Strategies for Improving Workplace Behavior and Performance

From Leadership Expert Dr. Diane Hamilton

The PayPal Mafia: What is a Serial Entrepreneur?

The PayPal Mafia refers to a group of individuals who created multiple companies that created a frenzy of growth in the Silicon Valley.  The entrepreneurs created PayPal before they set out to develop other multiple successful technology-based companies.  These men are serial entrepreneurs or individuals who, “continuously come up with new ideas and starts new businesses. As opposed to a typical entrepreneur, who will often come up with an idea, start the company, and then see it through and play an important role in the day to day functioning of the new company, a serial entrepreneur will often come up with the idea and get things started, but then give responsibility to someone else and move on to a new idea and a new venture.”

To learn more about some of the individuals associated with the PayPal Mafia check out the following members and how their initial success led to other serial successes:

For a more complete list of the PayPal Mafia members and their accomplishments, click here.

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Linkedin Endorsements Poorly Utilized

 

Linkedin has provided an opportunity for networkers to endorse the skills of people with whom they are connected.  This was meant to be a time saver for people who normally wrote full recommendations. The idea had promise.  However, it is not being utilized well.  When users sign onto their Linkedin profile, they are given a list of people in their network and asked if they want to endorse them for a particular skill. There is the option of being able to endorse all of the people that pop up as choices.  The problem is, many people are doing that.  People may receive many endorsements from people who have not witnessed some of the skills they have endorsed.  At that point, the Linkedin endorsements become meaningless.

It is far too easy to choose the option of endorsing people as it is currently configured.  If the point was to make recommendations easier, it is understandable that there should be some way to do that.  However, if everyone is endorsing everyone for everything, there is no value to the endorsement.

To find out more about Linkedin’s Endorsements check out the following articles

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Apple and Other Top 10 Company Financial Statements

 

With all of the reports about the successes and failures of IPOs in 2012, there may be renewed interest in deciphering financial reports.  The follow are explanations of the four major financial statements.

  1. Income Statement:  One of the most important reports for a company is their Income Statement.  This may be referred to as the Statement of Income or the Profit and Loss Statement. This report shows profits and losses over a specific period of time.
  2. Balance Sheet:  The balance sheet is also referred to as the Statement of Financial Position. The balance sheet displays a company’s position at a single moment in time.
  3. Cash Flow Statement:  This may also be referred to as the Statement of Cash Flows. The Cash Flow Statement shows information about how money flows in and out of a business.  This may be helpful in determining the viability of a company.
  4. Statement of Retained Earnings:  This may also be referred to as e Statement of Changes in Equity.  This statement explains the company’s retained earnings over a period of time.  This will be reported under shareholder’s equity on the balance sheet.

The following are examples of the top 10 company financial statements:

Income Statements:

Balance Sheets:

Cash Flow Statements:

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LinkedIn vs. Facebook IPO Success

 

LinkedIn’s recent IPO performance appears to have crushed the perception of big named company IPOs from Facebook, Yelp, Zynga, Groupon and Pandora. Based on their recent closing price, LinkedIn is up 141%. According to BusinessInsider Linkedin is, “the best-performing IPO this year by a huge margin. The next closest competitor, Bankrate, is up about 28 percent from its initial public offering.”

Timing may have been a factor for LinkedIn’s success. They have also seen consistent growth in unique visitors. Investors waiting for highly anticipated IPOs like Facebook may have helped increase the success of LinkedIn as well.

Although Facebook has had a lot of negative press regarding its IPO, CBS news reported that Facebook’s IPO was actually a success. CBS explained, “LinkedIn (LNKD) shares popped from the start in the professional networking company’s 2011 IPO and more than doubled in the first few days.”  Investment bankers made a bundle. This led people to think Facebook had been a flop. However, CBS author Allan Roth explained, “my definition of a successful launch of a new publicly traded stock doesn’t rest on how much money the investment bankers make. It rests on how close the offering price is to where the stock actually trades. The fact that Facebook shares closed at nearly their offering price tells me that that investors thought it was fairly priced. That’s pretty amazing, in my view, given all the hype over Facebook.”

Colin Lokey from SeekingAlpha explained that when comparing Facebook to Linkedin, fundamentals show that Linkedin is overvalued. Lokey warned, “Investors should of course, keep in mind that the fact that LinkedIn is far too expensive doesn’t mean Facebook is fairly valued at half of LinkedIn’s price.”  Prices have been affected by the recent Facebook IPO. Yahoo’s Finance writer Jeff Macke did not share Lokey’s opinion on pricing when he stated, “Linkedin stock has been dragged down over the last few weeks by the undercurrent of the Facebook Titanic.” He sees LinkedIn as a “screaming buy”.

Only time will tell how well LinkedIn and Facebook will perform. BizJournals recently quoted Linkedin’s CFO Steve Sordello about the importance of a company’s IPO results. “”An IPO is a one-time event, and what really matters is the long term. If it rains on your wedding day, you’re going to remember it rained but it’s not going to influence the marriage.”

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Top 10 Entrepreneurs Who Hit it Big Before Turning 35

 

There was a time when it was unusual to hear about an entrepreneur becoming successful at a very young age.  With the technology boom, the story is becoming more commonplace.  The following list contains the top 10 entrepreneurs whose dreams came to fruition and made them very rich before they hit the ripe old age of 35.

  1. Apple – Creators:  Steve Jobs and Steve Wozniak.  Apple was established in 1976, the year Steve Jobs turned 21 and Steve Wozniak turned 26.
  2. Amazon – Creator:  Jeff Bezos.  Amazon was founded in 1994, the year Jeff Bezos turned 30.
  3. Disney – Creator:  Walt Disney.  Disney was founded in 1923, the year Walt Disney turned 22.
  4. Facebook – Creators:  Mark Zuckerburg and his college roommates Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Facebook was launched in 2004, the year that Mark Zuckerburg turned 20.
  5. Google – Creators:  Larry Page and Sergey Brin.  Google was incorporated in 1998 the year that Larry Page and Sergey Brin turned 25.  Google’s IPO was in August of 2004, the year the men turned just 31.
  6. Groupon– Creator:  Andrew Mason.  Groupon was created in 2008, the year Mason turned 29.
  7. LinkedIn – Creators:  Reid Hoffman and founders from PayPal.  LinkedIn was founded in late 2002 the year that Hoffman turned 35.
  8. Microsoft – Creators:  Bill Gates and Paul Allen.  Microsoft was established in 1975, the year Bill Gates turned 20 and Paul Allen turned 22.
  9. Twitter – Creator:  Jack Dorsey.  Twitter was created in 2006, the year Dorsey turned 30.
  10. Yahoo! – Creators: Jerry Yang and David Filo.  Yahoo! was incorporated in 1995, the year that Jerry Yang turned 27 and David Filo turned 29.

