Strategies for Improving Workplace Behavior and Performance

From Leadership Expert Dr. Diane Hamilton

Linkedin Endorsements Poorly Utilized

 

Linkedin has provided an opportunity for networkers to endorse the skills of people with whom they are connected.  This was meant to be a time saver for people who normally wrote full recommendations. The idea had promise.  However, it is not being utilized well.  When users sign onto their Linkedin profile, they are given a list of people in their network and asked if they want to endorse them for a particular skill. There is the option of being able to endorse all of the people that pop up as choices.  The problem is, many people are doing that.  People may receive many endorsements from people who have not witnessed some of the skills they have endorsed.  At that point, the Linkedin endorsements become meaningless.

It is far too easy to choose the option of endorsing people as it is currently configured.  If the point was to make recommendations easier, it is understandable that there should be some way to do that.  However, if everyone is endorsing everyone for everything, there is no value to the endorsement.

To find out more about Linkedin’s Endorsements check out the following articles

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How Businesses can Maximize Online Presence

 

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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10 Top Links to Explain Social CRM

 

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, Salesforce.com and Twitter.

To find out more about social networking and CRM, check out a video by Salesforce.com titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

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Facebook Advertising Appeal

When a company like Facebook goes IPO, there is a lot of discussion about future potential for income.  One area where Facebook may increase revenue is through advertising.  Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM claimed that Facebook ads were ineffective.  DailyFinance.com reported, “Click-through rates are much lower on Facebook than they are on the internet generally, or on Google (Facebook: 0.051%, Google: 0.4%, Average: 0.1%)”

One way for an ad to be effective is for it to reach the target audience.  Understanding a company’s target demographic is important.

According to Statista, “This statistic shows the age distribution of Facebook users in the United States as of April 2012. During that period of time, the majority of local Facebook users were between 18 and 24 years old. Furthermore, the most popular Facebook activities of U.S. users were posting on walls and checking the internal newsfeed.”

According to Facebook’s advertising Q&A area, there are some limitations regarding how advertisers may reach a specific demographic.  Other than age and birthday-specific advertising, Facebook targets based on location, interest, education and connection advertising.  This differs from Google that allows targeting by interest, keywords, remarketing, location and demographics.

BusinessInsider explained the difference between advertising on Facebook vs. Google in terms of reach and revenue.  “Total reach for Facebook is 51% of all internet users.  Total reach for Google is 90% of all internet users.  First quarter revenue for Facebook is $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.  First quarter revenue for Google is $2.09 billion, up 1 percent year on year and up 0.7 percent sequentially.”

Facebook is hoping to use friendships to sell products and brands.  Check out the following video to find out more about this and the importance of geofencing.  According to Amos Content Group, “A geofence is a virtual perimeter around a real area as in within a block of a restaurant. Marketers can use this location-based service to target a passersby who has opted in to send deals or information to smartphones.”  Facebook’s friendship-based approach could influence geofencing.

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What is Socialnomics?

 

In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

Click here to see some examples of socialnomics in action.

The following video gives some interesting statistics about the social media revolution.

 

Stand Out In Job Market with Mini Resume Cards

Combining a resume with a business card in a smart, easy to read fashion, is a great way to capture a future employer’s attention.  ResuMiniMe is a site that has done a nice job of creating such a card.  In just minutes, job-seekers can create a traditional-sized business card that promotes their strengths while serving as a nice ice-breaker for networking opportunities.  Prices start at $90 for 1000 cards.  Gift packages are available.  A free profile on LinkedIn is required. 

They offer two style choices for the back of the card.  A traditional standard style that lists education and experience is one option.  Also offered is the option to include a QR code on the back.  For more information about using QR codes to find a job, click here. 

The following are examples of the cards that can be created on this site.  The back of the card is shown vertically here for easy readability.

Front (although not listed here, a phone number may be included):

Back Traditional:

Back QR Code Version:

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SitePal and Voki: Add Pizzazz to Your Website or Classroom

There are some fun sites that can be used to animate pictures to add pizzazz to websites or online classrooms.  One of these sites, Voki, is free and is available for non-commercial use.  For commercial use, SitePal starts at just $9.95/month.

Are you looking for a way to create content for an online classroom?  Consider adding a link to Voki.  “Voki enables users to express themselves on the web in their own voice using a talking character. You can customize your Voki to look like you or take on the identity of lots of other types of characters… animals, monsters, anime etc. Your Voki can speak with your own voice which is added via microphone, upload, or phone. Voki lives on your blog, social network profile and will soon be integrated in various instant messaging platforms. You will also be able to download it to most video supported phones.”

Click on the picture below to see what happens if you add a link to your Voki-created file.   Be sure to hit the play button to hear the message once you get there.

 

If you are looking for a way to stand out on your website, resume, email signature line, or other form of social media, consider SitePal. “SitePal is an easy-to-use service that allows you to create a speaking avatar for your website and empower your online communication.” Click on the picture below to see that animation.

 

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Facebook Now Allows Subscriptions to Your Site

Facebook announced a new feature that will allow for people to expand their exposure on Facebook.  People can subscribe to your feed if you set it up for them to do so.  This is a useful tool for companies who have a profile but not a separate Facebook page to promote.  Without having a page set up, the profile site previously required an acceptance by the owner for people to view the content. 

With the new subscribe feature, all that has to be done to allow others to view the profile, is for the owner of the profile to look for the word subscriptions under their profile picture.  By clicking on that, they can enable others to see their updates.

 

This isn’t the only change announced by Facebook. According to TechCrunch, “In addition to Subscriptions, Facebook is also making it easier to tweak the amount and types of content that show up your News Feed. Now, when you’re viewing a user’s profile, you’ll be able to hit a button and choose from three subscription settings:

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You’ll also be able to choose what kinds of content you want to see (for example, you could opt to block all game-related updates from one of your friends, but keep their photo updates).”

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10 Most Important Steps to Obtain Dream Job

 

I often speak to students and career groups about how to obtain a dream job or reinvent a career.  I have listed some of the most important points from my lectures, with appropriate links to articles, to explain the process.  Be sure to click on the links listed under each step to watch videos and read the articles to get step by step instructions.

  1. Define Your Goals:  People fear making mistakes.  Although it can be argued there are no mistakes, only learning experiences, part of avoid mistakes is to have good goals.  The goals must be measurable with timeframes listed for when you wish to achieve those goals.
  2. Analyze “You” as the Product:  To get a job, you must showcase your talents by thinking of “you” as the product.  When you are networking and interviewing, you are “selling” a product and that product is you.   Be sure to analyze your online reputation.  You can be sure that companies will check on this.
  3. Create a Personal SWOT Analysis:  SWOT stands for strengths, weaknesses, opportunities and threats.  By creating a personal SWOT analysis, you can work on capitalizing on your strengths and find solutions for any weaknesses or threats.
  4. Analyze Your Competition: When you are interviewing, you must remember there are a lot of others that are competing for the same job.  Think of those things that you bring to the table that your competition does not.  What do others have that you need to be working on in the meantime?  Have you done your research?  If an interviewer asks you the question: “Why did you pick our company?” . . . do you have a good answer?  Know the answers to difficult job interview questions.
  5. Capitalize on Personality Skills: Part of finding the right job is based on understanding your personality preferences.  Personality tests like Myers Briggs MBTI can be very helpful in leading you to the right job.  It is also important to work on developing emotional intelligence. Find out why employers are placing as much value on EQ as IQ.
  6. Analyze Jobs:  Find out what jobs pay:  One of the first steps is to find out what a job is worth.  Consider what types of jobs motivate you.  Check out top 10 ways to find a job or have a job find you.
  7. Showcase Your Talents:  Use social networking to get noticed.  Find out how you can use a simple PowerPoint presentation and Camtasia to showcase your abilities.  If you are not on LinkedIn, you should be.  Use Google Docs and LinkedIn to get noticed.  Rev up your business card by adding a QR code to it.  Avoid putting these top 10 wrong things on resumes.
  8. Ace the Interview:  Once you are able to obtain an interview, use personality skills to wow them.  Deliver information in the job interview based upon understanding introverts and extroverts.  Keep in mind the proper answer to tough interview questions.
  9. Follow up on the Interview:  Always follow up with a thank you note.  It is important to stand out from the crowd and having manners is very important.  It is important to realize that millennials have unique job expectations and may not come across as respectful at times.
  10. Use what You Have Learned to Succeed: Continue to use the things you have learned in order to obtain the job.  Don’t stop setting goals.  Stay connected through social networking in case the job doesn’t work out.

Social Media Presence Able to Continue Virtually After Death

Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away. 

He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death.  There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

Facebook Making People More Empathetic

Several studies have shown that online communication has facilitated friendships, honesty and sense of belonging.  New research is showing that Facebook time may actually improve people’s empathy as well. The Wall Street Journal reported that, “The more time on Facebook subjects in a recent study spent, the more empathy they said they felt online and off.”

This information may come as a surprise with the number of reported cyber bullying cases. Internet Solutions for Kids reported that 17% of 13- to 18-year-olds were bullied online in the past year. However, this is low compared to the reported 40% in-person bullying.   

Fear of dealing with social settings has led many to online platforms like Facebook, MySpace and Twitter. Some newer studies have shown that this form of online communication can be helpful for those who are shy or introverted and who may normally find social settings stressful.  The WSJ article noted, “In a study of New York University students who described themselves as either socially anxious or non-anxious, participants were randomly assigned to interact in groups of three, either in-person or through an Internet chat room.  Anxious students reported greatest shyness and discomfort than non-anxious students in face-to-face groups.  In the chat room, however, they said they felt significantly less shy, more comfortable and better accepted by their peers.”

The American Psychological Association (APA) reported some results at a Washington, DC conference this year from 1,283 people aged 18-30.  This group was asked about their time spent online and its impact on how much empathy they felt toward their online and offline friends.  The participants reported “a significant amount of empathy online, and that the more time college students spent on Facebook, the more empathy they expressed online and in real life.”

Value of Top Companies

The following is a list of the estimated value of some of the top companies in 2011.  They are listed in order of highest to lowest value.

Apple – TechCrunch recently reported that Apple’s value is now worth as much as Microsoft, HP and Dell combined.  Valued at over $300 billion, Apple continues to grow.  For more specifics, click here:  Apple Value

Microsoft – Recent estimates put Microsoft’s value at about $200 billion.  Skype – Microsoft’s recent purchase assessed Skype’s value at $8.5 billion.

GoogleGoogle’s value has been estimated to be $192 billion as of January, 2011.  For more specifics on this income including Larry Page and Sergey Brin’s net income, click here:  Google ValueYoutube – Recent estimates put Youtube’s value around $1.3 billion.  Google paid $1.6 billion for Youtube in 2006.

FacebookFacebook was valued at $82.9 billion in January and that number continues to grow.

Amazon – In January, it was reported that Facebook passed Amazon’s value.  Amazon still showed a $75.2 billion worth.  For more specifics, click here:  Amazon Value

HP – Recent estimates put HP’s value at about $72.8 billion.

Dell – Recent estimates put Dell’s value at about $29.3 billion.

Groupon – Recent estimates put Groupon’s Value at as much as $25 billion.

Twitter – It is suggested that Twitter’s value is around $7.7 billion.

Linkedin – Recent estimates put LinkedIn’s value at over $4 billion.

The Most Useful Articles about How to Use Twitter

As Twitter grows and develops, so does the need to understand how to use Twitter as an effective marketing tool.  Companies and individuals that still have confusion with understanding hashtags, obtaining followers or how to remove annoying followers, should check out this list of the top Twitter articles:

  • Best Twitter Articles of 2010 – Bloggodown.com gives an exhaustive list of everything you want to know about Twitter. 
  • How to Find Hashtags on Twitter – This article explain hashtags and joining conversations on Twitter.  Hashtags are a popular way to start up a conversation about a specific topic within Twitter.  By putting the # sign before a subject, it creates a conversation that others can join.
  • The Ultimate Guide to Getting Twitter Followers – Dave Larson from Tweetsmarter.com explains the 6 ways to get Twitter followers including how to build a reputation, self-promotion, becoming a reciprocator, understanding automation, joining following groups, and avoiding spamming.    
  • Deciphering Twitter:   Twictionary Terms can be Very Intwesting – As Twitter grows in popularity, so does the number of terms that are associated with the site. Check out some of the most popularly used Twitter terms.
  • How to Block People on Twitter – One big difference between being on Twitter as compared to being on Facebook is that people can follow you without your consent.  That may lead to some situations that you find to be bothersome, including unsolicited contact or having to sift through a bombardment of tweets on your homepage. 

