Strategies for Improving Workplace Behavior and Performance

From Leadership Expert Dr. Diane Hamilton

Has a Book Become the New Business Card?

With the advent of self-publishing, realizing the dream of writing a book has become a reality for more people.  Many guests on my nationally-syndicated radio show have been authors. I was fortunate to interview Sharon Lechter recently, and she brought up how a book has become the new business card.  Sharon, of course, is the co-author of the Rich Dad Poor Dad series and several best-selling books based on the recently re-energized Napoleon Hill Think and Grow Rich series.  Sharon is the ultimate example of a successful author.  Most authors do not have Napoleon Hill Foundation behind their work.  However, many have access to sites like Createspace and others to showcase their writing skills. Continue reading “Has a Book Become the New Business Card?”

Expert Speaker and Trainer, Dr. Diane Hamilton, Available for Corporate Events

I have updated my speaker and training bio. Please click on the picture below to watch the video. To contact me for an event, please go to http://www.speakermatch.com/profile/drdianehamilton/

Entrepreneurs and Celebrities Use Kickstarter for Funding

 

Kickstarter has been a successful crowdfunding option for potential entrepreneurs to garner cash.  However it has not been without some issues.  According to The Wall Street Journal article The Trouble With Kickstarter, “The only thing worse than having to watch your friend’s arty movie is having to pay for it too.” Aside from the problems associated with pestering friends to donate, there have been some successful ventures thanks to this site.  The following list contains some of names of celebrities who have used the site:

Continue reading “Entrepreneurs and Celebrities Use Kickstarter for Funding”

Facebook Better for Following Blogs than RSS

 

Facebook has made it so much easier to follow just about anything.  RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated.  Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one.  What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites.  It is an all-in-one spot to access information. To see my Facebook page, click here.

Continue reading “Facebook Better for Following Blogs than RSS”

Use of Media and Copyright Issues in Online Courses

Some students like to present papers with a bit of pizzazz. Many may add pictures or charts they have found on the Internet.  Unfortunately many of the things they try to incorporate into their work may create a copyright violation.  The good news is that there are sites where students can find media to share that is not protected.

The Creative Commons site is a good place to go to find content. According to their site, “If you’re looking for content that you can freely and legally use, there is a giant pool of CC-licensed creativity available to you. There are hundreds of millions of works — from songs and videos to scientific and academic material — available to the public for free and legal use under the terms of our copyright licenses, with more being contributed every day.”

Some famous sites like Google, Flickr, and Wikipedia use Creative Commons to access media. Wikipedia’s Public Domain Image Resources page also provides some great links to media that is not copyright-protected.  This site provides general as well as government resources.

Some students incorporate images they have found using the insert clipart function in Word. According to the Microsoft site, “The Clip Art and Media gallery provides a compilation of artwork. See the use terms for the description of permitted uses. If those terms do not meet your needs, our Clip Art partners at Office Online provide a variety of images you can license directly. Sample Art may be used for personal use only. You may not sell, lease, or distribute Sample Art, or any materials you create that use Sample images, for any commercial purposes.”

If students submit a Word document that has clip art obtained from Word, they may have questions about how to cite it in APA.  According to Owl Purdue’s site it is, “unnecessary to provide citation on a document presented via the Microsoft program for stock images that a specific to that software package.”

It may be difficult to find free clip art simply by searching for it on Google. Many sites that come up offer some free clip art that is usually not that great.  The better clip art usually requires a fee.  I am often contacted by people about the clipart used for my online education blog.  I have used a couple of sources that charge a fee, including Shutterstock and iStockPhoto.  The really good pictures like these usually require a fee.

When students insert pictures that are copyright protected, professors should explain this to them.  There are many students who assume they can copy and paste just about anything from the Internet into their assignments. Students may benefit from reading:  How to Avoid Copyright Infringement and Copyright Fair Use and How it Works for Online Images.

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Are QR Codes Successful?

 

I am currently reviewing a text about marketing.  Schools hire me to do this on occasion.  One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you have not noticed them, they are the little barcode-looking square that appears on newspapers billboards, flyers, and even cars.

While QR codes offer some great marketing opportunities, they have not been as successful as other techniques.  In the article QR Codes are Dead! Long Live QR Codes, the author stated, “One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.”

QR codes have been utilized well by some companies.  I am currently reading the book Neuromarketology by Brian Fabiano.  He is a marketing guru who was wise enough to put a QR code at the end of each of his chapters with the note, “scan to learn more!” Other examples of successful QR code use include:

For more information about how to use QR codes, check out the following articles:

How to Keep Facebook Private

 

Privacy issues have dogged Facebook and other social media sites for years.  There are so many areas within which to adjust settings, it may become so frustrating that people give up trying to figure it out.  The Wall Street Journal article, A Guide to Facebook’s Privacy Options, had a very good graphic that demonstrates where to go to make changes to privacy settings.  It is important that you go to the icon that looks like a lock with some lines next to it at the top right of the screen.  Once you click on that, click on “see more settings”, then click on security (listed at the top left under the word general).

Once you are on that page, the following list contains some suggested ways to improve security:

  • Turn on secure browsing which is listed first under security settings  – if it is on, it will show enabled.
  • Login approvals can be turned on for extra security.
  • Limit app settings (see left side of screen) so that certain things may not be posted to your profile. “Disable instant personalization if you don’t want Facebook to share your information with partner websites”.
  • Adjust ad settings (see left side of screen) to control what information appears in ads.

Related Articles:

10 Top Links to Explain Social CRM

 

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, Salesforce.com and Twitter.

To find out more about social networking and CRM, check out a video by Salesforce.com titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

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What You Should Know About Push Notifications

 

Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.”  If you’ve noticed the number of email listed on your email icon, that is there due to a push notification.  That notification reminds you that you have mail without making you actually open up the application.

IOS (Apple’s system) is not the only one that utilizes push notifications.  Android and Windows smartphones also use them.  Check out:  Not all Push Created Equal.

Apple’s IOS system provides 3 types of push notifications.  To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.”  For more help, check out:  IOS:  Understanding Push Notifications.

Some push notifications may be very useful.  However, TheNextWeb explained push notifications need to be smarter.  Having the ability to adjust how they work may need to be adjusted.  Lifehacker explained that push notifications may not be the best thing.  In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”

Push notifications are an effective marketing tool. Check out the following video explaining why:

MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”

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What is a Meme?

 

There may be some confusion as to the meaning of the word meme (rhymes with dream).  John Gunders and Damon Brown, authors of the Complete Idiot’s Guide to Memes, define it as, “A cultural unit of measure.  It can be a thought, a phrase, a style, or any other cultural expression that can be imitated by individuals.  More important, a meme is a replicator; that is, a particle of culture that strives to get itself copied as many times as possible.”

Basically it is an idea that is replicated through imitation.  There is a lot of that going around on the Internet.  If an idea catches on there, it may be referred to as “going viral”.  There is much more than just Internet messages that are memes.  Gunders and Brown explain that things like philosophy, sex, religion and politics also exhibit meme qualities.

It is a unit of culture such as a tune, idea, habit, that makes its way from person to person. It must be short enough to catch on and easily understood.  There are a lot of versions of the following meme that are based on different job occupations.  The template of what others think that the job entails is the same.  People have had some fun putting in their own ideas of the different perspectives of a job.  Here is one for a sales professional:

 

Examples of Memes:

  • Technological:  Rick Rolling – Promising one web site but redirecting to Rick Astley’s music video.
  • Musical:  The opening five bars of Beethoven’s Symphony No. 5.
  • Marketing:  Slogans like “Where’s the Beef?”  The trick is to have something be catchy, memorable and desirable.

The Players and How it Works:

  • The Creator:  Creates the Meme
  • The Hook:  The Enticement to Remember the Idea; Example:  Belief That Others Will Enjoy Idea or That Others Need to Experience the Idea
  • The Bait:  The Desired Result; Example: Positive Benefit of Meme is Realized
  • The Vector:  The Medium that Transports the Idea.  Example:  E-mail, Facebook, Youtube
  • The Host:  The Carrier of the Idea Who Initiates Delivery

Popular Internet Memes:

Popular Concept Memes:

Popular Video Memes:

Popular Picture Memes:

The following list are some websites that explain more about memes:

Brand Awareness: The Importance of Facebook

 

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

 

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What is Socialnomics?

 

In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

Click here to see some examples of socialnomics in action.

The following video gives some interesting statistics about the social media revolution.

 

Words to Capitalize in a Title

 

Bloggers and other writers may experience confusion as to which words should be capitalized in a title of an article.  I sometimes capitalize all words so that I do not have to look up the rules.  But it is good form to learn how to write correctly.  The following rules apply to capitalizing titles:

  • Always capitalize the first as last words of the title as well as verbs, adverbs, adjectives, nouns and pronouns.
  • Consistently capitalize or do not capitalize conjunctions (examples:  but, for, and) or prepositions (examples: words that show a relationship between the noun/pronounce with another word – example:  from, over, around, about, before, behind) with five or more letters.  Older rules required no capitalization and newer rules require capitalization if words contain five letters or more. Exception: If the word is the last word or the first word in a title, then it should be capitalized.
  • Do not capitalize articles (example: a, an, the), prepositions (see examples above), conjunctions (see examples above) with four letters or fewer, and the particle “to” used with an infinitive (example: to do; to be).  Exception: If the word is the last word or the first word in a title, then it should be capitalized.

 

Never have your title all in CAPITALIZED LETTERS because this is not only incorrect, it is considered yelling.

 

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Could Augmented Reality Technology Inspire the Next Steve Jobs?

 

One of the biggest obstacles the new entrepreneur faces is coming up with a unique idea.  The Steve Jobs and Mark Zuckerbergs of the world have raised the creativity bar.  By creating augmented reality phone apps, certain companies are getting attention.  Autonomy has developed a new technology called Arasmsa that may change how people interact with objects.  It works with a smart phone and can reveal some things that are not readily visible to the naked eye.  Check out the following video:

With the popularity of QR codes and now new technologies like Arasmsa, there is potential for some amazing app possibilities.  For example, you can now point your phone at a magazine and have an app translate the material from one language to another.  There are a variety of augmented reality apps already available on the market.  Check out 40 Best Augmented Reality Phone Apps and 2 Augmented Reality Technologies that are about to Change the World.

The question is who will be the next Zuckerberg or Jobs to create an idea that goes above and beyond what is already out there?  Perhaps they are listed in the article 8 Important Silicon Valley Innovators Not Named Steve Jobs.  Only time will tell.

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Researching Apple: Top 10 Most Useful Links

 

The following list was created to put all of the most useful information about Apple in one easy to find location:

  1. When Was Apple Incorporated?  “Apple was incorporated in the state of California on January 3, 1977.”
  2. When Apple Went IPO Apple’s initial public offering was on December 12, 1980 at $22 per share. “The stock has split three times since the IPO so on a split-adjusted basis the IPO share price was $2.75.”
  3. Apple’s Mission Statement:   Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.  The Apple website officially lists their mission statement as:  “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.”
  4. How to Find Up to the Minute Price on Apple Stock Apple’s ticker symbol is AAPL – click here for 20 minute delayed price.
  5. The First Apple Logo Featured Isaac Newton Newton was sitting under a tree with an apple about to fall on his head.
  6. The Name iPod Came From 2001: A Space Odyssey “As soon as I saw the white iPod, I thought 2001,” Chieco told Wired in 2006. “Open the pod bay door, Hal! Then it was just a matter of adding the ‘i’ prefix, as in ‘iMac.'”
  7. Apple Lists Detailed Information About their Environmental Footprint:  The Apple site lists their total footprint including information from manufacturing, transportation, product use, recycling and facilities.
  8. Apple’s Annual Report  “Apple does not produce a glossy annual report. Apple’s Form 10-K is available on our website. If you require a hard copy, go to the Request Information form and select the Form 10-K.”
  9. Apple’s Dividend History:  Find Apple dividend and stock split information.  Apple has had three 2- for-1 stock splits in 1987, 2000 and 2005.
  10. Apple Press Releases: This link includes all press releases, including Steve Jobs’ Retirement Letter to the Apple Board of Directors.

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The Most Useful Articles about How to Use Twitter

As Twitter grows and develops, so does the need to understand how to use Twitter as an effective marketing tool.  Companies and individuals that still have confusion with understanding hashtags, obtaining followers or how to remove annoying followers, should check out this list of the top Twitter articles:

  • Best Twitter Articles of 2010 – Bloggodown.com gives an exhaustive list of everything you want to know about Twitter. 
  • How to Find Hashtags on Twitter – This article explain hashtags and joining conversations on Twitter.  Hashtags are a popular way to start up a conversation about a specific topic within Twitter.  By putting the # sign before a subject, it creates a conversation that others can join.
  • The Ultimate Guide to Getting Twitter Followers – Dave Larson from Tweetsmarter.com explains the 6 ways to get Twitter followers including how to build a reputation, self-promotion, becoming a reciprocator, understanding automation, joining following groups, and avoiding spamming.    
  • Deciphering Twitter:   Twictionary Terms can be Very Intwesting – As Twitter grows in popularity, so does the number of terms that are associated with the site. Check out some of the most popularly used Twitter terms.
  • How to Block People on Twitter – One big difference between being on Twitter as compared to being on Facebook is that people can follow you without your consent.  That may lead to some situations that you find to be bothersome, including unsolicited contact or having to sift through a bombardment of tweets on your homepage. 

