While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed. Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.
Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter. He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.
Facebook allows for more of a conversation where businesses can reach customers on a consistent basis. The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create. Businesses can post interesting content so that people will want to interact on that page. Facebook also allows companies to target specific demographics.
Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising. This site allows potential advertisers see how the competition’s ads are performing. They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad. He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.
To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here: Small Biz Tips from Top Tech Entrepreneur