     According to AssociatedContent.com you can block people on Twitter by:

    • “Log into your Twitter account using your unique username and password. If you use a public computer, do not forget to mark the ‘Do not remember me on this computer option’ to protect your personal info.
    • If the user you wish to block is already following you, go to your ‘Followers’ list. Browse among your connections and click on the personal profile of the unwanted contact. Alternatively, just type the person’s Twitter name on the search box and click on enter.
    • While on the person’s profile, you will see a gear icon on the top center of the screen (next to the ‘Message’ box). Once you click on it, a drop-down menu will reveal the options ‘Mention,’ ‘Block,’ or ‘Report for spam.’
    • Click on ‘Block’ and you have successfully blocked the spammer. Moreover, a box ‘Blocked’ with a red line will appear on the user’s profile replacing the ‘Following’ box.

   What happens later if you decide you blocked someone that you would rather not block?  Check out  how to unblock Twitter followers.  

 

Reality of Being Seen Live on Facebook, Google+ and Facetime

Today Facebook announced its new integration with Skype that will allow video calling and group chatting. Zuckerberg is touting “ease of use” as one of the key benefits of this system. Facebook can now compete with Google+ and their video chat service named Hangout.

The question now becomes, do you really want to have the capability of having people see you? Recently I was having a conversation with my husband on my iPhone using Apple’s Facetime application. As my husband took his iPhone around the office and said, “say hello to so and so”, I realized that as I could see them, they could also see me in my jammies with no makeup, hair up on top of my head and wearing my reading glasses. It wasn’t glamorous.

Many people use these video calling services when they are at home. Do we really want to see what everyone looks like when they first wake up in the morning? As we start opening up our homes to people with our video capabilities, we may also be showcasing things that may be better left unseen. Think about the dirty dishes in the sink or the unmade bed. Now more people than ever will know everyone’s dirty little secrets.

Importance of Facebook Like Button: Millennials and Women Likely to Hop On

Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

•75% of people tell their friends

•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

•Millennials and women are even more likely to hop on Facebook

•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

•25% of women hit the “Like” button, versus 11% who write reviews”

This does not mean that Facebook will capture all business.  “The study also showed:

•52% of adults under 35 visit more than two websites before checking out a local business

•63% of respondents under 35 head to Google

•24% visit Facebook;

•21% look at reviews sites and

•17% clicked on the first link on the search results page

•8% of people said a deal is the number one thing that influences them to try a local business”

Facebook Depression: Report of How Social Networking Can Affect Our Youth

 

A report released today (March 28, 2011) by the American Academy of Pediatrics has come up with a syndrome they call Facebook Depression.  This report is titled:  Clinical Report—the Impact of Social Media on  Children, Adolescents, and Families.  Although Facebook allows people to remain in contact with friends and develop relationships, there can also be a downside.  MyHealthNewsDaily reported, “heavy use of Facebook, as well as other risks of the online world such as cyber bullying and sexting, can have serious consequences, so it’s critical for parents to stay involved in their children’s lives.”

This is not the first time social media has and its impact on young adults has been studied.  Livescience explained, “A big chunk of kids’ social development now takes place in the online world, according to the report. A study released in February 2010 found that 70 percent of wired American teens and young adults use social networking sites. A 2009 poll conducted by Common Sense Media found that more than half of teens use a social networking site more than once a day.”

The good is that there are some “benefits of children and adolescents using social media including:

  • Opportunities for community engagement through raising money for charity and volunteering for local events, including political and philanthropic events
  • Enhancement of individual and collective creativity through development and sharing of artistic and musical endeavors
  • Growth of ideas from the creation of blogs, podcasts, videos, and gaming sites
  • Expansion of one’s online connections through shared interests to include others from more diverse backgrounds (such communication is an important step for all adolescents and affords the opportunity for respect, tolerance, and increased discourse about personal and global issues)
  • Fostering of one’s individual identity and unique social skills–Enhanced Learning Opportunities”

For the complete report click here.

Google, Twitter and YouTube Helping Japanese Earthquake Survivors Find Loved Ones and Shelter

Google’s person find is an online tool dedicated to helping Japanese earthquake survivors find their loved ones.  This tool was developed after the 2010 earthquake in Chile and was used in the New Zealand earthquake as well. Bloomberg reported, “The Google Person Finder service, which collects information about people’s locations and their safety status, is intended to help users find out if their friends and families are safe,” Visit the Google Person Finder 2011 Earthquake site here.

Google reported, “Searching the Internet on sites such as Google, Twitter and their local variants has become more effective in finding loved ones than sifting through wreckage following Japan’s devastating tsunami.”

Youtube has also set up a channel to help victims communicate.  This channel contains messages to help survivors find shelters and others affected by the earthquake. 

Blog Overload: Who Has Time to Read it All?

There is no question that the blogosphere is growing.  According to webdesignerdepot “WordPress has statistics for both WordPress.com (15.1 million blogs and counting) and self-hosted WordPress installations (17.4 million active installations), which gives part of the picture. There are more than 10 million tumblogs on Tumblr. Blogger doesn’t offer any public statistics on how many blogs they host. Technorati is currently tracking more than 1.2 million blogs. And there are likely millions of other blogs out there hosted on other services like Movable Type, TypePad, Expression Engine, and other CMSs.”

There is no shortage of blog search engines to find blogs that contain information of interest. There are also lots of articles by sites like Forbes and others who occasionally list their idea of top blogging sites.  Google and Google News features can be incorporated into an iGoogle page, and can be another way to keep up with topics to follow.

With all of this information out there, who has time to read it all?  Bloggers know it can be good form to make comments on others’ blogs.  However, finding the time to not only read these blogs but formulate insightful comments may be difficult. Even if people find a good blog to follow and subscribe to their RSS feed, as sites continue to be added to the feed, the feed reader may have more information than people have time to visit.

There has been speculation about when blogging popularity will die down.  The latest discussion is whether Facebook will replace blogging and company websites.  Cnet reported, “Even if Facebook doesn’t somehow supplant lots of Web sites, though, there’s no denying the social network is becoming more important to marketing, and it’s adapting to the idea.

 

Bloggers and Social Media Junkies: 5 Tips to Improve Your Writing

Today’s Ask Dr. Diane:  What are some things I can do to improve my blogging and writing skills?

The Internet has turned lot of people into writers.  Bloggers and social media junkies may have great ideas to share but may lack some writing skills that could help improve the message they want to convey.  I know I make a lot of mistakes when I write.  I try not to, but when you blog as much as I do, it is inevitable.  I never intended to be a writer.  However, I found that I liked sharing information, so writing became a means to an end.  When I write my books, I use a professional editor.  Not all of us can be editing experts. It could be very expensive and inconvenient to have to use an editor for every blog and social media posting.  However, there are some simple things that can help to improve writing skills. 

1.  Don’t End Sentences in Prepositions. The problem is that many people have no idea what a preposition is.  Susan Thurman, author of The Only Grammar Book You’ll Ever Need, claims there is a trick to helping recognize a preposition.  “Look at the last eight letters of the word preposition; they spell position.  A preposition sometimes tells the position of something:  in, out, under, over, above and so forth.”  My seventh grade teacher suggested we think about a box.  For example:  in the box, over the box, and so forth. The following are the most common prepositions according to Thurman.  Try to avoid ending a sentence with any of these words:

  • About
  • Above
  • Across
  • After
  • Against
  • Along
  • Among
  • Around
  • At
  • Before
  • Behind
  • Below
  • Beneath
  • Beside
  • Between
  • Beyond
  • But
  • By
  • Concerning
  • Despite
  • Down
  • During
  • Except
  • For
  • From
  • In
  • Inside
  • Into
  • Like
  • Of
  • Off
  • On
  • Onto
  • Out
  • Outside
  • Over
  • Past
  • Since
  • Through
  • Throughout
  • To
  • Toward
  • Under
  • Underneath
  • Until
  • Up
  • Upon
  • With
  • Within
  • Without

2.   Learn to Spell without Spell Check. If you rely too much on a spell checker, you may find that words you meant to write are replaced with words that have entirely different meanings.  I can’t count how many times that a student has sent me a note saying to “please excuse the incontinence”.   It is best if you take the time to learn to spell correctly so that you don’t have to rely on a device that may change your intended meaning. The following are fifty of the most commonly misspelled words according to author Gary Provost of 100 Ways to Improve Your Writing:

  • Acceptable
  • Apology
  • Appetite
  • Architect
  • Assassinate
  • Autumn
  • Calendar
  • Changeable
  • Conscious
  • Correspondence
  • Criticism
  • Deceive
  • Discernible
  • Embarrass
  • Eminent
  • Existence
  • Fascinate
  • Grateful
  • Hygiene
  • Imaginable
  • Immediately
  • Irrelevant
  • Jewelry
  • Judgment
  • Lovable
  • Miscellaneous
  • Mischievous
  • Mortgage
  • Necessarily
  • Occasionally
  • Occurrence
  • Omission
  • Orchestra
  • Potatoes
  • Professor
  • Pseudonym
  • Quarrelsome
  • Religious
  • Reservoir
  • Rhythmic
  • Scissors
  • Syllable
  • Tragedy
  • Umbrella
  • Vanilla
  • Vengeance
  • Weird
  • Wholesome
  • Youthful
  • Zealot

3.  Vary your sentence length.  Some of my students like to write in either really long run-on sentences or overly short monotonous sentences.  Try to vary your sentence length.  Notice how the first sentence in this paragraph was longer and more complex.  That was followed by a shorter more succinct sentence.  It makes your writing easier to read if you vary the sentence length and mix it up a bit. 

4.  Ask yourself some questions once you have finished your draft.  Does the initial paragraph let the reader know what your paper, blog or article is going to contain?  Do you have needless repetition of ideas?  Is your tone and tense consistent?  Does one paragraph advance to the next in a smooth fashion?  Does each of your paragraphs contain a topic sentence that conveys the thought you have developed throughout that paragraph? 

5.  Work on expanding your vocabulary.  Rather than learning overly complicated words to express what you want to say, try varying the way that you say things by using a thesaurus.  If you are talking about a house, perhaps refer to that house as a dwelling or a building in the next sentence.  If you find that you are using the same word over and over, check out some alternatives words in a thesaurus to add dimension to your writing.

I know I am guilty of making some of these mistakes.  Through practice, we can all improve our skills. 

InMaps from Linkedin: Map Your Social Connections If You Can Get It To Work

Have you ever wondered what your network actually looks like?  With Linkedin InMaps, they claim you can get a map of colors to show your connections and how they inter-relate.  Colors represent groups within your professional connections.  It’s a way to see how you know people and visualize relationships.

It sounded very interesting so I thought I’d check it out.  I was unable to view InMaps through Explorer or AOL.  It suggested using Google’s Chrome or Firefox but it never worked with those applications either.  It just gives a never-ending processing swirl on the page.  I was curious if it had to do with Windows 7 so I tried it on my Mac with no luck either. Granted, I have a lot of connections on Linkedin, but the processing swirl never stopped. 

Perhaps they are just having problems with the site that will resolve.  If anyone has had good or bad things to say about InMaps, I’d be curious to hear about it.

QR Code: Why You Should Be Using It to Promote You, Your Business and Products

QR Code or Quick Response Code is a two-dimension matrix code developed in the mid 90’s in Japan.  Businesses are drawn to it because it offers an improvement over barcodes.  Wisegeek explains, “QR Code contains data in both vertical and horizontal directions, whereas a bar code has only one direction of data, usually the vertical one. QR Code can also correspondingly hold more information. QR Code is easily digested by scanning equipment, and because it has potentially twice the amount of data as bar code, it can increase the effectiveness of such scanning. QR Code can handle alphanumeric character, symbol, binary, and other kinds of code. QR Code can hold up to 7,089 characters in a single symbol. ”

QR Code has become increasingly popular with the use of cell phones.  I recommend checking out an article by Searchengineland.com to see some video demonstrations.  A code can easily be generated on sites like Kaywa.com.  If you are wondering if search engines like Google will be able to recognize them, “If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.”

There are several recommended uses for the QR Code but one that I found to be interesting was that you could add one to your business card.  People would then be able to scan your information directly into their cell phone contact database.