     According to AssociatedContent.com you can block people on Twitter by:

    • “Log into your Twitter account using your unique username and password. If you use a public computer, do not forget to mark the ‘Do not remember me on this computer option’ to protect your personal info.
    • If the user you wish to block is already following you, go to your ‘Followers’ list. Browse among your connections and click on the personal profile of the unwanted contact. Alternatively, just type the person’s Twitter name on the search box and click on enter.
    • While on the person’s profile, you will see a gear icon on the top center of the screen (next to the ‘Message’ box). Once you click on it, a drop-down menu will reveal the options ‘Mention,’ ‘Block,’ or ‘Report for spam.’
    • Click on ‘Block’ and you have successfully blocked the spammer. Moreover, a box ‘Blocked’ with a red line will appear on the user’s profile replacing the ‘Following’ box.

   What happens later if you decide you blocked someone that you would rather not block?  Check out  how to unblock Twitter followers.  

 

Reality of Being Seen Live on Facebook, Google+ and Facetime

Today Facebook announced its new integration with Skype that will allow video calling and group chatting. Zuckerberg is touting “ease of use” as one of the key benefits of this system. Facebook can now compete with Google+ and their video chat service named Hangout.

The question now becomes, do you really want to have the capability of having people see you? Recently I was having a conversation with my husband on my iPhone using Apple’s Facetime application. As my husband took his iPhone around the office and said, “say hello to so and so”, I realized that as I could see them, they could also see me in my jammies with no makeup, hair up on top of my head and wearing my reading glasses. It wasn’t glamorous.

Many people use these video calling services when they are at home. Do we really want to see what everyone looks like when they first wake up in the morning? As we start opening up our homes to people with our video capabilities, we may also be showcasing things that may be better left unseen. Think about the dirty dishes in the sink or the unmade bed. Now more people than ever will know everyone’s dirty little secrets.

Facebook and Twitter Getting Free Advertising through Redirection

Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page?  Perhaps you have seen wording like:  “Follow Us on Facebook” or “Follow Us on Twitter”.  Imagine if your company was mentioned like that on everyone else’s advertisements and you didn’t have to pay for that.

This is something that is new in the advertising world.  In the past, you would see companies listing their websites to direct their business to their own companies.  They still do this, of course, but now they are also directing business to Facebook and Twitter to get people to come to their website indirectly. This redirection may have implications on web analytics, making it more difficult to know how many customers are seeing the company’s message.  However, the advantages for using sites like Facebook for advertising can be significant.  Tnooz.com reported, “With one in every 13 people on the planet using Facebook, the potential exposure that Facebook advertising offers can be massive, costing a fraction of what a TV advertising campaign might cost.”

This redirection of business is something that is growing.  It can be easier to get people to go to Facebook or Twitter initially due to their popularity.  Sites like bit.ly allow links to be shortened and more information to be included in a tweeted message.  This can also be useful for redirection to mobile devices.  Webupon.com reported, “Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it from Twitter.”

Sites like Facebook are helping increase what used to be called word of mouth advertising by allowing people to pick “I like” on a product page.  Trendwatching.com refers to the F-Factor involved here, meaning Friends, Fans and Followers on Facebook who can influence purchasing decisions. Check out an article by Converge2003.com that suggests there are 10 tactics to increase your number of Facebook likes.   For more information about adding a Facebook Like Button to your site, click here.

Most Inspiring Entrepreneurial Women

Men are often listed as examples of successful entrepreneurs.  Oprah’s name may be mentioned, but far fewer women get the same recognition.  To give women their due, accountingdegree.com came up with a list that they name:  15 Female Entrepreneurs Who Are Incredibly Inspiring.

On their list they included Oprah Winfrey as number one (of course).  However, some of the other names listed may not be as recognizable, including:  Diane Von Ferstenburg, Madame C. J. Walker, Ashley Quails, Estee Lauder, Mary Kay Ash, Nelli Cashman, Caterina Fake, Kamila Sadiqi, Judi Henderson-Townsend, Sara Blakely, Ishita Khanna, Lauren Bush, Ama Pomaa Andoh, and Deborah Meaden.

Having taught entrepreneurial courses for many years, I have seen Oprah and Mary Kay listed as excellent examples, but most of these other names could use more recognition.  A few names that I might add to the list would be:  Debbi Fields of Mrs. Smith’s Cookies, Coco Chanel and J. K. Rowlings.  In fact, J. K. Rowlings’ rags to riches story is so fascinating, a new movie, starring Poppy Montgomery, will be coming out about how she made her $800 million fortune.  For more information about background of the 15 female entrepreneurs listed above, click here.

5 Top Networking Tips for Small Businesses

 

Entrepreneurs are often looking for ways to promote their new businesses.  On March 18, the local YOB (Your Own Business) Fair will be a place where Arizona business owners can go to find out tips to help them promote their business.  I will have a booth there and I hope you will join me.  In the meantime, please check out some of the top networking tips that small businesses should be considering in order to succeed: 

  1. Find out where your customers are and connect to them through social networking.  It is important to network with as many people as you can, but remember to try and focus on those that have connections.  Spend some time looking through contacts on LinkedIn and Twitter to see who your friends and contacts know.  Get into groups on sites like LinkedIn and start threads about topics that would be of interest to people you’d like to target as customers.  Become an expert in the Q&A area on LinkedIn as well.  Create Facebook pages for your company and products.  Link your sites together so that your updates get posted to all of your social networking sites.  If you don’t know where to begin to learn how to social network, check out letsgetsocial.com for a reasonably priced series of videos to show you how to become social-networking savvy.  If you have the funds, you could hire a social media expert to do it for you.
  2. Give people something so that they will want to come to your site.  If you aren’t on Youtube, you need to be.  Create several short (3-4 minute) videos offering people something for free and post them on Youtube.  End your video with a link to your landing page to have them sign up for a free newsletter or some other free item.  This will allow you to capture their email address and get them on your mailing list in a legitimate way.  The videos do not have to be fancy.  A simple video camera can create all you need.  You can also make a PowerPoint presentation and then overlay it with Camtasia so that your file has your voice and presentation without necessarily having to have a video of your face if that makes you more comfortable.  You can upload the file to Youtube and also link to it from your website and/or blog. 
  3. Ask for word of mouth.  One of the best ways to get noticed is to have people talk about your business.  If you aren’t asking your satisfied customers to tell other people about you, then you are missing the boat.  Happy customers are usually more than willing to tell others about you if you ask them to do so.  Many just haven’t considered it until it is brought up.  Ask people if they know people who could use your service.  If they do, ask them if they will tell people about you and give them your cards or flyers to give to these people. Remember to ask people to do things based on assessing their level of comfort.  Part of connecting with others is to understand individual personalities
  4. Keep records of contacts you make.  If you have a software package like ACT! or Outlook, you can keep notes there.  Keep a record of everyone you meet and make notes about everything you know about them.  Every time you meet someone new, find out something about them that you can write down into your file and bring up later.   If you can figure out their birthday from Facebook, always send them a note saying “happy birthday”.  Find reasons to stay in contact.  Put notes into your calendar reminding yourself to drop a note, asking if the baby was born yet or how the wedding went.  Showing an interest in people draws them closer to you.  Avoid promoting your products and yourself in all outgoing messages.  Make it be about them or give them information that helps them and makes them want to come back to you.    
  5. Be a resource or mentor.  Find ways to offer your services for free to others and it will bring people back to you later.  On LinkedIn, you can answer questions in the Q&A room to help others and get recognized.  Join local groups and volunteer to do things to become noticed.  People remember kindness and are more willing to give out your name to others if they associate you with good things. 

Top Branding Failures

Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking.  Effective branding is crucial for a company’s success.  The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Branding needs to be credible and motivate buyers.  According to MarketingAbout.com, “It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.”

There have been many marketing blunders when advertising has missed the mark.  Bschool.com lists what they consider to be the 10 Most Ill-Advised Ads of All Time.  Remember those singing Quiznos rodents?  Some of us wish we could forget.  Check out the top 10 list by clicking here.

Global Warming: Answers For Both Sides From The Most Terrifying Video You’ll Ever See

In a foresight class I teach, we compare Al Gore‘s and Glenn Beck‘s views on global warming. It brings up some interesting discussions. A student recently posted this link in class and I think it is very well done and explains the two sides and how we may need to think about the subject.

The amount of interest in global warming may be dropping.  Denverdailynews reported,  “A poll by the Pew Research Center states that the public’s priorities for 2010 did not include global warming. In fact, global warming ranked last as a priority, with just 28 percent of the public considering it a top priority, according to the 2010 poll.”

Facebook, Google and Bing: When Companies Become So Popular Their Names Are Used as Verbs

If a company has its name used as a verb, its popularity is undeniable but it may also be problematic.  Although Google is a company name, it is not unusual for it to be used as a verb, as in someone is going to “Google” something.   Google and Facebook are listed as verbs on Dictionary.com.  The official definition for the verb version of Facebook is “to search for (a person’s profile) on the Facebook website.”  In fact, there is actually a Facebook page titled When Did Facebook Become a Verb with an entry as early as 2006.

In 2006, CNet announced that Google had officially become a verb.  Google was not the first to be used this way.  Think about Xerox.  It used to be common to say that something needed to be Xeroxed instead of copied.  However, having the company name used as a verb can have its consequences.  CNet reported, “Becoming synonymous with an invention may hold a certain amount of historic glory for a company, but ubiquitous use of the company’s name to describe something can make it harder to enforce a trademark. Bayer lost Aspirin as a U.S. trademark in 1921 after it was determined that the abbreviation for acetylsalicylic acid had become a generic term. The trademarks Band-Aid, Kleenex, Rollerblade and Xerox have had similar issues.”

Is Bing the next company name to become a verb?  Bing has a nice ring to it like Ping did recently.  Perhaps the use of the phrase “Ping Me” has been played out and Bing is too late. It may also become complicated when dealing with past, present and future tense as noted in the following from a New York Times article:

Dwight Schrute is an Obsessive Pleaser: It’s Not You It’s Your Personality Gives Readers Insight into What Makes People Tick

PRweb Press Release – It might be obvious that Dwight Schrute is a control freak. But, who knew that Chris Rock was an introvert? Understanding how to read personalities is important according to mother and daughter co-authors, Dr. Diane Hamilton and Toni Rothpletz. They blow the lid off what many thought they knew about personalities in their latest book: It’s Not You, It’s Your Personality. This is the ultimate handbook for understanding the inner-workings of not just celebrities—but co-workers, friends and family. Chris Rock, like many celebrity comedians is, indeed, an introvert according to a popular personality test. Are people prepared to work with the Rock and Schrute personalities of the world? Hamilton and Rothpletz help answer some important personality quandaries like this as well as: How should people interact with introverts? Does the boss’s birth order matter? How does one climb the corporate ladder of success by developing emotional intelligence?

There’s no question that Diane and Toni are the type of authors that readers would want to hang out with. It’s Not You, It’s Your Personality is as fun of a read as the title dictates. It takes readers on a journey through the many ways one can analyze personalities. Along the way, a lot is learned about the personalities of celebrities, coworkers, friends and family. The Myers-Briggs personality test, also created by a mother-daughter team, indicates Ari Gold of “Entourage” fame has the personality trait of a “thinker.” Though not all thinkers are cold-hearted, the “thinker” is all business. There is no time to worry about how others are reacting. Truly, however, even Ari has a soft side—or viewers wouldn’t continue watching. People, including Ari, have different personality preferences. Even a “thinker” may sometimes be a “feeler,” depending on the circumstances.

“With It’s Not You, It’s Your Personality we are taking what would normally be a tough topic to address—personalities—and making it fun and light-hearted,” says co-author Dr. Diane Hamilton, “The celebrities we know and love are out there to analyze, so why not have fun with the personality name game?”

It’s Not You, It’s Your Personality is geared toward the new generation of workers, those generally born in the late 70s and beyond who are currently in the workforce. This generation, dubbed by Hamilton and Rothpletz as the “NewGens,” is taking a large chunk of the job force as baby boomers are set to retire. As cited in the book, companies far and wide are now trying to find new ways to train and interact with the NewGens. Personality tests abound. Which ones are the right ones? How can these assessments be used for success?

“We recommend that you get a jump start on knowing your place in the office environment before you land that job,”says co-author Toni Rothpletz, “There are plenty of free tests out there. Being ready to deal with people is half the battle at any job on a day to day basis. By giving celebrity examples of personalities in our book, our hope was to better explain people’s individual preferences, while still entertaining the reader.”

There is a noted severe uniqueness of very strong personalities in the NewGen community. Even with the advent of technology, people are the most valuable asset. Turnover costs money. Hiring the wrong person (or personality) costs money. Job hunters that know themselves the best, are setting themselves up for success because ultimately how they handle themselves on a day-to-day basis is what will get them ahead in the long term.

