, including the implosion that many in the real estate world suffered in 2008. That humbling experience taught Darius the importance of building a business around core values – this time, real core values that have high utility value. His book, The Core Value Equation, tells his story eloquently along with the lessons he learned from it. Listen in as he discusses with Dr. Diane Hamilton what core values ought to be. You will find the answer to be easy, quite literally this time.
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