Some other recommended uses may be to add them to media ads.  This simple little code could communicate product, contact, offer, and event information as well as coupons and social media links.

Related Articles:

55 Important Technology Terms You Should Know if You Are Starting a New Job

Many people are starting new jobs right now.  Many of them are working with technology or using terminology that they may never have had to use in the past.  Managers and co-workers may toss around words that they assume people already know.  It is imported that people are prepared for this and be proactive in their learning effort.  The following is a list of some of the technology terms people should probably know. (For more terms, check out webopedia.com. That site contains a lot more “techy” terms than the average worker may not need to know, but their site is very comprehensive and a good resource to have.)

Affiliate Marketing – A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

AOV – Average Order Value.

Below and above the fold – Where an ad is displayed on the website and you have to scroll down to see the ad.

Blog Roll – It is a list of links to blogs that a blogger likes.

Bounce Rate – The percentage of initial visitors to a site who bounce away to a different site, rather than continuing on the current site.

CES – Customer Effort Score.

Cloud Computing – Sharing resources rather than having your own servers to do it.

CLV – Client Retention Rate.

Container Tags – Used to affect a certain portion of your material. Container tags operate on the material between the opening tag < tag> and the closing tag </ tag>.

Cookie – A message your web browser uses to identify you and remember information for each time the browser goes back to access the server that gave it the cookie/message.

CPA – Cost per action – the publisher is taking most of the advertising risk, as their commissions are dependent on good conversion rates.

CPC – Cost per click.  Advertisers pay for their ad when someone clicks on it.

CRM – Customer Relationship Management – Managing a company’s relationships with customers and clients.

CSR – Corporate Social Responsibility – Operating a business in a socially responsible and ethical manner to have a positive impact on society.

CTR – Clickthrough Rate – A way of measurer success of an online advertising campaign. Take the number of people who clicked on an ad and divide by the number of times an ad was delivered (also known as impressions).

CV – Curriculum Vitae – Used instead of a resume.  It is a written description of work and experience commonly used by professors and outside of the US.

Data Feed – Users receive updated data from data sources.

Day-Parting – Showing an ad at a specific time of the day.

DM – Abbreviation for direct message.

DMA – Designated Marketing Area (ties in with geo-targeting).

Dongle – A mechanism like a hardware key that only authorized users can use software.

DSPs – Demand-side Platform – DSPs centralized management of accounts and reporting and a central hub for handling data to help with the real-time bidding valuation.

Ethernet – is a family of frame-based computer networking technologies for local area networks (LANs).

Forum – An online discussion group.

HTML – Hyper Text Markup Language – Uses markup tags to describe web pages.

IAB – Internet Advertising Bureau.

iFrame – An HTML structure that allows another HTML document to be put into an HTML page – iFrames are set up as a window frame.

ISP – Internet Service Provider.

Jitter – Flickering on a display screen.

Modem – A device that modulates a signal so that you can receive data.

Nanotechnology – The study of manipulating matter on an atomic and molecular scale.

NPS – Net Promoter Score – Defines the loyalty of a customer relationship.

OEM – Original Equipment Manufacturer – Company manufacturers’ products are sold under the purchaser of that product’s brand name. The original company that manufactured the product is the OEM.

PA – You may hear someone say “talk to my PA”, referring to their Personal Assistant.

PC Suite – A software package used to establish an interface between Nokia mobile devices and computers that run Microsoft Windows operating system.

PING – As in Ping me back – Used a variety of ways.  Usually means to instant message or email someone back.  The word ping in the technology world is actually short for Packet Internet Groper, a utility used to check for network areas.

Plog – A political blog.

Quicktag – A button that inserts HTML in to your post.

RTB – Real Time Bidding.

ROAS – Return on Ad Spend.

ROI – Return on Investment.

Router – A device that decides where information should be forwarded.

RSS – Real Simple Syndication – If you want to receive information from a specific website, you can click on the RSS feed button and have updates from that site show up on your RSS reader such as Google Reader.

Sales Deck – Your sales presentation/slides you present to the customer.

SEO – Search Engine Optimization – Improving the ability to be seen on a website by search engines.

SEM – Search Engine Marketing – A form of marketing to promote a website through increasing visibility in search engine result pages (SERPs).

Time Shifting – Refers to recording programming for later use.

Toggle – Toggling means to switch from one setting to another. It implies there are only two settings.  Think of a light switch that clicks on or clicks off.

Twaffic – Twitter traffic.

Twishing – The act of sending a message to a Twitter user in an attempt to obtain his or her name and password. Think Tweeting and Fishing combined.

URL – Uniform Resource Locator – The address of a file on the Internet.  Think – http://

View Throughs (also known as Post-Impressions)  – If an ad on a site influenced consumers to search, then purchase a product,  the referrer gets credit for influencing the purchase behavior.

WAP – Wireless Access Point – A device that allows wireless communication. It usually connects to a router.

Wiki – A website that allows a lot of people to add to the content for collaboration.  Think – Wikipedia.

XML – Extensible Markup Language.

There are so many terms; it is hard to just pick 55.  Please feel free to respond and add any words that you feel are just as important to be aware of in today’s workforce.

Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

If you are looking for a job, you probably have looked at getting on LinkedIn and some other social networking sites.  If you have created a LinkedIn profile, it should show up on Google’s search engine. 

In some recent talks I gave to job-seekers, I asked my audience if they had Googled themselves.  Surprisingly, not as many people as you may think have done this.   In my book, How to Reinvent Your Career, I discuss the importance of Googling your name to see what it displays.   You can be sure that employers will do this.

It is nice that search engines like Google can help people find you.  One way to help improve being found is to be on LinkedIn.  There are other benefits to being on LinkedIn. According to a recent article in WSJ.com, “One of the least recognized aspects of LinkedIn, says founder Reid Hoffman, is the fact that it allows people to help other people.” I personally like the Q&A feature of LinkedIn for this reason.  Not only can you ask a question, but you can offer your expertise and help others. 

According to Hoffman, Linkedin is an important part of the career search.  I agree.  He also asked an important question: “There are millions of other people out there. What do you do to put yourself in the right place for people to find you?”

I often give advice for things you can do to be found.  LinkedIn is high on my list.  However, if you are interested in finding out more ways to be found, check out some of my career videos

How to Get a Job by Understanding  Emotional Intelligence

How to Get a Job by Utilizing a SWOT Analysis

How to Get a Job by Utilizing Camtasia and Powerpoint

How to Market Yourself by Using Social Media

How to Get a Job Showcasing Your Abilities Using Camtasia, Powerpoint and Youtube

In my presentation yesterday at the CareerConnectors.Net workshop, I presented several different examples of how to market “you” as the product in order to get a job. If you are interested in learning how to use Camtasia with Powerpoint to promote your abilities and showcase them on Youtube, check out the following video based on information in my book, How to Reinvent Your Career:  Make Money Doing What You Love.  I am definitely going to be looking for a new video recorder though as this one crunched the screen, making it and me more compressed and wide.  If anyone has a good recommendation for a video recorder, I’d like to hear about it. . .

New Email Program is the Big Secret that Facebook has Been Keeping … Dubbed Gmail Killer

 

image via blogs.bgsu.edu

Dubbed the Gmail killer, Facebook’s new email program is to launch on Monday.  There has been talk about a secret product from Facebook and this appears to be the secret.  As people are jumping from the AOL ship, Google, Yahoo and other email providers are concerned that Facebook could take away their business.

Be Your Own “Dream Career” Advocate, Reinvent Your Social Network

Phoenix AZ—November 11, 2010— Guidance is a powerful thing and an important thing to seek from all sources when considering career change.  In her new book, How to Reinvent Your Career, Dr. Diane Hamilton does just that. She guides her readers through the process of self-promotion, something truly essential for landing that “dream” job.

Dr.  Hamilton has been advising her students regarding career opportunities for 5 years. She wants them to be marketable, relevant to the times and ultimately successful.  However, this isn’t any job hunt. This is a reinvention. Readers are using Diane’s tools to find complete job satisfaction.  The number one rule is when interviewing for a dream job is to understand the ability of how to show prospective employers   the benefits (not to be confused with features) that you offer.

Dr. Hamilton points out that Linked-in.com can be thought of as the Facebook for professionals. It is a way to get “connected” or “linked-in” with people online.   New users can create a profile showcasing their unique abilities and strengths. Some may see it as an online resume but it is so much more than that, as it can be tailored to emphasize your strengths and assets and be used to interact with potential connections.

“Networking is not contrived cocktail parties anymore,” says Hamilton, “The future is online—and that should not be a scary place. To stay current, you have to create your ‘brand,’ the heart of your profile, online.”

Once the profile is complete, it’s time to connect!  It must be continually updated to obtain the maximum benefit.  Just joining is not enough.  You must actively participate for optimal success.  Anytime a user gathers someone’s business card, it is crucial to connect with him or her the next day.  Linked-in is a way to keep a database of people who could be mutually beneficial contacts for the duration of the user’s entire career.

For job seekers Linked-in is partially about staying current, but most importantly a way to show not only skills but benefits: the total package. When changing careers it is vital to self-promote, showing that you are more than a set of skills but an asset to the team at that “dream job.”

“Link-in” with Dr. Diane Hamilton: www.linkedin.com/in/drdianehamilton

PR Contact:
Rebecca Crowley, RTC Publicity
646-619-1178
rebecca@rtcpublicity.com


drdianehamilton.com

Do you do a lot of Social Networking? Find out What is Different About Rockmelt’s New Browser

 

image via engadget.com

Marc Andreessen, Netscape founder, is backing a new startup browser called Rockmelt.  Rockmelt claims it “does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search.”

The beta version is being made available today and is built around sites like Facebook and Twitter

After 2 years in product, their focus is for those who do a lot of social networking.  According to their blog, “Your friends are important to you, so we built them in. Now you’re able to chat, share that piano-playing-cat video everyone’s going to love, or just see what your friends are up to, regardless of what site you’re on. Your favorite sites are important to you, so we built them in too. Now you can access them from anywhere, without leaving the page you’re on. And RockMelt will tell you when something new happens.”

For more information, check out their video below.

Top 10 Ways to Find a Job or Have a Job Find You

With the current job market, people are looking for unusual ways to stand out in the crowd.  I recently gave a presentation at a local university where I explained the job searching tips I discuss in this article.  To see that actual live presentation, click here.

If you are not utilizing some of the following ways to showcase your talents to prospective employers, you may be missing the boat.  Here is my top 10 list of things you need to be doing if you are looking for a job.

1.  Research Top Career Sites like Monster, CareerBuilder, etc. Look for sites specific to the industry in which you want to work.  For example, there are pharmaceutical-specific sites like Medzilla or higher educational-specific sites like HigheredJobs.  Update your information with each of these sites and set up searches so that jobs are sent to you as they become available.  

2.  Utilize Camtasia and PowerPoint to showcase your abilities.  If you know how to create a PowerPoint presentation, then it can be quite simple to use a software package like Camtasia to have voice-over capabilities to make your presentation have more depth.  These presentations can be showcased on many different sites including your blog or website if you have one.  One of the best places to showcase your talents with the final presentation product is through Youtube. For an example of one I’ve made, click here.

3.  Utilize Youtube to present “you” as a viable product.  If you have created a video or a Camtasia/PowerPoint presentation mentioned previously, Youtube is the place to upload it for maximum exposure.  If you have a skill that is visual such as ability to work in Photoshop, you can create print screens of your work and incorporate them into your presentations. 

4.  Google Docs is very much like PowerPoint but it can be seen by people on the Internet as well as be imported into your Linkedin Profile. To see an example of one I have created, click here.

5.  Prezi is also similar to PowerPoint in that it is presentation software.  The big difference is how it displays your information. This web-based program can show things in a non-linear fashion.  If you haven’t had a chance to view a Prezi presentation, check one out by clicking here.

6.  Blogging is a great way to get your presence known on the Internet.  Sites like WordPress are free and easy to set up.  You can link your blog to several other networking sites to capture the attention of those on Facebook, Twitter and many more sites.

7.  LinkedIn is probably one of the best sites you can use to get exposure to people and showcase your talents.  Utilize their Q&A area to become an expert.  Sign up for groups to meet others that could hook you up with opportunities.  Import your Google Docs, WordPress blogs and other information to showcase your abilities.  Tie your status line into Twitter to get more exposure.

8.  Facebook is also an important place to network. You can create a professional page for your work or display your products that you are promoting. 

