In our book It’s Not You It’s Your Per…

In our book It’s Not You It’s Your Personality, Toni Rothpletz and I write about the needs and preferences unique that the millennial generation.  I recently found a millennial marketing site.  It includes an interesting compilation of articles based on that group’s attitudes and values.  Anyone looking for some good information about how to target this unique group, should check it out.  This site is set up as a Wiki.  For those of you who aren’t familiar with Wiki’s, click here to find out more.  I have taught some courses on a Wiki and see some great uses for such a platform.  To see specific information about millennials and their special needs in the workplace, click here. To add information to the discussion of NewGens, the term coined by my Toni Rothpletz and me to refer to post boomer generations, please click here.