Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google. 

AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: 

1. Google provides AOL with additional features and enhancements to improve their search function.
2. Google provides AOL with ad formats.
3. AOL and Google work together to focus on mobile apps.
4. This relationship allows AOL to have a content partnership with YouTube
5. This relationship improves the international scope of AOL’s audience.

I was curious to see if there was a big difference between the results by searching within AOL vs. going to Google to search. AOL included a few local addresses at the beginning but otherwise the results were similar.

I have to admit I don’t use Yahoo and Bing very often.  I noticed when searching for my press releases, that Yahoo and Bing do not pick up the information nearly as well as Google and AOL do.  However, I am interested to see if their future relationship may change things.  Today’s Wall Street Journal had an article about how Bing and Yahoo were going to join forces.  Google may have some competition with that.  WSJ stated, “With the integration of Yahoo’s and Microsoft’s search businesses now well advanced—Yahoo searches are using Microsoft’s Bing engine and its search ads will increasingly go through Microsoft’s adCenter platform—the duo have a better chance to take on Google.”  Google is hardly hurting though, “Digital-marketing firm SearchIgnite estimates Google’s share of U.S. ad spending rose nearly two percentage points to 80.2% in the third quarter, with Yahoo dropping two points to 13.4%. Bing had 6.4%.”

The search engine war and capturing unique visitors continues to be big business.  Check out the following chart to see how the search engines and social networking sites compare in terms of revenue per unique visitors: