Multi-Tasking and Time Management: Are We Really Attention-Switching?

Multi-Tasking and Time Management: Are We Really Attention-Switching?

 

Short of sleeping while ironing, I am constantly doing more than one thing at a time. After giving a speech to a local career group, a man from the audience came up to me and said that “there is no such thing as multi-tasking.”   This is an interesting thing to debate.  This topic became popular a few years ago when scientists were doing a lot of studies on multi-tasking. 

Paul M. Jones claims that the many things we call multi-tasking are actually attention-switching.  According to Jones, “You cannot perform two or more non-trivial tasks at the same time; at best, you pay attention to one and mostly ignore the other, then you switch your attention to the other and dismiss the first one temporarily, and then you switch your attention back to the first again. This is far less effective than completing the first task, then moving on to the second task, because of the time and mental effort it takes to switch between tasks.” 

Some of what people are referring to when they say science has proven that multi-tasking is a myth is due to the results of several studies.  One of those studies was completed by Neuroscientist, Daniel Weissman,  who studied subjects’ brains as they performed different tasks.  For more information on these brain studies, check out NPR’S report by clicking here

I’ve read some of the literature.  Perhaps the wording multi-tasking is the problem. I’m happy to use the term attention-switching. However, for me, if I waited until I completed one thing to start something else, I would be missing a lot of opportunities to fill in some gaps.  I often have several programs open on my computer.  As I am working in one program, waiting for the page to refresh or for something to calculate on screen, I can switch to another program and be working on something else.  If I simply sat and waited for my computer to finish thinking, I’d be doing a lot of staring at my computer’s hourglass.  Saying that multi-tasking is a myth and calling this act attention-switching is fine.  However, I do not agree, at least for me, that tasks must be completed in entirety before moving onto something else. 

In a job where I “dialed for dollars”, I would type my sales call notes as I spoke to my customers over the phone.  This helped me to not forget the most important parts of the conversation.  It also allowed me to have at least an hour more phone productivity time as compared to other employees that waited until they got off the phone to write their notes. 

Whether you want to refer to doing more than one thing at a time as multi-tasking or attention-switching, there is a lot of wasted time out there that I believe more people should be looking for in order to become more efficient.  If you have time management issues, I would suggest looking for things that you can do simultaneously as in my example of the call notes.  Some things can be combined to make your day more productive.

Google, Twitter and YouTube Helping Japanese Earthquake Survivors Find Loved Ones and Shelter

Google’s person find is an online tool dedicated to helping Japanese earthquake survivors find their loved ones.  This tool was developed after the 2010 earthquake in Chile and was used in the New Zealand earthquake as well. Bloomberg reported, “The Google Person Finder service, which collects information about people’s locations and their safety status, is intended to help users find out if their friends and families are safe,” Visit the Google Person Finder 2011 Earthquake site here.

Google reported, “Searching the Internet on sites such as Google, Twitter and their local variants has become more effective in finding loved ones than sifting through wreckage following Japan’s devastating tsunami.”

Youtube has also set up a channel to help victims communicate.  This channel contains messages to help survivors find shelters and others affected by the earthquake. 

Blog Overload: Who Has Time to Read it All?

There is no question that the blogosphere is growing.  According to webdesignerdepot “WordPress has statistics for both WordPress.com (15.1 million blogs and counting) and self-hosted WordPress installations (17.4 million active installations), which gives part of the picture. There are more than 10 million tumblogs on Tumblr. Blogger doesn’t offer any public statistics on how many blogs they host. Technorati is currently tracking more than 1.2 million blogs. And there are likely millions of other blogs out there hosted on other services like Movable Type, TypePad, Expression Engine, and other CMSs.”

There is no shortage of blog search engines to find blogs that contain information of interest. There are also lots of articles by sites like Forbes and others who occasionally list their idea of top blogging sites.  Google and Google News features can be incorporated into an iGoogle page, and can be another way to keep up with topics to follow.

With all of this information out there, who has time to read it all?  Bloggers know it can be good form to make comments on others’ blogs.  However, finding the time to not only read these blogs but formulate insightful comments may be difficult. Even if people find a good blog to follow and subscribe to their RSS feed, as sites continue to be added to the feed, the feed reader may have more information than people have time to visit.

There has been speculation about when blogging popularity will die down.  The latest discussion is whether Facebook will replace blogging and company websites.  Cnet reported, “Even if Facebook doesn’t somehow supplant lots of Web sites, though, there’s no denying the social network is becoming more important to marketing, and it’s adapting to the idea.

