Strategies for Improving Workplace Behavior and Performance

From Leadership Expert Dr. Diane Hamilton

One Key Word That Impacts Intelligence, Engagement, Sales, Soft Skills, Gamification, and Millennials

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There is an emotional component behind most of the things that will make or break employees’ and leaders’ success.  When someone first hears the word emotion, it may suggest emotional intelligence.  Developing emotional intelligence is one important factor that has been demonstrated to lead to success.  However, that is just part of the picture. Continue reading “One Key Word That Impacts Intelligence, Engagement, Sales, Soft Skills, Gamification, and Millennials”

Are QR Codes Successful?

 

I am currently reviewing a text about marketing.  Schools hire me to do this on occasion.  One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you have not noticed them, they are the little barcode-looking square that appears on newspapers billboards, flyers, and even cars.

While QR codes offer some great marketing opportunities, they have not been as successful as other techniques.  In the article QR Codes are Dead! Long Live QR Codes, the author stated, “One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.”

QR codes have been utilized well by some companies.  I am currently reading the book Neuromarketology by Brian Fabiano.  He is a marketing guru who was wise enough to put a QR code at the end of each of his chapters with the note, “scan to learn more!” Other examples of successful QR code use include:

For more information about how to use QR codes, check out the following articles:

Entrepreneurs Replacing People with Tablets

 

One of the hardest parts of getting a new business off of the ground is to have enough funding.  Many entrepreneurs use family members as personnel in order to avoid paying wages.  It may be quite expensive to hire people to take orders or process requests.  The Wall Street Journal article Can the Tablet Please Take Your Order Now included some examples of how some small businesses have begun to use tablets instead of people in the customer-ordering process.

If customers can order through a digital device, it may not only be cheaper but faster.  There are app-building tools that entrepreneurs can use to create a way for customers to input their orders.  Some companies have used QR codes to speed up the order process. Using apps is another logical alternative. With talk of increasing the minimum wage, some small businesses are looking for ways to remain profitable.  If tablets become a popular way to order, it may impact many minimum-wage workers.  “In all, one-third of low-wage workers are employed by businesses with fewer than 100 employees, according to the National employment Law Project, an organized-labor-backed advocacy group for low-wage workers.”

Not only may entrepreneurs experience some cost savings by utilizing tablets and apps, there may be some other entrepreneurial opportunities for the app designers.  According to the Wall Street Journal article, “Some entrepreneurs see a promising market in selling technologies to small businesses that might help them to streamline operations.”  While this may cost some minimum wage-earners jobs, it may also be opportunities to train them for higher-skilled positions.

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Have You Been Retargeted?

 

If you have ever shopped online for an item and then later noticed an ad for that exact item on another page, you have been retargeted.  It may cause some problems for people who are trying to surprise others with something special. Consider the scenario of the man who has searched for engagement rings. If his future fiancé should suddenly have ads for rings show up all over their shared computer screen, the jig may be up!

To see what it is like to be retargeted, try going to the site:  GreatCall.  Once you are on that site, you will notice they sell a phone service.  You might then decide to go to a site like Dictionary.com.  Once you get to the dictionary site, you might notice that suddenly there is an ad for GreatCall.

Now take a look at the top right corner of that ad. There is a little sideways triangle that you can click that explains AdSense.  “The AdChoices symbol appears on web pages and ads to let you know when information about your interests or demographics may have been collected or used to show you ads – what’s known as interest-based advertising. You can opt out of interest-based ads, as well interest-based advertising from other participating companies by visiting the aboutads.info choices page.” Click on the following link to find out how to manage your ad preferences.

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Marketing Based on Personality Type

 

QuantMethod is a site that offers ways to help companies market to customers based upon understanding their personality type.  The Quant Method assessment puts people into 1 out of 4 categories.  According to their site, these types include:

  1. Thinker – “The Thinker likes facts, details, proven examples and is highly organized. Their approach to business is thoughtful, logical and analytical.”
  2. Mastermind – “Masterminds are characterized by a more assertive approach to business. They tend to be fast-paced, results-oriented and get right to the point. They are efficient, logical and task-oriented.”
  3. Olympian – “The Olympian personality type is characterized by an expressive, aggressive approach to business, and aspires to great heights because “everything is possible.” They are emotive and have an easy-going” love of life” approach in her personal dealings.”
  4. Diplomat – “Diplomats are friendly, compassionate, “feeling” people that desire to contribute goodness to the lives of others. They are effective at doing this through their nurturing, insightful and encouraging nature.”