Click on the company names above to find out more details and top stories about these unique companies.

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Top 10 Companies’ Code of Ethics and Conduct

Companies have something called a code of ethics that outlines how they will run their business.  Sometimes they refer to this as their code of conduct. There aren’t always laws to govern things like ethics.  Therefore, it is up to companies to define some of their ethical behavior.

 

via searchenginewatch.com – Google a Little Evil

According to the International Labor Organization, “Unlike labor law, corporate codes of conduct do not have any authorized definition. The concept “corporate code of conduct” refers to companies’ policy statements that define ethical standards for their conduct. There is a great variance in the ways these statements are drafted. Corporate codes of conduct are completely voluntary. They can take a number of formats and address any issue – workplace issues and workers’ rights being just one possible category. Also, their implementation depends totally on the company concerned.”

Click here for an article on the difference between laws and ethics.

The following is a list of some major companies and their code of ethics:

In researching these companies, it was interesting that Facebook didn’t have a clearly defined code of ethics listed in the same way other companies did.  For more about Facebook, check out the Wall Street Journal article:  Facebook Agrees to Work With Government on Germany Privacy Code.

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10 Most Important Steps to Obtain Dream Job

 

I often speak to students and career groups about how to obtain a dream job or reinvent a career.  I have listed some of the most important points from my lectures, with appropriate links to articles, to explain the process.  Be sure to click on the links listed under each step to watch videos and read the articles to get step by step instructions.

  1. Define Your Goals:  People fear making mistakes.  Although it can be argued there are no mistakes, only learning experiences, part of avoid mistakes is to have good goals.  The goals must be measurable with timeframes listed for when you wish to achieve those goals.
  2. Analyze “You” as the Product:  To get a job, you must showcase your talents by thinking of “you” as the product.  When you are networking and interviewing, you are “selling” a product and that product is you.   Be sure to analyze your online reputation.  You can be sure that companies will check on this.
  3. Create a Personal SWOT Analysis:  SWOT stands for strengths, weaknesses, opportunities and threats.  By creating a personal SWOT analysis, you can work on capitalizing on your strengths and find solutions for any weaknesses or threats.
  4. Analyze Your Competition: When you are interviewing, you must remember there are a lot of others that are competing for the same job.  Think of those things that you bring to the table that your competition does not.  What do others have that you need to be working on in the meantime?  Have you done your research?  If an interviewer asks you the question: “Why did you pick our company?” . . . do you have a good answer?  Know the answers to difficult job interview questions.
  5. Capitalize on Personality Skills: Part of finding the right job is based on understanding your personality preferences.  Personality tests like Myers Briggs MBTI can be very helpful in leading you to the right job.  It is also important to work on developing emotional intelligence. Find out why employers are placing as much value on EQ as IQ.
  6. Analyze Jobs:  Find out what jobs pay:  One of the first steps is to find out what a job is worth.  Consider what types of jobs motivate you.  Check out top 10 ways to find a job or have a job find you.
  7. Showcase Your Talents:  Use social networking to get noticed.  Find out how you can use a simple PowerPoint presentation and Camtasia to showcase your abilities.  If you are not on LinkedIn, you should be.  Use Google Docs and LinkedIn to get noticed.  Rev up your business card by adding a QR code to it.  Avoid putting these top 10 wrong things on resumes.
  8. Ace the Interview:  Once you are able to obtain an interview, use personality skills to wow them.  Deliver information in the job interview based upon understanding introverts and extroverts.  Keep in mind the proper answer to tough interview questions.
  9. Follow up on the Interview:  Always follow up with a thank you note.  It is important to stand out from the crowd and having manners is very important.  It is important to realize that millennials have unique job expectations and may not come across as respectful at times.
  10. Use what You Have Learned to Succeed: Continue to use the things you have learned in order to obtain the job.  Don’t stop setting goals.  Stay connected through social networking in case the job doesn’t work out.

How to Use QR Codes on Your Resume and Business Cards

QR codes are the latest thing in marketing.  They are in the newspapers, on billboards and on just about every kind of marketing material you can imagine. Now you can utilize this amazing new technology to make your business card and/or resume stand out from the rest.  This is an innovative way to show prospective employers that you are tech savvy.  It also can redirect them to important information on your website that you cannot include in your resume. 

Here is an example of how to put one on your business card. 

Anyone with a smartphone that has an app for reading QR codes can easily point their phone at your card and find out more information about you.  If you don’t have a QR reader app on your phone, they are easy to download from sites like iTunes and they are free.  I use QR Reader for iPhone.  Once you have the app on your phone, open it, and point the phone’s camera at the square on my card.  See how it directs you to a site. 

The QR codes are simple to create.  Check out this article:  how to create your own QR codes.

Here is an example of how to include them on your resume:

 
If you used your reader to scan these codes listed here, you can see they each will send you to a different site.  You may just want to send them to your LinkedIn page or some other website that showcases your abilities.  You could create a presentation in Google Docs or on YouTube that would make you stand out from the crowd.  If you have always felt that you could get that job if only they could see you, now is your chance.  Just be careful to create quality content on the site where you direct potential employers. 

To see QR codes in action, check out this video about how QR codes are changing the way people shop:

Value of Top Companies

The following is a list of the estimated value of some of the top companies in 2011.  They are listed in order of highest to lowest value.

Apple – TechCrunch recently reported that Apple’s value is now worth as much as Microsoft, HP and Dell combined.  Valued at over $300 billion, Apple continues to grow.  For more specifics, click here:  Apple Value

Microsoft – Recent estimates put Microsoft’s value at about $200 billion.  Skype – Microsoft’s recent purchase assessed Skype’s value at $8.5 billion.

GoogleGoogle’s value has been estimated to be $192 billion as of January, 2011.  For more specifics on this income including Larry Page and Sergey Brin’s net income, click here:  Google ValueYoutube – Recent estimates put Youtube’s value around $1.3 billion.  Google paid $1.6 billion for Youtube in 2006.

FacebookFacebook was valued at $82.9 billion in January and that number continues to grow.

Amazon – In January, it was reported that Facebook passed Amazon’s value.  Amazon still showed a $75.2 billion worth.  For more specifics, click here:  Amazon Value

HP – Recent estimates put HP’s value at about $72.8 billion.

Dell – Recent estimates put Dell’s value at about $29.3 billion.

