Dr. Diane Hamilton's Blog

Google and Facebook April Fool’s Day Jokes

On April Fool’s Day the Internet is full of contributors trying to play on our gullibility.  Facebook has its share of people listing today as their birthday or reporting unusual updates.  The following is Google’s attempt at playing the game:

Young Boy Has Higher IQ Than Einstein

The video below of young Jake Barnett shows his amazing brain and abilities at the young age of 12.  With the recent movie release of Limitless with Bradley Cooper, there is a lot of focus on the brain and its potential. 

At the age of 3, young Jake was diagnosed with autism.  Parentdish reported, “But today, 12-year-old Jake is studying electromagnetic physics at Indiana University-Purdue University Indianapolis and has an IQ of 170, higher than that of Albert Einstein. And he’s astounding university professors by developing his own theory of relativity — they’re lining him up for a Ph.D research role, Barnett, of Noblesville, Ind., says.” To read Jake’s amazing story, click here.

Amazon Takes on Netflix Offering Movie Subscriptions

Those interested in immediate gratification have made Netflix a popular choice for movie viewing.  Amazon has now taken on the challenge of competing with Netflix.  Amazon’s “Prime” subscription program costs $79/year which includes their 2-day shipping on purchases.  Prime also includes more than 5,000 video-streaming movies and television shows.  Most of what they offer includes older television seasons and movies.

Netflix’s “Watch Instantly” program costs $7.99 a month and video-streams over 20,000 titles.  This brings their price to over $95/year.  Many of their movies are newer, but their TV shows consistent of previous seasons.

Amazon is entering this market in hope of increasing their digital business.  According to the Wall Street Journal, “The streaming-video offering could lead customers to buy or rent the 90,000 movies and shows that Amazon already offers on an a la carte basis.”

In an effort to compete, Netflix has entered into a two-year deal with CBS to provide television shows.  WSJ reported, “Netflix will pay CBS hundreds of millions of dollars over the course of the nonexclusive, two-year licensing pact, which gives CBS the option to extend it for up to two years and add more content in return for higher compensation.”

How will this affect the cable and satellite industry’s relationship with TV networks?  That is something that TV executives must consider as more than $30 billion a year comes to networks from subscriptions.

Netflix is no stranger to competition.  Netflix’s competition with Itunes, led to their removing limits for streaming of video. PCworld reported, “Previously the amount of streaming content subscribers could access was dependent on their subscription level. For example, the $16.99 membership allowed for 17 hours of streaming movie content. With the new unlimited plan, all subscription levels, with the exception of the lowest $4.99 plan, will be able to stream as many Netflix movies and TV shows as they’d like to their PCs.”

Itunes has been tough to beat in movie downloads.  As Forbes pointed out, “ITunes already dominates the world of movie downloads. In 2010 the service accounted for 64.5% of all movie downloads and rentals.”

Was Alexander Hamilton Ever President? Have a Laugh on President’s Day

History was never one of my strongest subjects in school.  However, in my youth, I  managed to learn one history lesson about why Alexander Hamilton was on the ten dollar bill. Having the last name of Hamilton may have caused my unusual interest.  Many assume those on our U.S. currency are all presidents.  This is not actually always true.  Alexander Hamilton and Benjamin Franklin are both on currency and neither one was ever president.  The following video is a great bit by Asylum’s Anthony Layser.  Have a little laugh today on President’s Day:

Global Warming: Answers For Both Sides From The Most Terrifying Video You’ll Ever See

In a foresight class I teach, we compare Al Gore‘s and Glenn Beck‘s views on global warming. It brings up some interesting discussions. A student recently posted this link in class and I think it is very well done and explains the two sides and how we may need to think about the subject.

The amount of interest in global warming may be dropping.  Denverdailynews reported,  “A poll by the Pew Research Center states that the public’s priorities for 2010 did not include global warming. In fact, global warming ranked last as a priority, with just 28 percent of the public considering it a top priority, according to the 2010 poll.”