9.  Twitter can also be a useful way to have others learn about what you are doing professionally.  Be sure you tie in your other sites links to Twitter.  Use programs like bit.ly to shorter any web addresses to fit your message on Twitter.

10. Old Fashioned Networking is still important.  Always have your business card with you.  Talk to everyone you know and talk to people you don’t know.  If you are sitting by someone on an airplane or standing in line to buy something, you just might find that the person you meet has connections.  Have your business card ready!

For more articles to help you, see:

Facebook Not Just For Fun Any More: Why There’s Even More Reasons For You To Log In

 

Image via mashraqi.com

Think of why you check your Facebook right now?  Is it to see what people are talking about?  Is it to see if it’s your move on Scrabble?  Well, now you have a really good reason to check in.  Facebook just added a new service that will allow you to check for deals on products and services in your area.

Think about it. . . You’re walking along, realizing you need to purchase something.  All you will have to do to find out who is offering special deals in your area now, is to get your iphone or other internet-accessible phone out and check Facebook.

Who is offering the discounts?  According to WJS.com, “GAP, Inc. will be one of the first marquee partners, offering free blue jeans to the first 10,000 customers who check in to their stores on an unannounced date in the near future. Facebook said Starbucks, McDonald’s, Macy’s and Harrah’s will also be offering deals.”

What is Blekko? Can the SlashTag Search Engine Compete With Google?

 

Blekko promises user-friendly search experience 

image via bigmouthmedia.com

 

Blekko has been in development since 2007, but it has only recently become available to the public. Blekko is a search engine that has its sights on Google’s business. To do this, they are focusing on what they can do differently.

The New York Times reported, “Rich Skrenta, Blekko’s co-founder and chief executive, says that since Google started, the Web has been overrun by unhelpful sites full of links and keywords that push them to the top of Google’s search results but offer little relevant information. Blekko aims to show search results from only useful, trustworthy sites.”

Out of curiosity, I ran Alexa web statistics on Blekko to see how they were doing. Over the last 30 days, their website traffic has increased 12.7%.  Alexa also had the following to report on Blekko, “Blekko.com’s three-month global Alexa traffic rank is 21,705. Search engines refer roughly 11% of visits to the site. The time spent in a typical visit to this site is about four minutes, with 43 seconds spent on each pageview. The site is located in the US. Compared with the overall internet population, Blekko.com appeals more to men; its audience also tends to consist of childless people earning over $60,000 who browse from work and school and have postgraduate educations.”

Blekko uses slashtags to help you get more accurate results. Some are calling Blekko the slashtag search engine because of it. If you are not familiar with slashtags, searchenglineland explains them: “Slashtags are a way that anyone can make a “vertical” search engine around any topic. For those not familiar with the term, a vertical search engine is one that lets you search in a specific area of interest, rather than across the “horizontal” spectrum of all interests. Google is a “horizontal” search engine that lets you search for anything. Google News, in contrast, lets you drill into one slice of interest, news content.”

Think of slashtags as something like this:  drdianehamilton/books.  By doing this search, it pulled up more specific information about my writing.  It can be helpful to make the search more specific.

Why the name Blekko?  Co-founder, Mr. Skrenta, used to refer to his personal computer in college by that name. 

For more information about Blekko, check out the following link from WJS.com.

If you would like to know what Blekko has to offer, check out the following video:

11 Practical Business Uses for LinkedIn, Facebook and Twitter: Business Collaboration News

Check out the latest article by gigaom.com.  It contains some very useful suggested uses for some of the more popular social networking sites.  It ties in nicely with what I wrote about in my book, How to Reinvent Your Career.  This article has to do more with businesses utilizing these sites.  These same tactics can be used for the individual looking to be noticed.

For more articles about utilizing social networking for self-promotion and career advancement, click here.

See Gigaom.com’s list of some basic ways to use LinkedIn, Facebook and Twitter for specific business activities.  To see the eleven uses, click here:  gigaom.com

What is Google zeitgeist? Searching for Trends and Popularity on the Internet

image via geeksmack.net

Google’s site defines zeitgeist “as, “zeit·geist | Pronunciation: ‘tsIt-“gIst, ‘zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era. “Zeitgeist” means “the spirit of the times”, and Google reveals this spirit through the aggregation of millions of search queries we receive every day. We have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers.”

If you click here, you can reach the Google zeitgeist site.  Once there, you have access to the following search site links:

Google Trends  

Website Trends 

Insights for Searches 

Hot Trends 

I tend to set up the Google news search function in iGoogle to find out about buzz words and things I am interested in at the time.  However, these sites can help you find out even more about what people really are searching for on the Internet.  I like the “insight for searches”  because you can create lists of specific words to find out popularity of topics in different regions.  Hot trends can also be helpful to give you an idea of what is popular throughout the day.

Does the New Facebook Movie Imply Zuckerberg has Asperger’s?

image via nypost.com

There has been some buzz on the Internet about Zuckerberg’s psychological state for years now.  The release of the movie, The Social Network, only has added to the discussion.  There is one scene in which they show Zuckerberg sitting in a meeting where he is making continuous popping noises with his mouth. 

Those of you who have seen Boston Legal may recall a popping sound made the character, Jerry Espenson, played by Christian Clemenson.  The show’s character had asperger’s syndrome and was unable to stop making the popping sounds.  The portrayal of Zuckerberg in the scene where he “pops” may be implying there is something more going on with him. 

One could simply watch that scene and think he is just being rude.  It also could  just be something that Hollywood added to make the movie more interesting.  Whatever the case, it does open up some interesting possibilities about the true personality type or psychological state of Zuckerman. 

In our forthcoming book, The Young Adult’s Guide to Understanding Personalities, Toni Rothpletz and I list many examples of celebrity personality “types”.  To find out more about Zuckerberg and his personality type, click here.

5 Ways to Get a Job Through YouTube

Mashable had an interest article about how to use Youtube to get a job.  To learn more about how to get noticed through sites like YouTube and others, check out:  How To Reinvent Your Career.  

Not only is it possible to use YouTube to get a job, but it’s becoming a more popular option, especially for the current crop of would-be-employees that grew up with web video.

 

Some argue that video is a more personal tool for job searching, acting as a digital interview, while others see it as cold and alienating, as it lacks the face-to-face element. But YouTube isn’t just about video resumes — there are a variety of creative ways to hop online and get hired.

Even better, YouTube isn’t just for Millennials. Web video can be useful for professionals of any age looking to expand their audience or pick up new clients. With a little creativity, honesty and hard work, you can utilize YouTube to create a more effective (and more interesting) professional and digital image, rather than just falling back on the ol’ resume (digital or not).

Read on for five ways to use YouTube to get a job.


 

To read the rest of the article and see the videos, click here:  mashable.com

Google Search Tips: Using Google’s Lesser Known Functions for Research

With the popularity of Google, odds are you have probably tried using their search engine a time or two.  However, many people are unaware of how to refine their searches using Google’s lesser-known functions. 

  • To find information about a specific website, try inputting something like:  “info:drdianehamilton.com” – be sure you type in the parentheses.
  • Utilize the asterisk function.  For example:  “Facebook * millennials” will give you results with only those words.  If you just searched by “Facebook” and “millennials” you may have words between the two in your results.
  • Google does not recognize short words such as the, a, and, it . . . Nor is it case sensitive. However it does differentiate between singular and plural as i the case of “millennial” or “millennials”.

If you are interested in some other search-related tools offered by Google check out the following sites:

Amazon and Facebook Create Fund to Help Start-Up Companies

LANewsMonitor reported:Amazon.com, Facebook and others on Thursday announced that they will be investing in a new, $250 million venture-capital fund which will target at start-ups and will be designed to better connect people online. KPCB partner Bing Gordon, who is also a former executive with Electronic Arts Inc., will head the social startup fund. This was revealed at Facebook’s Palo Alto, Calif., headquarters on Thursday.

Mark Zuckerberg said …

To read the full article go to:  lanewsmonitor.com

Top 10 Online Influencers

 
Fastcopy recently posted the list of top online influencers.  If you think you might recognize some of the names, you may be surprised.  According to a press release by HRMarketer, “Months ago, Fast Company magazine created its Influence Project in an effort to find out who was the most influential. Would it be media darlings like Oprah and Shaq? Or would it be more ordinary people whose influence may not be as great with more traditional media outlets but who exert significant influence over their Twitter followers, Facebook friends, and LinkedIn connections. More than 32,000 people registered with Fast Company to find out where they stood along with a chance to get their photo in the magazine this November.”

The top 10 on-line influencers according to Fast Company’s The Influence Project were:

1. Jeremy Schoemaker
2. Shefqet Avdullau
3. Tod Sacerdoti
4. Cory Boatright
5. Greg Clement
6. Frank Kovacs
7. Sebastian Saldarriaga
8. James Dunn
9. Richard Lee
10. Pace Lattin

To read full press release click here:  sfgate.com

How to Check Your Retweets

As more people are entering into different areas of social media, it can be confusing to keep track of whether your message is being delivered.  If you are on Twitter, you can easily see who is retweeting your tweets.  Wow . . . that was a lot of T’s!

Once you are on your Twitter home page, if you look to the right side of your screen, under the home area, you will see a link about half way down the page that says retweet.  If you click on that, it will pull up a screen that looks like this:

If you click on the third tab, that will show you who has retweeted your tweets.  You should get a screen that looks something like this:

It is easy to check to see who is sending out your messages and which messages are getting the most focus.

Wealthy Individuals Use Social Media More Than Most Americans

 

There is no denying the popularity of social media.  There are so many sites, it can be difficult to keep track them all. It is interesting to see who is actually using social media.  When sites like Twitter came out, many were using it more as a means of chatting about their day.  Times have changed and social media is now a very useful tool for businesses.  Sites like Twitter and Facebook now have a strong business presence. 

Wealthy individuals are recognizing the importance of using social media.  Recent polls have shown the wealthy to use social media more than the average Americans. See the results of a recent poll by SEIC.com listed below.  To read the full article, click here.

OAKS, PA., Oct. 19, 2010 – A new Quick Poll from SEI (NASDAQ: SEIC) today showed that 70 percent of high-net-worth individuals surveyed are users of Facebook and other social media sites. That’s considerably more than the number of daily social media users among the general populace. According to an August, 2010 report from the Pew Research Center, titled Older Adults and Social Media, 61 percent of Americans ages 18 and over have used a social networking site.

However, the Quick Poll results make it clear that wealthy individuals have a hard time squeezing in their social media time – just 17.4 percent of respondents said they use social media on a daily basis. While 38 percent of those surveyed by Pew had used a social networking site in the previous 24 hours.

SEI surveyed 46 wealthy individuals with more than $5 million in investible assets. Of those surveyed that use social media, 50 percent said they use Facebook. Thirty-seven percent of respondents said they visit YouTube, while just under 35 percent use LinkedIn.

Social networking use continues to grow among older users

One in ten (11%) online adults ages 50-64 and one in twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

The use of Twitter and other services to share status updates has also grown among older users—most notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.

By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. One in five (20%) adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.

Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.

While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day.1 Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.

Social media properties—including networking and status update sites—are newer additions to the daily digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.

The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.

By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one in five older users of online classified sites reported use of the sites “yesterday.”

A Typical Day: Where social media use fits in

If You Aren’t Using Video to Promote You or Your Product, You Need To Read This

Image via seeklogo.com

Cisco recently stated that 40% of all Internet traffic will be video in nature by the end of 2010. They increased that forecast to 91% by the end of 2014.  Are you using video?  I recommend checking out the forecasts that Cisco has made for visual networking by clicking here.  

Videos can be an effective way to capture your prospective customer’s attention.  I wrote about the importance of self-promotion in my book, How to Reinvent Your Career.  A big part of self-promotion is using video.  In a recent radio interview, I discussed some tactics to using video to promote your products and services.  Click here, to listen to the broadcast. 

Compukol.com recommended the following tips to help you with your video marketing:

  • Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.
  • Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.
  • Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.
  • Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.

I think you can even make your videos shorter than 5 to 6 minutes.  I have found that people prefer less than 3 to 4 minute videos.  I also think it is extremely important to include a landing page website address on your video.  You must be able to draw your customers to your site.  If you have a landing page where they can sign up for a free newsletter, that is one really effective way to build a customer base.

If you want more tips about how to make an effective video, click on the rest of the Compukol.com article by clicking here

In my conversation in yesterday’s interview, we discussed how simple and inexpensive it can be to create a video.  If you have a flip camera or video camera, you are well on your way.  A video does not have to be elaborately produced to be effective. 