Groupon – Recent estimates put Groupon’s Value at as much as $25 billion.

Twitter – It is suggested that Twitter’s value is around $7.7 billion.

Linkedin – Recent estimates put LinkedIn’s value at over $4 billion.

Using QR Codes to Get a Job or Promote Your Business

You probably have seen QR codes and don’t even realize it.  Perhaps they were on a marketing ad or a flyer someone handed you.  You might have seen them on a promotional piece or on a poster at a local store.  It may have looked so under-stated that you probably passed right by it and didn’t give it a second thought.

Start looking for them.  You’ll be surprised at how many places are using them.  What are they?  Think of them like a bar code that lists a lot more information and can direct you to specific websites.  Companies are creating these codes to be used with smartphone apps.  This is an example code that I created for my book, It’s Not You It’s Your Personality:

It’s really simple to make one.  You can go to a site like Qurify.com and type in the information you want to be encoded.  It may be something as simple as a website address.  You can go to the Qurify site and type in your website URL address. If you don’t have a website, consider putting in your Linkedin profile page.   Click on the Qurify button and then download the image it creates as a jpeg file.  Now you can take this file and put it on your business cards, on your resume, or on any other information you create. 

Anyone who has a QR Reader app on their phone can simply start the app on their phone and point it at your code.  When they do that, they will be directed on their phone to the URL address you entered on Qurify.  It couldn’t be easier. 

This can really make you stand out from the rest in the job search.  Just having that code on your resume will make those that don’t know what it is, look into it why it is on your resume.  For those that do know what it is, they will appreciate how technologically you savvy are.

If you have your own business and want to promote different parts of your website, these can be useful as well.  To show examples, I created several of these QR codes for Dr. Robert Spies’ plastic surgery site.  To see how they work, first download a free QR Reader app onto your smartphone.  Then open that app and point it at the codes listed below.

This code directs you to information about facelifts:

This code directs you to information about tummy tucks:

 This code directs you to information about breast augmentation:

 By having different QR codes like this, you can customize your marketing material to direct people to the appropriate websites.  For companies like a plastic surgery practice, this can be a very effective tool to target people that have a strong enough financial background to own a smartphone as well as those that are interested enough to point their phone at the code for more information.  It is a great tool to specifically target the appropriate population. 

To find out more about how these codes work, check out information from the guys at how stuff works technology podcast. 

Millennials Actually Utilizing LinkedIn Rather Than Just Having an Inactive Profile

Linkedin has a lot of people with profiles. Quantcast reports “Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.” However, that doesn’t mean they are all taking advantage of the site.  Dynamic Business reported, “According to the 2010 LinkedIn Career Trends Research, a staggering 60 percent of professionals surveyed on LinkedIn do not use social media channels when it comes to advancing their careers – despite 87 percent believing an online profile will help their professional identity and career progression. This mirrors results for business adoption of social media, with only 28 percent of small businesses surveyed using social media despite a similar number believing it would help their business.”

That may be changing.  The day of looking for a job in the classified section has gone. Millennials are moving away from newspaper ads.  SMH reported results from I Love Rewards and Experience Inc. that showed, “28 per cent say they will use LinkedIn to find a job, compared with 7 percent the previous year. Newspaper ads are moving in the opposite direction with 28 per cent saying they would turn to newspapers, compared with 34 per cent for the previous year.”

Millennials have been shown to have unique expectations in the working world.  Mashable reported more information from this study showed, “Millenials about to hit the workforce don’t care what size company they work for and that 64% of them plan to stay at their new job for two to five years. Another 24.1% say they plan to stay with their employer for more than 10 years. However, the average tenure for millennials is actually 1.5 years, according to the Department of Labor.”

InMaps from Linkedin: Map Your Social Connections If You Can Get It To Work

Have you ever wondered what your network actually looks like?  With Linkedin InMaps, they claim you can get a map of colors to show your connections and how they inter-relate.  Colors represent groups within your professional connections.  It’s a way to see how you know people and visualize relationships.

It sounded very interesting so I thought I’d check it out.  I was unable to view InMaps through Explorer or AOL.  It suggested using Google’s Chrome or Firefox but it never worked with those applications either.  It just gives a never-ending processing swirl on the page.  I was curious if it had to do with Windows 7 so I tried it on my Mac with no luck either. Granted, I have a lot of connections on Linkedin, but the processing swirl never stopped. 

Perhaps they are just having problems with the site that will resolve.  If anyone has had good or bad things to say about InMaps, I’d be curious to hear about it.

LinkedIn IPO May Be Sooner Than You Think

LinkedIn has already completed the first step in the IPO process.  With over 90 million members in over 200 countries and an estimated worth of $2 billion, its growth is undeniable. All Things Digital reported, “LinkedIn, the online business networking site, is likely to file regulatory documents for an initial public offering as early as today, according to sources close to the situation.”

Linkedin may not be the only big name going IPO soon.  According to All Things Digital, “LinkedIn’s entry into the public market is one that many expect will be followed by other Internet firms in the coming year, including Zynga, Chegg and, most anticipated of all, Facebook.”

Quora Confusion: How to Navigate This New Social Media Site

image via google.com

Quora is a social media site created by former Facebook employees.  It is designed to be an interactive question and answer site.  It appears to me to be like the Q&A section on LinkedIn where someone can ask a question and receive an answer in a more sophisticated way than a simple Yahoo Answers response.  Unlike Yahoo Answers, users must be a member of the site to view the discussions.  

I have received several notifications that people were following me recently on Quora, so I decided to give it another look yesterday.  Interestingly, this morning, the Wall Street Journal did a piece on Quora.  I was a bit relieved to hear that I wasn’t the only one who finds the site to be a bit confusing.  According to the WSJ article, “The site lacks instructions on how to use it; people just have to figure it out as they go. For example, a newcomer might not know that Quora answers can be voted up or down by seeing two tiny triangles that appear beside each answer. If I select the up triangle, this indicates I voted for that answer, and news of this vote is shared on the Quora home page of anyone who follows me. A number beside each answer indicates how many votes it has received so far. But unless you’ve used the site for a while, you wouldn’t know any of this.”

I like the Q&A section in LinkedIn and I think Quora has some possibilities.  I will have to give it another try.  I recommend reading the article in the Wall Street Journal to learn more about Quora and how to navigate within the site by clicking here

For now, I have answered questions on Quora including one titled: How do you know if you are emotionally intelligent?  If you are on Quora and want to see my response to that question click here.

Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

If you are looking for a job, you probably have looked at getting on LinkedIn and some other social networking sites.  If you have created a LinkedIn profile, it should show up on Google’s search engine. 

