Marketing is now going through such massive disruption, and it’s about to enter what they call the fifth paradigm. When classical marketing theories and concepts don’t work, we have to reinvent, reimagine, and change our marketing approach. Raja Rajamannar says this new way is what they call quantum marketing. Raja is the Chief Marketing and Communications Officer for Mastercard and President of the company’s healthcare business. He joins Dr. Diane Hamilton as they discuss reinventing the marketing approach away from the existing ways of practicing it. He also shares how his switch into marketing has led him to the forefront of this incredible movement.
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