So what about the personality preferences of Chris Rock, Ari Gold or Dwight Schrute? Bottom-line is it doesn’t matter the personality—certain things cannot be changed. However, the way people interact can be changed. Knowing one’s strengths and weaknesses is the key to advancing from even the seedling of a career.

To find out more about their writing or to schedule an interview, visit Dr. Hamilton’s website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/.

Review copies are available.

It’s Not You It’s Your Personality –December, 2010 ($19.95/Amazon). ISBN: 9780982742839 Approximately 220 pages

Rebecca Crowley – PR Contact – 649-619-1178

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2010 Advertising Successes and Failures

As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful.  With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. 

One of my favorite ad campaigns was the Old Spice Guy.   I also enjoyed the Snickers Betty White ad.  The Wall Street Journal had a nice article about “The Best and the Busts” advertisements from 2010.  This article mentioned the Old Spice and Betty White ads.  I was curious as to the success of Old Spice specifically, as that was a product I had previously associated with older men and drug stores. According to their article, “Since February, the initial video has drawn over 25 million views on YouTube.  More important for Procter & Gamble, the Old Spice brand saw sales double from mid-June to mid-July versus the prior year, a period when the social-media part of the ad campaign heated up.”

Not all campaigns have been as successful.  Some failures that were listed in the WSJ article include:

  • PepsiCo’s Crunch Time Sun Chips Ad
  • The Nike Tiger Woods Apology
  • Gap’s No-Go-Logo

In the marketing courses I teach, we often discuss advertising.  For current advertising examples of how to create a specific effect, I like a site called Adcracker.com.  Check out some examples of advertisement styles by clicking the following links:

Dramatic Conflict

Problem Solution

Personification

Exaggeration

Metaphor

Employee Brand

Reasons Why

55 Important Technology Terms You Should Know if You Are Starting a New Job

Many people are starting new jobs right now.  Many of them are working with technology or using terminology that they may never have had to use in the past.  Managers and co-workers may toss around words that they assume people already know.  It is imported that people are prepared for this and be proactive in their learning effort.  The following is a list of some of the technology terms people should probably know. (For more terms, check out webopedia.com. That site contains a lot more “techy” terms than the average worker may not need to know, but their site is very comprehensive and a good resource to have.)

Affiliate Marketing – A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

AOV – Average Order Value.

Below and above the fold – Where an ad is displayed on the website and you have to scroll down to see the ad.

Blog Roll – It is a list of links to blogs that a blogger likes.

Bounce Rate – The percentage of initial visitors to a site who bounce away to a different site, rather than continuing on the current site.

CES – Customer Effort Score.

Cloud Computing – Sharing resources rather than having your own servers to do it.

CLV – Client Retention Rate.

Container Tags – Used to affect a certain portion of your material. Container tags operate on the material between the opening tag < tag> and the closing tag </ tag>.

Cookie – A message your web browser uses to identify you and remember information for each time the browser goes back to access the server that gave it the cookie/message.

CPA – Cost per action – the publisher is taking most of the advertising risk, as their commissions are dependent on good conversion rates.

CPC – Cost per click.  Advertisers pay for their ad when someone clicks on it.

CRM – Customer Relationship Management – Managing a company’s relationships with customers and clients.

CSR – Corporate Social Responsibility – Operating a business in a socially responsible and ethical manner to have a positive impact on society.

CTR – Clickthrough Rate – A way of measurer success of an online advertising campaign. Take the number of people who clicked on an ad and divide by the number of times an ad was delivered (also known as impressions).

CV – Curriculum Vitae – Used instead of a resume.  It is a written description of work and experience commonly used by professors and outside of the US.

Data Feed – Users receive updated data from data sources.

Day-Parting – Showing an ad at a specific time of the day.

DM – Abbreviation for direct message.

DMA – Designated Marketing Area (ties in with geo-targeting).

Dongle – A mechanism like a hardware key that only authorized users can use software.

DSPs – Demand-side Platform – DSPs centralized management of accounts and reporting and a central hub for handling data to help with the real-time bidding valuation.

Ethernet – is a family of frame-based computer networking technologies for local area networks (LANs).

Forum – An online discussion group.

HTML – Hyper Text Markup Language – Uses markup tags to describe web pages.

IAB – Internet Advertising Bureau.

iFrame – An HTML structure that allows another HTML document to be put into an HTML page – iFrames are set up as a window frame.

ISP – Internet Service Provider.

Jitter – Flickering on a display screen.

Modem – A device that modulates a signal so that you can receive data.

Nanotechnology – The study of manipulating matter on an atomic and molecular scale.

NPS – Net Promoter Score – Defines the loyalty of a customer relationship.

OEM – Original Equipment Manufacturer – Company manufacturers’ products are sold under the purchaser of that product’s brand name. The original company that manufactured the product is the OEM.

PA – You may hear someone say “talk to my PA”, referring to their Personal Assistant.

PC Suite – A software package used to establish an interface between Nokia mobile devices and computers that run Microsoft Windows operating system.

PING – As in Ping me back – Used a variety of ways.  Usually means to instant message or email someone back.  The word ping in the technology world is actually short for Packet Internet Groper, a utility used to check for network areas.

Plog – A political blog.

Quicktag – A button that inserts HTML in to your post.

RTB – Real Time Bidding.

ROAS – Return on Ad Spend.

ROI – Return on Investment.

Router – A device that decides where information should be forwarded.

RSS – Real Simple Syndication – If you want to receive information from a specific website, you can click on the RSS feed button and have updates from that site show up on your RSS reader such as Google Reader.

Sales Deck – Your sales presentation/slides you present to the customer.

SEO – Search Engine Optimization – Improving the ability to be seen on a website by search engines.

SEM – Search Engine Marketing – A form of marketing to promote a website through increasing visibility in search engine result pages (SERPs).

Time Shifting – Refers to recording programming for later use.

Toggle – Toggling means to switch from one setting to another. It implies there are only two settings.  Think of a light switch that clicks on or clicks off.

Twaffic – Twitter traffic.

Twishing – The act of sending a message to a Twitter user in an attempt to obtain his or her name and password. Think Tweeting and Fishing combined.

URL – Uniform Resource Locator – The address of a file on the Internet.  Think – http://

View Throughs (also known as Post-Impressions)  – If an ad on a site influenced consumers to search, then purchase a product,  the referrer gets credit for influencing the purchase behavior.

WAP – Wireless Access Point – A device that allows wireless communication. It usually connects to a router.

Wiki – A website that allows a lot of people to add to the content for collaboration.  Think – Wikipedia.

XML – Extensible Markup Language.

There are so many terms; it is hard to just pick 55.  Please feel free to respond and add any words that you feel are just as important to be aware of in today’s workforce.

What’s in a Name? Famous Marketing Translation Blunders

If you are considering marketing your product internationally, there are a lot of things you must consider when naming your products or creating your slogans. It may surprise you to learn that some major companies have had some huge product failures because they didn’t do their research. Remember the Chevy Nova? That didn’t do so well in Mexico due to the name meaning: No Go. Once they realized this, they renamed the car the Caribe.

Here are some other famous blunders:

Schweppes Tonic Water translates in Italian to “Schweppes Toilet Water”

Coors’ Slogan “Turn it Loose” translates in Spanish to “Suffer from Diarrhea”

Pepsi’s Slogan “Come Alive with the Pepsi Generation” translates in Chinese to “Pepsi Brings Your Ancestors Back from the Grave”

KFC’s Slogan “Finger Licking Good” translates in Chinese as “Eat Your Fingers Off”

Clairol’s “Mist Stick” curling iron translates in German to “Manure Stick”

The Dairy Association’s “Got Milk” ad translates in Spanish to “Are You Lactating”

It’s not just Americans who make these blunders. Scandinavian manufacturer of Electrolux created the campaign: Nothing Sucks like an Electrolux.

It has been said that Gerber may have made one of the biggest blunders, however, when they put a picture of a baby on their jars of baby food. In Africa, it is common for them to put a picture on the label of what is actually in the product. This has since been considered a myth.

Additional Resources:

Product Placement:  Is it Shameless or Just Good Business

How to Market Your Product Using Social Media

50 Famous People Who Failed Before Becoming a Success

Product Placement – Is it Shameless or Just Good Business?

I teach a lot of marketing classes where we talk about product placement.  In a recent discussion we were talking about FedEx and the movie Castaway.  I read that the company didn’t pay for that mention.  I find that hard to believe but I guess it is possible.

Product placement is big business.  Recently BeBe launched a new line of clothes based on its popularity from 90210.

Here is a list of some very noticeable products placed in movies that you may remember.

  1. Taco Bell in Demolition Man
  2. Popeye’s Chicken in Little Nicky
  3. Reese’s Pieces in ET
  4. New Beetle in Herbie:  Fully Loaded
  5. AOL in You’ve Got Mail
  6. Several Dolls like Barbie, Mr. Potato Head in Toy Story
  7. Aquafina in National Treasure
  8. CNN in Contact
  9. Dr. Pepper in Spiderman
  10. Apple computers in too many movies to mention

Check out the following links for some more examples:

Movie-Moron.com – 10 Most Shameless Uses of Product Placement in Films

MetaFilter.com – Examples of Product Placement in Movies

Cracked.com – 10 Most Shameless Product Placements in Movie History

Listverse.com – Top 10 Blatant Examples of Product Placement in Movies

Wikipedia.com – The Complete Lowdown on Product Placement

How to Get a Job Showcasing Your Abilities Using Camtasia, Powerpoint and Youtube

In my presentation yesterday at the CareerConnectors.Net workshop, I presented several different examples of how to market “you” as the product in order to get a job. If you are interested in learning how to use Camtasia with Powerpoint to promote your abilities and showcase them on Youtube, check out the following video based on information in my book, How to Reinvent Your Career:  Make Money Doing What You Love.  I am definitely going to be looking for a new video recorder though as this one crunched the screen, making it and me more compressed and wide.  If anyone has a good recommendation for a video recorder, I’d like to hear about it. . .

How to Get Free e-Books

Are you considering buying an e-reader but don’t have the money to pay for a lot of e-books?  You might consider going to the library.  Libraries are offering more and more electronic titles.  Keep in mind that certain libraries may not have the ability to download files into specific readers.  I am in Arizona, and the local library here cannot download files for the Kindle or the iPad.  They do offer titles for other readers such as Nook, Sony Reader, and Libre.  Even if your local library doesn’t support certain readers, you can still find sites on the Internet that do.

How do you get the titles onto your reader?   You will first need to download the Adobe Digital Editions software.  You can obtain this by Downloading the Adobe Products Digital Editions Software.    One that is downloaded you can then connect your e-reader through a USB connection to your computer and transfer the book to your e-reader.  Adobe’s site also allows you to download free sample e-books.

If you are looking for more free e-books, check out:

Free-ebooks.net  

Guttenberg.org has over 33,000 books that you can read on your computer or many other devices including iPad, Kindle, Nook, Sony Reader, iPhone, iTouch, Android and more.

Barnes and Noble offers a free trial membership   

For a more complete list, read the following article: 20 Best Websites to Download Free Books

Suggested reading about e-books/e-readers:

Using e-calibre for Your e-Books Conversion Needs

What Kind of e-Reader are You?

Top 15 Articles to Help with Confusion about How to Choose an e-Reader and Application

e-Texbooks and iPad

e-Books vs. Traditional Books

Colleges to Offer More e-Books

5 Ways that e-Books are Better than Paper Books

YouTube Uploads 35 Hours Of Video Every Minute — InformationWeek

 

image via textually.org

You may already know that Youtube is extremely popular, but a recent article from informationweek.com really spelled out the numbers.  Think about this . . . according to that article:

In March, users uploaded more than 24 hours of video per minute, Hunter Walk, director of product management at the video social networking site, said in a blog. Within only eight months, traffic has increased by almost 69%.

“That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day,” Walk said. “If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: If three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn�t have broadcast as much content as is uploaded to YouTube every 30 days.”

to read the rest of the article, click here:  informationweek.com

New Study by Krux Digital Shows Data Leakage on Popular Websites

 

Data leakage occurs when an external entity, often without a publisher’s consent, collects data about a user while the user is on the publisher’s website. Krux Digital has recently released information from their study that found tracking tools on major websites were installed without the company’s knowledge.

According to earthtimes.org key findings include:

  • 31% of all data collection was enabled by parties other than the publisher, often without their control or consent
  • 55% of all companies collecting data on a Web site also brought in other companies to collect data as well
  • 27% of all collection was conducted by parties that are potentially competitive to publishers in media or data sales
  • 167 different companies were observed participating in active data collection across just fifty publisher sites, few of whom appeared to be doing so in the publishers’ interest or at their request

To find out more about these results, click here.

Celebrity Net Worth Site Knocked Offline by Daniel Tosh of Comedy Central

image via voxonline.com

I recently posted a blog about celebrities and their net worth.  To see that blog, click here.  Today, I’ve been getting an unusual amount of hits on that link.  It made me do some research. This is what I found out.

According to entertainment.gather.com, Daniel Tosh of Comedy Central and Tosh.O  mentioned the site to send it offline.  “Fans of the host congratulated him on the success of his mission via tweets on Twitter. On his series, Daniel Tosh talked about some of today’s most popular celebrities and what they are worth.”

