As leaders strive to improve their corporate cultures, they often neglect to recognize a pivotal contributor to the success or failure of their organizations. The most effective leaders understand the value of perception. When we hear that word, we might think of an Internet meme of whether we see the blue or gold dress. Or, we might envision a picture with two circles that fool us into thinking they are different sizes. However, perception is much more than just how we see things. If we incorporate our intellect (IQ), emotions (EQ), culture (CQ), and curiosity (CQ2), we get our perception quotient (PQ). Through understanding the value of perception, leaders can tap into their employees’ abilities to improve communication and develop awareness by asking questions, which leads to developing empathy and interpersonal skills. Without recognizing the interconnection of these crucial components, organizations can miss opportunities to improve partnerships, expand into new markets, build innovation, and become a key player in a global economy. Because of this, there has never been a more critical time to develop our perceptual awareness. That begins with understanding the process.
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