Dr. Diane Hamilton's Blog

A Revolution in Hiring and Working with Eva Andres of Juniper Networks

Problems with Crowdfunding

  Crowdfunding occurs when people network through the internet to raise money to support other people’s ideas or interests. Crowdfunding became popular when Obama signed the JOBS Act bill in April.  Since then, sites like Fundable and Kickstarter have garnered...

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The Ethics of Google

“Don’t Be Evil” is Google’s informal corporate slogan. The founders of Google claimed that this motto explained their culture that “prohibited conflicts of interest, and required objectivity and an absence of bias.” According to Google’s code of conduct page this...

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Top 30 Links for the Successful Entrepreneur

  The following list contains the most popular articles used as supplements in my entrepreneurial courses.  Click on the title name to be directed to the article. Ten Entrepreneurs Who Hit It Big Before Turning 35 Top 10 Companies Code of Ethics and Conduct Top 10...

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8 Important Business Ethics Cases

For those interested in researching some interesting ethical businesses cases, there are plenty from which to choose. Business leaders may feel squeezed by shareholders to produce profits.  Some have made some ethical blunders in an attempt to remain competitive....

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Loss Leaders and the Old Bait and Switch

via google.com Go Daddy is in the news right now due to their consideration of global expansion. One of the ways they have become so successful is that they utilized a marketing technique where they offered a “loss leader”.  For those who have not taken a business...

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Product Placement – Is it Shameless or Just Good Business?

I teach a lot of marketing classes where we talk about product placement.  In a recent discussion we were talking about FedEx and the movie Castaway.  I read that the company didn’t pay for that mention.  I find that hard to believe but I guess it is possible. Product...

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What is Rapleaf and What Do They Know About You?

  If you look at Rapleaf’s site (now Towerdata), they describe their business in the following manner: “Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized experience – whether online or offline....

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