In some recent talks I gave to job-seekers, I asked my audience if they had Googled themselves.  Surprisingly, not as many people as you may think have done this.   In my book, How to Reinvent Your Career, I discuss the importance of Googling your name to see what it displays.   You can be sure that employers will do this.

It is nice that search engines like Google can help people find you.  One way to help improve being found is to be on LinkedIn.  There are other benefits to being on LinkedIn. According to a recent article in WSJ.com, “One of the least recognized aspects of LinkedIn, says founder Reid Hoffman, is the fact that it allows people to help other people.” I personally like the Q&A feature of LinkedIn for this reason.  Not only can you ask a question, but you can offer your expertise and help others. 

According to Hoffman, Linkedin is an important part of the career search.  I agree.  He also asked an important question: “There are millions of other people out there. What do you do to put yourself in the right place for people to find you?”

I often give advice for things you can do to be found.  LinkedIn is high on my list.  However, if you are interested in finding out more ways to be found, check out some of my career videos

How to Get a Job by Understanding  Emotional Intelligence

How to Get a Job by Utilizing a SWOT Analysis

How to Get a Job by Utilizing Camtasia and Powerpoint

How to Market Yourself by Using Social Media

Be Your Own “Dream Career” Advocate, Reinvent Your Social Network

Phoenix AZ—November 11, 2010— Guidance is a powerful thing and an important thing to seek from all sources when considering career change.  In her new book, How to Reinvent Your Career, Dr. Diane Hamilton does just that. She guides her readers through the process of self-promotion, something truly essential for landing that “dream” job.

Dr.  Hamilton has been advising her students regarding career opportunities for 5 years. She wants them to be marketable, relevant to the times and ultimately successful.  However, this isn’t any job hunt. This is a reinvention. Readers are using Diane’s tools to find complete job satisfaction.  The number one rule is when interviewing for a dream job is to understand the ability of how to show prospective employers   the benefits (not to be confused with features) that you offer.

Dr. Hamilton points out that Linked-in.com can be thought of as the Facebook for professionals. It is a way to get “connected” or “linked-in” with people online.   New users can create a profile showcasing their unique abilities and strengths. Some may see it as an online resume but it is so much more than that, as it can be tailored to emphasize your strengths and assets and be used to interact with potential connections.

“Networking is not contrived cocktail parties anymore,” says Hamilton, “The future is online—and that should not be a scary place. To stay current, you have to create your ‘brand,’ the heart of your profile, online.”

Once the profile is complete, it’s time to connect!  It must be continually updated to obtain the maximum benefit.  Just joining is not enough.  You must actively participate for optimal success.  Anytime a user gathers someone’s business card, it is crucial to connect with him or her the next day.  Linked-in is a way to keep a database of people who could be mutually beneficial contacts for the duration of the user’s entire career.

For job seekers Linked-in is partially about staying current, but most importantly a way to show not only skills but benefits: the total package. When changing careers it is vital to self-promote, showing that you are more than a set of skills but an asset to the team at that “dream job.”

“Link-in” with Dr. Diane Hamilton: www.linkedin.com/in/drdianehamilton

PR Contact:
Rebecca Crowley, RTC Publicity
646-619-1178
rebecca@rtcpublicity.com


drdianehamilton.com

Top 10 Ways to Find a Job or Have a Job Find You

With the current job market, people are looking for unusual ways to stand out in the crowd.  I recently gave a presentation at a local university where I explained the job searching tips I discuss in this article.  To see that actual live presentation, click here.

If you are not utilizing some of the following ways to showcase your talents to prospective employers, you may be missing the boat.  Here is my top 10 list of things you need to be doing if you are looking for a job.

1.  Research Top Career Sites like Monster, CareerBuilder, etc. Look for sites specific to the industry in which you want to work.  For example, there are pharmaceutical-specific sites like Medzilla or higher educational-specific sites like HigheredJobs.  Update your information with each of these sites and set up searches so that jobs are sent to you as they become available.  

2.  Utilize Camtasia and PowerPoint to showcase your abilities.  If you know how to create a PowerPoint presentation, then it can be quite simple to use a software package like Camtasia to have voice-over capabilities to make your presentation have more depth.  These presentations can be showcased on many different sites including your blog or website if you have one.  One of the best places to showcase your talents with the final presentation product is through Youtube. For an example of one I’ve made, click here.

3.  Utilize Youtube to present “you” as a viable product.  If you have created a video or a Camtasia/PowerPoint presentation mentioned previously, Youtube is the place to upload it for maximum exposure.  If you have a skill that is visual such as ability to work in Photoshop, you can create print screens of your work and incorporate them into your presentations. 

4.  Google Docs is very much like PowerPoint but it can be seen by people on the Internet as well as be imported into your Linkedin Profile. To see an example of one I have created, click here.

5.  Prezi is also similar to PowerPoint in that it is presentation software.  The big difference is how it displays your information. This web-based program can show things in a non-linear fashion.  If you haven’t had a chance to view a Prezi presentation, check one out by clicking here.

6.  Blogging is a great way to get your presence known on the Internet.  Sites like WordPress are free and easy to set up.  You can link your blog to several other networking sites to capture the attention of those on Facebook, Twitter and many more sites.

7.  LinkedIn is probably one of the best sites you can use to get exposure to people and showcase your talents.  Utilize their Q&A area to become an expert.  Sign up for groups to meet others that could hook you up with opportunities.  Import your Google Docs, WordPress blogs and other information to showcase your abilities.  Tie your status line into Twitter to get more exposure.

8.  Facebook is also an important place to network. You can create a professional page for your work or display your products that you are promoting. 

9.  Twitter can also be a useful way to have others learn about what you are doing professionally.  Be sure you tie in your other sites links to Twitter.  Use programs like bit.ly to shorter any web addresses to fit your message on Twitter.

10. Old Fashioned Networking is still important.  Always have your business card with you.  Talk to everyone you know and talk to people you don’t know.  If you are sitting by someone on an airplane or standing in line to buy something, you just might find that the person you meet has connections.  Have your business card ready!

For more articles to help you, see:

How to Get a Job Marketing You as the Product

Click on the picture below to watch the video of Dr. Diane Hamilton’s presentation:  “How to Get a Job Marketing You as the Product”:

11 Practical Business Uses for LinkedIn, Facebook and Twitter: Business Collaboration News

Check out the latest article by gigaom.com.  It contains some very useful suggested uses for some of the more popular social networking sites.  It ties in nicely with what I wrote about in my book, How to Reinvent Your Career.  This article has to do more with businesses utilizing these sites.  These same tactics can be used for the individual looking to be noticed.