 

Bloggers and Social Media Junkies: 5 Tips to Improve Your Writing

Today’s Ask Dr. Diane:  What are some things I can do to improve my blogging and writing skills?

The Internet has turned lot of people into writers.  Bloggers and social media junkies may have great ideas to share but may lack some writing skills that could help improve the message they want to convey.  I know I make a lot of mistakes when I write.  I try not to, but when you blog as much as I do, it is inevitable.  I never intended to be a writer.  However, I found that I liked sharing information, so writing became a means to an end.  When I write my books, I use a professional editor.  Not all of us can be editing experts. It could be very expensive and inconvenient to have to use an editor for every blog and social media posting.  However, there are some simple things that can help to improve writing skills. 

1.  Don’t End Sentences in Prepositions. The problem is that many people have no idea what a preposition is.  Susan Thurman, author of The Only Grammar Book You’ll Ever Need, claims there is a trick to helping recognize a preposition.  “Look at the last eight letters of the word preposition; they spell position.  A preposition sometimes tells the position of something:  in, out, under, over, above and so forth.”  My seventh grade teacher suggested we think about a box.  For example:  in the box, over the box, and so forth. The following are the most common prepositions according to Thurman.  Try to avoid ending a sentence with any of these words:

  • About
  • Above
  • Across
  • After
  • Against
  • Along
  • Among
  • Around
  • At
  • Before
  • Behind
  • Below
  • Beneath
  • Beside
  • Between
  • Beyond
  • But
  • By
  • Concerning
  • Despite
  • Down
  • During
  • Except
  • For
  • From
  • In
  • Inside
  • Into
  • Like
  • Of
  • Off
  • On
  • Onto
  • Out
  • Outside
  • Over
  • Past
  • Since
  • Through
  • Throughout
  • To
  • Toward
  • Under
  • Underneath
  • Until
  • Up
  • Upon
  • With
  • Within
  • Without

2.   Learn to Spell without Spell Check. If you rely too much on a spell checker, you may find that words you meant to write are replaced with words that have entirely different meanings.  I can’t count how many times that a student has sent me a note saying to “please excuse the incontinence”.   It is best if you take the time to learn to spell correctly so that you don’t have to rely on a device that may change your intended meaning. The following are fifty of the most commonly misspelled words according to author Gary Provost of 100 Ways to Improve Your Writing:

  • Acceptable
  • Apology
  • Appetite
  • Architect
  • Assassinate
  • Autumn
  • Calendar
  • Changeable
  • Conscious
  • Correspondence
  • Criticism
  • Deceive
  • Discernible
  • Embarrass
  • Eminent
  • Existence
  • Fascinate
  • Grateful
  • Hygiene
  • Imaginable
  • Immediately
  • Irrelevant
  • Jewelry
  • Judgment
  • Lovable
  • Miscellaneous
  • Mischievous
  • Mortgage
  • Necessarily
  • Occasionally
  • Occurrence
  • Omission
  • Orchestra
  • Potatoes
  • Professor
  • Pseudonym
  • Quarrelsome
  • Religious
  • Reservoir
  • Rhythmic
  • Scissors
  • Syllable
  • Tragedy
  • Umbrella
  • Vanilla
  • Vengeance
  • Weird
  • Wholesome
  • Youthful
  • Zealot

3.  Vary your sentence length.  Some of my students like to write in either really long run-on sentences or overly short monotonous sentences.  Try to vary your sentence length.  Notice how the first sentence in this paragraph was longer and more complex.  That was followed by a shorter more succinct sentence.  It makes your writing easier to read if you vary the sentence length and mix it up a bit. 

4.  Ask yourself some questions once you have finished your draft.  Does the initial paragraph let the reader know what your paper, blog or article is going to contain?  Do you have needless repetition of ideas?  Is your tone and tense consistent?  Does one paragraph advance to the next in a smooth fashion?  Does each of your paragraphs contain a topic sentence that conveys the thought you have developed throughout that paragraph? 

5.  Work on expanding your vocabulary.  Rather than learning overly complicated words to express what you want to say, try varying the way that you say things by using a thesaurus.  If you are talking about a house, perhaps refer to that house as a dwelling or a building in the next sentence.  If you find that you are using the same word over and over, check out some alternatives words in a thesaurus to add dimension to your writing.