Check out instructions from Youtube about how to make as well as optimize your video by clicking here.  For more general information about lighting, sound, etc. click here.

Why Customers Subscribe and Unsubscribe to Facebook Pages

If you are trying to market your product or company on Facebook, you might be interested in why people decide to subscribe or unsubscribe to Facebook pages.  To read the entire article by Frank Reed at MarketingPilgram.com click here.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

So why do people stop following brands on Facebook?

Free Social Media Tools for Teachers

In my books, I often write about using social media tools.  I think they can be invaluable in the classroom.  I recently found a great article about media tools for teachers on Mashable.com.   I am a big Mashable fan.  They have wonderful articles about technology and every one of them is more interesting than the next. If you haven’t checked out their site, you really need to do so. 

In Sarah Kessler’s article 7 Fantastic Free Social Media Tools for Teachers, she point out some great tools that can be used in the classroom including:

  1. Edu 2.0  – site that allows teachers to share content
  2. SymbalooEDU  – site allows teachers to organize classroom resources,  school logos may be added
  3. Collaborize Classroom  – site allows for online discussions to remove intimidation factor
  4. Edublogs  – site is great for group projects, newsletters and more
  5. Kidblog  – good site for K-8 classroom
  6. Edmondo  – site is similar to Facebook but more controlled environment
  7. TeacherTube, SchoolTube, Youtube – TeacherTube and SchoolTube are alternatives to Youtube for teachers

 

 

To watch videos about each of these tools, click here to read the Mashable article.   

Mashable already had a really interesting article about the need for social media in the classroom.  Click here to read that article.

TweepML Makes It Easy Finding People to Follow on Twitter Lists

image via tweepml.org

Twitter allows you to pick lists of people to follow that have been created by other people.  There may be times when you don’t to follow every single person on that list or you want to follow the entire list of them directly rather than through a list.  The solution:  TweepML is a simple format to make it easy for people to share a list of Twitter users “Tweeps”. 

If you click here  you can look for lists. I can type in a word like “jobs” and it will show lists and tell how many users are on that list.  If I should pick a list, it will pull up the entire list.  I can look at who is listed and follow the ones I want easily by keeping the automatic X that is next to their name or removing it from the ones that I do not want to follow.  You can clear all of the X’s and pick one at a time or keep all of the X’s and remove one at a time.

You can add TweepML to your website to make it easy for people to follow everyone on it with a single click.

If you want to see what lists are popular, the main page  contains a list of the most popular lists.   You can create your own list and share it with the world by clicking here

When original owner of the site, Marcelo Carbucci, put TweepML up for sale earlier this year, I wondered what the impact would be.  Since then, I have noticed a lot more activity with people finding me through their site.  I am curious to see how this site will grow under new management.

Changing Careers: Get The Help You Need

With the recent release of my latest book, How to Reinvent Your Career, I’ve had a lot of people writing and asking me questions about how to make some career changes.  According to an article in the Independent.co, this is a big time for career changers. In that article, author Russ Thorne stated, “If you’re thinking about changing careers, you’re not alone: according to some recruiters, this is the busiest time of year for job changes, prompted by months of summer reflection. However, a total career change demands more than planning a valedictory leaving do: research, networking and training or voluntary work experience will boost your chances of standing on the other side checking out the color of the grass.”

I discussed a many of these ideas in a recent radio interview with Anna Banks.  It is very important to have a plan.  Probably one of the biggest mistakes I see people make is to not have goals written down with clearly measurable ways of attaining those goals.

One of the chapters in my book is titled “The Product Is You”.  I often write and speak about how you must see yourself as the product and market your skills.  Part of preparing to do that is to do a personal SWOT analysis.  For those of you who have not taken many business courses, SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  Companies analyze these things on a regular basis.  I think individuals need to do the same thing. 

After self-analysis, you must also be sure to find ways to stand out in the crowd.  There is a lot of competition out there for the few coveted jobs.  I recommend reading some of the following articles to help you with social networking to get noticed and find your dream job:

6 Steps to Using Linkedin to Get That Job

I often write and speak to groups about how to use social networking to find a job and market one’s skills.  In my book:  How to Reinvent Your Career, I often write and speak about using social networking to find employment. In the marketing courses I teach, we discuss how to get that job you after graduation.  A very big part of obtaining that goal is to have a plan.  How can the recent college graduate, or anyone else, for that matter, utilize social media to find a job? 

I personally think LinkedIn is one of the best ways to get noticed.  Check out their latest series of videos at students to give them step by step guidance to learn how to set up their profile, build their network and find that job they love.

  1. Why should you join Linkedin 
  2. How to build your professional brand 
  3. Find your career passion 
  4. Build your network  
  5. Turn Relationships into Opportunities
  6. Nail the Interview

To find out more about finding a job and marketing yourself, check out: How to Reinvent Your Career: Make Money Doing What You Love.  

To find out more about online education and creating goals, check out:  The Online Student’s User Manual: Everything You Need to Know to be a Successful Online College Student.

What Kind of Return Can You Expect From Using Facebook, Twitter and Linkedin?

Have you ever wondered how your actions on some of the major social media sites are helping generate income for your business?  Eventbrite.com has published some findings from one of their studies where they tracked a set of metrics to quantify the value and impact of social media.

According to their report, “When someone shares an event with their friends through social media, this action results in real dollars. Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales. We’re seeing this number improve every week with the most recent four-week average equaling $1.87.”

If you are curious how they got these figures, click here.

How we did it
We use a custom suite of social analytics tools that we have developed entirely in-house. Our reporting lets us track and analyze not only which sharing options our users leverage, but where on our site each share action takes place. These tools also tie back into our conversion funnels, so we are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, we can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase.

Are You Using Wooeb’s Interactive Search Engine Platform?

If you haven’t heard of Wooeb.com yet, you need to check out their site.  Wooeb is an interactive search engine platform.  Rather than having to wait for search engines to pick up your information, they put it all together in one place. 

They did a nice job with with creating ads and banners.  This is an example of an ad they can create for you on their site.  You can also click on it to find out more about my book:  How to Reinvent Your Career.

They also offer press releases that you can incorporate on your wooeb site.  To see my site, go to: http://wooeb.com/drdianehamilton

Check out an article about the Top 5 Reasons Wooeb Boosts Your Online Presence by clicking here.  In that article they list the following benefits of using Wooeb:

1.  Everything is in one place

2.  You own your URL

3.  It is accessible to everyone

4.  Wooeb indexes search engines

5.  Messages boards are included to discuss topics with others

Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google. 

AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: 

  1. Google provides AOL with additional features and enhancements to improve their search function.
  2. Google provides AOL with ad formats.
  3. AOL and Google work together to focus on mobile apps.
  4. This relationship allows AOL to have a content partnership with YouTube
  5. This relationship improves the international scope of AOL’s audience.

I was curious to see if there was a big difference between the results by searching within AOL vs. going to Google to search. AOL included a few local addresses at the beginning but otherwise the results were similar.

I have to admit I don’t use Yahoo and Bing very often.  I noticed when searching for my press releases, that Yahoo and Bing do not pick up the information nearly as well as Google and AOL do.  However, I am interested to see if their future relationship may change things.  Today’s Wall Street Journal had an article about how Bing and Yahoo were going to join forces.  Google may have some competition with that.  WSJ stated, “With the integration of Yahoo’s and Microsoft’s search businesses now well advanced—Yahoo searches are using Microsoft’s Bing engine and its search ads will increasingly go through Microsoft’s adCenter platform—the duo have a better chance to take on Google.”  Google is hardly hurting though, “Digital-marketing firm SearchIgnite estimates Google’s share of U.S. ad spending rose nearly two percentage points to 80.2% in the third quarter, with Yahoo dropping two points to 13.4%. Bing had 6.4%.”

The search engine war and capturing unique visitors continues to be big business.  Check out the following chart to see how the search engines and social networking sites compare in terms of revenue per unique visitors:

chart of the day, revenue per unique visitor, google, aol, twitter, facebook

Facebook’s Growth: More People Logging In, Catching Up To Google

In a recent Windows: The Official Magazine article, they noted that Facebook has 400,000 active users and the average user has 130 friends, 3 billion photos are shared every month, 60 million status updates are made every day, and the average user spends about 55 minutes a day on facebook. 

Gigaom.com had some interesting facts about how people prefer to log in. According to that article: Most website users still prefer logging in with a Google account, but Facebook is a close second, according to new data from Janrain, a Portland startup whose software plugin makes it easy for websites to offer multiple login methods. The company’s latest survey looked at statistics from more than 250,000 websites and services that use its software, and found that close to 40 percent of users prefer to sign in with a Google ID, while 24 percent chose to login with their Facebook profile. Yahoo came in third with 14 percent of sign-ins, while Twitter and Microsoft’s Windows Live were tied at 5 percent.

To read more from that article, click here.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Get a Job and Get Noticed By Taking Full Advantage of LinkedIn’s Capabilities

How to Reinvent Your Career by Dr. Diane Hamilton

With the release of my new book, How to Reinvent Your Career: Make Money Doing What You Love, I have been talking with a lot of people about ways for job seekers to get noticed. If you are currently in the market for a new job, don’t under estimate the importance of utilizing sites like Linkedin.  In a radio interview I did yesterday, talk show host, Anna Banks, and I discussed the value of Linkedin for the job seeker.  To listen to that interview, click here.  If you have not had a chance to take full advantage of what LinkedIn has to offer, take a moment to check out some of the links provided in this article to help you increase your exposure on their site to get noticed by prospective employers.

LinkedIn image
Website: linkedin.com
Location: Mountain View, California, United States
Founded: May 1, 2003
Funding: $103M

Southcoasttoday.com reported, “LinkedIn has become the new resume, so the importance of it from that regard cannot be understated for job seekers. Recruiters and hiring managers use LinkedIn as their primary research tool. Job seekers should ensure that their LinkedIn site tells their story well, uses key words that are likely to be searched, and includes a downloadable resume using a tool such as Slideshare, which is available on LinkedIn”

I personally also recommend considering importing presentations from Google Docs into your LinkedIn profile to showcase your talents.  To see how to do this click here

How big is LinkedIn?  According to Bakersfield.com “LinkedIn boasts of 80 million members in more than 200 countries. A recent post on Mashable.com notes the growing number of places recruiters are posting jobs, with LinkedIn at the top of the list. ”

If you are interested in reading more about Linkedin and ways to use it to find a job, check out some of these articles:

Monitoring Your Online Reputation

Using Keywords to Optmize Your Linkedin Site

LinkedIn’s New Signal Program

How to Find a Job on LinkedIn

How to Look Amazing on LinkedIn

Asking People to Join You on LinkedIn

The Top 5 Ways You Should Be Using LinkedIn to Find a Job

I am always on the lookout for articles about careers, social networking and education.   I hit the trifecta when I discovered Linkedin was offering Career Explorer for graduates.  TechCrunch recently a very interesting article they posted about the use of LinkedIn for students needing help with their career path.  The following is an excerpt from that article:

LinkedIn is launching a new data-focused feature, called LinkedIn Career Explorer, that provides college graduates with insights from other LinkedIn members to help them visualize a career path.

Career Explorer leverages data from the professional social network’s 80 million members to help students visualize and map successful career paths in a variety of industries. The product also shows college students job opportunities and salary information, the type of education and experience required, and will indentify people who can help them find these jobs.

So students can specify a type of job that they want to pursue or the company they want to work for and LinkedIn will show professionals who have succeeded in similar endeavors. Students can also access the best contact within their networks for certain fields or companies, and LinkedIn will recommend job openings.

The new feature will lead students to the Company Profiles (LinkedIn now has over 1 million profiles on the network), and encourage users to “follow” those companies to receive updates, including job postings, new hires and more.

Career Explorer is currently being rolled out to students at 60 universities in the U.S. and will eventually expanded to users from other educational institutions. The feature seems fitting for the platform and will no doubt provide a unique way for college students to see the career paths of those who have reached success in particular industries. Also, Career Explorer is a way to attract college students (and perhaps even ambitious high school students) as members of the community and perhaps gain loyalty among this age group.

To read the complete article click here.

Introverts and Extroverts: Which Type Prefers Social Networking?