How to Ace the Job Interview by Understanding Introverts and Extroverts

For those of you who have taken a Myers-Briggs MBTI personality assessment, you may already know if you are an introvert or extrovert.  It gets confusing to some as many say extrovert.  Myers-Briggs uses the term extravert.  What is important is that you understand the differences between how introverts and extroverts/extraverts prefer to process information.  Why is this important to acing the job inteview?  Watch the video below for more answers.

How to Get a Job: Why Employers Value Emotional Intelligence

Check out why it is so important to understand how your emotional intelligence may impact your ability to get a job.  If you are interested in reading the book by Daniel Goleman that I refer to here, it is called Emotional Intelligence: Why it Can Matter More than IQ.   In our book,  It’s Not You It’s Your Personality, Toni Rothpletz and I write about the major personality tests that employers use.  We include a very detailed chapter about the importance of understanding emotional intelligence in the workplace.  

How to Get a Job Using a Personal SWOT Analysis

In a recent talk I gave to CareerConnectors, we discussed how you can use a personal SWOT analysis to help you realize your strengths and weaknesses.  This information can be very helpful  in determining things to put on your resume and can also help you discover areas where you may need to improve.

How to Market You or Your Product Using Social Media

Today’s Ask Dr. Diane: I just wrote a book that is available through Amazon.  I’m just not sure about the best way to market it?  Any suggestions?
 
That is a good question.  The tips I’m about to give can also be used to market things other than a book. 
 
You could market it through several ways.  I would create a link to it on your site like I have links on my main website to Amazon.  If you don’t want to do that, you could offer it directly from you as a PDF through your site and charge them using PayPal
 
You might want to make a video (3-4 minutes at most) and put it on Youtube.  At the end of the video make mention of a free offer or newsletter and where to go for more information.  If they go to that site, it should be a capture page to get people signed up  to receive free newsletters (through a site like aweber.com) to get them interested in you and your book. 
 
You definitely need to be on Facebook and create fan pages like the ones I have for each of my books there.  See:
 
 
I would be on Twitter as well.  You can tie all of your Facebook, Twitter, WordPress, etc. accounts into one area on sites like Hootsuite . . . but I like to use Posterous a lot. It is like a blog but it has a great share information toolbar that you can get that and it also allows you to share your updates on multiple sites like Hootsuite does. 
 
If you want to learn about social networking and “how to do it” . . .for a reasonable price you can go to  Letsgetsocial and sign up to get their videos.  I watched them and they are really very informative.  They are designed to teach people how to be media managers but people who don’t want to do the job of media management can learn how to do their own media management from them. 
 
I gave a presentation yesterday to a local group here where others were presenting to career-seekers … they all agreed that Youtube is one of the biggest things you can do to get noticed. 
 
I watched a video a while back on Pitchengine.com about videos and they had some good information.  They are more costly though. You might watch their video for information.  If you are going to spend that kind of money, you need to have a major product to promote.  Books probably won’t have the return to support that. 
 
Talks are another great way to promote your book . . . so are radio interviews.   You can go to radioguestlist.com or other sites like that to find people looking to interview you.
 
Blogging is one of the best ways to get your name out there.   I like to use WordPress because it is free and uncomplicated. 
 
You can also release press releases on prweb or other such sites.  I am on wooeb who also has press releases that are not as expensive.  You can send out free releases on pitchengine.
 
You might check out some books . . . .I liked a book called Career Renegade . . . had some good ideas.  (on a different side topic . . .I liked the book The Happiness Advantage written by ex Harvard professor – very entertaining)

How to Get a Job Showcasing Your Abilities Using Camtasia, Powerpoint and Youtube

In my presentation yesterday at the CareerConnectors.Net workshop, I presented several different examples of how to market “you” as the product in order to get a job. If you are interested in learning how to use Camtasia with Powerpoint to promote your abilities and showcase them on Youtube, check out the following video based on information in my book, How to Reinvent Your Career:  Make Money Doing What You Love.  I am definitely going to be looking for a new video recorder though as this one crunched the screen, making it and me more compressed and wide.  If anyone has a good recommendation for a video recorder, I’d like to hear about it. . .