I know I am guilty of making some of these mistakes.  Through practice, we can all improve our skills. 

Top 50 Venture-Funded Companies for 2011

The Wall Street Journal had a couple of very interesting articles about start-up companies and their ability to obtain funding.  The following list of top 50 venture-funded companies for 2011 came from one of those articles.  Of particular interest to me was the ease that some young entrepreneurs are finding in terms of ways to obtain capital, should their startups be technology-based.  Everyone is looking to get in on the next Facebook or Google.  Entrepreneur Aaron Levie, 26, was able to raise $48 million in less than 3 weeks for Box.net, his online storage company.  Check out what WSJ.com claims are the top 50 start ups for 2011 below:

Rank Company Name Location Industry Why It’s Hot 2010 Rank Total Equity Raised in Millions
1 Castlight Health Inc. San Francisco Health Care As consumers pay more of their health-care bills, Castlight lifts the veil on medical costs. 14 $81.00
2 Xirrus Inc. Thousand Oaks, Calif. Information Technology Founder Dirk Gates previously took another start-up, Xircom, public and then sold it to Intel. 9 $80.25
3 Xactly Corp. San Jose, Calif. Business and Financial Services Xactly’s partners include Microsoft, Oracle and Salesforce.com, which invested last June.   $69.00
4 Recycle Rewards Inc. New York Business and Financial Services Recyclebank is expanding internationally and currently operates in 29 states. 25 $73.35
5 ExteNet Systems Inc. Lisle, Ill. Information Technology ExteNet raised $128 million in a January 2010 round led by George Soros’s investment firm.   $191.90
6 Cyan Optics Inc. Petaluma, Calif. Information Technology CEO Michael Hatfield previously founded Calix Networks, which held an IPO last year.   $90.83
7 Aster Data Systems Inc. San Carlos, Calif. Information Technology Aster helps companies analyze data to understand customer behavior and detect fraud.   $47.00
8 Glam Media Inc. Brisbane, Calif. Consumer Services Glam’s sites attract 198 million monthly visitors world-wide. 13 $154.20
9 Carrier IQ Inc. Mountain View, Calif. Information Technology The software sits on 140 million devices world-wide, providing data to Sprint and Vodafone.   $48.00
10 Imperva Inc. Redwood Shores, Calif. Information Technology CEO Shlomo Kramer co-founded one of Israel’s largest tech companies, Check Point Software.   $54.00
11 Vidyo Inc. Hackensack, N.J. Information Technology Vidyo powers Google Chat and bundles its software on Hewlett-Packard PCs. 35 $61.19
12 Etsy Inc. Brooklyn, N.Y. Consumer Services It’s profitable and in August it estimated 2010 revenue of $30 million to $50 million.   $51.25
13 RGB Networks Inc. Sunnyvale, Calif. Information Technology RGB acquired mobile-video rival RipCode in June.   $119.00
14 IronKey Inc. Sunnyvale, Calif. Information Technology Founder and Chairman David Jevans helped develop Apple’s Internet strategy.   $50.30
15 Appia Inc. Durham, N.C. Information Technology Appia is moving to build app marketplaces for the likes of AT&T and Samsung.   $18.25
16 The Active Network Inc. San Diego Business and Financial Services Having raised at least $275 million, Active has made numerous acquisitions.   $272.44
17 Nimble Storage Inc. San Jose, Calif. Information Technology Nimble has built an appliance that provides primary and backup storage in one box.   $24.27
18 PatientSafe Solutions Inc. San Diego Health Care After raising $30 million in February, PatientSafe completed and launched its iPod Touch system.   $71.50
19 Glaukos Corp. Laguna Hills, Calif. Health Care Glaukos is developing a new medical-device treatment for open-angle glaucoma.   $117.55
20 Fusion-io Inc. Salt Lake City Information Technology Executive team boasts Apple co-founder Steve Wozniak. 2 $111.50
21 Achaogen Inc. South San Francisco, Calif. Health Care Has support from the National Institutes of Health and Department of Defense.   $103.00
22 NeuroPace Inc. Mountain View, Calif. Health Care Filed for approval of a system to monitor and stop epileptic seizures. 12 $130.30
23 Xoom Corp. San Francisco Business and Financial Services Two large, undisclosed public equities firms led its last $33 million round.   $81.44