For more articles about utilizing social networking for self-promotion and career advancement, click here.

See Gigaom.com’s list of some basic ways to use LinkedIn, Facebook and Twitter for specific business activities.  To see the eleven uses, click here:  gigaom.com

Top 10 Online Influencers

 
Fastcopy recently posted the list of top online influencers.  If you think you might recognize some of the names, you may be surprised.  According to a press release by HRMarketer, “Months ago, Fast Company magazine created its Influence Project in an effort to find out who was the most influential. Would it be media darlings like Oprah and Shaq? Or would it be more ordinary people whose influence may not be as great with more traditional media outlets but who exert significant influence over their Twitter followers, Facebook friends, and LinkedIn connections. More than 32,000 people registered with Fast Company to find out where they stood along with a chance to get their photo in the magazine this November.”

The top 10 on-line influencers according to Fast Company’s The Influence Project were:

1. Jeremy Schoemaker
2. Shefqet Avdullau
3. Tod Sacerdoti
4. Cory Boatright
5. Greg Clement
6. Frank Kovacs
7. Sebastian Saldarriaga
8. James Dunn
9. Richard Lee
10. Pace Lattin

To read full press release click here:  sfgate.com

Do You Need To Control Your Social Media and Build Brand Awareness?

There are many platforms out there that can help you manage all of your social media.  I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option.  I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects.  Check out my posterous site by clicking here

I know Facebook can present a bit of a challenge about when and how often to post.  I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts.  I tend to treat Facebook as a separate entity because of that and only post specific things there. 

I also use some of the other social management sites like SocialOomph and Hootesuite.  I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.

I think the following article by Dana Kohlbeck on Postcrescent.com does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.

Image via shoutmeloud.com

If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.

According to a recent business.com study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?

To read entire article, click here:  postcrescent.com

Changing Careers: Get The Help You Need

With the recent release of my latest book, How to Reinvent Your Career, I’ve had a lot of people writing and asking me questions about how to make some career changes.  According to an article in the Independent.co, this is a big time for career changers. In that article, author Russ Thorne stated, “If you’re thinking about changing careers, you’re not alone: according to some recruiters, this is the busiest time of year for job changes, prompted by months of summer reflection. However, a total career change demands more than planning a valedictory leaving do: research, networking and training or voluntary work experience will boost your chances of standing on the other side checking out the color of the grass.”

I discussed a many of these ideas in a recent radio interview with Anna Banks.  It is very important to have a plan.  Probably one of the biggest mistakes I see people make is to not have goals written down with clearly measurable ways of attaining those goals.

One of the chapters in my book is titled “The Product Is You”.  I often write and speak about how you must see yourself as the product and market your skills.  Part of preparing to do that is to do a personal SWOT analysis.  For those of you who have not taken many business courses, SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  Companies analyze these things on a regular basis.  I think individuals need to do the same thing. 

After self-analysis, you must also be sure to find ways to stand out in the crowd.  There is a lot of competition out there for the few coveted jobs.  I recommend reading some of the following articles to help you with social networking to get noticed and find your dream job:

6 Steps to Using Linkedin to Get That Job

I often write and speak to groups about how to use social networking to find a job and market one’s skills.  In my book:  How to Reinvent Your Career, I often write and speak about using social networking to find employment. In the marketing courses I teach, we discuss how to get that job you after graduation.  A very big part of obtaining that goal is to have a plan.  How can the recent college graduate, or anyone else, for that matter, utilize social media to find a job? 

I personally think LinkedIn is one of the best ways to get noticed.  Check out their latest series of videos at students to give them step by step guidance to learn how to set up their profile, build their network and find that job they love.

  1. Why should you join Linkedin 
  2. How to build your professional brand 
  3. Find your career passion 
  4. Build your network  
  5. Turn Relationships into Opportunities
  6. Nail the Interview

To find out more about finding a job and marketing yourself, check out: How to Reinvent Your Career: Make Money Doing What You Love.  

To find out more about online education and creating goals, check out:  The Online Student’s User Manual: Everything You Need to Know to be a Successful Online College Student.

What Kind of Return Can You Expect From Using Facebook, Twitter and Linkedin?

Have you ever wondered how your actions on some of the major social media sites are helping generate income for your business?  Eventbrite.com has published some findings from one of their studies where they tracked a set of metrics to quantify the value and impact of social media.

According to their report, “When someone shares an event with their friends through social media, this action results in real dollars. Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales. We’re seeing this number improve every week with the most recent four-week average equaling $1.87.”

If you are curious how they got these figures, click here.

How we did it
We use a custom suite of social analytics tools that we have developed entirely in-house. Our reporting lets us track and analyze not only which sharing options our users leverage, but where on our site each share action takes place. These tools also tie back into our conversion funnels, so we are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, we can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase.

Get a Job and Get Noticed By Taking Full Advantage of LinkedIn’s Capabilities

How to Reinvent Your Career by Dr. Diane Hamilton

With the release of my new book, How to Reinvent Your Career: Make Money Doing What You Love, I have been talking with a lot of people about ways for job seekers to get noticed. If you are currently in the market for a new job, don’t under estimate the importance of utilizing sites like Linkedin.  In a radio interview I did yesterday, talk show host, Anna Banks, and I discussed the value of Linkedin for the job seeker.  To listen to that interview, click here.  If you have not had a chance to take full advantage of what LinkedIn has to offer, take a moment to check out some of the links provided in this article to help you increase your exposure on their site to get noticed by prospective employers.

LinkedIn image
Website: linkedin.com
Location: Mountain View, California, United States
Founded: May 1, 2003
Funding: $103M

Southcoasttoday.com reported, “LinkedIn has become the new resume, so the importance of it from that regard cannot be understated for job seekers. Recruiters and hiring managers use LinkedIn as their primary research tool. Job seekers should ensure that their LinkedIn site tells their story well, uses key words that are likely to be searched, and includes a downloadable resume using a tool such as Slideshare, which is available on LinkedIn”

I personally also recommend considering importing presentations from Google Docs into your LinkedIn profile to showcase your talents.  To see how to do this click here

How big is LinkedIn?  According to Bakersfield.com “LinkedIn boasts of 80 million members in more than 200 countries. A recent post on Mashable.com notes the growing number of places recruiters are posting jobs, with LinkedIn at the top of the list. ”

If you are interested in reading more about Linkedin and ways to use it to find a job, check out some of these articles:

Monitoring Your Online Reputation

Using Keywords to Optmize Your Linkedin Site

LinkedIn’s New Signal Program

How to Find a Job on LinkedIn

How to Look Amazing on LinkedIn

Asking People to Join You on LinkedIn

The Top 5 Ways You Should Be Using LinkedIn to Find a Job

I am always on the lookout for articles about careers, social networking and education.   I hit the trifecta when I discovered Linkedin was offering Career Explorer for graduates.  TechCrunch recently a very interesting article they posted about the use of LinkedIn for students needing help with their career path.  The following is an excerpt from that article:

LinkedIn is launching a new data-focused feature, called LinkedIn Career Explorer, that provides college graduates with insights from other LinkedIn members to help them visualize a career path.

