Dr. Diane Hamilton's Blog

A Revolution in Hiring and Working with Eva Andres of Juniper Networks

Are QR Codes Successful?

  I am currently reviewing a text about marketing.  Schools hire me to do this on occasion.  One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you...

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Entrepreneurs Replacing People with Tablets

  One of the hardest parts of getting a new business off of the ground is to have enough funding.  Many entrepreneurs use family members as personnel in order to avoid paying wages.  It may be quite expensive to hire people to take orders or process requests. ...

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Have You Been Retargeted?

  If you have ever shopped online for an item and then later noticed an ad for that exact item on another page, you have been retargeted.  It may cause some problems for people who are trying to surprise others with something special. Consider the scenario of the...

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Marketing Based on Personality Type

  QuantMethod is a site that offers ways to help companies market to customers based upon understanding their personality type.  The Quant Method assessment puts people into 1 out of 4 categories.  According to their site, these types include: Thinker – “The...

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How Businesses can Maximize Online Presence

  While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need...

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Texting Offers Latest Marketing Opportunity

As mobile phones have taken over the way people communicate, it is a natural progression for texting to become a marketing opportunity.  In the Wall Street Journal article Teen Stores Try Texts as Gr8 Nu Way to Reach Out, author Christina Binkley explained, “Like many...

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Marketers Use Retina-Tracking and Facial-Scanning Devices

  The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction.   Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences. ...

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10 Top Links to Explain Social CRM

  Organizations use technology to keep track of customers' information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle...

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What You Should Know About Push Notifications

  Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your...

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