As of this writing, the site’s server is still not working.  It’s interesting to see how much of an impact Tosh’s comments have made on their traffic.

What is Blekko? Can the SlashTag Search Engine Compete With Google?

 

Blekko promises user-friendly search experience 

image via bigmouthmedia.com

 

Blekko has been in development since 2007, but it has only recently become available to the public. Blekko is a search engine that has its sights on Google’s business. To do this, they are focusing on what they can do differently.

The New York Times reported, “Rich Skrenta, Blekko’s co-founder and chief executive, says that since Google started, the Web has been overrun by unhelpful sites full of links and keywords that push them to the top of Google’s search results but offer little relevant information. Blekko aims to show search results from only useful, trustworthy sites.”

Out of curiosity, I ran Alexa web statistics on Blekko to see how they were doing. Over the last 30 days, their website traffic has increased 12.7%.  Alexa also had the following to report on Blekko, “Blekko.com’s three-month global Alexa traffic rank is 21,705. Search engines refer roughly 11% of visits to the site. The time spent in a typical visit to this site is about four minutes, with 43 seconds spent on each pageview. The site is located in the US. Compared with the overall internet population, Blekko.com appeals more to men; its audience also tends to consist of childless people earning over $60,000 who browse from work and school and have postgraduate educations.”

Blekko uses slashtags to help you get more accurate results. Some are calling Blekko the slashtag search engine because of it. If you are not familiar with slashtags, searchenglineland explains them: “Slashtags are a way that anyone can make a “vertical” search engine around any topic. For those not familiar with the term, a vertical search engine is one that lets you search in a specific area of interest, rather than across the “horizontal” spectrum of all interests. Google is a “horizontal” search engine that lets you search for anything. Google News, in contrast, lets you drill into one slice of interest, news content.”

Think of slashtags as something like this:  drdianehamilton/books.  By doing this search, it pulled up more specific information about my writing.  It can be helpful to make the search more specific.

Why the name Blekko?  Co-founder, Mr. Skrenta, used to refer to his personal computer in college by that name. 

For more information about Blekko, check out the following link from WJS.com.

If you would like to know what Blekko has to offer, check out the following video:

5 Ways to Get a Job Through YouTube

Mashable had an interest article about how to use Youtube to get a job.  To learn more about how to get noticed through sites like YouTube and others, check out:  How To Reinvent Your Career.  

Not only is it possible to use YouTube to get a job, but it’s becoming a more popular option, especially for the current crop of would-be-employees that grew up with web video.

 

Some argue that video is a more personal tool for job searching, acting as a digital interview, while others see it as cold and alienating, as it lacks the face-to-face element. But YouTube isn’t just about video resumes — there are a variety of creative ways to hop online and get hired.

Even better, YouTube isn’t just for Millennials. Web video can be useful for professionals of any age looking to expand their audience or pick up new clients. With a little creativity, honesty and hard work, you can utilize YouTube to create a more effective (and more interesting) professional and digital image, rather than just falling back on the ol’ resume (digital or not).

Read on for five ways to use YouTube to get a job.


 

To read the rest of the article and see the videos, click here:  mashable.com

Amazon and Facebook Create Fund to Help Start-Up Companies

LANewsMonitor reported:Amazon.com, Facebook and others on Thursday announced that they will be investing in a new, $250 million venture-capital fund which will target at start-ups and will be designed to better connect people online. KPCB partner Bing Gordon, who is also a former executive with Electronic Arts Inc., will head the social startup fund. This was revealed at Facebook’s Palo Alto, Calif., headquarters on Thursday.

Mark Zuckerberg said …

To read the full article go to:  lanewsmonitor.com

Top 10 Online Influencers

 
Fastcopy recently posted the list of top online influencers.  If you think you might recognize some of the names, you may be surprised.  According to a press release by HRMarketer, “Months ago, Fast Company magazine created its Influence Project in an effort to find out who was the most influential. Would it be media darlings like Oprah and Shaq? Or would it be more ordinary people whose influence may not be as great with more traditional media outlets but who exert significant influence over their Twitter followers, Facebook friends, and LinkedIn connections. More than 32,000 people registered with Fast Company to find out where they stood along with a chance to get their photo in the magazine this November.”

The top 10 on-line influencers according to Fast Company’s The Influence Project were:

1. Jeremy Schoemaker
2. Shefqet Avdullau
3. Tod Sacerdoti
4. Cory Boatright
5. Greg Clement
6. Frank Kovacs
7. Sebastian Saldarriaga
8. James Dunn
9. Richard Lee
10. Pace Lattin

To read full press release click here:  sfgate.com

How to Check Your Retweets

As more people are entering into different areas of social media, it can be confusing to keep track of whether your message is being delivered.  If you are on Twitter, you can easily see who is retweeting your tweets.  Wow . . . that was a lot of T’s!

Once you are on your Twitter home page, if you look to the right side of your screen, under the home area, you will see a link about half way down the page that says retweet.  If you click on that, it will pull up a screen that looks like this:

If you click on the third tab, that will show you who has retweeted your tweets.  You should get a screen that looks something like this:

It is easy to check to see who is sending out your messages and which messages are getting the most focus.

Wealthy Individuals Use Social Media More Than Most Americans

 

There is no denying the popularity of social media.  There are so many sites, it can be difficult to keep track them all. It is interesting to see who is actually using social media.  When sites like Twitter came out, many were using it more as a means of chatting about their day.  Times have changed and social media is now a very useful tool for businesses.  Sites like Twitter and Facebook now have a strong business presence. 

Wealthy individuals are recognizing the importance of using social media.  Recent polls have shown the wealthy to use social media more than the average Americans. See the results of a recent poll by SEIC.com listed below.  To read the full article, click here.

OAKS, PA., Oct. 19, 2010 – A new Quick Poll from SEI (NASDAQ: SEIC) today showed that 70 percent of high-net-worth individuals surveyed are users of Facebook and other social media sites. That’s considerably more than the number of daily social media users among the general populace. According to an August, 2010 report from the Pew Research Center, titled Older Adults and Social Media, 61 percent of Americans ages 18 and over have used a social networking site.

However, the Quick Poll results make it clear that wealthy individuals have a hard time squeezing in their social media time – just 17.4 percent of respondents said they use social media on a daily basis. While 38 percent of those surveyed by Pew had used a social networking site in the previous 24 hours.

SEI surveyed 46 wealthy individuals with more than $5 million in investible assets. Of those surveyed that use social media, 50 percent said they use Facebook. Thirty-seven percent of respondents said they visit YouTube, while just under 35 percent use LinkedIn.

Social networking use continues to grow among older users

One in ten (11%) online adults ages 50-64 and one in twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

The use of Twitter and other services to share status updates has also grown among older users—most notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.

By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. One in five (20%) adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.

Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.

While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day.1 Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.

Social media properties—including networking and status update sites—are newer additions to the daily digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.

The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.

By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one in five older users of online classified sites reported use of the sites “yesterday.”

A Typical Day: Where social media use fits in

If You Aren’t Using Video to Promote You or Your Product, You Need To Read This

Image via seeklogo.com

Cisco recently stated that 40% of all Internet traffic will be video in nature by the end of 2010. They increased that forecast to 91% by the end of 2014.  Are you using video?  I recommend checking out the forecasts that Cisco has made for visual networking by clicking here.  

Videos can be an effective way to capture your prospective customer’s attention.  I wrote about the importance of self-promotion in my book, How to Reinvent Your Career.  A big part of self-promotion is using video.  In a recent radio interview, I discussed some tactics to using video to promote your products and services.  Click here, to listen to the broadcast. 

Compukol.com recommended the following tips to help you with your video marketing:

  • Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.
  • Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.
  • Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.
  • Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.

I think you can even make your videos shorter than 5 to 6 minutes.  I have found that people prefer less than 3 to 4 minute videos.  I also think it is extremely important to include a landing page website address on your video.  You must be able to draw your customers to your site.  If you have a landing page where they can sign up for a free newsletter, that is one really effective way to build a customer base.

If you want more tips about how to make an effective video, click on the rest of the Compukol.com article by clicking here

In my conversation in yesterday’s interview, we discussed how simple and inexpensive it can be to create a video.  If you have a flip camera or video camera, you are well on your way.  A video does not have to be elaborately produced to be effective. 

Check out instructions from Youtube about how to make as well as optimize your video by clicking here.  For more general information about lighting, sound, etc. click here.

What is REMcloud? It’s Like a Twitter Site for Dream Sharing

Are you interesting in sharing your dreams?  A site created by Kim Muhota callead REMcloud allows you to post about your dreams in a Twitter kind of fashion.   You can also receive a response back analyzing the key words in your posting, giving you an explanation for what it all meant. 

REMcloud’s site states: “REMcloud is a social and information network that connects people all over the world around the most universally shared human experience:  our dreams.  REMcloud allows you to see what the world is dreaming at any time:  tapping into the world’s collective consciousness in real time.” 

They quote the following facts on their site:

  • When you dream, your body is completely paralyzed and you cannot move
  • Your brain is more active when you are dreaming than when you are fully awake
  • Many blind people can see in their dreams
  • Babies dream, even before birth
  • The Romans interpreted dreams in the senate as they were thought to be messages from the gods

They claim that through their technology you can have fun sharing not only your own dreams but comparing your dreams to those of others.  You can look for global trends and themes and follow people who have similar dreams or experiences.

Think of it as a Twitter for dream experiences.  At least that is probably the hope of the site’s creator.

Do you really want to know what others dream about?  Apparently a lot of you do.  They claim “more than a million global users are already engaging in REMcloud across its various outposts.”

To find out more about REMcloud, check out the following press releas:  REMcloud Launches Next Generation Social Network.

Levi’s for Millennial Women: Marketing Tactics

I often write about the post-boomer generation and personality assessments.  I found an interesting press release about a study by Levi’s, about the challenges faced by the millennial woman.  In our book, It’s Not You It’s Your Personality, Toni Rothpletz and I write about the post-boomer generations, their personality issues and challenges. 

Before getting into the study’s results about millennials and their indepedence, which can be found below, I found it interesting that Levi’s put together this study.  Because I teach several Marketing courses and I am interested in marketing tactics to get a company’s message across.  I have often wondered about Levi’s popularity.  When I was young, Levi’s were the main denim that people wore.  I  wore 501’s for years and never looked at another brand.  Back then, your choices were pretty much Levi’s or Wranglers.   The cowboys wore Wranglers and just about everyone else wore Levi’s. 

With designer jeans, things have certainly changed.  Levis’ have quite a bit of competition.  About a year ago, Google posted some data about Levi’s brand awareness. Check out the results below:

The study showed a significant increase in Levi’s brand awareness among people who saw an ad in the top position but didn’t click on it, as shown in the chart below.

levis1

They also looked at data for “non-consumers” which they rather generously described as people who hadn’t bought Levi’s jeans in the last 6 months, as shown below.

levis2

As promised, the actual Levi’s study information is listed below.  Notice the “shaping the future” tagline when looking at the marketing aspect of a denim company sponsoring this study.  Check out what Levi’s found out about millennial women and their independent nature:

New Global Study Reveals that Independence Trumps Marriage, Wealth and Professional Success as Important Life Goals for Millennial Women

New research from the Levi’s® brand unveils shifting priorities and a desire to shape their own future; Brand launches ShapeWhatsToCome.com as a communal mentorship forum to help young women navigate non-traditional paths

SAN FRANCISCO, Oct. 18 /PRNewswire/ — Today, Levi’s®, the original, definitive jean brand, released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women face around the world. The results show a surprising generational shift in life priorities and a need for a new, nontraditional form of mentorship.

(Photo:  http://photos.prnewswire.com/prnh/20101018/CG83298)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101018/CG83298)

In response to these findings, the Levi’s® brand has launched ShapeWhatsToCome.com, a global online community where Millennial women around the world can connect with peers and mentors to shape their futures.

“Since introducing the first pair of women’s jeans 75 years ago, Levi’s® has been a relevant part of women’s lives,” said Mary Alderete, Vice President of Levi’s® Global Women’s Marketing. “Today, young women face more opportunity in their twenties than any generation of women before them. It’s important we understand their mindset and their cultural and societal impact. We truly see ShapeWhatsToCome.com as a community of women changing the world – it’s a global platform of women coming together to share, inspire, grow and shape their futures.”

The Levi’s® Shaping a New Future study shows that women in their 20s are experiencing a world unlike women of previous generations.

Aside from living in a dynamic, rapidly changing environment, there are many choices and options open to Millennial women, and technology has dramatically increased their access to these different avenues in their lives. While these women are independent and focused on carving their own path in life, they are also actively looking for mentorship. But these Millennials view mentorship differently and now they are reinventing it: rather than a one-to-one, inter-generational passing of advice, they prefer to engage with their peers and other women of all ages and in different parts of the world who have experiences in their areas of interest.