I took the test and I came out as a thinker. I assumed I’d either be that or a mastermind.  The results don’t tell you how close you are to another personality type. The site claims that my results puts me into the same category as George Washington, Michael Caine, Donald Duck, Eliot Ness, and Johnny Carson.  Hmmm … interesting group … especially Donald Duck.  Apparently half of U.S. presidents are “thinkers”.

In the results, it listed tactics about how to appeal to this type of personality in terms of suggested sales tactics.

This company surveys customers to find out their personality type. They claim their instrument is similar to Myers-Briggs MBTI but with 1/6 the size.  The thought process behind this business is that people like to deal with others that are on their same level of thinking.

Time Magazine article Get Personal with Marketing and Net More Sales reported that this Quant Method may be helpful because, “Knowing more about personality types can help you optimize email messages and websites to include specific landing pages with information that the four different personality types like in order increase conversion rates.”

While I find this to be an interesting way to market, it may be difficult to get people to respond to these assessments.  When marketing to a large database, it is not feasible.  I like the concept of targeting to the individual’s needs.  The real trick would be to get people to actually take the assessment.

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How Businesses can Maximize Online Presence

 

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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Texting Offers Latest Marketing Opportunity

As mobile phones have taken over the way people communicate, it is a natural progression for texting to become a marketing opportunity.  In the Wall Street Journal article Teen Stores Try Texts as Gr8 Nu Way to Reach Out, author Christina Binkley explained, “Like many parents who have turned to texting to reach their teens, some youth-oriented fashion brands like Charlotte Russe, Claire’s Boutique and Vans are finding that young people are most accessible by text.”

Texting now can include more rich content, pictures and video.  Marketers can send shopping passes, discounts, and offers.  Rather than merely being a vehicle for chat, texting now offers a way to get customers to opt in and avoid illegal lists or spam.  Customers can selectively pick who they would like to receive offers from, which leads to a higher chance of the sales message being received.  The article stated, “People are five times more likely to open a text than an email.  Five billion people text on mobile phones, while about two billion people use the Internet.”

This new form of communication has increased the speed of receiving offers and acting upon them.  There is immediacy due to the ability to send messages that state things like “get 10% off if purchased within the next 3 hours.”

One of the hardest parts is to get people to opt in to receive the texts.  Retails often post signs to ask customers to opt in by texting short codes.  For more information, check out Top Links Explaining SMS and Short Codes.

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Marketers Use Retina-Tracking and Facial-Scanning Devices

 

The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction.   Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences.  Although these scans are not available on the grocery store shelf, they have been used in product research.

The Wall Street Journal reported, “Kimberly-Clark’s researchers used computer screens outfitted with retina-tracking cameras when testing the newest packaging for its Viva paper towels in 2009. Their goal was to find which designs got noticed in the first 10 seconds a shopper looked at a shelf—a crucial window when products are recognized and placed in the shopping cart. They also wanted to know if the preferences held up on different count packages, from single rolls to multipacks.”

Researchers have found that they may obtain more accurate data this way than through the use of traditional surveys.  The retina-tracking devices are useful because the human eye can detect information very quickly.  It’s not just our eyes that can give marketers important information.  Some companies have used brain scans to determine product preferences.  Now with facial recognition software, even more customer data can be compiled as companies can “track involuntary facial expressions to gauge true emotional reaction.”

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10 Top Links to Explain Social CRM

 

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, Salesforce.com and Twitter.

To find out more about social networking and CRM, check out a video by Salesforce.com titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

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What You Should Know About Push Notifications

 

Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.”  If you’ve noticed the number of email listed on your email icon, that is there due to a push notification.  That notification reminds you that you have mail without making you actually open up the application.

IOS (Apple’s system) is not the only one that utilizes push notifications.  Android and Windows smartphones also use them.  Check out:  Not all Push Created Equal.

Apple’s IOS system provides 3 types of push notifications.  To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.”  For more help, check out:  IOS:  Understanding Push Notifications.

Some push notifications may be very useful.  However, TheNextWeb explained push notifications need to be smarter.  Having the ability to adjust how they work may need to be adjusted.  Lifehacker explained that push notifications may not be the best thing.  In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”

Push notifications are an effective marketing tool. Check out the following video explaining why:

MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”

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