Statistically, 95% of consumers look at a review before they make a purchase. However, 82% of those specifically seek out negative reviews before the next purchase. Interestingly, when people found that the product is too perfect, they begin to doubt it and even stay away. Revealing all of these things is sales philosopher and the author of The Transparency Sale, Todd Caponi. Todd shares a unique way of selling which is to lead with our flaws and becoming transparent. Learn as he takes us into this fresh point-of-view backed with neuroscience that could change the way we view sales forever.
Continuing with the talk on sales is the Pitch Queen and host of Success Unfiltered, Michelle Weinstein. Helping those who want to make money but are not good at it, she talks about the ways you can generate new clients and even attract people if you are in the podcasting space. She touches on her Shark Tank experience and shares some pointers for business owners on knowing when to hire a sales consultant, and more.