I recently had a discussion in one of the courses I teach about whether introverts or extroverts were more likely to be on the social web.  Some students made a good argument for why there may be more introverts on social networking sites.  Introverts tend to like to take their time to think about what they want to say before they say it.  Therefore, the online environment is a good place for them to be able to type what they want to say at their own speed.  Other students made a good argument for why there may be more extroverts on social sites.  Extroverts like a lot of discussion and interaction with others and therefore it makes sense that they’d be out there conversing, even if it was in written form.

I did a little research and found an interesting study by Maggie Morrison and Sally McMillan from the University of Tennessee. A total of 351 persons participated in this study examining the behavior and characteristics of consumers in user generated content.  Their findings indicated that most respondents read or lurk more often than they post.  They also found that men were likely to score high on the posting factor and women were more likely to score high on use of social networking sites.

As far as the whether there were more introverts or extroverts, the authors found that participants who are more likely to lurk and post at social networking sites are also more likely to score high on the extraversion scale.

Check out a blog by abisignorelli.com where the author speculated that there were more introverts by clicking here.  The author put together a quick one question survey to gather some data.  Click here for that survey. At the time of this writing, the results from that survey indicated 57% were introverts and 43% were extroverts.

Blog.thick.com tended to agree that more introverts were on the web. In that article, the author states that the internet has helped the introvert come out of their shell.  To see the article, click here.

Twitterwatchdog.com also agrees that there are more introverts socializing on the Internet, stating that Twitter is a safe haven for shy people and introverts.  Check out their blog by clicking here.

Mashable.com noted in one of their articles that Guy Kawasaki, the 15th most influential Twitter user and one of the most recognizable names in social media, is a self-professed introvert.  Click here to go to the Mashable site to answer their survey to answer whether you are an introvert or an extrovert.

So what do you think?  Are there more introverts or extroverts out there social networking?  The University of Tennessee study showed more extroverts and the informal surveys showed more introverts.   In our book, The Young Adult’s Guide to Understanding Personalities, Toni Rothpletz and I write about the differences between introverts and extroverts.  We are both extroverts and find the differences between the two groups fascinating.  If you are interested in learning more about Myers-Briggs’ and their definition of the difference between introverts and extroverts, click here.

In our book we list several examples of each type of Myers-Briggs personality type.

Here is a list of some famous extroverts that we write about in our book:

  • Tom Hanks
  • David Spade
  • Oprah
  • President Obama
  • Johnny Depp
  • Michael Jordan
  • Matthew McConaughey
  • Ben Affleck
  • Robin Williams
  • Robert Downing Jr.
  • Sandra Bullock

Here is a list of some famous introverts:

  • Tiger Woods
  • Albert Einstein
  • Sir Isaac Newton
  • Meryl Streep
  • Julia Roberts
  • John F. Kennedy, Jr.
  • William Shakespeare
  • Michael Jackson
  • Marilyn Monroe

If you are interested in seeing more . . .you can check out the lists of celebrity examples in our book which will be published soon.  I will keep you updated.

How to Reinvent Your Career

If you have lost your job or are in a career that you dislike, there is hope. In her latest book, How to Reinvent Your Career: Make Money Doing What You Love, Dr. Diane Hamilton explains: There is, in fact a way to find YOUR definition of that dream job and make the money you deserve every day.
Mike Leonard of NBC Today‘s Show states: There has never been a better time to take note of Dr. Diane Hamilton’s wise and encouraging advice. Use this book as a road map to a better career and a more fulfilling life.”

Many people have recently lost their jobs, forcing them to recreate their jobs and their lives—allowing them to finally do what they love. There are more freelancers and new businesses than ever before. Out of some abominable situations can come great ingenuity.

Looking to reinvent your career? Dr. Diane Hamilton, author of the newly released book, How to Reinvent Your Career, has the experience and tools for creating a new work identity. After remaining in the same company for 20 years, she found the power to leave and reinvent her career and her life. Over the course of her working career she has reinvented herself 10 times, and with each job came a new lesson—both about life and the working world. Turning life lessons into real solutions, today Dr. Diane Hamilton is an author, speaker and teaches courses at multiple online universities.

The first step Hamilton recommends for reinventing a career is finding out what are the “tasks” one truly enjoys doing on a day to day basis. Starting in an administrative job, Diane realized early on that she loved to do paperwork and work on computers. To many people, this is the worst part of the day but for her, a satisfying way to spend her days. Now, 25 years later, Dr. Hamilton is very happy doing these things as an author and online university professor. Everyone has different passions. Once one learns what actually leaves them fulfilled, it is time to do the research and find the job that fits that skill set. Ultimately, enjoying what you do every day will squash those “Sunday Night Blues.”

Yes, believe it.

Some jobs are perceived as the “dream job” when in fact it is different for everyone. “I had what seemed to be the perfect job from the outside when I was a pharmaceutical rep. I rarely had to work a full day, I traveled, barely spent any time ‘in’ an office and was financially doing very well,” says Hamilton, “However that was someone else’s dream job, not mine. I refer to this situation as being locked into the golden handcuffs. There are ways to make money and still do the work you love.”

Personality tests are one way to find out what is the most suitable career to the individual. They are not to be underestimated. In her book Hamilton, a qualified Myers-Briggs instructor and certified emotional intelligence expert, explains the use of personal SWOT analysis, something commonly used by organizations, can be a great personal tool toward the road of job satisfaction and success.

Above all, times are changing fast. There is new technology and now with the advent of social marketing there is a new way to communicate every day. Being adaptable to change and knowing the right ways to network for mutually beneficial relationships are skills that can be carried over into any career. Taking this time to keep up with the times is an investment in the future—the path to that career dream come true.

About the Author

Diane Hamilton has a doctorate in business management. She currently teaches bachelor-, master-, and doctoral-level courses for six online universities. She has written several books including The Online Student’s User Manual, The Young Adult’s Guide to Understanding Personalities and How To Reinvent Your Career. To find out more about her writing, visit her website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/. Review copies are available.
How to Reinvent Your Career: Make Money Doing What You Love is available October, 2010 ($16.95/ Amazon). ISBN: 0982742819/9780982742815

PR Contact:
Rebecca Crowley, RTC Publicity
646-619-1178
rebecca(at)rtcpublicity(dot)com

  1. # #

To read full press release click here.

Top 3 Reasons Why Facebook Friends Desert You

In an article from newscnet.com, a Ph.D. student at the University of Colorado at Denver Business School decided to find out precisely why someone gets defriended on Facebook.

Christopher Sibona’s conclusions, having asked 1,500 people why they might reject someone in their social network .  . .

No. 1 reason why someone is ousted as a Facebook friend is frequent, unimportant postings.

No. 2 reason, according to this study, is offering comment on polarizing topics such as politics or religion.

No. 3 reason for being defriended on Facebook is, according to the study, “inappropriate posts, such as crude or racist comments.”

Sibona’s study also revealed that 57 percent of respondents defriended someone for their online behavior, while only 26.9 percent used offline behavior as an excuse for their fickleness. His conclusion was this: “There is a lot more nuance in the offline friendship world. You don’t have to go up to someone and ask them to be your friend. That’s not the case online. It can be awkward.”

Read the entire article by clicking here.

Facebook Tweaks Allow Friends to Sort Those They Really ‘Like’

There is no denying that Facebook news grabs attention.  With the recent movie release, Facebook has been mentioned in many news articles.  Other than movie news, though, there have been some new changes that Facebook has incorporated.  Do you have a lot of friends and find it difficult to keep track of it all?  Facebook has made their site more user-friendly, allowing for sorting of friends.  You can now find information you really care about on your Facebook site.  Check out the recent article by Geoffrey Fowler from the Wall Street Journal:

Facebook Inc. unveiled three features Wednesday that it hopes will make using the social-networking site more friendly.

The new features are designed to give users more control over how they share personal information on the site with other people and third-party applications. In the past, some users and privacy advocates have complained that Facebook made it difficult to tailor communication for different types of people, such as co-workers or close friends, as people do in the real world.

The biggest change for users will be the new groups feature, which allows people to identify small circles of friends on the site, and share specific information and communicate with just those people. Users can decide whether the groups are public or private, and choose which information they want to share with each group.

At an event at Facebook’s Palo Alto, Calif., headquarters, Chief Executive Mark Zuckerberg said that giving people more control over how they communicate with different kinds of friends is the “big problem” that social networks face, and required a “social solution” rather than a technical one. “A lot of people talk about this as a privacy problem,” Mr. Zuckerberg said of the desire to share information with subsets of friends. “But more than that, it is an annoying problem.”

The other two new features Facebook unveiled address data control issues that had been raised by privacy advocates. One is a dashboard feature that allows users to keep track of information-sharing settings from third-party apps, such as plug-ins to other websites. The dashboard also displays exactly what personal information those apps are pulling from the social network. Previously, users could only adjust individual privacy settings for apps.

Chris Conley, of the American Civil Liberties Union of Northern California, said the move was a step in the right direction, but the dashboard also needed to show what information users’ friends’ apps might be accessing about them, such as birthdays or interests. A Facebook spokeswoman said the friends’ apps issue was on the company’s radar.

The third new feature allows people to export the information they have entered into Facebook into one compressed zip file.

Adobe Premiere Elements 9 Integrates Social Network Uploads

Are you considering checking out Adobe Premiere Elements 9?  Their latest version integrates social networking uplaods, but according to PC World, it lacks a few “elements” it should have considered.

Alan Stafford from PC World had the following to say about the new Adobe Premiere Elements 9, “The video-focused complement to Photoshop Elements 9, the new version of Adobe’s image-editing application, Premiere Elements 9 lets you easily upload finished videos to Facebook (the program first acquired YouTube-upload capability in Premiere Elements 8).You can’t send your freshly edited video directly from Premiere Elements to Facebook, however; instead, you must save it, return to the Elements organizer (a separate application), find the video, and then use commands in the organizer to upload the video.”

“The nifty new feature is the ability to create Web DVDs, which are high-quality online movies with DVD-like menus. Create the menus in the Premiere Elements 9 editor, choose a still image and a soundtrack for the opening menu, and then specify chapter points or tell Elements to create them automatically. When Elements is done producing the movie, it uploads it to Photoshop.com, Adobe’s online sharing site. Web DVDs have a few advantages over regular videos–the opening menu interface looks and sounds slick (if you choose a good soundtrack), and the ability to fast-forward to chapter points in the video means your viewers can fast-forward to scenes they want. And unlike a real DVD, your video can be in high definition (DVDs are limited to standard resolution).”

Premiere Elements 9 has some additional capabilities . . . to see the rest of the article, click here.

What is Visible Measures? Measuring the Popularity of Videos on the Web

I teach several different marketing and advertising college courses.  It can be a challenge to keep up with all of the different social media advertising trends.  Companies want to be able to know that their message is being seen.  One way to find out if your message is being picked up is through a company called Visible Measures.  Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. According to Forbes , “Visible Measures is a New York firm that counts the popularity of videos on the growing list of sites hosting them, of which YouTube continues to be the most important.”

On their site you can sign up to receive free public beta for trends and track the hottest viral videos on the web.  Once you sign up, you can chose a category such as media, dining, etc. You can also refine your search by agency, brand and even get specific about things like humor, reality, spoof, etc.  It will then generate a list of the top videos based on your parameters based on the dates your select.  I picked media for the week of September 6 and one of the top videos it picked up was YouTube Turns Five . . .see below.

Do you want to know the top 10 ad campaigns, top 10 film trailers, top 10 webisodes or those in 100 million view club?  They have the charts.  They have a paid program you can sign up for to find out even more detailed information.  Are you interested in following the Old Spice campaign?  You can type in Old Spice into their search bar and it will pull up a list of their videos, show their rank and their reach. 

To keep up with what Visible Measures has to offer, you can sign up for their blog by clicking here.

Maslow’s Heirarchy of Needs and Twitter

I found an article in Psychology Today titled Understanding the Psychology of Twitter.  There are some pretty interesting statistics in it about Twitter, including how only 10% of American internet users use it.  One of the things the author, Moses Ma, discusses in the article is how Twitter ties into Maslow’s Heirarchy of Needs.

In our book about It’s Not You It’s Your Personality, Toni Rothpletz and I write about Maslow’s Heirarchy of Needs.  If you’ve ever taken a business course, you will have heard of Maslow’s Hierarchy of Needs. Maslow was all about understanding those things that create self-actualization, and proposed that we think of human needs as a pyramid. On the bottom you have basic needs such as physiological (the need for air, food, water, etc.), then the next level up on the pyramid is safety, followed by love/being, then esteem, and lastly self-actualization. Maslow is famous for saying many things, but the following is one that we like to quote: “If you plan on being anything less than you are capable of being, you will probably be unhappy all the days of your life.”

