Getting down into an effective podcasting venture, Stephen Woessner shares his expertise as he gives great insights and advises from his years in the digital marketing world. He is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. He talks about generating leads, predictive ROI flash as well as innovations on voice search with Alexa. Sharing his ideal client, he discusses the importance of looking for opportunities and benefit thought leadership and monetizing it through podcast. Learn how to position your show to appeal to people and how to make it profitable.
Another marketing expert, Steve Gilman talks about the value of live events to get people align with a brand. As the co-founder of BlockParty, the ultimate outdoor hospitality platform for live events, he shares about how they create immersive experiences inspired by and for the fans who want to make their events truly unforgettable. He gets down into the immersive experience of tailgating and bringing sports and music together. Also talking about the power of celebrities and creating that seamless event to connect with fans, he shows the power of establishing an environment for connection with a brand.