Live Audio Broadcasts: Democratizing Access To Information with Ayinde Alakoye and The Impact Of Good Ethics In Life and Business with Yonason Goldson
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Live Audio Broadcasts: Democratizing Access To Information with Ayinde Alakoye and The Impact Of Good Ethics In Life and Business with Yonason Goldson
There is a massive amount of fluidity these days because of the cultural diversity that you can witness in live audio broadcasts or television. Such difference is what gives us a wide range of understanding of the ethics of freedom. Ayinde Alakoye, the co-founder and CEO of nÄdl, shares the value of allowing people to access any information and democratizing this access. As he walks us through his journey to becoming the CEO of the worldâs first keyword search engine for live audio broadcast, discover the difference in the impact between podcasts and radios. Learn how Ayinde monetizes his search engine even if it is a free app to download. Also, catch on how he became the Message Advisor for President Obama.
If the freedom of speech allows any human being to exercise the right to express their opinions by all means, should there be any limitations to what should be aired out in the public or social media? Yonason Goldson, the Director of Ethical Imperatives, talks about being aware of and determining your responsibilities. He teaches professionals how good ethics is good business and the benefits of intellectual diversity. A keynote speaker, TEDx presenter, and community rabbi, Yonason gives an in-depth analogy on why compliance is the enemy of ethics. Likewise, he gives his take on sharing too much of our opinions and our values versus being too sensitive to other peopleâs reactions to them. As we dive deeper into ethics in politics and business, find out what the âfake it until you make itâ mentality is and why you should dodge it.
Marketers Use Retina-Tracking and Facial-Scanning Devices
The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction.   Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences. Although these scans are not available on the grocery store shelf, they have been used in product research.
The Wall Street Journal reported, âKimberly-Clark’s researchers used computer screens outfitted with retina-tracking cameras when testing the newest packaging for its Viva paper towels in 2009. Their goal was to find which designs got noticed in the first 10 seconds a shopper looked at a shelfâa crucial window when products are recognized and placed in the shopping cart. They also wanted to know if the preferences held up on different count packages, from single rolls to multipacks.â
Researchers have found that they may obtain more accurate data this way than through the use of traditional surveys. The retina-tracking devices are useful because the human eye can detect information very quickly. Itâs not just our eyes that can give marketers important information.  Some companies have used brain scans to determine product preferences. Now with facial recognition software, even more customer data can be compiled as companies can âtrack involuntary facial expressions to gauge true emotional reaction.â
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Top 30 Links for the Successful Entrepreneur
The following list contains the most popular articles used as supplements in my entrepreneurial courses. Click on the title name to be directed to the article.
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Top 10 Companiesâ Code of Ethics and Conduct
Companies have something called a code of ethics that outlines how they will run their business. Sometimes they refer to this as their code of conduct. There arenât always laws to govern things like ethics. Therefore, it is up to companies to define some of their ethical behavior.
According to the International Labor Organization, âUnlike labor law, corporate codes of conduct do not have any authorized definition. The concept “corporate code of conduct” refers to companies’ policy statements that define ethical standards for their conduct. There is a great variance in the ways these statements are drafted. Corporate codes of conduct are completely voluntary. They can take a number of formats and address any issue – workplace issues and workers’ rights being just one possible category. Also, their implementation depends totally on the company concerned.â
Click here for an article on the difference between laws and ethics.
The following is a list of some major companies and their code of ethics:
- Amazonâs Code of Conduct or Ethics
- Appleâs Code of Conduct or Ethics
- Dellâs Code of Conduct or Ethics
- Facebookâs Code of Conduct or Ethics
- Googleâs Code of Conduct or Ethics
- Intelâs Code of Conduct or Ethics
- LinkedInâs Code of Conduct or Ethics
- Microsoftâs Code of Conduct or Ethics
- Twitterâs Code of Conduct or Ethics
- Yahoo!âs Code of Conduct or Ethics
In researching these companies, it was interesting that Facebook didnât have a clearly defined code of ethics listed in the same way other companies did. For more about Facebook, check out the Wall Street Journal article: Facebook Agrees to Work With Government on Germany Privacy Code.
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Tainted Tylenol Ethical Issues
I teach several different ethics courses where we look at individual companies and how they handled ethical issues. Beech-nut selling a product they called apple juice that technically had no apples in it, was a classic case example of a non-ethical way to do business. Â
In the 80s, Johnson and Johnson had to deal with tainted Tylenol (The Tylenol Murders) due to product tampering. Their quick and responsive resolution to a potentially imagine-ruining situation has made J&J stand out as a good example of an ethical business.Â
Now J&Jâs reputation has come into question though as they used bacteria-tainted materials to create their childrenâs Tylenol. Although they claim that only the raw material was tainted and the finished product showed no reports of illness, the company had to recall their product. The Wall Street Journal reported, âJ&Jâs handling of the problem has become a focus of a congressional investigation into manufacturing problems. J&J has issued more than a half dozen recalls of popular over-the-counter medicines over the past year.â