Dr. Diane Hamilton's Blog

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Facebook Advertising Appeal

When a company like Facebook goes IPO, there is a lot of discussion about future potential for income.  One area where Facebook may increase revenue is through advertising.  Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM claimed that Facebook ads were ineffective.  DailyFinance.com reported, “Click-through rates are much lower on Facebook than they are on the internet generally, or on Google (Facebook: 0.051%, Google: 0.4%, Average: 0.1%)”

One way for an ad to be effective is for it to reach the target audience.  Understanding a company’s target demographic is important.

According to Statista, “This statistic shows the age distribution of Facebook users in the United States as of April 2012. During that period of time, the majority of local Facebook users were between 18 and 24 years old. Furthermore, the most popular Facebook activities of U.S. users were posting on walls and checking the internal newsfeed.”

According to Facebook’s advertising Q&A area, there are some limitations regarding how advertisers may reach a specific demographic.  Other than age and birthday-specific advertising, Facebook targets based on location, interest, education and connection advertising.  This differs from Google that allows targeting by interest, keywords, remarketing, location and demographics.

BusinessInsider explained the difference between advertising on Facebook vs. Google in terms of reach and revenue.  “Total reach for Facebook is 51% of all internet users.  Total reach for Google is 90% of all internet users.  First quarter revenue for Facebook is $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.  First quarter revenue for Google is $2.09 billion, up 1 percent year on year and up 0.7 percent sequentially.”

Facebook is hoping to use friendships to sell products and brands.  Check out the following video to find out more about this and the importance of geofencing.  According to Amos Content Group, “A geofence is a virtual perimeter around a real area as in within a block of a restaurant. Marketers can use this location-based service to target a passersby who has opted in to send deals or information to smartphones.”  Facebook’s friendship-based approach could influence geofencing.

[youtube http://www.youtube.com/watch?v=eftH4dJkjZk&w=560&h=315]

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Top Resources for Writing College Papers

Please review the following video and articles for help with formatting, APA, grammar and other writing issues.  To return to Dr. Diane Hamilton’s blog, click here. For updates on help with writing, bookmark the following page:  Dr. Diane’s Writing Help

[youtube http://www.youtube.com/watch?v=6FVEYlbF260&w=560&h=315]
via drdianehamilton.wordpress.com

How to Write a Perfect College Paper: Video Tutorial

The following is a video presentation that explains how to write the perfect college paper.  For a written version with more complete information, check out:  Checklist for Writing the Perfect College Paper.  There are some sources referred to in this video presentation.  Here are those sources and the links:

Click here for doctoral dissertation writing help.

[youtube http://www.youtube.com/watch?v=6FVEYlbF260&w=560&h=315]
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Top 30 Links for the Successful Entrepreneur

 

The following list contains the most popular articles used as supplements in my entrepreneurial courses.  Click on the title name to be directed to the article.

  1. Ten Entrepreneurs Who Hit It Big Before Turning 35
  2. Top 10 Companies Code of Ethics and Conduct
  3. Top 10 Company Mission Statements
  4. Famous Entrepreneurs Who Hit it Big With Humble Beginnings
  5. Researching Apple: Top 10 Most Useful Links
  6. Value of Top Companies   
  7. The Top 10 Most Misunderstood Entrepreneurial Terms
  8. Top Five Things to Know to be a Successful Entrepreneur
  9. 50 Famous People Who Failed Before They Became Successful
  10. Top 50 Venture Funded Companies   
  11. Top 5 Networking Tips for Small Businesses
  12. Time for a New Career? Change the Daily Grind to a Job of Your Dreams
  13. 50 Excellent Lectures for the Small Business Owner
  14. An Entrepreneur’s Startup Business Model Checklist
  15. Importance of Being Proactive vs. Reactive
  16. Important Terminology for Entrepreneurs
  17. Chief Officer Acronyms Explained
  18. Top 20 TED Talks Not to be Missed
  19. Companies Rewarding Employees for Entrepreneurial Ideas
  20. Increasing Motivation:  Right Brain vs. Left Brain
  21. Women Becoming Successful Entrepreneurs
  22. Most Inspiring Entrepreneurial Women
  23. Capitalizing on Manic Depression
  24. What Happens When Genius Leaders Pass the Torch
  25. New Businesses Not Getting Loan Approval
  26. Serial Entrepreneurs Share Words of Wisdom
  27. 10 Famous Product Failures
  28. Microlending:  Funds for Small Businesses
  29. Brand Awareness:  The Importance of Facebook
  30. Top 25 Links to Change Your Body, Career and More
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Doctoral Dissertation: Proposal Approval Checklist

 

In the years I have spent as a doctoral chair, I have read many excellent proposals and final dissertations.  Writing a dissertation takes a great deal of patience and time. Some students may become frustrated if he or she believes that the process takes longer than anticipated.  To avoid a lengthy proposal approval process, the student should spend time going over some common mistakes.  Although each school may have different requirements, the following checklist may be helpful to the doctoral learner prior to submitting his or her proposal for review.

Common Errors Place X to Signify Compliance
All Required Forms Are Included
Note That Data Will Be Saved 3 Years Then Destroyed
Paragraphs Must Contain At Least 3 Sentences
Any Defined Words Must Include A Citation
85% Of References Must Be Less Than 5 Years From Proposal Date
All Sections Are Listed In Proposal
References Are In APA Format
Submit to TurnItIn Or Plagiarism Checker
Submit To Editing Software Or Editor
Submit To Statistician If Necessary
Two Spaces Are Required After Periods
Design Is Carefully Described
Clarity – Person Reading Proposal Could Perform Study If Necessary
No Personal Opinions – All Conclusions Substantiated
The Word “Proposed” Is Listed Before Referring To Proposed Study
No Use Of The Wording “The Researcher” To Refer To Writer Of Proposal
No First Person References
No Fluff Words Including:  However, In Addition, Therefore, Etc.
Proposal In Future Tense; Will Change To Past Tense After Study
What Others Have Written In Past Tense
Long Tables Should Be In Appendix
Long Citations Cannot Be On Two Separate Pages – Must Be On One
No Slang Is Included
Use Words “Which and That” Correctly
There Should Not Be Any Tracking Changes Left In Document
Headings Must Be In APA 6th Format
Chapter 1 Must Start On Page 1
Proposal Author’s Name Must Be Listed And Current Month/Year
Watch Use Of The Word Randomly (Be Specific)
No Anthropomorphisms Should Be Used
Watch Implying Causal Relationship If None Exists
Do Not Make Predictions
Multiple Studies In Parentheses Require Names In Alphabetical Order
Avoid Vague Statements Like Something Was “Poor”
Articulate How Participants Were Selected
Articulate What Was Done To Reduce Researcher Bias
Do Not Use Vague Terminology Like “Others”
United States Is U.S. And Not US
1980s Should Be 1980s And Not 1980’s
Stick To One Subject Per Paragraph
Do Not Write In Contractions (Do Not Is Correct – Don’t Is Not)
Do Not Have Back to Back Charts With No Explanation
Use He or She Rather Than They To Define Subject
Be Sure All Chapters Include A Summary
Target Population And Sample Is Clearly Described
Hypotheses May Be Numbered And Supported By Narrative
Choice Of Method Is Clear And Substantive
Punctuation Should Be Inside Of Quotation Marks
Collaborative Institutional Training Initiative (CITI) Is Completed
Checklist Should Be Provided To Doctoral Chair
Application Should State If Exempt and Why

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