Marketers Target Impatient Customers through Smartphone Quick Response QR Codes

Marketers Target Impatient Customers through Smartphone Quick Response QR Codes

 

Quick Response or QR codes are the latest bar code system that allows customers to use their smartphones to obtain discounts, gather information and even order products ahead of time so that they are ready upon their arrival.  For an instant gratification generation, these new codes can connect customers to products faster than ever before.

Companies are putting these codes in their advertisements and on their products so that customers can scan them with their smartphones and gather more information, find out about discounts or even order the product.  Although these codes aren’t that new, companies are starting to use them more due to the increased frequency of consumers using smartphones.

It’s simple to install an app on a phone. In fact some even come with the app pre-installed.  Wall Street Journal reported, “Scanby Inc., a New York company that develops and manages QR codes, estimates that 30 million people in the U.S. have a code-reader app on their phone.”

Companies like Ethical Bean are taking advantage of the code to get their coffee products into their customers’ hands more quickly.  Customers simply need to order their coffee through the use of these apps and it will be ready when they arrive to pick it up.

These apps can also give more information about the products being purchased.  Customers can find out recipes, ingredients and more.  The Wall Street Journal had some statistics about the use of these codes:

  • 32% of consumers in a recent survey said they’ve used a QR code
  • 70% plan to use QR code again or for the first time
  • 53% are motivated to use it by getting a coupon, discount or deal
  • 52% are motivated to use it by getting more information

What is Visible Measures? Measuring the Popularity of Videos on the Web

I teach several different marketing and advertising college courses.  It can be a challenge to keep up with all of the different social media advertising trends.  Companies want to be able to know that their message is being seen.  One way to find out if your message is being picked up is through a company called Visible Measures.  Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. According to Forbes , “Visible Measures is a New York firm that counts the popularity of videos on the growing list of sites hosting them, of which YouTube continues to be the most important.”

On their site you can sign up to receive free public beta for trends and track the hottest viral videos on the web.  Once you sign up, you can chose a category such as media, dining, etc. You can also refine your search by agency, brand and even get specific about things like humor, reality, spoof, etc.  It will then generate a list of the top videos based on your parameters based on the dates your select.  I picked media for the week of September 6 and one of the top videos it picked up was YouTube Turns Five . . .see below.

Do you want to know the top 10 ad campaigns, top 10 film trailers, top 10 webisodes or those in 100 million view club?  They have the charts.  They have a paid program you can sign up for to find out even more detailed information.  Are you interested in following the Old Spice campaign?  You can type in Old Spice into their search bar and it will pull up a list of their videos, show their rank and their reach. 

To keep up with what Visible Measures has to offer, you can sign up for their blog by clicking here.

5 Places to Find a Job and 5 Places Not to Find a Job

Where the Jobs Are from AOLjobs:
  1. Michigan — added 27,800 jobs
  2. The District of Columbia — added 17,800 jobs
  3. Massachusetts — added 13,200 jobs
  4. New York — added 10,500 jobs
  5. Minnesota — added 9,800 jobs

 

North Dakota continued to register the lowest jobless rate at 3.6 percent, followed by South Dakota and Nebraska, 4.4 and 4.7 percent, respectively.

Where the Jobs Are NOT

The states that lost the most jobs are:

  1. North Carolina — lost 29,800 jobs
  2. New Jersey — lost 21,200 jobs
  3. Illinois — lost 20,200 jobs
  4. California — lost 9,400 jobs
  5. Kentucky — lost 8,000 jobs

To see the rest of the article, click here.