Key highlights from the Levi’s® Shaping a New Future study include:

Redefining success and how to get there:

  • Ninety-six percent of Millennial women worldwide list “being independent” as their most important life goal.
  • Meanwhile, 87 percent of women surveyed defined success as “being able to shape their future.”
  • Last on Millennials’ priority list? Marriage and other more traditional pursuits – being a mother (68 percent), getting married (50 percent) and being wealthy (43 percent), were seen as far less essential in defining success.
  • Not only are Millennial women reshaping what success looks like, they’re changing the way they reach their goals as well. More than half (58 percent) of women worldwide “do not have a definite plan to achieve their long-term goals.” This lack of a “life plan” is precisely what Millennial women seem to relish – and perhaps what makes previous generations so nervous, leading to accusations of Millennials extending childhood into their twenties.

 

Re-imagining mentorship:

  • While they might not desire a prescribed path, Millennial women do express a need for perspective from other women. To that end, they are re-imagining traditional mentorship – transforming it into a communal exchange that’s two-way rather than one-way, shared among many women rather than one-on-one.
  • In fact, 94 percent of Millennial women agree that “the best mentors are people you can both give advice to and receive advice from.” In addition, 88 percent agree that “a mentor is someone who helps them shape their future, regardless of their age or professional experience,” and 77 percent say that “mentors can be someone their own age.”

 

“For many Millennial women, the expected path or ‘ladder’ towards adulthood – which included milestones such as school, career, marriage and motherhood – to be achieved in that order, has blurred,” said Lindsey Pollak, Millennial expert, bestselling author and lead collaborator on the Levi’s® Shaping a New Future study. “In its place is a web of opportunities that Millennials sample throughout their twenties, representing a different approach from previous generations. These women are challenging long-held beliefs about success as they navigate a complex world.”

ShapeWhatsToCome.com

ShapeWhatsToCome.com launches in the United States, United Kingdom, and Japan. Twenty inspiring Millennial “ambassadors”, engaged by the Levi’s® brand and living in the U.S., UK and Japan ranging from up-and-coming artists and performers to twenty-something entrepreneurs and advocates for social change wukk enrich the community with content. Key ambassadors include:

  • Social-change advocate Tammy Tibbetts, 24, founder of She’s the First, which harnesses the power of social media to fundraise for girls’ education in the developing world.
  • Author Ashley Rhodes-Courter, 25, a former abused foster care child who now serves as a voice for the thousands of neglected and abused children in America’s foster care system.
  • New York-based Daisy Edwards, 26, a freelance animator, illustrator, designer and film producer, who is trailblazing in the male-dominated field of animation.
  • DIY fashion enthusiast Elsie Flannigan, 27, whose passion for vintage and handmade crafts led to the opening of her own boutique – Red Velvet Art in Springfield, Mo.
  • Up-and-coming photographer Lauren Dukoff, 25, who has captured some of the world’s biggest stars on film, including Lady Gaga and Beyonce.

 

“The Shape What’s To Come(SM) initiative builds on our global commitment to respond to the energy and events of our time by empowering young women to shape their futures by pursuing their passions and potential,” added Alderete.

Millennial celebrities who are uniquely shaping the future such as Zooey Deschanel of She & Him and singer/songwriter Janelle Monae will host live videocasts to further inspire community members. Millennial women can join the discussion at www.shapewhatstocome.com.

The study and community initiative come on the heels of the August 2010 introduction of Levi’s® Curve ID, a revolutionary fit system based on shape, not size. The fit system was created as a result of studying more than 60,000 women’s body scans and listening to women around the world who expressed frustration over finding the right pair of jeans for their unique body shapes.

ABOUT THE LEVI’S® SHAPING A NEW FUTURE: WOMEN NAVIGATING ADULTHOOD IN A NEW MILLENNIUM STUDY

The Levi’s® “Shaping a New Future: Women Navigating Adulthood in a New Millennium” study was managed by StrategyOne, an applied-research consulting firm. StrategyOne conducted a rigorous, two-phase study to provide projectable, reliable insights to form an understanding of Millennial women’s perceptions of this important juncture of their lives.

  • Phase 1: Qualitative – a comprehensive, global literature review and focus groups among Millennial women in the United States, France, and Japan.
  • Phase 2: Quantitative – for which a 15-minute telephone survey was conducted among a representative sample of 1,000 Millennial women ages 21 to 29 across five countries: Brazil, France, Japan, the United States and the United Kingdom. A sufficient sample of respondents across the Millennial generation – Younger Millennials (age 21-24) and Older Millennials (age 25-29) – was obtained in order to compare perceptions, behaviors and trends.

 

ABOUT THE LEVI’S® BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit www.levi.com. For more information about Levi Strauss & Co. visit www.levistrauss.com.

CONTACT:

Jeannine Benoit

Alexa Rudin

 
 

Edelman

Levi Strauss & Co.

 
 

(312) 233-1307 

(415) 501-7645 

 
 

jeannine.benoit@edelman.com

arudin@levi.com

Why Customers Subscribe and Unsubscribe to Facebook Pages

If you are trying to market your product or company on Facebook, you might be interested in why people decide to subscribe or unsubscribe to Facebook pages.  To read the entire article by Frank Reed at MarketingPilgram.com click here.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

So why do people stop following brands on Facebook?

Do You Need To Control Your Social Media and Build Brand Awareness?

There are many platforms out there that can help you manage all of your social media.  I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option.  I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects.  Check out my posterous site by clicking here

I know Facebook can present a bit of a challenge about when and how often to post.  I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts.  I tend to treat Facebook as a separate entity because of that and only post specific things there. 

I also use some of the other social management sites like SocialOomph and Hootesuite.  I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.

I think the following article by Dana Kohlbeck on Postcrescent.com does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.

Image via shoutmeloud.com

If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.

According to a recent business.com study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?

To read entire article, click here:  postcrescent.com

Do you Like the Old Spice Ads? Of Course You Do! But Have They Been Profitable?

It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores.  Since I teach a lot of marketing classes, I was curious to see how those very fun and popular ads are affecting the sales of Old Spice.

As of July, Old Spice sales have increased 107%. 

 


 


 

images via mashable.com

In her new analysis of the Old Spice video push, Adweek’s Eleftheria Parpis has this summary: “According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”

For some fun short Old Spice clips, check out this compilation put together by adweek.blog

Also check out Mashable’s Top 10 Funniest Old Spice Guy Responses by clicking here.

What Kind of Return Can You Expect From Using Facebook, Twitter and Linkedin?

Have you ever wondered how your actions on some of the major social media sites are helping generate income for your business?  Eventbrite.com has published some findings from one of their studies where they tracked a set of metrics to quantify the value and impact of social media.

According to their report, “When someone shares an event with their friends through social media, this action results in real dollars. Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales. We’re seeing this number improve every week with the most recent four-week average equaling $1.87.”

If you are curious how they got these figures, click here.

How we did it
We use a custom suite of social analytics tools that we have developed entirely in-house. Our reporting lets us track and analyze not only which sharing options our users leverage, but where on our site each share action takes place. These tools also tie back into our conversion funnels, so we are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, we can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase.

Are You Using Wooeb’s Interactive Search Engine Platform?

If you haven’t heard of Wooeb.com yet, you need to check out their site.  Wooeb is an interactive search engine platform.  Rather than having to wait for search engines to pick up your information, they put it all together in one place. 

They did a nice job with with creating ads and banners.  This is an example of an ad they can create for you on their site.  You can also click on it to find out more about my book:  How to Reinvent Your Career.

They also offer press releases that you can incorporate on your wooeb site.  To see my site, go to: http://wooeb.com/drdianehamilton

Check out an article about the Top 5 Reasons Wooeb Boosts Your Online Presence by clicking here.  In that article they list the following benefits of using Wooeb:

1.  Everything is in one place

2.  You own your URL

3.  It is accessible to everyone

4.  Wooeb indexes search engines

5.  Messages boards are included to discuss topics with others

Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google. 

AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: 

  1. Google provides AOL with additional features and enhancements to improve their search function.
  2. Google provides AOL with ad formats.
  3. AOL and Google work together to focus on mobile apps.
  4. This relationship allows AOL to have a content partnership with YouTube
  5. This relationship improves the international scope of AOL’s audience.

I was curious to see if there was a big difference between the results by searching within AOL vs. going to Google to search. AOL included a few local addresses at the beginning but otherwise the results were similar.

I have to admit I don’t use Yahoo and Bing very often.  I noticed when searching for my press releases, that Yahoo and Bing do not pick up the information nearly as well as Google and AOL do.  However, I am interested to see if their future relationship may change things.  Today’s Wall Street Journal had an article about how Bing and Yahoo were going to join forces.  Google may have some competition with that.  WSJ stated, “With the integration of Yahoo’s and Microsoft’s search businesses now well advanced—Yahoo searches are using Microsoft’s Bing engine and its search ads will increasingly go through Microsoft’s adCenter platform—the duo have a better chance to take on Google.”  Google is hardly hurting though, “Digital-marketing firm SearchIgnite estimates Google’s share of U.S. ad spending rose nearly two percentage points to 80.2% in the third quarter, with Yahoo dropping two points to 13.4%. Bing had 6.4%.”

The search engine war and capturing unique visitors continues to be big business.  Check out the following chart to see how the search engines and social networking sites compare in terms of revenue per unique visitors:

chart of the day, revenue per unique visitor, google, aol, twitter, facebook

What is Web Scraping?

A scraper site is a spam website that copies all of its content from other websites using web scraping. The purpose of creating such a site can be to collect advertising revenue or to manipulate search engine rankings by linking to other sites to improve their search engine ranking. 

There are now some sites that are working on finding out even more information about you through scraping.

Scraping for Your Real Name

PeekYou.com has applied for a patent for a way to, among other things, match people’s real names to pseudonyms they use on blogs, Twitter and online forums.

Read PeekYou.com’s patent application.

In a recent article in the Wall Street Journal, they wrote about how scrapers broke into sites like PatientsLikeMe to find out information about patients to sell data about consumers to drug makers. To read this very interesting article, click here.

It is disturbing to think that people are in medial chatrooms pretending to be patients in order to find out what drugs are being prescribed.  That kind woman you are chatting with about your hot flashes just may be a guy keeping track of your medical history.  For information on how to remove some of your personal details from the Internet, check out wsj.com/wtk.

Facebook to make announcement, blogs swirl with rumors of new phone, redesign, Skype parnership

The blogosphere is in a tizzy over Facebook‘s much-anticipated announcement, as techies ask the burning question: What exactly will the social networking site unveil?

And the rumors are flying as Facebook holds an invitation-only press event on Wednesday.

             To read the full story, click here:  nydailynews.com

Microsoft Develops Good Ties with LinkedIn | Technology

Software giant teams with the foremost business oriented social network to sync contacts from admired Windows Live services such as Hotmail and Live Messenger.

Microsoft has made a point lately of highlighting the reputation of its Windows Live services. The company swanked that it had issued 500 million Windows Live IDs as of April and just two months earlier, asserted that 300 million users had signed up for its Live Messenger IM service. 

Microsoft Develops Good Ties with LinkedIn  

Now, Windows Live users will be proficient to coordinate with their accounts on LinkedIn, the foremost social network for professionals, with a new integration that merges the contact records of the two services.Microsoft’s tie-up with LinkedIn for its Windows Live services creates on a prior partnership between the two companies that connected Microsoft’s Outlook client with the social network. 

Microsoft said that its Windows Live group, which creates free online consumer and small business products, is partnering with the leading business oriented social network – LinkedIn. 

The ties signify that Microsoft (NASDAQ: MSFT) Windows Live users will be competent to link between LinkedIn and Windows Live services such as Hotmail and Messenger in order to share contacts, activities and updates.

Kiva Talk Radio Women in Business Interviews Dr. Diane Hamilton

    Mark the date . . . October 20, 2010:   10:30 am and 5:00 pm

 Show Name:
 

KIVA Talk Radio’s Women in Business Interviews Dr. Diane Hamilton

 

      

 

      10/20/2010 10:30 AM – 45 min and 5:00 pm – 1 hour and 30 min

   

 Description:

 

 She’s an accomplished businessperson with real-life experience working in real estate, finance, technology and pharmaceutical industries . Her experience also includes working as an organizational development consultant helping companies with training, time management, emotional intelligence and facilitating the Myers-Briggs Type Indicator® Instrument.

She’s going to help get your career in focus! 

Are You Monitoring Your Online Reputation?

googled

Individuals and companies need to keep track of their online reputation. Do you know who is writing about you or your business? In my book, How to Reinvent Your Career, I mention the importance of having a clean reputation online in case employers do some research into your background. That is important for employees, but organizations must be sure their reputations are intact as well.

One bad comment out there can cause a lot of damage. It is not just negative comments that can hurt you. I have heard stories about companies who have had their information translated incorrectly in other countries which has led to their business looking badly. Don’t assume that something posted in another country can’t be translated back into English and hurt you here.

There are sites like PissedConsumer.com or Scam.com or other sites where your reputation can be ruined.

Sites like Facebook, Twitter, Yelp and others are very important to help spread your positive message. But be careful, because they can just as easily spread a negative one.

I like to use Google Alerts to set up searches to track who is posting things about me or my company. I think it can be very helpful and it is free. If your company is large though, it can be harder to track all of the keywords.

Another free option is Yext Rep. This site tracks mentions and reviews on sites like Twitter, Facebook, Yelp, Superpages and Foursquare.

