Exceeding the expectations of your customers and even your own will always lead to success. And that’s where the art of over-delivering comes in. Dr. Diane Hamilton is joined by Kathy Ireland, the CEO and Chief Designer of kathy ireland Worldwide, to talk about focusing all of your energy on achieving the best possible results. Kathy shares her success story that started with just a single pair of socks, which eventually grew into a huge global brand. She tells how she managed to widen her connections in the fashion industry, helping her grow as an entrepreneur and even an author.
In today’s age of information overload, keeping your audience engaged in what you have to offer is extremely challenging. It is not simply about the words anymore, but more of enticing combinations of colors and pictures. Dr. Diane Hamilton explores visual communication in marketing with Amy Balliett, the CEO and Founder of Killer Visual Strategies. Amy explains how to develop effective material that can catch your audience’s eyes and attention, handle the five-second first impressions, and harness the power of extremely short videos.
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