To read the entire article from Psychology Today, click here, or read the excerpt below about Maslow’s Theory and how it relates to Twitter.

Maslow’s Hierarchy of Needs

It’s useful to dig a bit deeper into our need for community. In fact, needs analysis one of the most powerful tools for innovators to understand, which invariably leads to the meaning of their products. So let’s look at Twitter in the context of Abraham Maslow’s concept of a hierarchy of needs, first presented in his 1943 paper “A Theory of Human Motivation.”

Maslow’s hierarchy of needs is most often displayed as a pyramid, with lowest levels of the pyramid made up of the most basic needs and more complex needs are at the top of the pyramid. Needs at the bottom of the pyramid are basic physical requirements including the need for food, water, sleep and warmth. Once these lower-level needs have been met, people can move on to higher levels of needs, which become increasingly psychological and social. Soon, the need for love, friendship and intimacy become important. Further up the pyramid, the need for personal esteem and feelings of accomplishment become important. Finally, Maslow emphasized the importance of self-actualization, which is a process of growing and developing as a person to achieve individual potential.

Twitter aims primarily at social needs, like those for belonging, love, and affection. Relationships such as friendships, romantic attachments and families help fulfill this need for companionship and acceptance, as does involvement in social, community or religious groups. Clearly, feeling connected to people via Twitter helps to fulfill some of this need to belong and feel cared about.

Advice: How Do I Get People To Read My Blog?

Today’s Question for “Ask Dr. Diane”: Hi Dr. Hamilton right now I am up and promoting my artist Bianka and would like to ask you, how do I get people to read my blogs and visit my artist website. I am new to blogging and would like to know how to start people talking about them. If you can give me some insight on this it will be gratefully appreciated.

There are a lot of good books that give helpful advice about blogging.  I liked the last two books I read:  Career Renegade by Jonathan Fields and Dirty Little Secrets of Buzz by David Seaman.  I also think there are a lot of bloggers like Seth Godin and others that list helpful advice on a regular basis.  Some sites like Mashable and Problogger can be helpful as well.  If you type in the question ‘How do I Get People to Read My Blog”, into Google, I think you can find more advice than you probably can handle. I think some blogs are really good to follow for advice as well.  It can take some time to get blog followers.  You need to post regularly and post information that is targeted toward the people you want to have follow you.  Remember to include your blog address on everything . . .your signature line on your email, your twitter, facebook, linkedin, etc. pages . . . You’ve done one important thing already by responding to a blog (in this case mine). By posting helpful information on other people’s blogs, people can find you as well.  You can go to forums like these to chat with others about it:  http://bit.ly/aDqmQq  . . . http://bit.ly/bbCG5H.   You can start with Twitter as well by following people and posting things from your blog there . . . check out these articles:  http://bit.ly/18qgK3  and http://bit.ly/Zq4Qt.  I’m not sure if the price is still as reasonable as it was (I assume it is), but programs like letsgetsocial.com byKate Beck can be very helpful.   She gives some good advice about how to set up social networking sites.  Her aim is more about starting a social networking business, but I feel her videos are just as helpful to someone like you that is new to the social networking scene.  One big piece of advice is to be sure you are spell checking what you type.  You want to come across as professional as possible.

What is an ePortfolio or Career Portfolio and How Do I Create One?

Today’s Ask Dr. Diane:  When I graduated from high school, I was told to set up a career portfolio.  What is that and how do I do it? 

For a complete explanation for “what is a career portfolio” click here.  The basic definition of a career portfolio is a collection of things that represent your skills and accomplishments.  Like a resume, it contains your education, awards, honors, work experience and strengths. 

There are several ways to develop a career portfolio.  You can find sites where you can pay to upload media you have designed or other things you would like to highlight to potential employers.  There are also a lot of free sites like Linkedin where you can display a lot of your information for others to find you and see your skills and abilities. Many professionals such as educators, journalists, artists and others have used career portfolios for years.  Recently many other types of job-seekers are finding that they want to be able to showcase more of their skills and abilities as well. 

It can take a bit of a time commitment to initially set up your portfolio, but in the end, it will be easier to update and add things once it is prepared. 

Quintcareers.com gives the following examples of things you should include in your portfolio:

  1. Career Summary and Goals: A description of what you stand for (such as work ethic, organizational interests, management philosophy, etc.) and where you see yourself in two to five years.
  2. Professional Philosophy/Mission Statement: A short description of the guiding principles that drive you and give you purpose. Read more in our article, Using a Personal Mission Statement to Chart Your Career Course.
  3. Traditional Resume: A summary of your education, achievements, and work experience, using a chronological or functional format. If you need help developing a resume, visit Quintessential Careers: Fundamentals of a Good Resume.
  4. Scannable/Text-Based Resume: A text-only version of your resume should also be included. More information about this type of resume can be found at: Quintessential Careers: Scannable Resume Fundamentals.
  5. Skills, Abilities and Marketable Qualities: A detailed examination of your skills and experience. This section should include the name of the skill area; the performance or behavior, knowledge, or personal traits that contribute to your success in that skill area; your background and specific experiences that demonstrate your application of the skill.
  6. List of Accomplishments: A detailed listing that highlights the major accomplishments in your career to date. Accomplishments are one of the most important elements of any good job-search. Read more in our article, For Job-Hunting Success: Track and Leverage Your Accomplishments.
  7. Samples of Your Work: A sampling of your best work, including reports, papers, studies, brochures, projects, presentations, etc. Besides print samples, you can also include CD-ROMs, videos, and other multimedia formats.
  8. Research, Publications, Reports: A way to showcase multiple skills, including your written communications abilities. Include any published papers and conference proceedings.
  9. Testimonials and Letters of Recommendations: A collection of any kudos you have received -– from customers, clients, colleagues, past employers, professors, etc. Some experts even suggest including copies of favorable employer evaluations and reviews.
  10. Awards and Honors: A collection of any certificates of awards, honors, and scholarships.
  11. Conference and Workshops: A list of conferences, seminars, and workshops you’ve participated in and/or attended.
  12. Transcripts, Degrees, Licenses, and Certifications: A description of relevant courses, degrees, licenses, and certifications.
  13. Professional Development Activities: A listing of professional associations and conferences attended — and any other professional development activities.
  14. Military records, awards, and badges: A listing of your military service, if applicable.
  15. Volunteering/Community Service: A description of any community service activities, volunteer or pro bono work you have completed, especially as it relates to your career.
  16. References List: A list of three to five people (including full names, titles, addresses, and phone/email) who are willing to speak about your strengths, abilities, and experience. At least one reference should be a former manager. Read more in our article: The Keys to Choosing and Using the Best Job References in Your Job Search.

eHow has a useful article for how to create your online career portfolio for free. 

They also suggest the following tips and warnings:

Tips & Warnings

  • Creating an online portfolio will increase your chance of landing your dream job
  • Always be honest with yourself when displaying your qualifications
  • Give your website address to prospective employers to market yourself
  • Don’t be dishonest because it will backfire!
  • Only give your website to legitimate employers
  • Do not include official transcripts online because it includes your SSN
  • Only give your personal information to only jobs you have applied for
  • Do not include your web portfolio address on your online resume with any online career site such as Monster, Hot Jobs, Vault and Career Path. Read more by clicking here.

The Fox School of Business had an interesting article about how you should spend a moment to Google yourself to see what others might find out about you online.  They reference the following statistics:  44% of hiring managers use google, myspace, and facebook to do online background checks on candidates. Nearly 1/3 of these background checks lead to rejection of a candidate.

Some tips they suggest to create your own online image include:

  1. Join Linkedin.com.  This is a great site that will allow you to create a professional social networking “resume” and allows you the chance to connect to a lot of great contacts.  Your linkedin.com profile will also show up when you google your name.  Use this to your advantage and list all of your strengths, education, and experience using well written short descriptions. 
  2. Start a blog.  Starting a blog is not just for people with uncommon niche interests.  Find a topic you find interesting and is relevant to your professional life and write in it often.  Read other blogs on industry news and comment.  All of these small things will help to create a good social presence for your on the internet. 
  3. Check your Myspace and Facebook profiles.  If there is anything that would give an employer the wrong impression of you, take it down!  Pictures should be professional.  You can stand out from the pack if you use your myspace or facebook page as another tool in your job search strategy.  Not everyone has the attitude of “it’s just a social profile.”  Make sure all privacy settings are enabled so only close friends can see things about you.
  4. For those more web savvy people, start a website or create an online resume.  These can be great additions to your paper resume and you can certainly include a link to your online resume on your paper resume and in any footings or signatures of any emails you send to employers regarding your job search.   You can detail more experiences, share some volunteer experiences and even include pictures, showcase some examples of your work.  Be careful with this though….professionalism is of utmost importance.

A useful student-centered platform for building an eportfolio is available at eportfolio.org.  Once you register, you can set up your portfolio as a student, faculty or institution.  You can then control what goes into your portfolio, who can see it, and can create several versions of it to use based on who you want to view it.  There are fees for this based on how many megabytes of storage you would require. 

In schools, some students are being taught to create web pages using a virtual learning environmental (VLE) that are not as easily accessible outside of the environment in which they are created.  A good alternative for a student who wants a format that is easier to share outside a school environment, would be to get signed up with a free account on Linkedin.  Linkedin has added a lot of features that allows people to showcase more than just work experience.  Users can also import Google Docs presentations, include a WordPress blog, and there are many more options available to update and promote abilities to prospective employers or potential connections.

For an example of a Linkedin portfolio, you can look at mine by clicking here.  To see all of the options I have added to mine, you can send me a request to be linkedin with you.  I accept all invitations.  At that point, you can see how I have incorporated Google Docs, WordPress and other features to display my information.

How to Generate Ideas to Write about On Your Blog Through AWeber

Are you looking for ideas to write about on your blog, check out this video by Problogger Darren Rowse by clicking here.  In the video, he mentions using AWeber for your newsletter.  I use AWeber and think it has some great advantages.  To see my links for the newsletters from AWeber, click here.   Feel free to sign up for my newsletters to see the format in which they are delivered.  They create very professional looking newsletters.  I highly recommend them.

Bring Traffic to Your Page by Creating Custom Text in Facebook

Mashable.com has a great article you should check out about creating a landing page in Facebook.   If you have an individual page set up for your business on Facebook, I recommend reading their article about promoting that page by clicking here

If you are in Facebook, look up Static FBML in the search bar at the top and add it to your page.  You can simply go into edit your page to add HTML text.  It is like the WordPress widget text box.  In Facebook, it will put a tab on the top of your page and you can put in text just like you would into any HMTL text screen.  I found it very useful to add the icons where they can follow me at other locations such as Twitter, Linkedin, etc.  To see my example page, click here.

Top 5 Ways You Should Be Using Linkedin To Find A Job

 

  1.  Input a presentation from Google Docs to showcase your abilities. It is simple to create presentations in Google Docs that are very similar to a PowerPoint presentation.  There is an application you can add within Linkedin that allows you to access the Google Docs presentation.  When your contacts look at your profile page, they will be able to see your presentation.
  2. Use the Question and Answer section to either ask a question and get connected or answer a question and become an expert.  If you go to the “More” tab and pick Answers, you will find this section.  Then click on Career and Education.  You can look for topics that may help you with your career search, ask a question or answer one. Every time you answer a question and someone picks your answer as the best answer, you get one point toward being someone listed with expertise.  You will notice tabs for open questions, closed questions and experts.  Becoming an expert can help promote your skills to more people and open up more job options for you.
  3. Be sure you have combined your outgoing messages your post on your home page with Twitter.  There is a little box you need to check to be sure that any updates you post will not only get posted on Linkedin but also on your Twitter page.  If you do not have a Twitter page, it is easy to set up and free. Just go to Twitter.com.
  4. Import your WordPress blog into Linkedin.  Just as you were able to include Google Docs through adding an application, you can do the same for your blog.  In this way, people will be able to see your blog on your profile page. 
  5. Check out all of the extra add-on applications that are available including:  Polls, Google Presentation, Blog Link, Box-Net, Portfolio Display, SlideShare Presentations, SAP Community Bio, Company Buzz, My Travel, Reading List, Huddle Workspaces, Real Estate Pro, Tweets, Events, and Legal Updates.  If you have a lot of good multi-media to display, Portfolio Display would be a good addition. 