If you are willing to pay a fee, Viralheat can monitor online conversations for a cost as little as $10/month.

Trackur is another option that many use. They offer powerful tools, you can be up, and running in 60 seconds with their service, monitoring keywords, tracking trends on the web, and discovering how influential your site really is. They have something called sentiment tracking that, “you can tag discovered items with a positive, negative, or neutral sentiment. Keep track of who’s saying positive things about you and who’s attacking your reputation.” The price for this starts as low as $18/month for their basic plan.

Visible Technologies is a good option if you need monitoring in different languages. They support 12 languages and allow employees to share reports. This comes at a cost of $500/month and up.

Radian6 allows you to manage your social media campaigns. It can be integrated with Salesforce.com, Webtrends and Omniture for $600/month and up.

New Kindle For the Web – Embed Book Excerpts

Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required
Bloggers and website owners can embed Kindle book samples and earn referral fees on sales
SEATTLE, Sep 28, 2010 (BUSINESS WIRE) –Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

Customers simply click the “Read first chapter FREE” button on a book product page on Amazon or on other websites, and the first chapter will open within the web page. Customers can change the font size and line spacing, adjust the background color, and share their favorite books with friends and family via Facebook, Twitter, and e-mail–all without leaving the book in the browser.

“With Kindle for the Web, it’s easier than ever for customers to sample Kindle books – there’s no downloading or installation required,” said Dorothy Nicholls, Director, Amazon Kindle. “Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site.”

To see examples of Kindle for the Web on authors’ websites, go to the blog of author Karen McQuestion at www.mcquestionablemusings.blogspot.com and the free sample of her bestselling Kindle book “A Scattered Life,” or the website of author John Miller at www.heymiller.com and the free sample of his book “The First Assassin.”

Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 700,000 books, including New Releases and 108 of 111 New York Times Best Sellers. Over 575,000 of these books are $9.99 or less, including 80 New York Times Bestsellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. Kindle lets you Buy Once, Read Everywhere–on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

The all-new Kindle has an electronic-ink screen with 50 percent better contrast, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, 15 percent lighter weight at just 8.5 ounces, 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, no glare even in bright sunlight and built-in Wi-Fi–all for only $139. The all-new Kindle 3G with all of these new features plus the convenience of free 3G wireless is only $189.

In the future, Kindle for the Web will include optimization for mobile browsers and other features. For more information about Kindle for the Web, including instructions on how to embed Kindle book samples, go to www.amazon.com/kindlefortheweb.

Top 50 US Cities for Social Networking

Netprospex had an interesting article ranking the top 50 cities for social networking. For the entire article, click here.

 

If you want  to see the entire report, click here.

What is Visible Measures? Measuring the Popularity of Videos on the Web

I teach several different marketing and advertising college courses.  It can be a challenge to keep up with all of the different social media advertising trends.  Companies want to be able to know that their message is being seen.  One way to find out if your message is being picked up is through a company called Visible Measures.  Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. According to Forbes , “Visible Measures is a New York firm that counts the popularity of videos on the growing list of sites hosting them, of which YouTube continues to be the most important.”

On their site you can sign up to receive free public beta for trends and track the hottest viral videos on the web.  Once you sign up, you can chose a category such as media, dining, etc. You can also refine your search by agency, brand and even get specific about things like humor, reality, spoof, etc.  It will then generate a list of the top videos based on your parameters based on the dates your select.  I picked media for the week of September 6 and one of the top videos it picked up was YouTube Turns Five . . .see below.

Do you want to know the top 10 ad campaigns, top 10 film trailers, top 10 webisodes or those in 100 million view club?  They have the charts.  They have a paid program you can sign up for to find out even more detailed information.  Are you interested in following the Old Spice campaign?  You can type in Old Spice into their search bar and it will pull up a list of their videos, show their rank and their reach. 

To keep up with what Visible Measures has to offer, you can sign up for their blog by clicking here.

E-Textbooks and Ipad

In a previous blog, I wrote about e-books vs. traditional books. I personally have been happy with using an Ipad to view books and texts.  I guess I am not the only one.  Cost is still going to be an issue though for many. Check out the following from an NPR.org article:

For a few years now, people have been expecting electronic textbooks to take off in a big way: They’re cheaper than traditional textbooks, easier to carry around in a backpack, and seem like a natural progression for students who have grown up playing and working with digital devices.

Despite all that, traditional textbooks have prevailed — until now. The game changer, according to Matt MacInnis, may be a little thing called the iPad.

MacInnis is the founder and CEO of Inkling, a company that designs textbook software for the iPad. He says the iPad has allowed for the reinvention of the textbook.

to read the rest of the article click here:  npr.org

E-Books vs. Traditional Books

 

Ask Dr. Diane:  Which do you like better .  .  . e-books or traditional books? 

I am often asked about my preferences for e-books vs. the traditional book for use in the classroom setting.  I teach for many different online universities.  Some of these universities use e-books and others do not.  Initially I was leery about using them because I am a page bender, a highlighter and basic destroyer of books, in order for me to get the most out of them.  Technology has improved though and you can now do more to the e-book to mark things of interest.  Also there is the option of printing out a few pages here and there if you really want a hard copy. 

When I wrote the book The Online Student’s User Manual, I had no intention of offering it as an e-book.  However, within weeks of its publication, one of the universities where I teach asked for it in that format so that they could make it required reading for all new students. Needless to say, I got over my reluctance quickly and made it available.  I also made it available on Kindle: http://amzn.to/aCvMI1

Through time and experience using them, I realized that e-books are a great option for many students.  A typical example is the student who attends a regular university and doesn’t want to lug a ton of books all over campus.  However, my students are online students.  Many may tend to have an ease with technology which is why they chose online learning in the first place.  Some of my older students may have more of an issue with it than the younger ones.  However, the portability and ability to read at work online or print things has made them accept the transition and appreciate it more.

Advice: How Do I Get People To Read My Blog?

Today’s Question for “Ask Dr. Diane”: Hi Dr. Hamilton right now I am up and promoting my artist Bianka and would like to ask you, how do I get people to read my blogs and visit my artist website. I am new to blogging and would like to know how to start people talking about them. If you can give me some insight on this it will be gratefully appreciated.

There are a lot of good books that give helpful advice about blogging.  I liked the last two books I read:  Career Renegade by Jonathan Fields and Dirty Little Secrets of Buzz by David Seaman.  I also think there are a lot of bloggers like Seth Godin and others that list helpful advice on a regular basis.  Some sites like Mashable and Problogger can be helpful as well.  If you type in the question ‘How do I Get People to Read My Blog”, into Google, I think you can find more advice than you probably can handle. I think some blogs are really good to follow for advice as well.  It can take some time to get blog followers.  You need to post regularly and post information that is targeted toward the people you want to have follow you.  Remember to include your blog address on everything . . .your signature line on your email, your twitter, facebook, linkedin, etc. pages . . . You’ve done one important thing already by responding to a blog (in this case mine). By posting helpful information on other people’s blogs, people can find you as well.  You can go to forums like these to chat with others about it:  http://bit.ly/aDqmQq  . . . http://bit.ly/bbCG5H.   You can start with Twitter as well by following people and posting things from your blog there . . . check out these articles:  http://bit.ly/18qgK3  and http://bit.ly/Zq4Qt.  I’m not sure if the price is still as reasonable as it was (I assume it is), but programs like letsgetsocial.com byKate Beck can be very helpful.   She gives some good advice about how to set up social networking sites.  Her aim is more about starting a social networking business, but I feel her videos are just as helpful to someone like you that is new to the social networking scene.  One big piece of advice is to be sure you are spell checking what you type.  You want to come across as professional as possible.

Student Success Secrets Revealed by Author Whose Book is Required Reading at Arizona University

Dr. Diane Hamilton’s new book, The Online Student’s User Manual: Everything You Need to Know to be a Successful Online Student, may be geared toward the online learner, but instructors and online professionals can also learn from her advice. To find out tips and insight regarding how to help online students succeed, Dr. Hamilton will be conducting a webinar for the Sloan Consortium on October 27, 2010. This is an excellent opportunity to find out why online universities have tapped into Dr. Hamilton’s expertise to help their students succeed. Author and professor, Dr. Diane Hamilton’s (http://drdianehamilton.com/), new book will be required reading for all new online students at an Arizona university and is being considered as an addition at several other universities. To find out more about how to help online students excel, educators can access the webinar through Sloan’s website and students can obtain the book in paperback and digital formats through Amazon.

Help for online students and online professors.

Quote start“As a former online learner myself and online professor for more than a decade, I can say this is by far the best book I have read on becoming a successful online learner. I WILL recommend this book to my learners.” Quote endDr. Dani Babb Author and Professor

Tempe, AZ (PRWEB) September 7, 2010

The Online Student’s User Manual had been published less than two weeks by the time a well-respected Arizona technical university sought to include it as required reading for all of their new online learners.

Some of the things the new online student will learn from Dr. Hamilton’s book include:

*computer and software requirements
*how to use the search engines and upload assignments
*how to organize and manage your time
*how to track and schedule your assignments
*how to communicate effectively with your professors and fellow students
*how to maximize your grade
*what mistakes to avoid
*how to create measurable goals and stay motivated
*how to prepare for tests…and so much more.

Dr. Hamilton currently works as an online professor for 6 different universities. She has taken her experiences and incorporated them into her book to help online learners succeed. Now she is taking it one step further, as she shares her expertise with other online professionals. Dr. Hamilton will be conducting a Student Success Strategies Webinar for The Sloan-Consortium, Sloan-C, on October 27, 2010 at 2:00 pm EST. Sloan-C is an institutional and professional organization that integrates online education into mainstream education For more information go to SloanConsortium.org or click here.

Online professors who attend this webinar will learn ways to improve their students’ skills in the following areas:

*Navigation
*Terminology
*Academic Honesty
*Goal Setting
*Time Management
*Motivation
*Increasing Retention
*Understanding Learning Preferences
*Writing and Formatting
*Test Preparation Techniques

About the Author

Diane Hamilton currently teaches bachelor-, master-, and doctoral-level courses. Along with her teaching experience, she has a Doctorate Degree in Business Management and more than twenty-five years of business and management-related experience. To find out more about her writing or to schedule an interview, visit her website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/. Review copies are available.

The Online Student’s User Manual is available in paperback and digital formats–August, 2010 ($14.95/ Amazon). ISBN: 0982742800/9780982742808 Approximately –184 pages

 

What is an ePortfolio or Career Portfolio and How Do I Create One?

Today’s Ask Dr. Diane:  When I graduated from high school, I was told to set up a career portfolio.  What is that and how do I do it? 

For a complete explanation for “what is a career portfolio” click here.  The basic definition of a career portfolio is a collection of things that represent your skills and accomplishments.  Like a resume, it contains your education, awards, honors, work experience and strengths. 

There are several ways to develop a career portfolio.  You can find sites where you can pay to upload media you have designed or other things you would like to highlight to potential employers.  There are also a lot of free sites like Linkedin where you can display a lot of your information for others to find you and see your skills and abilities. Many professionals such as educators, journalists, artists and others have used career portfolios for years.  Recently many other types of job-seekers are finding that they want to be able to showcase more of their skills and abilities as well. 

It can take a bit of a time commitment to initially set up your portfolio, but in the end, it will be easier to update and add things once it is prepared. 

Quintcareers.com gives the following examples of things you should include in your portfolio:

  1. Career Summary and Goals: A description of what you stand for (such as work ethic, organizational interests, management philosophy, etc.) and where you see yourself in two to five years.
  2. Professional Philosophy/Mission Statement: A short description of the guiding principles that drive you and give you purpose. Read more in our article, Using a Personal Mission Statement to Chart Your Career Course.
  3. Traditional Resume: A summary of your education, achievements, and work experience, using a chronological or functional format. If you need help developing a resume, visit Quintessential Careers: Fundamentals of a Good Resume.
  4. Scannable/Text-Based Resume: A text-only version of your resume should also be included. More information about this type of resume can be found at: Quintessential Careers: Scannable Resume Fundamentals.
  5. Skills, Abilities and Marketable Qualities: A detailed examination of your skills and experience. This section should include the name of the skill area; the performance or behavior, knowledge, or personal traits that contribute to your success in that skill area; your background and specific experiences that demonstrate your application of the skill.
  6. List of Accomplishments: A detailed listing that highlights the major accomplishments in your career to date. Accomplishments are one of the most important elements of any good job-search. Read more in our article, For Job-Hunting Success: Track and Leverage Your Accomplishments.
  7. Samples of Your Work: A sampling of your best work, including reports, papers, studies, brochures, projects, presentations, etc. Besides print samples, you can also include CD-ROMs, videos, and other multimedia formats.
  8. Research, Publications, Reports: A way to showcase multiple skills, including your written communications abilities. Include any published papers and conference proceedings.
  9. Testimonials and Letters of Recommendations: A collection of any kudos you have received -– from customers, clients, colleagues, past employers, professors, etc. Some experts even suggest including copies of favorable employer evaluations and reviews.
  10. Awards and Honors: A collection of any certificates of awards, honors, and scholarships.
  11. Conference and Workshops: A list of conferences, seminars, and workshops you’ve participated in and/or attended.
  12. Transcripts, Degrees, Licenses, and Certifications: A description of relevant courses, degrees, licenses, and certifications.
  13. Professional Development Activities: A listing of professional associations and conferences attended — and any other professional development activities.
  14. Military records, awards, and badges: A listing of your military service, if applicable.
  15. Volunteering/Community Service: A description of any community service activities, volunteer or pro bono work you have completed, especially as it relates to your career.
  16. References List: A list of three to five people (including full names, titles, addresses, and phone/email) who are willing to speak about your strengths, abilities, and experience. At least one reference should be a former manager. Read more in our article: The Keys to Choosing and Using the Best Job References in Your Job Search.

eHow has a useful article for how to create your online career portfolio for free. 

