Dr. Diane Hamilton's Blog
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Do You Need To Control Your Social Media and Build Brand Awareness?
There are many platforms out there that can help you manage all of your social media. I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option. I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects. Check out my posterous site by clicking here.
I know Facebook can present a bit of a challenge about when and how often to post. I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts. I tend to treat Facebook as a separate entity because of that and only post specific things there.
I also use some of the other social management sites like SocialOomph and Hootesuite. I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.
I think the following article by Dana Kohlbeck on Postcrescent.com does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.
If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.
According to a recent business.com study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?
Changing Careers: Get The Help You Need
With the recent release of my latest book, How to Reinvent Your Career, I’ve had a lot of people writing and asking me questions about how to make some career changes. According to an article in the Independent.co, this is a big time for career changers. In that article, author Russ Thorne stated, “If you’re thinking about changing careers, you’re not alone: according to some recruiters, this is the busiest time of year for job changes, prompted by months of summer reflection. However, a total career change demands more than planning a valedictory leaving do: research, networking and training or voluntary work experience will boost your chances of standing on the other side checking out the color of the grass.”
I discussed a many of these ideas in a recent radio interview with Anna Banks. It is very important to have a plan. Probably one of the biggest mistakes I see people make is to not have goals written down with clearly measurable ways of attaining those goals.
One of the chapters in my book is titled “The Product Is You”. I often write and speak about how you must see yourself as the product and market your skills. Part of preparing to do that is to do a personal SWOT analysis. For those of you who have not taken many business courses, SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Companies analyze these things on a regular basis. I think individuals need to do the same thing.
After self-analysis, you must also be sure to find ways to stand out in the crowd. There is a lot of competition out there for the few coveted jobs. I recommend reading some of the following articles to help you with social networking to get noticed and find your dream job:
- 6 Steps to Using Linkedin to Get That Job
- Get a Job and Get Noticed By Taking Full Advantage of LinkedIn’s Capabilities
- How to Reinvent Your Career Interview
- Time for a New Career? Change the Daily Grind to a Job of Your Dreams
Related Articles
- Time for a New Career? Change the Daily Grind to the Job of Your Dreams (prweb.com)
6 Steps to Using Linkedin to Get That Job
I often write and speak to groups about how to use social networking to find a job and market one’s skills. In my book: How to Reinvent Your Career, I often write and speak about using social networking to find employment. In the marketing courses I teach, we discuss how to get that job you after graduation. A very big part of obtaining that goal is to have a plan. How can the recent college graduate, or anyone else, for that matter, utilize social media to find a job?
I personally think LinkedIn is one of the best ways to get noticed. Check out their latest series of videos at students to give them step by step guidance to learn how to set up their profile, build their network and find that job they love.
- Why should you join Linkedin
- How to build your professional brand
- Find your career passion
- Build your network
- Turn Relationships into Opportunities
- Nail the Interview
To find out more about finding a job and marketing yourself, check out: How to Reinvent Your Career: Make Money Doing What You Love.
To find out more about online education and creating goals, check out: The Online Student’s User Manual: Everything You Need to Know to be a Successful Online College Student.
What Kind of Return Can You Expect From Using Facebook, Twitter and Linkedin?
Have you ever wondered how your actions on some of the major social media sites are helping generate income for your business? Eventbrite.com has published some findings from one of their studies where they tracked a set of metrics to quantify the value and impact of social media.
According to their report, “When someone shares an event with their friends through social media, this action results in real dollars. Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales. We’re seeing this number improve every week with the most recent four-week average equaling $1.87.”
If you are curious how they got these figures, click here.
How we did it
We use a custom suite of social analytics tools that we have developed entirely in-house. Our reporting lets us track and analyze not only which sharing options our users leverage, but where on our site each share action takes place. These tools also tie back into our conversion funnels, so we are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, we can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase.
Get a Job and Get Noticed By Taking Full Advantage of LinkedIn’s Capabilities
With the release of my new book, How to Reinvent Your Career: Make Money Doing What You Love, I have been talking with a lot of people about ways for job seekers to get noticed. If you are currently in the market for a new job, don’t under estimate the importance of utilizing sites like Linkedin. In a radio interview I did yesterday, talk show host, Anna Banks, and I discussed the value of Linkedin for the job seeker. To listen to that interview, click here. If you have not had a chance to take full advantage of what LinkedIn has to offer, take a moment to check out some of the links provided in this article to help you increase your exposure on their site to get noticed by prospective employers.
Website: linkedin.com Location: Mountain View, California, United States Founded: May 1, 2003 Funding: $103M
Southcoasttoday.com reported, “LinkedIn has become the new resume, so the importance of it from that regard cannot be understated for job seekers. Recruiters and hiring managers use LinkedIn as their primary research tool. Job seekers should ensure that their LinkedIn site tells their story well, uses key words that are likely to be searched, and includes a downloadable resume using a tool such as Slideshare, which is available on LinkedIn”
I personally also recommend considering importing presentations from Google Docs into your LinkedIn profile to showcase your talents. To see how to do this click here.
How big is LinkedIn? According to Bakersfield.com “LinkedIn boasts of 80 million members in more than 200 countries. A recent post on Mashable.com notes the growing number of places recruiters are posting jobs, with LinkedIn at the top of the list. ”
If you are interested in reading more about Linkedin and ways to use it to find a job, check out some of these articles:
Monitoring Your Online Reputation
Using Keywords to Optmize Your Linkedin Site
How to Look Amazing on LinkedIn
Asking People to Join You on LinkedIn
The Top 5 Ways You Should Be Using LinkedIn to Find a Job
I am always on the lookout for articles about careers, social networking and education. I hit the trifecta when I discovered Linkedin was offering Career Explorer for graduates. TechCrunch recently a very interesting article they posted about the use of LinkedIn for students needing help with their career path. The following is an excerpt from that article:
LinkedIn is launching a new data-focused feature, called LinkedIn Career Explorer, that provides college graduates with insights from other LinkedIn members to help them visualize a career path.
Career Explorer leverages data from the professional social network’s 80 million members to help students visualize and map successful career paths in a variety of industries. The product also shows college students job opportunities and salary information, the type of education and experience required, and will indentify people who can help them find these jobs.
So students can specify a type of job that they want to pursue or the company they want to work for and LinkedIn will show professionals who have succeeded in similar endeavors. Students can also access the best contact within their networks for certain fields or companies, and LinkedIn will recommend job openings.
The new feature will lead students to the Company Profiles (LinkedIn now has over 1 million profiles on the network), and encourage users to “follow” those companies to receive updates, including job postings, new hires and more.
Career Explorer is currently being rolled out to students at 60 universities in the U.S. and will eventually expanded to users from other educational institutions. The feature seems fitting for the platform and will no doubt provide a unique way for college students to see the career paths of those who have reached success in particular industries. Also, Career Explorer is a way to attract college students (and perhaps even ambitious high school students) as members of the community and perhaps gain loyalty among this age group.
To read the complete article click here.