10 Sites for Free Education – Itunes U Gets 300 Million Downloads

You might have seen today’s mobile computers news article titled: Online education gets serious as iTunes U sees 300 million downloads from Mobile Computing News.  Click here for the article.

In my book: How to Reinvent Your Career, I list Itunes U as one of many great resources for free education.  Many people changing careers are looking for free resources to help improve their skills.  Here are the rest of the 10 free sites I suggest you consider:

  1. iTunes U: http://www.apple.com/education/itunes-u/ – iTunes have their university courses as well as regular podcasts available. Be sure to check out all of the free things iTunes has to offer.
  2. ‘Stuff you should know’ podcast: http://electronics.howstuffworks.com/stuff-you-should-know-podcast.htm
  3. MIT Open Courseware: http://ocw.mit.edu/OcwWeb/web/courses/courses/index.htm
  4. Computer training: http://www.gcflearnfree.org/computer/topic.aspx?id=140
  5. How to use APA for writing papers: http://owl.english.purdue.edu/owl/resource/560/01/
  6. Source for a lot of educational videos that help you to be on the cutting edge: http://wimp.com/
  7. Grammar guide: http://grammar.quickanddirtytips.com/
  8. Online tutorials: http://www.librarysupportstaff.com/ed4you.html
  9. Source for many educational training videos: http://websearch.about.com/od/imagesearch/a/education_video.htm
  10. Career training resource: http://freecareertraining.org/

How to Use Google Docs and Linkedin to Get a Job

I often write about different ways to obtain a job.  One of the best ways is through networking and having strong visibility.  A great tool that you can use to accomplish this is Linkedin’s ability to input from Google Docs.

If you don’t have a Google account, I recommend getting one.  It is free and easy to set up.  Go to Google Docs at https://docs.google.com/ to set up your presentation.  Your main page will look something like this.  I have presentations listed here but yours will be blank on the right when you first sign in.

You will need to create a new presentation by going to the create new drop down menu at the top left.  I recommend creating a presentation that highlights “you” and your abilities or accomplishments.  If you are trying to find a job, you need to create a presentation that makes people notice you and want to hire you.

Pick presentation and a window will open up that looks a lot like what you see when you want to create a PowerPoint presentation.

You will create your presentation here just as you would in Powerpoint by adding text and pictures.  When you are finished you will go to the share dropdown menu at the top right and the following window will be displayed.  This is where you can share your presentation by copying the link, or sharing directly into Facebook, Twitter, Gmail and Buzz

This is also where you will decide who can view your presentation.  To make changes, pick “change” to open up a new window.

To see what this actual presentation looks like in Google Docs, click here.

This will allow you to have your presentation viewable on the web.  Once you save this, you can go to Linkedin and be able to add the Google Docs application there.  On your profile page in Linkedin you will see an add applications picture that looks something like this:

Note that the featured app will change so it may show a different picture each time you sign on.  It should be located on the left side of your screen as you scroll down on your profile page. Once you click on the see all applications link at the bottom, it will pull up a list of applications they offer such as:

You will need to click on the Google Presentation icon and that will bring up the following

You will want to be sure that both boxes are checked at the bottom You will need to click on the link that tells you to go to the application where you will see the following:

Mine has a presentation already showing but yours will be blank until you add one.  To do this, you will pick create your presentation which you will do or you will already have done in Google Docs.  When you are finished be sure you pick the share this presentation with my connections link that will be in the lower right corner.

Once you are finished, your presentation will show up on your Linkedin profile page and will look something like this:

Not only will people find out more about you, they will also see that you are technologically savvy.  In today’s competitive job market, this is one more effective tool to use to stand out in the crowd.

Are you using Zemanta in WordPress?

Are you looking to spice up your Blog?  Need some help with suggestions of things to tie in with what you are writing about . . . Then you might try using Zemanta.

Check out Joy Victory’s blog about how to use Zemanta to spice up your blog by clicking here

Click here to get the link to help you enable Zemanta in WordPress.

FREE Site PitchEngine: Get the Word out About Your Products or Company

Are you using Pitchengine to get the word out?  If not you should be. PitchEngine was has been around since 2008.  This site is for businesses and journalists in need of a better alternative to email for exchanging information and assets for publication and print.  Unlike traditional wire services, PitchEngine enabled users to openly create and share their own content, while including images, videos and attachments FREE for 30 days with other plans offered for a monthly fee. According to their site: In 2009, more than 70,000 pitches were shared by 27,000 organizations looking to get the word out to not just journalists, but to bloggers, consumers and other influencers as well. It’s easy to design your message.  They liken it to being as simple as filling out a Facebook page. You can add your pictures, videos or attachments.  After publishing, you can easily share your pitch with your friends and followers through your social networks, email and other methods. Once your message is published, journalists, bloggers and other readers can direct-message you privately to ask questions or give suggestions. And, you can track your pitch with our Google Analytics integration.  Some of the companies using their service include:  Zappos, Olive Garden, Mattel, Cisco, IBM, Xerox, British Airways, Lowe’s, Yamaha and more.

Ask Dr. Diane: Do You Have A Question?

I have dedicated  a section of my blog to answering questions about the topics I cover in my books.  If you have a question about online learning, personalities in the workforce, how to get a job or reinvent your career, personal finance, social media or any of the other topics I cover here, please  email me at diane@drdianehamilton.com and I’ll be happy to post it here with my response.

Why it is So Important to Be Connected With Social Media: Some Recent Social Media Statistics

 

  • In Dennis Prince’s recent book Get Rich With Twitter, he quotes: “In order to reach 50 million users it would take:

             38 years by radio

             13 years by television

              4 years by Internet

              3 years by Ipod

              He also states the following about positive impact based on the type of media:

              14% of consumers say they trust company-produced advertisements.

              18% of traditional TV ad campaigns generate positive returns on investment

               25% of search results online for the world’s top-twenty largest brands are links to user-generated (socially accessible) content.

              34% of bloggers post opinions about products and brands

             78% of consumers trust peer recommendations”

  • According to latest Nielsen research Americans spend nearly a quarter of their time online on social networks and blogs, up from 15.8% a year ago (43% increase). 

 

  • Mashable reported: One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom. 21% of women age 18-34 check Facebook in the middle of the night.

 

  • Information Week reported: Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day.

 

  • Social Networking Watch reported: According to a recent comScore Video Metrix service, 178M U.S. Internet users watched online video during the month, and topped 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property.

 

  • Read Write Web Reported: Apple, the most high-profile purveyor of mobile apps, has said it has seen 4 billion apps downloaded from its store, for a total of about $1.5 billion.

Are You Considering Purchasing Media Advertising?

One of the many different business courses I teach is an Innovation and Entrepreneurial Management course.  Because of this and also from running my own business as an author and speaker, I am always interested in social media  and ways of getting a business noticed. There comes a point when a business or entrepreneurial venture has grown to the point that they are looking for additional help with advertising. 

Are you considering purchasing media advertising?  Today’s guest is Scott Harkey with Harkey-Owens Advertising (www.owensharkey.com) .  Formerly with CBS Radio where he negotiated with agencies in Los Angeles and New York, Scott has had many years of advertising experience before starting his own advertising agency. Harkey claims that many companies are not getting the most out of their advertising dollar. “It is very important to have knowledge of television, radio, billboard and print companies and how they price their inventory.  I have seen some advertisers pay $10 for a commercial and another advertiser pay $500 for the same commercial.  If you don’t know what your competition is doing and negotiating, it can be a very expensive lesson.”

One reason Harkey-Owens has been successful is due to their analysis of how to purchase media.  Harkey stated, “The best way to negotiate with media companies is to find months or weeks where they have excess inventory.  Partner up with stations to come up with promotions to cut through the clutter.  The more you work with the companies and the more knowledge you have about their business, the better deals you can make.  It’s a simple supply and demand; buy when they have excess supply and you’ll get a better deal.”

Harkey claims it is very important to know the station’s “report card” that shows their revenue ranking each month. According to Harkey, “What most people don’t know is when a Radio or TV station finishes 1st or 5th in revenue, it can be separated by a few thousand dollars.  By adding an extra $10,000 to one station at the end of the month or by taking it to a competitor may be a big enough swing to get a sales manager a promotion or have them looking for a job. Because a General Sales Manager at a TV or Radio Station are not only adding $10,000 to their revenues but are also taking away from their competitors at the same time. If General Sales Managers at TV or Radio companies have the inventory they are very likely to give you as the buyer great deal.”

Harkey likens the way media is sold (on a supply and demand basis) to how airlines sell seats. “If an airline doesn’t sell a seat on the plane before it takes off, they earn nothing.  Sometimes you arrange to fly ‘Stand by’ for a deeply discounted rate.”

If you are considering purchasing media to promote your business, be sure you have done your homework.  Check out how long your media buyer has been in business.  Many get into the business without prior experience, only to move on after a short while.  Find out what method they use to purchase media.  Is it strictly based on statistics or are they negotiating on your behalf?  Negotiating or as Harkey put it, “Buying around the edge”, may be more effective.  

The Online Student User’s Manual – Facebook

Please check out the new homepage for my book The Online Student’s User Manual on Facebook.  Please let others know by picking the “I Like” button when you get there.  Thanks!
Click here to go to the Facebook page.

 

Great Social Media Book by David Seaman

I have read a lot of really excellent social media-related books lately.  I personally enjoyed reading David Seaman’s book: Dirty Little Secrets of Buzz.  It had some excellent advice about how to market you or your products and it is written in a way that is entertaining and doesn’t pull any punches.  He lists some great resources and excellent ideas about how to advertise and not spend a lot doing it.  I was aware of some of what he wrote but he added a lot of new twists to explain how to use some of the sites you might already be familiar with to help drive traffic to your site. . . I highly recommend it. 

10 Awesome Ways to Integrate Twitter With Your Website

Web developers with social media savvy are in hot demand. Imagine what it would be like to promise your clients a web presence that is fully integrated with  . . . click on the title to see the rest of this article.

Self Help: Improving Your Lifetime Potential – Dr. Diane Hamilton

My website www.drdianehamilton.com is dedicated to helping people improve their lifetime potential.  What does that entail?  I am always studying self-help articles to improve “me”.  I find that a lot of others do the same.  I use my website and blog as a way to share those things that I have learned through my research.  It can take a lot of time to find how to do certain things or how to improve your life in certain ways.  I hope that with my research, I make your research a bit easier.

Career

I like to study careers and different jobs that become available due to new technologies and advancements.  My degrees are in Business Management with a strong focus on Human Resources and Personnel Management.   In my book How to Reinvent Your Career I include a lot of information about how to improve yourself in order to get that career that is a good fit for you.  The anticipated publication of this book is early Fall, 2010.

In the meantime, I recommend checking out some of the following sites for more information to help you with your own research:

Personal

There are always personal areas we can develop. I love books like The Art of Happiness by the Dalai Lama.  Tony Robbins also inspires me quite a bit.  It can be easy to get bogged down in negative thinking.  We all have that inner voice that we barely notice in our minds.  I think it is important to pay attention to it, to be sure we are not focusing on negative thoughts. 

I recommend that you check out some of the following sites for more information about self-help topics:

Health

Having worked in the pharmaceutical field for 15 years, I received a lot of health-related training.  I have a CMR certification which was a pretty intense graduate-level program where I learned about medicine, disease management, and how the different systems in the body function.  One thing that I had to learn in my own personal life was the importance of being healthy as compared to just being thin. 

I recommend that you check out some of the following sites for more information about health-related topics:

 Education

I currently teach for 6 online universities and personally have a PhD in Business.  I am a big advocate for a continued life-long education.  I never stop taking courses.  I love to learn new things. The great thing about the Internet is that there is a wealth of information out there that is FREE! 

I recommend that you check out some of the following sites for more information about paying for education:

 I recommend that you check out some of the following sites for more information about free education:

Technology

My latest passion has been to learn more about social networking.  It can be so complicated because there are so many different sites out there.  I do like to use sites like Posterous which allow you to update many different sites easily with just one email.  I am always looking for great suggested sites and things to read.

I recommend that you check out some of the following sites for more information about social networking:

I hope some of my links are helpful to those of you who have similar interests to mine.  I welcome hearing back from those of you who have found sites that you like as well.  I am constantly updating my lists so check back on occasion to see some new site that I think are useful.