Career Explorer leverages data from the professional social network’s 80 million members to help students visualize and map successful career paths in a variety of industries. The product also shows college students job opportunities and salary information, the type of education and experience required, and will indentify people who can help them find these jobs.

So students can specify a type of job that they want to pursue or the company they want to work for and LinkedIn will show professionals who have succeeded in similar endeavors. Students can also access the best contact within their networks for certain fields or companies, and LinkedIn will recommend job openings.

The new feature will lead students to the Company Profiles (LinkedIn now has over 1 million profiles on the network), and encourage users to “follow” those companies to receive updates, including job postings, new hires and more.

Career Explorer is currently being rolled out to students at 60 universities in the U.S. and will eventually expanded to users from other educational institutions. The feature seems fitting for the platform and will no doubt provide a unique way for college students to see the career paths of those who have reached success in particular industries. Also, Career Explorer is a way to attract college students (and perhaps even ambitious high school students) as members of the community and perhaps gain loyalty among this age group.

To read the complete article click here.

Book Review: Get it Done Time Management Tips

I sometimes like to review books that I feel are helpful and fit into my goal of helping people reach their lifetime potential.  A book that I feel fits into that category is by Stever Robbins and is titled Get-It-Done Guy’s 9 Steps to Work Less and Do More.  I am a fan of the quickanddirtytips.com site where Stever’s work can be found.  Also on that site is the Grammar Girl, Girlfriend MD and House Call Doctor.  I often send my students to the Grammar Girl site as I think it has a ton of helpful grammar tips, written in a fun and more entertaining style.

Robbins book, 9 Steps to Work Less and do More, is also written in a very informative style.  He writes about many of the things that I also write about in my books (The Online Student User’s Manual and How to Reinvent Your Career) including time management, goal setting and more.

How to Reinvent Your Career by Dr. Diane Hamilton

 

I thought I’d point out some important things that he writes about in his 9 steps.

Step 1:  Live on Purpose

In his book, Stever stated, “If you’re anything like me, a lot of what you call work has very little to do with getting anything important done in life.”  I think this is a very important statement because I see a lot of my students and people I work with who seem busy but don’t really accomplish anything.  One thing that Stever writes about in this section that I feel is extremely important is that your actions should match your goals.  We all see the busy person who works the 80 hour week and yet are they really working smart or are they just working hard?  It is very important to have goals and to be sure that you are doing the appropriate actions to meet those goals. What is nice about Stever’s book is that he gives nice examples and step by step explanations of “how” to get to where you are going.

Step 2:  Stop Procrastinating

Procrastination can be a big problem for a lot of people.  In the book, It’s Not You It’s Your Personality, that I co-wrote with Toni Rothpletz,  I mentioned that I am a qualified Myers-Briggs instructor.  One of the most interesting things I found out about personalities is that about the people who like to wait until the last minute.  Some people actually naturally do better work at the last minute if they have a “P” personality as assigned by the MBTI personality assessment instrument.  While I agree with Stever that it is important to turn tasks into habits to stop procrastinating, there are some people who have a high “P” personality who actually work better when they are under pressure and have deadlines.  The only thing I would add to what Stever writes about here, is for those of you who have taken a personality assessment similar to the MBTI and found that you are a “P”.  If you are a high “P”, you should set time managed goals for when your project or activity should be completed.  “P” personalities seem like they are procrastinators because they wait to do things, but if they have a goal to do things that they know they must meet, they are more apt to do that thing by that timeframe.

Another thing I like about Stever’s book is he writes about breaking things into baby chunks to make goals seem more manageable.  I often write about this in my blogs and my books.  It is like the movie with Bill Murray “What About Bob” where they talk about doing baby steps.  In my book The Online Student’s User Manual, I wrote, “How do you eat an elephant?  One bite at a time.”  It is a goofy saying but it is also very true.  If you are a procrastinator, it may help you to think of a big project as smaller more manageable pieces.  I find this helps my doctoral students quite a bit as writing a dissertation can be overwhelming.  By thinking of it chapter by chapter, instead of an entire project, it can be less intimidating.

Step 3:  Conquer Technology

In Stever’s book he mentions he used a PDA for a year and then reviewed whether the promised benefits were actually beneficial.  I personally like to use iGoogle to keep track of a lot of my information.  I often recommend this to my students and have written about it here on my blog.  I think technology can be frightening for many but sites like iGoogle are very user friendly and can be accessed from many locations.  You can keep your Calendar, Address Book, etc. there as well as your RSS feeds and many other things to keep you organized.

Step 4:  Beat Distractions to Cultivate Focus

I liked Stever’s suggestion of keeping an interruptions list.  I tend to do that a lot as well.  I am the type of person that has things pop into my head often.  This is not so great when it happens at 2 am!  However, I like to write down any ideas I have on a piece of paper and get back to them later.  The trick is to write them down and then get right back to what you were doing so that you don’t jump around and be all over the place.  Instead you keep your focus.

Step 5:  Stay Organized

In this chapter, Stever covers the all important area of having organization skills.  I happen to be pretty good in this area naturally but I see a lot of people really need help with this.  I have taught time management skills to organizations where we discuss keeping track of emails, only looking at mail once and prioritizing.  This is the type of thing he gets into in this chapter.  He does a nice job including examples of checklists, etc. to get his point across.

Step 6:  Stop Wasting Time

This chapter is a very important one as far as I am concerned.  I have seen so many people who plan the plan to plan the plan and never get anything done.  People are not aware of how much time they waste.  I often have my first year college students map out a 24 hour period of time to write down exactly what they do every hour.  It can be enlightening for them to see how much time they really waste.  Stevers mentioned to be sure that what you are doing is actually work.  I was surprised by how many people I have worked with that thought they were doing work but were actually doing things that were wasting their time.  I am a huge fan of multi-tasking.  Many people over-look the importance of this skill.  When I was cold-calling in a sales job, I could type my notes while I talked to the people on the phone.  Other sales people would talk on the phone and then type their notes.  I could make twice as many calls because I could multi-task.  Are you multi-tasking whenever possible?  You could free up a lot of time by doing so.