They also suggest the following tips and warnings:

Tips & Warnings

  • Creating an online portfolio will increase your chance of landing your dream job
  • Always be honest with yourself when displaying your qualifications
  • Give your website address to prospective employers to market yourself
  • Don’t be dishonest because it will backfire!
  • Only give your website to legitimate employers
  • Do not include official transcripts online because it includes your SSN
  • Only give your personal information to only jobs you have applied for
  • Do not include your web portfolio address on your online resume with any online career site such as Monster, Hot Jobs, Vault and Career Path. Read more by clicking here.

The Fox School of Business had an interesting article about how you should spend a moment to Google yourself to see what others might find out about you online.  They reference the following statistics:  44% of hiring managers use google, myspace, and facebook to do online background checks on candidates. Nearly 1/3 of these background checks lead to rejection of a candidate.

Some tips they suggest to create your own online image include:

  1. Join Linkedin.com.  This is a great site that will allow you to create a professional social networking “resume” and allows you the chance to connect to a lot of great contacts.  Your linkedin.com profile will also show up when you google your name.  Use this to your advantage and list all of your strengths, education, and experience using well written short descriptions. 
  2. Start a blog.  Starting a blog is not just for people with uncommon niche interests.  Find a topic you find interesting and is relevant to your professional life and write in it often.  Read other blogs on industry news and comment.  All of these small things will help to create a good social presence for your on the internet. 
  3. Check your Myspace and Facebook profiles.  If there is anything that would give an employer the wrong impression of you, take it down!  Pictures should be professional.  You can stand out from the pack if you use your myspace or facebook page as another tool in your job search strategy.  Not everyone has the attitude of “it’s just a social profile.”  Make sure all privacy settings are enabled so only close friends can see things about you.
  4. For those more web savvy people, start a website or create an online resume.  These can be great additions to your paper resume and you can certainly include a link to your online resume on your paper resume and in any footings or signatures of any emails you send to employers regarding your job search.   You can detail more experiences, share some volunteer experiences and even include pictures, showcase some examples of your work.  Be careful with this though….professionalism is of utmost importance.

A useful student-centered platform for building an eportfolio is available at eportfolio.org.  Once you register, you can set up your portfolio as a student, faculty or institution.  You can then control what goes into your portfolio, who can see it, and can create several versions of it to use based on who you want to view it.  There are fees for this based on how many megabytes of storage you would require. 

In schools, some students are being taught to create web pages using a virtual learning environmental (VLE) that are not as easily accessible outside of the environment in which they are created.  A good alternative for a student who wants a format that is easier to share outside a school environment, would be to get signed up with a free account on Linkedin.  Linkedin has added a lot of features that allows people to showcase more than just work experience.  Users can also import Google Docs presentations, include a WordPress blog, and there are many more options available to update and promote abilities to prospective employers or potential connections.

For an example of a Linkedin portfolio, you can look at mine by clicking here.  To see all of the options I have added to mine, you can send me a request to be linkedin with you.  I accept all invitations.  At that point, you can see how I have incorporated Google Docs, WordPress and other features to display my information.

Colleges to Offer More E-Books

Insidehighered reported today that Daytona State will be using e-books to save their students as much as 80% on supplies required for courses.

Other universities have been going that route for some time now.  The University of Phoenix has had a lot of success with their e-book program.  Insidehighered reported “Phoenix actually mandates that instructors assign digital materials “whenever feasible” — a strategic turn the company started to take back in 2003, but which has come to fruition more recently, with so many more materials now available in digital format. At this point, roughly 90 percent of Phoenix’s course content is delivered via e-books or other electronic means — the only exceptions coming in courses such as art history, where copyright issues surrounding digital renderings of images such as paintings remain a hurdle for e-book publishers, says David Bickford, the vice president of academic affairs at Phoenix.”

I work for several online universities that are utilizing e-books.  In fact, I have made my most recent book, The Online Student’s User Manual, available to a university where it will be delivered in an e-book format.  I have also made it available on Kindle because I believe that many do prefer to have quick access to resources like these rather than have to lug a bunch of books around with them.

Convenience of access is a big plus for e-books.  Cost is also a very important consideration. Toccon.com claims, “The spiraling cost of textbooks is rendering higher education unaffordable to many students, particularly in community colleges, where textbook costs often exceed tuition. While some may think of a digital textbook merely an electronic image of a paper product, others have employed the electronic format in broadening the spectrum of learning. This session examines the emerging future of digital textbooks, including open access; subscriptions; texts bundled with online study resources; innovative texts that include multimedia, simulation models, automated assessments; and business models that will allow publishers to survive and thrive in the future.” 

A recent ezine article gave 7 reasons why students should be offered e-books as a choice.  To read that article, click here.

Think of Technology When Managing Class Assignments | CollegeSurfing Insider

was with a group of college students this week recently who brought their planners with them to schedule events throughout the semester. I was surprised at how most of the dozen students brought paper calendars and planners, instead of plugging the dates into calendars on their phones or computers.

I understand the reluctance to put all assignments in a calendar or file on the computer or to use the calendar and to-do apps on an iPhone or Blackberry. There’s always the concern, especially with students who aren’t that tech-savvy, that something could happen with the phone or computer and all of that crucial information for a college student seeking to ace a class would be lost. Talk about a stressful situation.

Maybe it’s easier to contemplate going virtual with assignments and calendars when you’re taking an online class. All the class information is online, so why shouldn’t your planning and time management for assignments be on the computer, too?

Diane Hamilton, author of “The Online Student’s User Manual,” says she’s a fan of the free iGoogle service because it allows students to keep track of and access their calendars and course information from anywhere. That’s helpful, even in the worst-case scenario.

Hamilton, who teaches for six online universities, says that even if your computer crashes, your schedules and assignments will be accessible through any computer.

Have you tried using iGoogle or other sites to manage your college coursework and other activities, and what have you found are the pros? Or what should students know if they’re trying to use more web tools to manage their assignments?

-Lori Johnston

How to Generate Ideas to Write about On Your Blog Through AWeber

Are you looking for ideas to write about on your blog, check out this video by Problogger Darren Rowse by clicking here.  In the video, he mentions using AWeber for your newsletter.  I use AWeber and think it has some great advantages.  To see my links for the newsletters from AWeber, click here.   Feel free to sign up for my newsletters to see the format in which they are delivered.  They create very professional looking newsletters.  I highly recommend them.

Bring Traffic to Your Page by Creating Custom Text in Facebook

Mashable.com has a great article you should check out about creating a landing page in Facebook.   If you have an individual page set up for your business on Facebook, I recommend reading their article about promoting that page by clicking here

If you are in Facebook, look up Static FBML in the search bar at the top and add it to your page.  You can simply go into edit your page to add HTML text.  It is like the WordPress widget text box.  In Facebook, it will put a tab on the top of your page and you can put in text just like you would into any HMTL text screen.  I found it very useful to add the icons where they can follow me at other locations such as Twitter, Linkedin, etc.  To see my example page, click here.

WordPress By The Numbers

For complete story click here

Top 5 Ways You Should Be Using Linkedin To Find A Job

 

  1.  Input a presentation from Google Docs to showcase your abilities. It is simple to create presentations in Google Docs that are very similar to a PowerPoint presentation.  There is an application you can add within Linkedin that allows you to access the Google Docs presentation.  When your contacts look at your profile page, they will be able to see your presentation.
  2. Use the Question and Answer section to either ask a question and get connected or answer a question and become an expert.  If you go to the “More” tab and pick Answers, you will find this section.  Then click on Career and Education.  You can look for topics that may help you with your career search, ask a question or answer one. Every time you answer a question and someone picks your answer as the best answer, you get one point toward being someone listed with expertise.  You will notice tabs for open questions, closed questions and experts.  Becoming an expert can help promote your skills to more people and open up more job options for you.
  3. Be sure you have combined your outgoing messages your post on your home page with Twitter.  There is a little box you need to check to be sure that any updates you post will not only get posted on Linkedin but also on your Twitter page.  If you do not have a Twitter page, it is easy to set up and free. Just go to Twitter.com.
  4. Import your WordPress blog into Linkedin.  Just as you were able to include Google Docs through adding an application, you can do the same for your blog.  In this way, people will be able to see your blog on your profile page. 
  5. Check out all of the extra add-on applications that are available including:  Polls, Google Presentation, Blog Link, Box-Net, Portfolio Display, SlideShare Presentations, SAP Community Bio, Company Buzz, My Travel, Reading List, Huddle Workspaces, Real Estate Pro, Tweets, Events, and Legal Updates.  If you have a lot of good multi-media to display, Portfolio Display would be a good addition. 

10 Sites for Free Education – Itunes U Gets 300 Million Downloads

You might have seen today’s mobile computers news article titled: Online education gets serious as iTunes U sees 300 million downloads from Mobile Computing News.  Click here for the article.

In my book: How to Reinvent Your Career, I list Itunes U as one of many great resources for free education.  Many people changing careers are looking for free resources to help improve their skills.  Here are the rest of the 10 free sites I suggest you consider:

  1. iTunes U: http://www.apple.com/education/itunes-u/ – iTunes have their university courses as well as regular podcasts available. Be sure to check out all of the free things iTunes has to offer.
  2. ‘Stuff you should know’ podcast: http://electronics.howstuffworks.com/stuff-you-should-know-podcast.htm
  3. MIT Open Courseware: http://ocw.mit.edu/OcwWeb/web/courses/courses/index.htm
  4. Computer training: http://www.gcflearnfree.org/computer/topic.aspx?id=140
  5. How to use APA for writing papers: http://owl.english.purdue.edu/owl/resource/560/01/
  6. Source for a lot of educational videos that help you to be on the cutting edge: http://wimp.com/
  7. Grammar guide: http://grammar.quickanddirtytips.com/
  8. Online tutorials: http://www.librarysupportstaff.com/ed4you.html
  9. Source for many educational training videos: http://websearch.about.com/od/imagesearch/a/education_video.htm
  10. Career training resource: http://freecareertraining.org/

Using Camtasia and Powerpoint to Make Videos for YouTube and Beyond

 

Ask Dr. Diane: How do you make those presentation videos that you put into your classrooms and here on your blog?

I personally use Camtasia and PowerPoint combined to create a lot of my presentations for my students. It is very simple to do. All that is required is to create a PowerPoint presentation as you normally would, then use Camtasia to record the voice over portion as if you were giving the presentation to a live audience. The software is simple to use and you can save it in different formats that are easy to upload to Youtube. For some information about Camtasia and its use, click here.

I teach a lot of online courses and find that this type of presentation is a great way to reach students who prefer more than simply reading directions on a screen. Camtasia will capture not only sound but can show your curser movement to explain directions in a way that is more effective to the visual and aural learner. For an example of these packages used together, click here.

How to Use Google Docs and Linkedin to Get a Job

I often write about different ways to obtain a job.  One of the best ways is through networking and having strong visibility.  A great tool that you can use to accomplish this is Linkedin’s ability to input from Google Docs.

If you don’t have a Google account, I recommend getting one.  It is free and easy to set up.  Go to Google Docs at https://docs.google.com/ to set up your presentation.  Your main page will look something like this.  I have presentations listed here but yours will be blank on the right when you first sign in.

You will need to create a new presentation by going to the create new drop down menu at the top left.  I recommend creating a presentation that highlights “you” and your abilities or accomplishments.  If you are trying to find a job, you need to create a presentation that makes people notice you and want to hire you.

Pick presentation and a window will open up that looks a lot like what you see when you want to create a PowerPoint presentation.

You will create your presentation here just as you would in Powerpoint by adding text and pictures.  When you are finished you will go to the share dropdown menu at the top right and the following window will be displayed.  This is where you can share your presentation by copying the link, or sharing directly into Facebook, Twitter, Gmail and Buzz

This is also where you will decide who can view your presentation.  To make changes, pick “change” to open up a new window.

To see what this actual presentation looks like in Google Docs, click here.

This will allow you to have your presentation viewable on the web.  Once you save this, you can go to Linkedin and be able to add the Google Docs application there.  On your profile page in Linkedin you will see an add applications picture that looks something like this:

Note that the featured app will change so it may show a different picture each time you sign on.  It should be located on the left side of your screen as you scroll down on your profile page. Once you click on the see all applications link at the bottom, it will pull up a list of applications they offer such as:

You will need to click on the Google Presentation icon and that will bring up the following

You will want to be sure that both boxes are checked at the bottom You will need to click on the link that tells you to go to the application where you will see the following:

Mine has a presentation already showing but yours will be blank until you add one.  To do this, you will pick create your presentation which you will do or you will already have done in Google Docs.  When you are finished be sure you pick the share this presentation with my connections link that will be in the lower right corner.

