Dr. Diane Hamilton's Blog

How to Build C-Suite Connections:  Five Steps to Creating a Show             

I meet many people who want to sell their speaking and consulting services to businesses.  The hard part, for many, is how to reach the decision-makers at the top.  Many try writing books, blogging, speaking for free, holding webinars, creating video content, and a variety of other things to provide value. It all works, to some extent, but I have found the most valuable way for me to network is through interviewing on my show.  The interesting thing is, I initially had and still have no intention of using it for anything other than learning about some very fascinating people.  However, because my show has been so successful, people often ask me how I created it.  Therefore, I would like to share some of the things needed to create a show.

Continue reading “How to Build C-Suite Connections:  Five Steps to Creating a Show             “

Has a Book Become the New Business Card?

With the advent of self-publishing, realizing the dream of writing a book has become a reality for more people.  Many guests on my nationally-syndicated radio show have been authors. I was fortunate to interview Sharon Lechter recently, and she brought up how a book has become the new business card.  Sharon, of course, is the co-author of the Rich Dad Poor Dad series and several best-selling books based on the recently re-energized Napoleon Hill Think and Grow Rich series.  Sharon is the ultimate example of a successful author.  Most authors do not have Napoleon Hill Foundation behind their work.  However, many have access to sites like Createspace and others to showcase their writing skills. Continue reading “Has a Book Become the New Business Card?”

Expert Speaker and Trainer, Dr. Diane Hamilton, Available for Corporate Events

I have updated my speaker and training bio. Please click on the picture below to watch the video. To contact me for an event, please go to http://www.speakermatch.com/profile/drdianehamilton/

Entrepreneurs and Celebrities Use Kickstarter for Funding

 

Kickstarter has been a successful crowdfunding option for potential entrepreneurs to garner cash.  However it has not been without some issues.  According to The Wall Street Journal article The Trouble With Kickstarter, “The only thing worse than having to watch your friend’s arty movie is having to pay for it too.” Aside from the problems associated with pestering friends to donate, there have been some successful ventures thanks to this site.  The following list contains some of names of celebrities who have used the site:

Continue reading “Entrepreneurs and Celebrities Use Kickstarter for Funding”

Facebook Better for Following Blogs than RSS

 

Facebook has made it so much easier to follow just about anything.  RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated.  Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one.  What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites.  It is an all-in-one spot to access information. To see my Facebook page, click here.

Continue reading “Facebook Better for Following Blogs than RSS”

Use of Media and Copyright Issues in Online Courses

Some students like to present papers with a bit of pizzazz. Many may add pictures or charts they have found on the Internet.  Unfortunately many of the things they try to incorporate into their work may create a copyright violation.  The good news is that there are sites where students can find media to share that is not protected.

The Creative Commons site is a good place to go to find content. According to their site, “If you’re looking for content that you can freely and legally use, there is a giant pool of CC-licensed creativity available to you. There are hundreds of millions of works — from songs and videos to scientific and academic material — available to the public for free and legal use under the terms of our copyright licenses, with more being contributed every day.”

Some famous sites like Google, Flickr, and Wikipedia use Creative Commons to access media. Wikipedia’s Public Domain Image Resources page also provides some great links to media that is not copyright-protected.  This site provides general as well as government resources.

Some students incorporate images they have found using the insert clipart function in Word. According to the Microsoft site, “The Clip Art and Media gallery provides a compilation of artwork. See the use terms for the description of permitted uses. If those terms do not meet your needs, our Clip Art partners at Office Online provide a variety of images you can license directly. Sample Art may be used for personal use only. You may not sell, lease, or distribute Sample Art, or any materials you create that use Sample images, for any commercial purposes.”

If students submit a Word document that has clip art obtained from Word, they may have questions about how to cite it in APA.  According to Owl Purdue’s site it is, “unnecessary to provide citation on a document presented via the Microsoft program for stock images that a specific to that software package.”

It may be difficult to find free clip art simply by searching for it on Google. Many sites that come up offer some free clip art that is usually not that great.  The better clip art usually requires a fee.  I am often contacted by people about the clipart used for my online education blog.  I have used a couple of sources that charge a fee, including Shutterstock and iStockPhoto.  The really good pictures like these usually require a fee.

When students insert pictures that are copyright protected, professors should explain this to them.  There are many students who assume they can copy and paste just about anything from the Internet into their assignments. Students may benefit from reading:  How to Avoid Copyright Infringement and Copyright Fair Use and How it Works for Online Images.

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Are QR Codes Successful?

 

I am currently reviewing a text about marketing.  Schools hire me to do this on occasion.  One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you have not noticed them, they are the little barcode-looking square that appears on newspapers billboards, flyers, and even cars.

While QR codes offer some great marketing opportunities, they have not been as successful as other techniques.  In the article QR Codes are Dead! Long Live QR Codes, the author stated, “One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.”

QR codes have been utilized well by some companies.  I am currently reading the book Neuromarketology by Brian Fabiano.  He is a marketing guru who was wise enough to put a QR code at the end of each of his chapters with the note, “scan to learn more!” Other examples of successful QR code use include:

For more information about how to use QR codes, check out the following articles:

How to Keep Facebook Private

 

Privacy issues have dogged Facebook and other social media sites for years.  There are so many areas within which to adjust settings, it may become so frustrating that people give up trying to figure it out.  The Wall Street Journal article, A Guide to Facebook’s Privacy Options, had a very good graphic that demonstrates where to go to make changes to privacy settings.  It is important that you go to the icon that looks like a lock with some lines next to it at the top right of the screen.  Once you click on that, click on “see more settings”, then click on security (listed at the top left under the word general).

Once you are on that page, the following list contains some suggested ways to improve security:

  • Turn on secure browsing which is listed first under security settings  – if it is on, it will show enabled.
  • Login approvals can be turned on for extra security.
  • Limit app settings (see left side of screen) so that certain things may not be posted to your profile. “Disable instant personalization if you don’t want Facebook to share your information with partner websites”.
  • Adjust ad settings (see left side of screen) to control what information appears in ads.

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10 Top Links to Explain Social CRM

 

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, Salesforce.com and Twitter.

To find out more about social networking and CRM, check out a video by Salesforce.com titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

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