Step 7:  Optimize

Are you doing things more than once?  Are you efficient or just effective?  I see a lot of perfectionists who are very effective but lack in efficiency.  There needs to be a balance.  Stever mentions the importance of knowing when to get expert help.  Sometimes you can do it all and you have to learn when to delegate or ask others for help.  He recommends creating resource books as your learn new tasks to refer to later for help on things you have learned.

Step 8:  Build Stronger Relationships

I like how Stever mentions you can’t there alone.  I completely agree.  There are so many people and resources out there to help you.  I know I personally have found Linkedin helpful to meet people who have given me some excellent advice and direction.  I highly recommend checking out their Q&A area as well as joining some of their groups.  Don’t just join though; you must participate in order to the most out of it.

Step 9:  Leverage

In Stever’s final chapter he writes about making sure to leverage in order to get results.  He explains using automation to get leverage.  There has never been a better time to use technology and automation to your advantage.  He mentions combining rather than multitasking to get things done.  I think there is a time for both.  Many people get confused as when to combine and when to multitask.  In this final chapter, Stever gives some excellent suggestions for ways to obtain the results you desire.

I highly recommend that you check out Stever’s book.  In it, he covers each of these topics in much more detail and gives great examples and specifics about how master these steps.

Microsoft Develops Good Ties with LinkedIn | Technology

Software giant teams with the foremost business oriented social network to sync contacts from admired Windows Live services such as Hotmail and Live Messenger.

Microsoft has made a point lately of highlighting the reputation of its Windows Live services. The company swanked that it had issued 500 million Windows Live IDs as of April and just two months earlier, asserted that 300 million users had signed up for its Live Messenger IM service. 

Microsoft Develops Good Ties with LinkedIn  

Now, Windows Live users will be proficient to coordinate with their accounts on LinkedIn, the foremost social network for professionals, with a new integration that merges the contact records of the two services.Microsoft’s tie-up with LinkedIn for its Windows Live services creates on a prior partnership between the two companies that connected Microsoft’s Outlook client with the social network. 

Microsoft said that its Windows Live group, which creates free online consumer and small business products, is partnering with the leading business oriented social network – LinkedIn. 

The ties signify that Microsoft (NASDAQ: MSFT) Windows Live users will be competent to link between LinkedIn and Windows Live services such as Hotmail and Messenger in order to share contacts, activities and updates.

Are You Monitoring Your Online Reputation?

googled

Individuals and companies need to keep track of their online reputation. Do you know who is writing about you or your business? In my book, How to Reinvent Your Career, I mention the importance of having a clean reputation online in case employers do some research into your background. That is important for employees, but organizations must be sure their reputations are intact as well.

One bad comment out there can cause a lot of damage. It is not just negative comments that can hurt you. I have heard stories about companies who have had their information translated incorrectly in other countries which has led to their business looking badly. Don’t assume that something posted in another country can’t be translated back into English and hurt you here.

There are sites like PissedConsumer.com or Scam.com or other sites where your reputation can be ruined.

Sites like Facebook, Twitter, Yelp and others are very important to help spread your positive message. But be careful, because they can just as easily spread a negative one.

I like to use Google Alerts to set up searches to track who is posting things about me or my company. I think it can be very helpful and it is free. If your company is large though, it can be harder to track all of the keywords.

Another free option is Yext Rep. This site tracks mentions and reviews on sites like Twitter, Facebook, Yelp, Superpages and Foursquare.

If you are willing to pay a fee, Viralheat can monitor online conversations for a cost as little as $10/month.

Trackur is another option that many use. They offer powerful tools, you can be up, and running in 60 seconds with their service, monitoring keywords, tracking trends on the web, and discovering how influential your site really is. They have something called sentiment tracking that, “you can tag discovered items with a positive, negative, or neutral sentiment. Keep track of who’s saying positive things about you and who’s attacking your reputation.” The price for this starts as low as $18/month for their basic plan.

Visible Technologies is a good option if you need monitoring in different languages. They support 12 languages and allow employees to share reports. This comes at a cost of $500/month and up.

Radian6 allows you to manage your social media campaigns. It can be integrated with Salesforce.com, Webtrends and Omniture for $600/month and up.

Optimizing Your Resume Using Keywords on Sites Like LinkedIn

In my book: How to Reinvent Your Career, I give a lot of tips about how to get an interview and obtain a job. Part of being successful in the interview process is to have a strong resume. Keywords are a big part of getting your resume noticed.

You may hear a lot about using keywords when optimizing websites. Now that sites like LinkedIn are increasing their searching capabilities, you may want to revisit how you have worded your online experience to be sure you are including appropriate buzz or key words. Employmentdigest.net suggests the following:

1. Go to web sites that represent companies and associations related to the candidate’s target industry in search of other buzzwords.

2. Search LinkedIn profiles of users who have similar jobs to see what keywords they’re using.

3. Go to association websites to see what keywords other industry professionals have used.

The specific words employers seek relate to the skills and experiences that demonstrate your experience with the skills necessary to do the job. Both hard and soft skills will fall in this category. Industry- and job-specific skills are almost always included in keyword lists. Highly technical fields can also include specific jargon or terms that demonstrate subject expertise. Job titles, certifications, types of degrees, college names and company names also demonstrate an applicant’s qualifications. Awards and professional organizations can also be considered strong keywords.

Top 50 US Cities for Social Networking

Netprospex had an interesting article ranking the top 50 cities for social networking. For the entire article, click here.

 

If you want  to see the entire report, click here.

Advice: How Do I Get People To Read My Blog?

Today’s Question for “Ask Dr. Diane”: Hi Dr. Hamilton right now I am up and promoting my artist Bianka and would like to ask you, how do I get people to read my blogs and visit my artist website. I am new to blogging and would like to know how to start people talking about them. If you can give me some insight on this it will be gratefully appreciated.

