Dr. Diane Hamilton's Blog

Top Branding Failures

Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking.  Effective branding is crucial for a company’s success.  The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...

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How to Respond Effectively in Online Discussions

Online college students often find that they are required to answer discussion questions in class.  With the popularity of texting and the lack of formality used when writing an email, many students are lacking the necessary skills to write an appropriate posting. ...

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Famous Business Failures: Is It As Gloomy As It Sounds?

Many hopeful entrepreneurs secretly have concerns about failure.  Although the failure rates are often misquoted, they are a natural concern.  It is not unusual to hear someone say 9 out of 10 businesses fail within 2 years. That statistic may sound impressive, but it...

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True Love: Only 28% Believe It Exists

  via google.com On Valentine's Day, it is a time to think about true love.  Just the words "true love" bring to mind the scene from the movie Princess Bride where, with his last breath of air, Westley (Cary Elwes)  uttered those precious two words. Are the rest of us...

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Do Introverts Make Good Speakers?

This is a very interesting topic that was recently brought up in one of my foresight in technology courses I teach.  Many of my  technology students are introverts. The Myers Briggs MBTI classifies people as introverts and extroverts.  The introvert tends to think...

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Recent Posts

What’s In Store For The Robotics Industry With Heni Ben Amor

Many say that the future is now, and one of the visible signs that this statement is true is the presence of the robotics industry in our daily lives. Even though its impact on our work, hobbies, and transport is truly powerful, it is still evolving at a rapid pace....

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