A Different Breed Of Marketing And Sales with Joel Comm and Jack Daly
A Different Breed Of Marketing And Sales with Joel Comm and Jack Daly
The advancements of technology has made Live videos in social media sites the most significant tool to get your message out there. A global audience is easy to reach through mobile smart devices. But since anyone can hit the Live button on Facebook and Twitter, then there’s the question of how to you set yourself apart from the rest. New York Times bestselling author Joel Comm has mastered Live video marketing with authenticity as the key. Making mistakes live is part of the charm that pulls in viewers, then what you do when it happens makes them come back. Learn how you can build an audience and engage with them and how to monetize your shows.
Helping people sell is very different than helping people buy. When you do the latter, you offer them the opportunity to address their pain points or problems, where their only response is yes. This is Jack Daly’s mantra that makes him different and better. He doesn’t mind spending a lot of time in sales calls where he listens, asks and helps the client put the puzzle pieces together. By creating trust to create his network, Jack was able to sell his companies to Wall Street. Learn more of his different breed of marketing and sales.
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One Key Word That Impacts Intelligence, Engagement, Sales, Soft Skills, Gamification, and Millennials
There is an emotional component behind most of the things that will make or break employees’ and leaders’ success. When someone first hears the word emotion, it may suggest emotional intelligence. Developing emotional intelligence is one important factor that has been demonstrated to lead to success. However, that is just part of the picture. Continue reading “One Key Word That Impacts Intelligence, Engagement, Sales, Soft Skills, Gamification, and Millennials”
Women Dominating Sales Positions
Women are becoming a dominant force in sales positions. In the article 10 Most Lucrative Industries for Women it was noted, “A recent study found that women are coming to dominate certain areas of sales, a traditionally lucrative field for those who excel. In fact, the study seemed to show that women tend to have better selling skills than men, translating into substantial earnings for saleswomen.”
When women were asked what their top 10 more desired sales careers would be, they chose:
2. Biotech Sales
3. Dental Sales
4. Insurance Sales
5. Healthcare Sales
6. IT Sales
7. Medical Sales
8. Advertising Sales
9. Medical Equipment Sales
10. Real Estate Sales
This is good news for women in the current questionable economy. Monster reported, “In 2010, more employers were willing to invest in their sales forces, having some faith that customers could be cajoled into buying. In October 2010 there were 145,000 more workers employed in sales and related occupations than a year earlier.”
For additional resources about women and sales positions, check out some of the following links:
Women Turning to Cosmetic Sales
Community of Women in Professional Sales
50 Best Careers of 2011
Sales Jobs for Women Search Site
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Lack of Specialized Sales Training in College Business Degrees
Have colleges and universities prepared future sales professionals with enough skills and knowledge to be successful? Most graduates, who find themselves in sales positions, have had very little sales training. There are some colleges that do offer sales programs. However, many students may have received a business degree in marketing or management thinking this would be enough. Unfortunately often times those majors did little to prepare them for the challenges that a sales job offers. The nature of sales has changed. There are now more women in it than ever, there are more technological challenges, there are social media options, the competition is more complex due to the international impact of the Internet . . . the list of challenges goes on and on. As more and more companies are requiring that their sales people have a college degree, especially to advance into management, colleges need to reassess what courses they offer in order to better prepare their graduates. Perhaps courses in database management, cold calling, self-marketing, networking, male/female communications and others could be integrated into the current core curriculum. There are plenty of colleges and universities that offer marketing degrees that have some sort of emphasis on sales training. However, the majority of marketing classes do not teach the skills a sales person needs on a day in and day out basis. In 2009, companies spent over $100 billion on sales and training. Should universities improve their sales programs, companies may find that they eliminate a lot of the training time and expenses they incur in order to get their new hired sales people up to speed. Sales people also might just find that with specialized training in college, they can be more successful and earn more once they get into the real world of sales.