There are a lot of good books that give helpful advice about blogging.  I liked the last two books I read:  Career Renegade by Jonathan Fields and Dirty Little Secrets of Buzz by David Seaman.  I also think there are a lot of bloggers like Seth Godin and others that list helpful advice on a regular basis.  Some sites like Mashable and Problogger can be helpful as well.  If you type in the question ‘How do I Get People to Read My Blog”, into Google, I think you can find more advice than you probably can handle. I think some blogs are really good to follow for advice as well.  It can take some time to get blog followers.  You need to post regularly and post information that is targeted toward the people you want to have follow you.  Remember to include your blog address on everything . . .your signature line on your email, your twitter, facebook, linkedin, etc. pages . . . You’ve done one important thing already by responding to a blog (in this case mine). By posting helpful information on other people’s blogs, people can find you as well.  You can go to forums like these to chat with others about it:  http://bit.ly/aDqmQq  . . . http://bit.ly/bbCG5H.   You can start with Twitter as well by following people and posting things from your blog there . . . check out these articles:  http://bit.ly/18qgK3  and http://bit.ly/Zq4Qt.  I’m not sure if the price is still as reasonable as it was (I assume it is), but programs like letsgetsocial.com byKate Beck can be very helpful.   She gives some good advice about how to set up social networking sites.  Her aim is more about starting a social networking business, but I feel her videos are just as helpful to someone like you that is new to the social networking scene.  One big piece of advice is to be sure you are spell checking what you type.  You want to come across as professional as possible.

Top 5 Ways You Should Be Using Linkedin To Find A Job

 

  1.  Input a presentation from Google Docs to showcase your abilities. It is simple to create presentations in Google Docs that are very similar to a PowerPoint presentation.  There is an application you can add within Linkedin that allows you to access the Google Docs presentation.  When your contacts look at your profile page, they will be able to see your presentation.
  2. Use the Question and Answer section to either ask a question and get connected or answer a question and become an expert.  If you go to the “More” tab and pick Answers, you will find this section.  Then click on Career and Education.  You can look for topics that may help you with your career search, ask a question or answer one. Every time you answer a question and someone picks your answer as the best answer, you get one point toward being someone listed with expertise.  You will notice tabs for open questions, closed questions and experts.  Becoming an expert can help promote your skills to more people and open up more job options for you.
  3. Be sure you have combined your outgoing messages your post on your home page with Twitter.  There is a little box you need to check to be sure that any updates you post will not only get posted on Linkedin but also on your Twitter page.  If you do not have a Twitter page, it is easy to set up and free. Just go to Twitter.com.
  4. Import your WordPress blog into Linkedin.  Just as you were able to include Google Docs through adding an application, you can do the same for your blog.  In this way, people will be able to see your blog on your profile page. 
  5. Check out all of the extra add-on applications that are available including:  Polls, Google Presentation, Blog Link, Box-Net, Portfolio Display, SlideShare Presentations, SAP Community Bio, Company Buzz, My Travel, Reading List, Huddle Workspaces, Real Estate Pro, Tweets, Events, and Legal Updates.  If you have a lot of good multi-media to display, Portfolio Display would be a good addition. 

How to Use Google Docs and Linkedin to Get a Job

I often write about different ways to obtain a job.  One of the best ways is through networking and having strong visibility.  A great tool that you can use to accomplish this is Linkedin’s ability to input from Google Docs.

If you don’t have a Google account, I recommend getting one.  It is free and easy to set up.  Go to Google Docs at https://docs.google.com/ to set up your presentation.  Your main page will look something like this.  I have presentations listed here but yours will be blank on the right when you first sign in.

You will need to create a new presentation by going to the create new drop down menu at the top left.  I recommend creating a presentation that highlights “you” and your abilities or accomplishments.  If you are trying to find a job, you need to create a presentation that makes people notice you and want to hire you.

Pick presentation and a window will open up that looks a lot like what you see when you want to create a PowerPoint presentation.

You will create your presentation here just as you would in Powerpoint by adding text and pictures.  When you are finished you will go to the share dropdown menu at the top right and the following window will be displayed.  This is where you can share your presentation by copying the link, or sharing directly into Facebook, Twitter, Gmail and Buzz

This is also where you will decide who can view your presentation.  To make changes, pick “change” to open up a new window.

To see what this actual presentation looks like in Google Docs, click here.

This will allow you to have your presentation viewable on the web.  Once you save this, you can go to Linkedin and be able to add the Google Docs application there.  On your profile page in Linkedin you will see an add applications picture that looks something like this:

Note that the featured app will change so it may show a different picture each time you sign on.  It should be located on the left side of your screen as you scroll down on your profile page. Once you click on the see all applications link at the bottom, it will pull up a list of applications they offer such as:

You will need to click on the Google Presentation icon and that will bring up the following

You will want to be sure that both boxes are checked at the bottom You will need to click on the link that tells you to go to the application where you will see the following:

Mine has a presentation already showing but yours will be blank until you add one.  To do this, you will pick create your presentation which you will do or you will already have done in Google Docs.  When you are finished be sure you pick the share this presentation with my connections link that will be in the lower right corner.

Once you are finished, your presentation will show up on your Linkedin profile page and will look something like this:

Not only will people find out more about you, they will also see that you are technologically savvy.  In today’s competitive job market, this is one more effective tool to use to stand out in the crowd.

Six Tips That Will Get You A Better Job

In a recent article by EmploymentDigest.net, the author gave 6 tips that will get you a better job. These include: converting things you love into a career, having people refer you, improving your resume, improving your skills, getting certified, and looking for more possibilities.

I agree that these things are important.  In fact I included these tips and more in my book How to Reinvent Your Career: Make More Money Doing What You Love.  If you are considering changing careers, one of the biggest mistakes you can make is to let opportunities to meet people pass you by.  I would like to add 6 more tips to the list he suggested. Here are some things to consider when you are out and about:

  1. Talk to people you would normally not talk to at stores and while you wait in lines to buy things.  Avoid the creepy or scary people of course.  But choose those that look like they may have something in common with you or are dressed in garb that you would like to wear for the type of job interest you have in mind.  By talking to people, you open up the opportunity to exchange information and expand your connections.
  2. Always have a supply of your business cards with you.  If you don’t work for a company, print up some simple contact information cards with your email, phone and any website or social networking information that you would like to share.
  3. Have an unusual way of being remembered.  I used to print my business card on stickers and attach them to the top of an Altoids box of mints.  I would give those away to customers that I wanted to have them remember me.  Think of little things you can do to be remembered in people’s minds and present them to people you meet that you would like to work for or do business with in the future.
  4. Do something for someone else.  If you help people, they will want to help you.  If there is an industry you want to be in, find someone in it to help.  I know a lot of people want to be pharmaceutical representatives, for example.  If they submit your resume, they get paid a finder’s fee.  Find out what is in it “for them” to have someone refer you.
  5. Remove any damaging information from the Internet that could hurt your chances of being hired.  Remember that fun weekend you posted on Facebook?  So will the person interviewing you if it is available out there.
  6. If you get an interview with someone that you can research online, do your homework.  Find out all you can about them that is complimentary or interesting.  People like to talk about themselves.  It also shows you cared enough to find out more about them or their company.