Phoenix AZ—November 11, 2010— Guidance is a powerful thing and an important thing to seek from all sources when considering career change. In her new book, How to Reinvent Your Career, Dr. Diane Hamilton does just that. She guides her readers through the process of self-promotion, something truly essential for landing that “dream” job.
Dr. Hamilton has been advising her students regarding career opportunities for 5 years. She wants them to be marketable, relevant to the times and ultimately successful. However, this isn’t any job hunt. This is a reinvention. Readers are using Diane’s tools to find complete job satisfaction. The number one rule is when interviewing for a dream job is to understand the ability of how to show prospective employers the benefits (not to be confused with features) that you offer.
Dr. Hamilton points out that Linked-in.com can be thought of as the Facebook for professionals. It is a way to get “connected” or “linked-in” with people online. New users can create a profile showcasing their unique abilities and strengths. Some may see it as an online resume but it is so much more than that, as it can be tailored to emphasize your strengths and assets and be used to interact with potential connections.
“Networking is not contrived cocktail parties anymore,” says Hamilton, “The future is online—and that should not be a scary place. To stay current, you have to create your ‘brand,’ the heart of your profile, online.”
Once the profile is complete, it’s time to connect! It must be continually updated to obtain the maximum benefit. Just joining is not enough. You must actively participate for optimal success. Anytime a user gathers someone’s business card, it is crucial to connect with him or her the next day. Linked-in is a way to keep a database of people who could be mutually beneficial contacts for the duration of the user’s entire career.
For job seekers Linked-in is partially about staying current, but most importantly a way to show not only skills but benefits: the total package. When changing careers it is vital to self-promote, showing that you are more than a set of skills but an asset to the team at that “dream job.”