Once you are finished, your presentation will show up on your Linkedin profile page and will look something like this:

Not only will people find out more about you, they will also see that you are technologically savvy.  In today’s competitive job market, this is one more effective tool to use to stand out in the crowd.

Students Using Social Media for School Shopping

Marketing school products has taken a virtual direction with sites like Facebook, My Space, Twitter and others focusing their messages on young shoppers.  Advertising on cell phones and social networking sites is becoming more common.  Students can now see virtual dressing rooms right on their phones.  Apps, or applications, are the big thing now.  With them, companies can set up pages on Facebook and other sites to show off their product line. 

In a recent article in the Arizona Republic, Staples Inc. spokeswoman Karen Pevenstein stated that virtual retailing is big business. “It’s the best way to reach teens.”  This same article cited that “Young shoppers are expected to spend more than $200 billion of their own and parents’ money this year, making them one of the retailers’ most sought-after demographic groups.”

According to ABC News, the latest trend is to post haul videos.  “A new phenomenon called haul videos means they can show off their purchases to the whole world. There are more than 110,000 haul videos currently on YouTube, and some videos are racking up tens of millions of views. Hauls are short product review videos. The “vlogger,” or video blogger, shows off her goods, gushing about everything from lip gloss to flip flops and gives her opinion on the quality of the products. Haul videos are the perfect marriage of two of Generation Y’s favorite things: technology and shopping”

It is not just teens and tweens students that have the retailer’s focus.  This year it is anticipated that $34 billion of the estimated $55 billion in back-to-school spending will collected from college students and their parents.  The Arizona Republic reported, “To reach that market, retailer Target Corp. has added a “college” tab to its Facebook page with coupons, supplies, checklists and sharable cellphone apps to help students determine how to furnish their dorm rooms or apartments and manage shared bills and chores with roommates.

FREE Site PitchEngine: Get the Word out About Your Products or Company

Are you using Pitchengine to get the word out?  If not you should be. PitchEngine was has been around since 2008.  This site is for businesses and journalists in need of a better alternative to email for exchanging information and assets for publication and print.  Unlike traditional wire services, PitchEngine enabled users to openly create and share their own content, while including images, videos and attachments FREE for 30 days with other plans offered for a monthly fee. According to their site: In 2009, more than 70,000 pitches were shared by 27,000 organizations looking to get the word out to not just journalists, but to bloggers, consumers and other influencers as well. It’s easy to design your message.  They liken it to being as simple as filling out a Facebook page. You can add your pictures, videos or attachments.  After publishing, you can easily share your pitch with your friends and followers through your social networks, email and other methods. Once your message is published, journalists, bloggers and other readers can direct-message you privately to ask questions or give suggestions. And, you can track your pitch with our Google Analytics integration.  Some of the companies using their service include:  Zappos, Olive Garden, Mattel, Cisco, IBM, Xerox, British Airways, Lowe’s, Yamaha and more.

Free Online Education vs. College

Bill Gates says the best college education could soon be available online and for free. At a tech conference, the Microsoft founder said that in five years the best lectures in the world will be available for free on the web. And he thinks that will make the Internet “better than any single university.” Gates also thinks there needs to be a way to get credit for what you learn, no matter where you learn it.

Looking for Free Education . . .Click on the above link to hear Bill Gates’ opinion on what will soon be available. In my book How to Reinvent Your Career, I list a lot of great free resources that are already available. Check out some of my favorite free educational sources:

1. iTunes U: http://www.apple.com/education/itunes-u/ – iTunes have their university courses as well as regular podcasts available. Be sure to check out all of the free things iTunes has to offer.
2. ‘Stuff you should know’ podcast: http://electronics.howstuffworks.com/stuff-you-should-know-podcast.htm
3. MIT Open Courseware: http://ocw.mit.edu/OcwWeb/web/courses/courses/index.htm
4. Computer training: http://www.gcflearnfree.org/computer/topic.aspx?id=140
5. How to use APA for writing papers: http://owl.english.purdue.edu/owl/resource/560/01/
6. Source for a lot of educational videos that help you to be on the cutting edge: http://wimp.com/
7. Grammar guide: http://grammar.quickanddirtytips.com/
8. Online tutorials: http://www.librarysupportstaff.com/ed4you.html#Online Tutorial
9. Source for many educational training videos: http://websearch.about.com/od/imagesearch/a/education_video.htm
10. Career training resource: http://freecareertraining.org/

Ask Dr. Diane: Tips for How to Successfully Teach an Online Class

Today’s Question: I know you teach a lot online and finally I will be teaching my first class (utilizing eCollege) soon.  I just wanted to know if you could provide me with some feedback so I might eliminate some typical rookie mistakes.

Answer:  That is a good question.  Each online college has a software they use to deliver the class.  Not all colleges use the same software.  It is interesting to see all of the differences that each of the software platforms provide.  I currently teach for 6 universities and use eCollege, Blackboard, OLS, Angel and sometimes even Outlook Express to access my classes.  I think you will find that eCollege is pretty simple.  Most of the course will be set up for you.  Usually you will have to add your own information such as your bio, updated due dates for assignments, any lectures or guidance, etc. 

As far as mistakes you might want to avoid, here are a few things to think about:

  • If you include lectures/guidance that have links to material on the web, be sure you go to each of them to see that they are still working.  Be sure you have a well-written lecture/guidance page that gives helpful advice about what they will be discussing that week.  I try to include links to areas that will help them write their papers that are required. 
  • Be sure you welcome each student in the introductory area.
  • In eCollege, it will probably default to showing you what has been posted since the last time you entered the class.  If you go into class, get out again, and haven’t accessed those areas to see what was posted, the next time you sign on, it will assume you went there and not show you any new activity.  The activity is still there . . . just not the reminder on the main page.
  • If you are curious to see how much time you or any students are spending in a class, you can go to the gradebook, pick user activity, click on the name and it will show you. 
  • Sometimes I like to post fun things in the chatroom . . . cute links to funny things like this Youtube video: http://www.youtube.com/watch?v=pQHX-SjgQvQ  . . . it helps to show that I have a sense of humor.
  • I like to respond to as many of the initial discussion question (DQ) postings as possible.  The best style is to acknowledge what the student said, add a few things about that and then develop the discussion by asking another question. 
  • If students are not meeting the requirements of class, do not post it in the main discussions.  Contact them individually. 
  • I always respond to DQs and grade homework within 24 hours of it being posted.  I know the schools do not have this requirement.  Many schools give you a week or more to grade homework.  It drove me crazy when professors took a long time to grade my work so I don’t do that.  I think students really appreciate getting feedback quickly, especially in short 5 or 6 week courses where the feedback is necessary sooner in order to write the next paper. 

eCollege has some interesting ways of changing information. You must access this through the author tab on the left.  This is where you will go to change your dates, and add information.  If you have any more questions about the specifics of how to do this, you can contact me through my website at www.drdianehamilton.com.  You can also find out more information about my book, The Online Student’s User Manual there or by clicking here.

Ask Dr. Diane: Do You Have A Question?

I have dedicated  a section of my blog to answering questions about the topics I cover in my books.  If you have a question about online learning, personalities in the workforce, how to get a job or reinvent your career, personal finance, social media or any of the other topics I cover here, please  email me at diane@drdianehamilton.com and I’ll be happy to post it here with my response.

Six Tips That Will Get You A Better Job

In a recent article by EmploymentDigest.net, the author gave 6 tips that will get you a better job. These include: converting things you love into a career, having people refer you, improving your resume, improving your skills, getting certified, and looking for more possibilities.

I agree that these things are important.  In fact I included these tips and more in my book How to Reinvent Your Career: Make More Money Doing What You Love.  If you are considering changing careers, one of the biggest mistakes you can make is to let opportunities to meet people pass you by.  I would like to add 6 more tips to the list he suggested. Here are some things to consider when you are out and about:

  1. Talk to people you would normally not talk to at stores and while you wait in lines to buy things.  Avoid the creepy or scary people of course.  But choose those that look like they may have something in common with you or are dressed in garb that you would like to wear for the type of job interest you have in mind.  By talking to people, you open up the opportunity to exchange information and expand your connections.
  2. Always have a supply of your business cards with you.  If you don’t work for a company, print up some simple contact information cards with your email, phone and any website or social networking information that you would like to share.
  3. Have an unusual way of being remembered.  I used to print my business card on stickers and attach them to the top of an Altoids box of mints.  I would give those away to customers that I wanted to have them remember me.  Think of little things you can do to be remembered in people’s minds and present them to people you meet that you would like to work for or do business with in the future.
  4. Do something for someone else.  If you help people, they will want to help you.  If there is an industry you want to be in, find someone in it to help.  I know a lot of people want to be pharmaceutical representatives, for example.  If they submit your resume, they get paid a finder’s fee.  Find out what is in it “for them” to have someone refer you.
  5. Remove any damaging information from the Internet that could hurt your chances of being hired.  Remember that fun weekend you posted on Facebook?  So will the person interviewing you if it is available out there.
  6. If you get an interview with someone that you can research online, do your homework.  Find out all you can about them that is complimentary or interesting.  People like to talk about themselves.  It also shows you cared enough to find out more about them or their company.

PowerPoint – Resources and Examples to Make the Perfect Presentation

Do you need to create a PowerPoint presentation for work, school or a YouTube video to promote your business?  Many people know the basics of how to put together a quick presentation.  But do you know how to make that presentation pop?  If you haven’t read the book Death by Powerpoint, it is an interesting read.  I can’t tell you how many PowerPoint presentations I have sat through in business meetings while suffering a slow painful death . . .  I found that many of them were either really boring or shared unnecessary information or usually both.

I teach several courses where students are required to submit their assignments as a Powerpoint presentation.  If you are considering putting together a presentation, here are some wonderfully helpful sites to get you started:

  1. http://www.meryl.net/2008/01/10/70-powerpoint-and-presentation-resources-and-great-examples/ – This site includes a very comprehensive list of 70+ PowerPoint and Presentation Resources and Great Examples.
  2. http://www.brighthub.com/computing/windows-platform/articles/41661.aspx – If you want to see some samples of more presentations, check these out from brighthub. 
  3. http://www.iasted.org/conferences/formatting/presentations-tips.ppt – This is an actual PowerPoint presentation giving tips about a PowerPoint presentation.
  4. http://www.microsoft.com/atwork/skills/presentations.aspx – Where better to find PowerPoint tips than from Microsoft . . .check out 12 tips for creating better presentations.
  5. http://www.slideshare.net/thecroaker/death-by-powerpoint – Great video:  Death by Powerpoint and how to fight it.
  6. http://elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt – PowerPoint presentation that calls itself Quite Possibly the Worst PowerPoint Presentation Ever.
  7. http://www.ece.wisc.edu/~kati/PresentationGuide.ppt – Terrible PowerPoint presentations presented in a PowerPoint presentation.
  8. http://www.youtube.com/watch?v=TR3gcCrTSzw – Youtube video from Microsoft showing new media-rich tools for PowerPoint 2010.

Once you have completed your PowerPoint presentation, why not go the extra step and add your voice for the full presentation.  I like to use Camtasia Studio.  However, you can also utilize sites like Voice Thread at http://voicethread.com/.  This site allows you to record the audio portion of your presentation without having to buy software.  You can even use your telephone to call into their system and dictate your presentation.  What is easier than that? You simply enter your phone number and their system calls you.  You have three minutes, per slide, to talk if you use their free account.  You can upgrade for $12.95 when I last checked.  When you are finished, you will get a link that you can go to in order to see and hear your presentation.

5 Ways That eBooks Are Better Than Paper Books

Recently I began to buy eBooks for the Kindle application on my iPad. While I still love paper books, the digital wiles of eBooks are looking increasingly attractive to me. Below are five eBook features that may tempt you to buy electronic books too.

If you are looking to read books with a device like Kindle or Ipad, I agree with the 5 helpful features listed in the above article by ReadWriteWeb. I personally was initially leary about reading books on such a device. However, I have recently been using Ipad’s iBooks reader and I am surprised by how much I like it.

With traditional books, I tend to be a page bender. I go through a book initially and bend all of the corners down on pages that I want to return to later. However, it can be hard to remember which book had the information I had initially marked. . . I have so many books that my house looks a bit like Barnes and Noble. You can mark pages on these readers as well. Unfortunately, it isn’t any easier to remember which book had the information I marked in it using these readers though. Initially, I think it is a bit harder to find things, just due to having to remember a new way of doing things. I do think it will take me some time to adapt to this new way of reading.

I like that you can keep a large amount of books on a light-weight device like this. It is convenient for travel. I also like that I can read books in bed at night in the dark.

There are not a lot of books that are available in this format yet. However, I did find Calibre which is a software that will convert PDF files into ebooks. To learn more about how to do this, check out the following article from howtogeek: http://www.howtogeek.com/howto/19217/convert-a-pdf-ebook-to-epub-format/

As with all new technology, I am sure it will just keep getting better and better.