24 Workday Inc. Pleasanton, Calif. Business and Financial Services The latest effort from Dave Duffield is challenging his earlier creation, PeopleSoft. 16 $110.00
25 SpiderCloud Wireless Inc. Santa Clara, Calif. Information Technology Helps carriers meet the growing demand for mobile broadband on corporate campuses.   $54.10
26 Jive Software Inc. Palo Alto, Calif. Information Technology Financed by Google backers Kleiner and Sequoia, Jive Software brings social-networking tools to big business.   $57.57
27 Federated Media Publishing San Francisco Consumer Services Federated Media has made three acquisitions since August to bulk up its advertising and publishing network.   $57.25
28 Boku Inc. San Francisco Business and Financial Services CEO Mark Britto previously led Ingenio to an acquisition by AT&T and Accept.com to Amazon.   $38.00
29 Zoosk Inc. San Francisco Consumer Services The “social” online-dating company has more than 15 million active monthy users. 42 $40.10
30 EndoGastric Solutions Inc. Redmond, Wash. Health Care With $120 million total raised, EndoGastric is pushing to profitability.   $128.68
31 Chegg Inc. Santa Clara, Calif. Consumer Services Chegg recently acquired two firms to expand into other student services. 32 $166.20
32 Everyday Health Inc. New York Consumer Services Everyday Health’s sites host 26.5 million visitors a month. In January, it partnered with AOL.   $77.20
33 Xsigo Systems Inc. San Jose, Calif. Business and Financial Services Xsigo’s board of directors includes Veritas Software’s Mark Leslie and HP’s chairman Ray Lane.   $60.00
34 Soasta Inc. Mountain View, Calif. Information Technology Soasta tests the mettle of online services prior to launch by simulating heavy traffic. 36 $21.05
35 Rally Software Development Corp. Boulder, Colo. Information Technology Rally was named the sixth best place to work in the U.S. by Outside magazine last year.   $49.25
36 Prosper Marketplace Inc. San Francisco Business and Financial Services Prosper leveraged the credit crisis to build a service matching lenders and borrowers.   $54.24
37 Pivot3 Inc. Houston Information Technology It says bookings doubled each of the last four years.   $78.00
38 Suniva Inc. Norcross, Ga. Energy and Utilities One of the only start-up solar-cell makers in the U.S. that’s enjoying rising demand. 15 $130.50
39 Veracyte Inc. South San Francisco, Calif. Health Care Developing minimally invasive molecular tests to provide earlier cancer diagnoses.   $49.00
40 ExactTarget Inc. Indianapolis Business and Financial Services Exact Target scrapped an IPO in 2009 and has bought three companies in 17 months.   $155.50
41 OncoMed Pharmaceuticals Inc. Redwood City, Calif. Health Care OncoMed has shown an ability to attack cancer stem cells, which resist traditional chemotherapy.   $168.02
42 ExaGrid Systems Inc. Westborough, Mass. Information Technology ExaGrid’s technology is similar to that of Data Domain, the subject of a $2.2 billion EMC-NetApp bidding war.   $78.10
43 SeeSaw Networks Inc. San Francisco Business and Financial Services Founder Monte Zweben previously founded Blue Martini Software and Red Pepper.   $19.59
44 Silver Peak Systems Inc. Santa Clara, Calif. Information Technology Silver Peak is growing quickly and taking on larger rival Riverbed Technology. 20 $59.80
45 Zilliant Inc. Austin, Texas Information Technology Zilliant uses scientific data to maximize profits by fine-tuning pricing.   $62.47
46 Yammer Inc. San Francisco Business and Financial Services Called “Facebook for business,” Yammer has been embraced by employees at large companies.   $40.00
47 Bivio Networks Inc. Pleasanton, Calif. Information Technology Its government contracts helped it navigate the recession better than most.   $78.30
48 TxVia Inc. New York Business and Financial Services CEO Anil Aggarwal has a decade of experience running electronic-payments firms.   $51.50
49 Service-now.com Inc. Del Mar, Calif. Information Technology Founder and CEO Fred Luddy was CTO of Peregrine Systems and Remedy. Former Documentum CEO Jeff Miller and Proflowers.com CEO Bill Strauss became directors last year. 45 $54.86
50 Aprius Inc. Sunnyvale, Calif. Information Technology Cofounder Peter Kirkpatrick hails from Intel and CEO Varun Nagaraj led NetContinuum.   $31.00

Source:Dow Jones VentureSource