Dr. Diane Hamilton's Blog

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Top Links for Help with Deciphering Web Analytics

  Sites like Alexa, Compete, Google Analytics and Quantcast can give some important data about website visitors.  If these were the only choices available, it might not be so difficult to choose the best tools for web analytics.  However, there are a lot of sites...

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Top 10 Companies’ Code of Ethics and Conduct

Companies have something called a code of ethics that outlines how they will run their business.  Sometimes they refer to this as their code of conduct. There aren’t always laws to govern things like ethics.  Therefore, it is up to companies to define some of their...

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How does advertising with Yahoo differ from Google?

image via online.wsj.com I saw the above chart today from eMarketer and it surprised me a bit.  I hear so much about Google adwords that I expected their income from ads to be higher. How does advertising with Yahoo differ from Google?  I found an interesting...

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Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google.  AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: ...

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Top 50 Online Buzz Words Explained

If you are considering taking an online college course and feel intimated by the terminology, here are 50 of the top buzz words and terminology you will hear in the online environment. If you are wondering what a rubric is . . . you are not alone.  I have alphabetized...

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Network Neutrality Explained

Repost from Mobydisk: Diane checks the internet. Her home page is Google, which is her favorite search engine. Today however, Diane's system can't connect to google.com. So she tries her next favorite search engine, MSN. msn.com seems to be working, but it is very...

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Most Popular Products in the US

Yahoo Finance posted an interesting article by Bloomberg Businessweek recently about popularity of items we purchase.  In my marketing courses I teach, we often discuss what makes a product more or less successful.  Do you ever look at products out there and think . ....

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