I meet many people who want to sell their speaking and consulting services to businesses. The hard part, for many, is how to reach the decision-makers at the top. Many try writing books, blogging, speaking for free, holding webinars, creating video content, and a variety of other things to provide value. It all works, to some extent, but I have found the most valuable way for me to network is through interviewing on my show. The interesting thing is, I initially had and still have no intention of using it for anything other than learning about some very fascinating people. However, because my show has been so successful, people often ask me how I created it. Therefore, I would like to share some of the things needed to create a show.
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