Brand Awareness: The Importance of Facebook

Brand Awareness: The Importance of Facebook

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

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New Book Promises Help For Online Students

For the full press release, click here.  To order the book, click here.

Thinking of Taking Online Classes? What to Know Before You Start

“Here’s something you should know – Dr. Hamilton has provided the most comprehensive “soup to nuts” book about online education on the planet. It’s a real hand-holder to get you started, guide you to a degree and beyond into the workforce.” Josh Clark and Chuck Bryant “Stuff You Should Know” Podcast

“Nearly 12 million post-secondary students in the United States take some or all of their classes online right now. But this will skyrocket to more than 22 million in the next five years.(Campustechnology.com, 2010)

Tempe, AZ (PRWEB) August 17, 2010

College and university fall-semester classes will be starting soon. With the popularity of online education, many courses are now being presented in an online format. This has left students looking for answers for how to be successful in the online classroom. Are they getting the help they need? According to Dr. Diane Hamilton, author of The Online Student’s User Manual, many students could use more helpful advice.

There is no mistaking the popularity of online education. Even Bill Gates praised online learning in his 2010 Annual Letter stating, “A lot of people, including me, think this is the next place where the internet will surprise people in how it can improve things.” With a predicted 22 million students taking some form of online courses, are students getting the help they need to understand this new form of learning? Apparently they are not, if the dropout rate is any indication. Karen Frankola with BNET (2010) reported, “Chronicle of Higher Education found that institutions are seeing dropout rates that range from 20 to 50 percent for distance learners. And administrators of online courses concur that dropout rates are often 10 to 20 percentage points higher than in their face-to-face counterparts.”

As online learning becomes the future of education, more and more students are finding they have plenty of questions about online learning but many are not receiving the answers. There is no shortage of books that explain the value of an online education. However, the typical book about online learning leaves out helpful advice about how to be a successful online student. This has left learners floundering in their first year of college.

“Other books for the online college student have failed to explain some of the most important skills that the new learner will have to possess once they enter the online classroom” explained Dr. Hamilton, who has also written books about understanding personalities in the workforce and how to reinvent your career. “I have taken my many years of experience teaching first time students and compiled what I’ve learned into The Online Student’s User Manual. This book is designed for those who are looking to understand key terminology and want answers to questions that other books about online learning have neglected to answer. For the first-time online college student, this book contains all they need for optimal success. For the experienced online student and online professor, this book is also an excellent resource, with tips on time management, goal planning, test preparation, writing guidelines, and document preparation techniques.”

There are plenty of books that will help you decide on the right school or find the money you need to finance your higher education. But if you want answers to all your other questions as well, The Online Student User’s Manual takes you where no other manual has gone before—deeply into the online learning experience. Not sure if you have enough computer skills or know how to navigate in cyberspace? Intimidated by all the new terminology? The Online Student User’s Manual will allay your fears and frustrations, as it provides you with information that will make you able to successfully traverse the online halls of learning.

About the Author
Diane Hamilton currently teaches bachelor-, master-, and doctoral-level courses for six online universities. Along with her teaching experience, she has a Doctorate Degree in Business Management and more than twenty-five years of business and management-related experience. To find out more about her writing or to schedule an interview, visit her website at https://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/. Review copies are available.

The Online Student’s User Manual–August, 2010 ($14.95/Amazon). ISBN: 0982742800/9780982742808 Approximately –184 pages

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